Ayam Penyet Bandung: Dari Hobi Jadi Peluang Bisnis

Summary

Erasari, the owner of Ayam Penyet Bandung, shares how her passion for cooking led her to start a business in 2013, driven by a desire to help her family's economy. Her innovative approach includes creating various sambal varieties, frozen foods, and catering services. Despite starting with no business knowledge and resources, she persevered with instinct and action. A key challenge was securing capital, which was addressed through support from BSI, enabling her business to grow and thrive. She expresses gratitude for BSI's support and hopes many other SMEs can benefit from similar opportunities.

Takeaways

• 😀 The owner, Ernasari, started the ayam penyet Bandung business in 2013 due to a passion for cooking and a desire to support their family's economy.
• 😀 The idea for the restaurant originated from a hobby of cooking and culinary exploration, leading to an entrepreneurial opportunity.
• 😀 Some of the sambal varieties used in the restaurant are inherited from the owner's late mother, with an innovative twist to evoke nostalgia for her cooking.
• 😀 The business has expanded to include various sambal packaging, frozen food, and catering services like nasi box and snack box to meet public demand.
• 😀 The company’s growth and sustainability have been driven by these product innovations and their broad market appeal.
• 😀 The owner started the business from scratch, with no formal business knowledge or mentors, relying solely on instincts and taking action.
• 😀 One of the main challenges faced as a small business (UKM) is obtaining capital to fuel growth and expansion.
• 😀 BSI (Bank Syariah Indonesia) has played a crucial role in supporting the business with financing, allowing it to continue expanding.
• 😀 The owner expresses deep gratitude to BSI for their financial support and hopes other small businesses can benefit from similar programs.
• 😀 The business is focused on continual growth, aiming to ‘level up’ and become a more established UKM (small-medium enterprise).
• 😀 The owner concludes with a hopeful and respectful message, wishing for success and growth for their business and other SMEs in the community.

Q & A

What motivated you to start Ayam Penyet Bandung?

The motivation came from a passion for cooking and culinary arts, particularly sambal, which was a family recipe passed down from my late parent. I wanted to create new opportunities while helping my family's economy.

When was Ayam Penyet Bandung founded?

Ayam Penyet Bandung was founded in 2013.

What are some of the innovative products your business offers?

We offer several innovative products, such as various sambal flavors in packaging, frozen food, and catering services including nasi box and snack box. These innovations aim to meet the broader needs of our customers.

How did your business evolve from its initial idea?

Initially, it was about sharing our family recipe for sambal. Over time, we innovated by packaging sambal in different varieties, offering frozen food, and expanding into catering services, which allowed us to cater to a wider audience and remain sustainable.

What challenges did you face in starting the business?

I started with no formal business knowledge or team, relying solely on instinct and action. One major challenge was securing funding, which is often a significant hurdle for small-medium enterprises (SMEs).

How did you manage to overcome the challenge of funding?

BSI (Bank Syariah Indonesia) supported us with the necessary capital, which helped the business expand and continue its growth. Their financial support has been vital in enabling us to overcome financial challenges.

What is your relationship with BSI?

BSI has been an essential partner in the growth of our business. They provided the financial support that allowed us to expand and sustain our operations. I am very grateful for their help.

What is your vision for the future of your business?

My vision is to see the business grow continuously, meet more customer needs, and expand our product offerings. We aim to elevate our business to a 'higher class' and help other SMEs benefit from similar support.

What advice would you give to other entrepreneurs starting out?

I would encourage them to take action even if they don’t have all the knowledge or resources. Starting a business requires a lot of courage, and while it’s challenging, perseverance and the willingness to innovate can lead to success.

How do you envision the growth of SMEs in Indonesia?

I hope that more SMEs will continue to grow and thrive, especially with the support from institutions like BSI. The more SMEs that can access financial support and mentorship, the more they will contribute to the overall economy and community.