Materi Bisnis Online Kelas XII Afiliasi Pemasaran BAB 5

Summary

This video provides a comprehensive overview of affiliate marketing, tracing its history from its origins in 1989 with William Robinson's early internet-based marketing efforts. It highlights key milestones, such as Amazon's global affiliate program launch in 1996 and the growth of affiliate marketing networks like Commission Junction. The video also covers various affiliate marketing models, including banners, pop-ups, and email ads, and explains different payment structures like pay-per-click, pay-per-lead, and pay-per-sale. It concludes with a practical guide on setting up affiliate marketing using Niagahoster's program.

Takeaways

• 😀 Affiliate marketing is a type of marketing where affiliates promote products from merchants in exchange for a commission.
• 😀 Affiliate marketing dates back to 1989, with William Robinson becoming the first internet marketer.
• 😀 In 1994, Amazon launched its affiliate program, becoming the first globally recognized affiliate marketing platform.
• 😀 In 1998, five students from the University of California, Santa Barbara, founded Commission Junction, now a leading affiliate marketing network.
• 😀 In 2005, the acquisition of affiliate e-commerce company Ivan Lightening for $425 million marked one of the largest affiliate-related acquisitions to date.
• 😀 A significant legislative change in 2008 allowed states to collect sales tax from affiliates in certain regions, impacting online marketing.
• 😀 In 2009, XTC required bloggers and celebrities to disclose affiliate relationships when promoting products in online content.
• 😀 In 2012, the Affiliate Management Conference started as a professional forum for affiliate marketers worldwide, offering education and networking.
• 😀 In 2013, Google Affiliate Network shut down, signaling a shift in the affiliate marketing landscape.
• 😀 Various affiliate marketing models include banner ads, virtual storefronts, pop-up ads, widget displays, and email marketing campaigns.
• 😀 Payment models in affiliate marketing include pay-per-click (PPC), pay-per-sale (PPS), and pay-per-lead (PPL), based on different metrics like clicks or transactions.

Q & A

What is affiliate marketing?

Affiliate marketing is a type of marketing where partners (affiliates) advertise a merchant's products to earn a commission based on sales or clicks generated from their efforts.

When did affiliate marketing begin, and who were the key pioneers?

Affiliate marketing began in 1989 when William Robinson revised the idea of affiliate marketing and became the first internet marketer. In 1994, the concept gained further traction with programs launched by companies like Prodigy Network and Amazon.

What was the first well-known affiliate program launched by Amazon?

Amazon launched its affiliate program in 1996. Although it wasn't the first to offer such a program, it became the first to gain global recognition and success in affiliate marketing.

How did Commission Junction contribute to affiliate marketing?

In 1998, five students from the University of California, Santa Barbara, formed Commission Junction, which has since become one of the largest affiliate marketing providers globally.

What is the significance of the 2000s for affiliate marketing?

The 2000s marked key regulatory developments for affiliate marketing, such as the release of the .com disclosure in 2000 and new tax-related legislation in 2008, which impacted how affiliate marketing was conducted across states.

What changes were introduced for bloggers and influencers in 2009 regarding affiliate marketing?

In 2009, XTC announced that bloggers and influencers, who provide testimonials about products and services, would now be required to disclose their affiliate connections in order to comply with new regulations.

What is the Affiliate Management Conference, and when was it established?

The Affiliate Management Conference was established in 2012 as a professional forum for affiliate marketers to discuss trends, strategies, and best practices. The first conference took place in San Francisco in April 2012.

How has Google been involved in affiliate marketing?

Google was once a major player in affiliate marketing through its Google Affiliate Network, but it announced the closure of the network in April 2013.

What are some common affiliate marketing models?

Common affiliate marketing models include banner ads, pop-ups, widgets, data feeds, and email marketing, each offering different methods of displaying affiliate advertisements on websites.

How do affiliate marketers earn money?

Affiliate marketers can earn money through several payment models, including Pay-Per-Click (PPC), Pay-Per-Sale (PPS), and Pay-Per-Lead (PPL), depending on the type of transaction triggered by their affiliate links.