Petani Muda Jual Sayur Hidroponik 60Kg/Hari Dengan Strategi Pelayanan

Summary

Rahmatul Haf shares his inspiring journey in hydroponic farming, starting with a small-scale operation in his own home. Overcoming family skepticism and initial challenges, he developed a successful farming business by focusing on quality, customer service, and consistent product delivery. Despite facing difficulties like pest issues and fluctuating market prices, his commitment to growth and education led to a thriving operation, producing 60 kg of lettuce daily. Rahmatul emphasizes that success in business depends on the pilot, not the business itself, and encourages young people to start their own ventures.

Takeaways

• 😀 Starting a business depends on the person behind it, not just the business itself. Success is driven by the right mindset and perseverance.
• 🌱 Rahmatul Haf transitioned from a public educator to a hydroponic farmer, learning to manage his own farm after facing moral pressure for not having his own land.
• 🌿 Hydroponic farming, initially started on a small rooftop garden, quickly proved successful, prompting Rahmatul to expand his operation.
• 🌱 Despite facing criticism and doubt from family and peers, Rahmatul remained determined and used negativity as motivation to prove his approach worked.
• 🌾 Direct-to-consumer sales, bypassing middlemen, allowed Rahmatul to keep prices stable, even when market prices fluctuate.
• 🥬 Providing excellent customer service, such as free delivery and flexibility in order sizes, helped Rahmatul build strong relationships with restaurants and catering outlets.
• 🚜 Rahmatul’s farm faces challenges like pest control, weather-related failures, and seasonal crop loss, but he views these as learning experiences.
• 💡 Rahmatul encourages young people to start farming businesses, especially urban farming, and emphasizes that any criticism should be embraced as part of the learning journey.
• 🏠 Despite working with limited resources, Rahmatul’s simple yet effective greenhouse design has enabled him to scale up his production capacity significantly.
• 📈 From producing 5–10 kilos of crops daily, Rahmatul has grown his farm to consistently produce 60 kilograms per day, with a peak of 1.9 tons per month.
• 📱 Rahmatul invites people to visit his farm and learn about urban farming and hydroponics, providing contact information for those interested in joining his journey.

Q & A

What motivated Rahmatul Haf to start hydroponic farming?

Rahmatul Haf was motivated by a combination of his interest in educating the public about farming and the desire to have his own garden. He faced a moral burden for not having his own farm and decided to explore hydroponics as an alternative method.

Why did Rahmatul Haf choose hydroponics over traditional farming methods?

He chose hydroponics because traditional farming methods, which required him to tend to soil-based plants, felt too burdensome due to his laziness at the time. Hydroponics, being less labor-intensive, seemed like a more suitable method for him.

How did Rahmatul Haf manage to expand his farm after starting with limited resources?

Rahmatul Haf initially invested in tools and materials with a small budget of around 1 million IDR. He started small by setting up hydroponic systems on his rooftop and gradually expanded as his plants grew, eventually utilizing an old chicken coop to set up a greenhouse.

What challenges did Rahmatul Haf face when starting his hydroponic farm?

He faced skepticism and criticism from family and others around him. People initially doubted his success, and he was even mocked, but he used this as motivation to prove that hydroponics could work.

How did Rahmatul Haf manage to secure consistent buyers for his produce?

He managed to secure buyers by directly approaching restaurants and other outlets, offering them high-quality produce and reliable service. He emphasized his commitment to product continuity, stable pricing, and personal customer service.

What sets Rahmatul Haf’s approach apart from larger suppliers in the market?

Rahmatul Haf offers more personalized service compared to large suppliers. He is willing to deliver even small orders, ensuring free delivery and maintaining high quality, which larger suppliers typically cannot provide.

What pricing strategy does Rahmatul Haf use for his produce?

He keeps the price of his lettuce at a flat rate of 20,000 IDR per kilo, regardless of market fluctuations, to ensure consistency for his customers, especially restaurants and other outlets.

What are some of the agricultural challenges Rahmatul Haf encounters?

He deals with pest issues, especially during dry seasons, and has experienced crop failures due to extreme weather conditions like El Niño. Despite these challenges, he views them as opportunities to learn and improve.

How does Rahmatul Haf handle pest management on his farm?

Rahmatul Haf uses a combination of chemical and natural pesticides. He applies pesticides in a controlled manner based on the intensity of the pest problem, adjusting the dosage and frequency of application accordingly.

What message does Rahmatul Haf have for young people considering farming as a business?

He encourages young people to start their own agricultural ventures, regardless of the challenges and criticisms they may face. He believes that success in farming, like in any business, depends on the person leading it, not the business itself.