क्या Mudgar से 3D Swing कर पाएंगे Shark Aman? | Shark Tank India S4 | Full Pitch

Summary

In this pitch, Sanjeet and Anjeet from Haryana introduce the *Mugdar*, a traditional Indian workout tool that revives ancient fitness practices. They explain how the *Mugdar* offers benefits beyond conventional gym equipment, improving strength, mobility, and breathing through 3D movements. The brothers aim to bring *Mugdar* back into modern fitness routines while overcoming the perception that it’s outdated or niche. Seeking investment, they offer a glimpse into their journey, from humble beginnings to scaling up. Despite some challenges, their passion for restoring cultural fitness shines through, drawing attention from investors and enthusiasts alike.

Takeaways

• 😀 Mudgar is a traditional Indian workout tool that offers 3D movement for strength training, improving grip, joint mobility, core strength, and breathing.
• 😀 The Mudgar is made from high-quality mahogany wood, and the founders aim to promote it as a sustainable, long-lasting fitness tool.
• 😀 The product was officially launched in December 2023, and since then, around 5000 Mudgars have been sold.
• 😀 Mudgar's target market includes fitness enthusiasts, and it has gained popularity through social media, with a growing community of female users.
• 😀 The company has faced challenges in finding qualified trainers who can teach Mudgar's usage effectively, limiting its widespread adoption.
• 😀 Sandeep and Anjeet Suhag are committed to making Mudgar a part of modern fitness culture, similar to how yoga has experienced a resurgence.
• 😀 The business generates approximately INR 10-15 lakhs in monthly sales, with the majority of the revenue coming from product sales.
• 😀 The founders are asking for INR 50 lakhs for a 10% equity stake in the business, aiming for further expansion and brand building.
• 😀 The product is made from natural wood, which ensures durability, and is crafted with care to provide a long-lasting fitness tool for users.
• 😀 Investors are intrigued by the founders' passion for the product, with one offering INR 50 lakhs for a 12.5% equity stake, signaling support for the business's growth.
• 😀 The founders' vision is to create a fitness movement with the hashtag #हरघरमुद्गर (Mudgar in every home), aiming to make the tool an everyday part of fitness routines.

Q & A

What is Mudgar, and how is it different from traditional gym equipment?

Mudgar is a traditional Indian fitness tool, similar to a mace, used in ancient Indian warrior training. Unlike conventional gym equipment like dumbbells and barbells that limit movement to linear motions, Mudgar allows for 3D movements, improving grip strength, joint mobility, core strength, and breathing. It offers more flexibility and freedom in exercise routines.

What motivated the founders to start Mudgar?

The founders were inspired to bring back the Mudgar as part of India's cultural heritage, which had been forgotten despite its numerous benefits. They saw an opportunity to modernize it and integrate it into today’s fitness culture while educating people on its utility.

Why did the founders choose Mahogany wood for making Mudgar?

The founders use high-quality Mahogany wood because it ensures durability and long-lasting use. They prioritize quality over quantity, as Mahogany is more sustainable and gives the Mudgar a unique touch, providing a premium feel to the product.

What are the challenges faced in manufacturing Mudgar?

A significant challenge is that Mudgar, being a wooden tool, cannot be mass-produced quickly. The manufacturing process includes drying, seasoning, shaping, and polishing, which can take several days to weeks. Additionally, producing high-quality and natural wood items increases the cost of production.

How does Mudgar fit into modern-day fitness routines?

Mudgar is seen as a way to enhance strength training with its 3D movement capability. Unlike the limited movement in conventional gym equipment, Mudgar offers a diverse range of exercises, including swings, which help in improving overall strength, flexibility, and mobility.

What is the primary market for Mudgar?

The primary market for Mudgar is fitness enthusiasts, particularly those interested in alternative or traditional forms of exercise. They have seen an increasing number of female users as well, with social media being the main channel through which they reach their customers.

What are the sales figures for Mudgar since launching in December 2023?

Since launching in December 2023, the founders have sold approximately 5000 Mudgars. In recent months, their average sales have reached around 10 lakh INR per month, though earlier sales were slightly higher due to increased focus on services.

How do the founders handle customer education and product training?

The founders not only manufacture Mudgar but also train users in how to effectively use it. They have created training modules for both individuals and trainers, and provide sessions to enhance the understanding and use of Mudgar in fitness routines.

What has been the impact of Mudgar on the founders’ business?

The business has seen positive growth, with consistent sales and increasing profits. They have shifted focus from service-based revenue to product-based revenue, allowing for a more sustainable business model. They also reduced their team size to focus on efficiency and scalability.

What are the investment details and the founder's offer on Shark Tank?

The founders requested 50 lakh INR for a 10% equity stake in their company. In the show, they received an offer for 50 lakh INR in exchange for 12.5% equity, as the investor believed that holding a larger stake would help provide better support and guidance through the business's challenges.