원래 다 있는 갤럭시 S24 AI 기능, 근데 이게 왜 대단하냐면요…

Summary

In this video, tech reviewer Seoulian shares his thoughts on the AI features of the new Galaxy S24 smartphone. He asks if the features are innovative and compelling enough, and if they make the S24 an attractive purchase. Though not overly impressed with the technology itself, he argues the accessibility and seamless integration of AI into familiar apps makes it effortless for anyone to use. He praises Samsung's UI design for avoiding an intimidating learning curve. Seoulian believes making AI easily usable for the masses will have a positive branding effect for Samsung. He suggests an airport rental program showcasing the real-time translation to travelers.

Takeaways

• 😀 Seoulian is sharing his thoughts on the AI features of the new Galaxy S24 phone.
• 🤔 He doesn't find the AI features to be very innovative or fresh.
• 😕 The real-time translation, note taking, generative photos, and video features already exist in other forms.
• 😊 But the convenience and ease of use of the AI features in the Galaxy S24 makes them appealing.
• 👍 Integrating the features seamlessly into familiar apps is smart UX design.
• 💡 The Galaxy S24 could serve as many people's first experience with AI features.
• 🤩 Seoulian suggests an airport rental service to showcase the real-time translation.
• 🎥 He proposes making videos of travelers enjoying the translation feature.
• 📱 Give the phones from the videos to the people featured to gain authentic marketing.
• ✈️ Make videos of Seoulian traveling and using translation to promote the phone.

Q & A

What are the two main questions Seoulian wants to answer about the Galaxy S24?

The two main questions are: 1) Are the AI features innovative and fascinating enough? 2) Does the AI functionality make the Galaxy S24 attractive?

Why does Seoulian think the AI features of the Galaxy S24 are not very novel or groundbreaking?

Seoulian points out that features like real-time translation, note taking assistants, generative photos, and video slow motion are already available through other existing solutions. The core technologies behind them like frame interpolation are not new.

Even though the AI features are not unique, why does Seoulian still think they make the Galaxy S24 appealing?

Because Samsung has integrated these AI capabilities seamlessly into familiar apps and interfaces. This makes them very easy for average consumers to use without a steep learning curve.

How has Samsung designed the UX/UI for the AI features?

Samsung has integrated the AI features into existing apps and interfaces, without trying to overhype them. This makes them feel natural to use for most people.

What imprinting effect does Seoulian predict due to Samsung's approach?

Since most people's first exposure to AI features will be through Samsung, it can lead to an imprinting effect linking Samsung with advanced AI capabilities in people's minds.

What marketing idea does Seoulian suggest to promote the Galaxy S24's translation capabilities?

He suggests a campaign where Samsung loans Galaxy S24 devices to travelers in foreign countries and collects video testimonials of them using the real-time translation feature in local hotels, restaurants etc.

Who does Seoulian say the videos should feature to appeal to a wide audience?

He recommends ensuring diversity by including children, mothers, fathers, grandparents from different generations.

What health issue is Seoulian currently facing?

He has laryngitis which has affected his voice and ability to speak normally.

How can viewers interact and give feedback on the video?

Seoulian invites them to leave questions about the Galaxy S24 in the comments. He will use them to help plan his next video.

What disclaimer does Seoulian give regarding the current video?

He says that since his voice has still not fully recovered, the video is not up to his usual standards.

Outlines

00:00

😀 Seoulian Introduces Video About Galaxy S24 AI Features

Seoulian explains that he will share his thoughts on the AI features and concept of the new Galaxy S24 phone. He lost his voice but it's returning, so this video will focus on evaluating the Galaxy S24's AI capabilities. Seoulian has two main questions: are the AI features innovative and fascinating enough, and do they make the S24 attractive to consumers.

05:03

😕 Seoulian Finds Galaxy S24 AI Features Not Very Novel

Seoulian concludes the AI features like real-time translation, Note Assist, and video slow motion are not very new or impressive. Similar solutions already exist that anyone can use. The core technologies behind the features are already established. Seoulian doesn't give high scores for freshness or ingenuity of the S24's AI capabilities.

10:04

😃 But AI Features Still Make Galaxy S24 Appealing

Despite not offering much uniqueness, Seoulian says the AI features still make the S24 appealing for consumers. They have low learning curves and are easy to use for anyone. Integrating AI into smartphones is a bold move by Samsung with growing ripple effects. The nonchalant UI/UX design also makes the features easily accessible.

🤔 Seoulian Suggests Galaxy S24 Rental Marketing Campaign

Seoulian proposes a Galaxy S24 rental service at airports for travelers, where they can test the real-time translation feature and send videos. These videos can be used for marketing. He further suggests sending him to Europe to create promotional videos showcasing enjoyment using the S24's AI capabilities.

