How I write LinkedIn Posts that get 100,000+ views

Summary

In this video, the creator shares a proven 5-step content creation process for LinkedIn posts that consistently drive over 100,000 views. The steps include identifying unique insights, narrowing down a clear idea, structuring posts for easy readability, crafting compelling hooks, and delivering valuable content that fulfills the hook's promise. A bonus tip is to incorporate visuals to enhance engagement. By following this framework, you can create engaging, high-impact LinkedIn content that resonates with your audience and sparks meaningful interactions.

Takeaways

• 😀 Most LinkedIn posts fail because they lack uniqueness, structure, and engaging content.
• 😀 The first step in creating successful content is identifying a unique and fresh core insight.
• 😀 You can gather valuable insights by talking to your audience, analyzing your own experiences, or reflecting on your personal backstory.
• 😀 Every LinkedIn post should focus on one main idea to keep the audience's attention.
• 😀 Act like a journalist: take your insight, add an angle, and craft your post around a single, focused idea.
• 😀 People don’t read LinkedIn posts, they skim. A clear structure is essential to keeping them engaged.
• 😀 Use proven post structures like Problem-Agitate-Solution or Before-After-Bridge to improve engagement.
• 😀 A great hook is critical—make it interesting, clear, and relevant to your audience's needs.
• 😀 The hook should achieve three things: spark curiosity, clarify the post’s purpose, and relate to the reader's experience.
• 😀 Good content delivery involves clear, simple sentences and proper formatting to enhance readability.
• 😀 Visuals, like infographics or charts, can significantly increase attention and engagement on your post.

Q & A

What are the key reasons why most LinkedIn posts fail to generate engagement?

Most LinkedIn posts fail due to five main reasons: boring insights, lack of uniqueness, standard hooks, poor structure and format, and uninteresting content. These factors make posts hard to engage with, and users quickly lose interest.

What is the first step in creating successful LinkedIn content?

The first step is to find a unique and interesting insight. This insight can be sourced from conversations with your audience, analyzing their problems and goals, documenting your personal experiences, or reviewing your backstory.

How can you come up with a unique insight for your LinkedIn post?

You can generate unique insights by talking with your clients and prospects, observing your day-to-day work, and analyzing your own experiences and backstory. Pay attention to recurring questions, challenges, or objectives that people in your niche face.

What does the second step in the content creation process entail?

Step two is to formulate a specific idea for your post. This means narrowing down your insight into a focused message. A good post should convey only one idea to keep the audience’s attention, avoiding multiple ideas that can dilute the message.

Why is it important to have a single idea per LinkedIn post?

Having a single idea per post helps maintain clarity and keeps the audience engaged. When posts cover too many topics, they become difficult to follow, which can lead to disengagement and lower retention.

How can you improve the readability of your LinkedIn posts?

To improve readability, structure your posts with short paragraphs, bullet points, and clear headings. Consider using post formats like carousels or infographics, which make it easier for readers to skim and grasp the key points quickly.

What role does a hook play in a LinkedIn post, and how should it be crafted?

The hook is crucial because it grabs the reader's attention. A good hook triggers curiosity, clearly tells the reader what the post is about, and makes the content feel relevant to them. It should be concise, interesting, and immediately engaging.

Can you give examples of effective hooks for LinkedIn posts?

Effective hooks include: 'In 2022, I started posting short form content...'; 'Great marketing is rooted in silent groundwork...'; 'This list of tactics can change your marketing game...'; and 'Most founders lack clarity on marketing problems...'. These hooks provoke curiosity, offer value, or highlight a problem.

What should the body of your post focus on after the hook?

The body should expand on the promise made in the hook. It should deliver clear, simple, and concise content that answers the question or solves the problem introduced. Use easy-to-read language and follow the structure outlined in the previous steps.

How does adding visuals to your post impact engagement?

Adding visuals, such as infographics, images, or charts, helps capture attention and retain interest. In a crowded feed, visuals stand out and encourage users to engage more with your content. Additionally, images can reinforce the message and make the post more memorable.

What are some strategies to ensure that your posts stay engaging over time?

To maintain engagement, continually refine your process, test different post structures and hooks, and analyze audience feedback. Experiment with visuals and be consistent with delivering valuable content. Always keep your insights fresh and relevant to your audience's needs.