Aufträge bekommen als Webdesigner (für Fortgeschrittene!)

Summary

This video focuses on strategies for advanced web designers to consistently attract high-quality clients. It emphasizes the importance of building a personal marketing system, whether through platforms like LinkedIn or by leveraging client referrals. The video stresses positioning oneself as a premium service provider, creating content that addresses the real challenges of high-end clients. It also covers the importance of refining your service process to ensure a seamless experience and the value of attending industry events for networking and learning from experts. Ultimately, the video provides actionable steps to escape the 'feast or famine' cycle and build a sustainable business.

Takeaways

• 😀 Consistently building a reliable marketing system is key to sustaining a steady flow of clients, even when you're busy with existing projects.
• 😀 It's important to avoid the cycle of ups and downs in client work by planning your marketing efforts well in advance, not just reacting to busy periods.
• 😀 Choose a specific marketing channel, such as LinkedIn or referrals, and stick with it for at least six months to build momentum.
• 😀 Don't rely passively on referrals. Actively design a system to incentivize and encourage recommendations from existing clients.
• 😀 Quality clients are drawn to content that addresses their deeper needs, not just basic tips. Speak to their pain points to attract premium clients.
• 😀 Position yourself as a problem solver for premium clients, focusing on their desire for ease, trust, and a high-quality experience, rather than simply providing design tips.
• 😀 Sharing content about the problems high-end clients face will attract them more effectively than generic design advice.
• 😀 A premium service involves not just great design, but creating a seamless, luxury experience for clients throughout the process.
• 😀 Streamline your workflow and client communication to avoid inefficiencies and unnecessary email exchanges, which can drain your time and focus.
• 😀 Consider drawing inspiration from luxury industries like hospitality to offer an exceptional, stress-free experience to clients.
• 😀 Joining events like the *Hallo Designer Online Conference* can offer valuable insights and actionable strategies to elevate your design business to the next level.

Q & A

What is the main topic of the video?

The main topic of the video is how web designers can consistently secure new, high-quality projects once they are past the beginner stage, and how to build a sustainable marketing strategy to continue attracting clients.

Why do many experienced web designers struggle to get high-quality projects?

Many experienced web designers face this challenge because they often become too focused on current client work and neglect to proactively seek new projects. As a result, they experience a cycle of ups and downs where they may have too much work at one point and none at another.

What is the common mistake that designers make when they are busy with projects?

The common mistake is that they become so absorbed in their current client work that they forget to build a marketing system for future projects. This leads to periods of having no work after busy times, creating an unstable business environment.

What is the first recommendation to overcome this cycle?

The first recommendation is to start building your own marketing system. Even when you have current projects, it's important to invest time in creating a sustainable marketing strategy to attract future clients.

How should designers use platforms like LinkedIn or other channels for marketing?

Designers should commit to a consistent and strategic approach on their chosen platform. For example, on LinkedIn, you should set goals like posting regularly, connecting with a certain number of people, and engaging with others. It’s important to focus on one channel at a time and work on it consistently for at least six months.

What is the role of client referrals in a designer's marketing strategy?

Client referrals can be a powerful marketing tool, but designers must actively manage and encourage them. This could involve regularly reaching out to past clients, offering incentives for referrals, and creating automated email systems to stay in touch with clients.

What are some ways to differentiate yourself from other designers on platforms like Instagram?

Designers should focus on creating unique content that highlights their specialized expertise, rather than simply following generic trends. By positioning themselves as experts in solving specific problems, they can attract higher-budget clients who are looking for quality rather than just low-cost solutions.

What are the benefits of speaking about problems faced by premium clients?

Talking about the specific challenges that premium clients face, such as needing time-saving solutions or high-quality, trusted advice, can help attract better clients. Premium clients are looking for someone who can take the burden off their shoulders and deliver results with minimal input from them.

How can web designers improve their client experience and service delivery?

Web designers can improve their service by creating a streamlined process that removes unnecessary client input, particularly for premium clients who value efficiency. This might involve structuring the project flow in a way that minimizes back-and-forth communication and creates a more luxurious, hassle-free experience.

What are the key steps to creating a more efficient design process?

One key step is to clearly define and document every step of the design process. This helps to eliminate unnecessary emails, confusion, and mistakes. Tools like Asana can be used to track each project’s specific tasks, ensuring that nothing is overlooked and clients receive a smoother experience.