😊 Seoulian Wraps Up Video, Thanks Viewers

Seoulian concludes the video, thanking viewers and asking them to leave questions about the Galaxy S24 series in the comments. He says his voice still hasn't fully recovered but hopes this video provided useful thoughts on evaluating the S24's AI features and concept.

Keywords

💡AI features

The video focuses extensively on evaluating the AI capabilities of the Galaxy S24 phone. The script examines if these AI features are innovative, useful and appealing enough to make the phone stand out and compel consumers to purchase it.

💡real-time translation

One of the main AI features highlighted is real-time translation during calls and conversations. The script praises how seamlessly this is integrated into the calling interface, making translation accessible with one button press.

💡generative photos

The phone can generate non-existent images and synthesize the user's face into them. While impressive, the script notes this builds on existing AI image generation technology.

💡video slow motion

The AI powered video slow motion feature allows smooth slow motion by generating intermediate frames. However, the script points out this technique already exists in other software.

💡ease of use

The script applauds how the phone's interface and UX design makes the AI features extremely easy to access and use, without any complicated steps.

💡imprinting effect

By being the first exposure to AI features for many mainstream consumers, the script predicts Galaxy phones will have an 'imprinting effect' where the brand becomes associated with advanced AI.

💡Airport rental service

An interesting marketing idea suggested is renting Galaxy S24 phones to travelers at airports to demonstrate the real-time translation capabilities to them through their trips.

💡overall evaluation

While the AI features may not be highly innovative from a technical perspective, the script concludes they add tremendously to the phone's appeal and value for average consumers.

💡strategic decisions

The script praises Galaxy's strategic decisions to seamlessly integrate AI into familiar apps rather than separate interfaces, also predicting an imprinting effect benefiting their brand image.

💡promotional campaign

Another suggestion is producing traveling/lifestyle themed promotional videos showcasing the translation and other AI features to boost marketing.

Highlights

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Transcripts

Should I try changing my hairstyle a bit?

SEOULIAN

Hello, this is Seoulian.

I attended the Galaxy S24 event,

and was all set to upload a video perfectly synchronized with the embargo.

But suddenly, I've lost my voice due to laryngitis.

Now, my voice is gradually returning,

so a bit late, but I've organized my thoughts on the Galaxy S24.

Rather than introducing specs or demonstrating detailed features,

I'll focus on evaluating the AI features and concept of the Galaxy S24 this time.

I'll keep it brief and share my thoughts.

[Two questions I want to throw at the Galaxy S24]

Today, I want to find answers for myself

and share thoughts with all of you.

I have two questions.

The first one is;

Are the AI features innovative and fascinating enough?

Galaxy highlights

the AI concept even more than the specs,

we need to evaluate whether the features constituting

that concept are convincing.

The second question is;

Does the AI functionality make the Galaxy S24 attractive?

As consumers, the most crucial aspect for us is this AI concept

is appealing enough to open our wallets,

whether it becomes a significant purchasing factor.

We will finally assess

whether it is worth replacing a smartphone

that hasn't broken, takes good photos

and functions well in calls, by paying an additional cost.

[Is the Galaxy S24's AI feature sufficiently new and impressive?]

First, my answer to the first question

is straightforward and without any need for elaboration;

No.

Real-time translation features.

I'm in front of the hotel concierge;

can you speak in English for me?

Of course.

What can I help you with?

'Hello, I'm a quest staying in room 2715.'

'Could you please bring me two shower towels, one toothpaste, and one toothbrush?'

As for the Note Assist solution,

there are many options, but among the ones I've recently tried,

using A-Dot allows for both making phone calls and automatically transcribing voice-recorded files.

It even summarizes the content.

Additionally, with generative photos,

it not only creates non-existent pictures

but also synthesize my face into them.

Video slow-motion transition.

Oh, this is really impressive.

However, the core of this technology is frame interpolation,

which is already a well-established and long-implemented technique.

It involves generating intermediate frames between existing frames.

Gamers might have heard of this through the NVIDIA DLSS option,

and video editors are likely already using it in software like Final Cut Pro with Optical Flow

like Final Cut Pro with Optical Flow

or DaVinci Resolve's retime feature.

When it comes to the freshness, novelty,

and ingenuity of the AI features in the Galaxy S24, it's challenging to give high scores.

As I've shown briefly,

there are solutions available that anyone can use if they wish to employ these features.

[Does the AI feature make the Galaxy S24 appealing?]

Now, let's evaluate whether these features are meaningful from a consumer perspective.

Since we're not AI developers,

what matters is whether we think the Galaxy S24 is worthwhile because of these features.

Despite being a function that,

as seen earlier, doesn't offer anything particularly groundbreaking,

the answer to this question is a resounding YES.

