How I Run YouTube Ads for Gambling PWA

Summary

This video script outlines strategies for running optimized YouTube ad campaigns, with a focus on testing creatives, targeting restricted markets, and utilizing Progressive Web Apps (PWAs). The approach involves structuring campaigns with multiple creatives, testing for performance, and quickly pausing underperforming ads. In countries with restrictions, themed websites help maintain ad effectiveness. PWAs offer cost-effective customer acquisition, easy conversion tracking, and push notifications. The importance of having in-house developers for PWA management is emphasized, ensuring streamlined data collection and campaign performance analysis.

Takeaways

• 😀 Testing creatives is essential for success on platforms like YouTube; using 3-5 second snippets with different hooks helps optimize ad performance.
• 😀 If an ad campaign isn't performing (e.g., no sign-ups or deposits), immediately kill it and test new creatives to ensure ROI.
• 😀 Your budget for each campaign should align with the value of your conversion; for example, spend $250 to test a $500 deposit payout.
• 😀 Social casinos can be used in countries where allowed, but if regulations prevent this, pivot to using themed websites to drive traffic.
• 😀 Avoid mixing countries with different regulatory statuses in a single campaign. Instead, target markets where your strategy is compliant.
• 😀 PWAs (Progressive Web Apps) are highly efficient for customer acquisition because they enable push notifications, making re-engagement easier.
• 😀 With PWAs, conversion data is automatically sent to your dashboard, simplifying tracking and reducing manual effort compared to other methods.
• 😀 In-house developers are essential for creating and managing PWAs as this reduces the cost of acquiring users through third-party installs.
• 😀 Creating a PWA in-house provides better control over the user experience and allows for easier integration of data tracking systems.
• 😀 Having a Telegram group for communication and sharing insights can be a valuable tool for collaboration and staying updated on campaign performance.

Q & A

What is the basic structure of the YouTube ad campaigns mentioned in the script?

The basic structure consists of one campaign, one ad group, and three to five creatives. Each creative has the same theme but differs in the hook or opening seconds, making them unique.

How do you determine whether an ad campaign is successful?

Success is determined by monitoring conversions, such as deposits or sign-ups. If an ad campaign receives zero deposits or sign-ups, it is paused, and either the campaign is killed or the creatives are changed.

Why is it important to test many videos in ad campaigns?

Testing many videos is crucial for finding the most effective creatives that resonate with the target audience. Different hooks and content variations help determine what drives conversions.

How do the costs of running ad campaigns vary based on the geographical location?

In countries like Australia, where the payout per deposit is high (e.g., $500), more budget can be allocated to test different creatives, as the potential return on investment (ROI) justifies the initial ad spend.

What happens if a country does not approve ads for social casinos?

If social casino ads are not approved in a country, the speaker suggests using themed websites (e.g., yoga or game reviews) to bypass the restrictions and still drive traffic to the offer.

What are the advantages of using Progressive Web Apps (PWAs) for user acquisition?

PWAs allow businesses to send push notifications directly to users, facilitating better engagement and retention. Additionally, PWAs offer a cost-effective method for acquiring clients since the user only deletes the app if they choose to do so.

How does using a PWA simplify conversion tracking?

PWAs automatically transfer data into the dashboard, making it easier to track conversions. Unlike other campaigns, there’s no need to import offline conversions into platforms like Google Ads, as the data is already available due to the PWA structure.

What is the advantage of having an in-house developer team for PWAs?

Having an in-house development team allows businesses to create and manage PWAs without relying on external vendors. This reduces costs by avoiding payments for app installs and enhances control over the user experience and conversion tracking.

What is the primary benefit of targeting specific countries for social casino ads?

Targeting specific countries where social casino ads are approved ensures that campaigns run efficiently and avoid unnecessary restrictions. The speaker mentions adjusting the approach depending on whether ads are allowed in a given country.

What does the speaker recommend if an ad campaign fails to deliver results?

If an ad campaign fails (i.e., no conversions), the speaker recommends pausing the campaign, analyzing the creatives, and either adjusting or testing new ones to optimize results.