BANGUN BISNIS SISTEM RESELLER (WAJIB NONTON)

Summary

In this video, the speaker shares valuable insights on building and managing a successful reseller system. Drawing from personal experience, they emphasize the importance of a well-defined business model, clear distribution levels, and a structured approach to rewards and penalties. The speaker advises on creating training programs for resellers, offering marketing tools, and implementing tracking systems to monitor performance. By following these steps, entrepreneurs can effectively scale their reseller network while maintaining profitability and efficiency. The video also introduces a recommended platform, 'Squid Rezeki', for streamlining reseller management.

Takeaways

• 😀 Define your business model and structure early on, deciding whether you'll use distributors, resellers, dropshipping, or other channels.
• 😀 📉 Carefully manage your margin and discount strategies to avoid eroding profits while still providing incentives for resellers.
• 😀 📋 Establish clear rules and a code of ethics for your reseller community to prevent conflicts and ensure professional behavior.
• 😀 🏆 Implement a reward and punishment system to motivate resellers and maintain order within your network.
• 😀 📚 Provide ongoing training and mentorship to help your resellers improve their sales skills and succeed in the long term.
• 😀 📦 Equip your resellers with a complete marketing kit, including videos, images, and sales tools, to support their promotion efforts.
• 😀 💻 Use technology to streamline operations by automating processes such as order management, tracking performance, and managing commissions.
• 😀 💡 Avoid unprepared recruitment of resellers, as poorly managed onboarding can lead to dissatisfaction and confusion.
• 😀 🔄 Focus on building a sustainable foundation first, with clear profit structures, before scaling your reseller network too quickly.
• 😀 🚀 Create a system that supports both the growth of your business and the empowerment of your resellers, ensuring they have the tools and systems to succeed.

Q & A

What is the primary goal when building a reseller system?

The primary goal is to create a well-structured system that helps businesses increase their sales and expand their reach through a network of resellers, agents, and distributors.

What common mistake do business owners make when opening reseller recruitment?

A common mistake is rushing into recruitment without proper planning, which leads to confusion, lack of organization, and inefficiency in managing the reseller network.

Why is it important to define the business model before recruiting resellers?

Defining the business model beforehand ensures clarity in roles (e.g., distributors, dropshippers, or agents) and helps establish a sustainable pricing structure, avoiding confusion and conflict later on.

How should businesses structure the margins and discounts for resellers?

Margins and discounts should be carefully calculated from the beginning to avoid underpricing or over-discounting, which could harm the business’s profitability. Each tier (e.g., distributors, agents, resellers) should have defined rates.

What role do rules and code of ethics play in managing resellers?

Rules and codes of ethics are essential to maintaining order and professionalism within the network. They ensure that resellers adhere to specific guidelines, preventing drama and miscommunication within groups.

What should businesses offer as part of a reward system for resellers?

Businesses should provide rewards such as bonuses, prizes (e.g., phones, cars, travel), or public recognition to motivate resellers to meet sales targets and stay engaged with the system.

Why is ongoing training and mentoring important for resellers?

Ongoing training and mentoring are crucial to ensuring that resellers stay informed about the best sales strategies, product knowledge, and marketing tactics, which helps them succeed and grow their sales performance.

What tools should be provided to resellers to aid in their marketing efforts?

Resellers should be provided with a comprehensive marketing kit that includes ready-to-use content like videos, images, product descriptions, and social media posts to help them promote products effectively.

How can businesses track and manage reseller performance effectively?

Businesses can use software systems like 'Squid Rezeki' to track orders, commissions, and performance. These systems help streamline order management and provide insights into the most successful resellers and products.

What is the recommended approach for building a reseller system, according to the speaker?

The recommended approach is to start with resellers, identify the strongest sellers, and gradually elevate them to higher roles like agents or distributors. This process ensures that the network grows with a solid foundation and long-term success.