In terms of functionality,

there isn't an added uniqueness or creative element

derived from Galaxy's overwhelming technical prowess in AI.

However,

there's a contribution from Galaxy that should not be overlooked here.

Firstly, the decision to integrate AI into smartphones

might not have been an easy internal decision to make.

I believe the ripple effects of this decision on consumers

will continue to grow.

Even if we, as viewers, haven't directly experienced it through the media,

we're aware of the most noteworthy AI features currently

gaining attention.

When I say 'we' in this context,

I mean myself, the subscribers watching this video, early adopters,

and individuals highly engaged with technology

essentially, those actively involved in

at least interested in this field.

And among us,

some may have joined and tried using ChatGPT.

It could be out of curiosity

or because they found practical scenarios where it is genuinely useful.

You might be using it

through the web or mobile apps.

Furthermore, among us, a very small fraction

is likely utilizing AI for content creation.

How many have actually used generative AI in Photoshop

to flip vertical photos horizontally

or vice versa?

By using Stable Diffusion

and compositing their faces onto generated images,

experimenting with different models and scenarios,

how many have created images?

As much as the AI is still a distant technology for us,

it's not because we don't need it,

but rather because we don't know how it can contribute

so haven't felt the necessity to use it.

Consequently, we naturally don't invest time in learning and preparing for its use.

Moreover, if this applies not to us,

but to those who have no interest in tech at all,

the percentage of people who have tried using it would decrease even more.

However, the AI features included in the Galaxy S24

have a very low learning curve.

Honestly, I think the concept of a learning curve

is unnecessary

because it seems like something anyone can use.

Now, when our parents travel abroad

and need something in the hotel, whether there's internet or not,

they can just press a button and speak.

If the person who was supposed to pick them up at the airport doesn't show up,

there's no need to be afraid of making a call.

With real-time translation now available with just a call,

they can simply press a button and make it happen.

These days, even our parents

to see specific details more closely,

have naturally adopted the habit

of zooming in on photos.

Similarly, as a common and expected user experience,

it will become natural to long-press on a video to view it slowly.

While the media is buzzing with rumors about AI doing such things,

most of us don't use these seemingly irrelevant features.

Instead, what Galaxy has done,

simply opening the box, putting in the power, and making it instantly usable for everyone

worthy of recognition.

There's one more thing I want to talk about,

a commendable aspect that I'd like to highlight.

It's the fact that Galaxy

approached the UX and UI design for the AI features in a nonchalant manner,

making it easily accessible for actual users.

They didn't try to overly hype the inclusion of AI features

or create a special process to use all the functions.

Instead, they seamlessly integrated everything within the familiar apps users were already using.

Honestly, they could have made

a grand presentation, attempting to showcase

the immense artificial intelligence within,

creating an elaborate UI.

However,

apart from highlighting the new AI features with a single icon,

for tasks like generative image editing, you can do it in the gallery you were already using,

and for video slow-motion, you can continue using it as you did before.

Real-time translation is seamlessly integrated into the calling UI,

and chat-based translation can be done using the standard keyboard,

making it effortlessly natural to use.

This decision completely eliminates any awkwardness associated with using unfamiliar features,

making it easy for more people to give it a try.

Also, as a result of this,

the majority of people will be encountering these AI features for the first time,

and their initial exposure to AI features will be through Galaxy.

This will soon have an imprinting effect associated with Galaxy's technological prowess.

From a strategic standpoint, I consider it a brilliant decision.

[Galaxy S24 rental service at the airport?]

Now, if anyone is working at Samsung Electronics,

please share this on the company's internal board.

For Galaxy S24.

Target individuals traveling to countries where on-device interpretation is supported,

offer them the opportunity to rent the Galaxy S24.

Then, request them

to use real-time interpretation using the Galaxy S24,

at local hotels or restaurants and send short videos, capturing the experience.

Collect these videos to create online advertising materials.

And deliver an actual Galaxy S24

to the protagonists featured in these videos,

including children, mothers, fathers, grandparents,

ensuring a diverse representation of different generations in the stories.

And there's one more crucial point.

We need to produce promotional videos for this marketing campaign.

That involves sending Seoulian to Europe,

where they can travel between Italy and Spain, order from delightful local restaurants,

engage in conversations with locals,

take photos together, and capture moments of enjoyment.

Now it's your turn.

Wrapping up the video in this manner

is the most important

so make sure to post this on the company's internal board.

Please see you again in the next video.

Bye.

The end.

Take care of yourselves, whether it's a cold or anything else.

My voice still hasn't fully recovered.

If you have any questions

about the Galaxy S24 series, please leave them in the comments.

I'll use them as reference for planning the next video.