DKV Mobility ESG Interview with Rene Schmidpeter

Summary

In this insightful interview, Professor Rani Smith discusses the importance of sustainability and the need for a transformational mindset rather than mere optimization. Smith emphasizes the co-evolution of economic success, social responsibility, and environmental friendliness, advocating for a systemic approach to sustainability. The conversation highlights the role of digitalization as a tool for creating sustainable business models and the necessity for industries, particularly mobility and transport, to innovate and adapt. Smith also stresses the importance of integrating sustainability into all aspects of business strategy, moving away from the notion of sustainability as a separate entity and towards a collective effort that enhances both profitability and positive impact.

Takeaways

• 🌿 Professor Rani Smith is an international expert on sustainability and prefers both city and countryside for their unique benefits.
• 🔄 Smith is an optimist regarding sustainability and believes in the necessity of a positive mindset to lead and enact change.
• 🕴️ Smith identifies as both a strategic planner and a doer, often working beyond regular hours due to the passion for both aspects.
• 🏢 Germany has been struggling to meet its climate targets, which Smith attributes to a prevailing mindset that sees a trade-off between sustainability and profitability.
• 🚗 The mobility and transport sector is particularly lagging in sustainability, with some segments sticking to old business models and others innovating.
• 💡 Digitalization and sustainability are intertwined, with digital tools being key to making processes more sustainable, yet requiring responsible use.
• 👥 The role of sustainability managers will evolve from an 'add-on' to an integral part of corporate strategy development.
• 🛣️ The future of mobility will likely involve increased mobility options while decoupling from unsustainable energy sources.
• 🌐 Sustainability is not about personal sacrifice but about embracing opportunities that come with positive environmental and social impacts.
• 📚 Sustainability is a complex, multifaceted topic that requires ongoing education and integration into various disciplines and strategies.
• 🌟 Smith emphasizes the importance of positive leadership, purpose orientation, and the collective effort in transitioning to a sustainable future.

Q & A

What is Professor Rani Smith's preference between city and countryside living?

Professor Rani Smith appreciates both city and countryside living. He enjoys the relaxation and natural environment of the countryside, as well as the cultural life and social interactions available in the city.

How does Professor Rani Smith view the current situation regarding climate change effects?

Professor Rani Smith is an optimist when it comes to sustainability and climate change. He believes that being optimistic is necessary to lead others and to effect change, despite the negative events happening due to climate change.

What is Professor Rani Smith's approach to work, is he more of a strategic planner or a doer?

Professor Rani Smith considers himself both a strategic planner and a doer. He enjoys developing strategies as well as implementing them, which sometimes leads to working long hours.

Why does Professor Smith believe Germany has missed its climate targets?

According to Professor Smith, Germany has missed its climate targets due to a mindset that sees a trade-off between sustainability and profitability. This mindset is prevalent among people and politicians, who often view sustainability and economic success as mutually exclusive.

What does Professor Smith see as the key to transforming society towards sustainability?

Professor Smith believes that a new mindset that integrates sustainability and profitability is crucial for societal transformation. He hopes that the younger generation will bring this mindset to discussions and accelerate the transition to a sustainable society.

What is Professor Smith's view on the readiness of the German or European economy for transformation towards sustainability?

Professor Smith suggests that transformation happens regardless of readiness, citing historical shifts from agricultural to industrialized societies. He sees the current moment as a transition from an industrialized to a sustainable knowledge society, which is not yet fully understood by everyone.

How does Professor Smith perceive the mobility and transport sector's progress in sustainability?

Professor Smith observes that the mobility and transport sector is lagging behind in sustainability. He notes a mix of companies trying to maintain old business models and others innovating with new electric mobility solutions and sharing platforms.

What is the relationship between sustainability and digitalization according to Professor Smith?

Professor Smith sees sustainability and digitalization as interconnected, with digitalization being a tool to make processes, products, and business models more sustainable. However, he emphasizes the need for responsible digitalization that considers ethical implications.

How does Professor Smith envision the role of sustainability managers in the future?

Professor Smith believes that sustainability managers will become more integral to corporate strategy development in the future. Instead of being an add-on, they will bring a sustainability perspective to the team, similar to how a chief digital officer brings a digitalization perspective.

What advice does Professor Smith give for companies starting to work on sustainability?

Professor Smith advises companies to understand that sustainability is not a trade-off but an integrative approach that enhances profitability and competitiveness. He suggests promoting a systemic perspective where economic, social, and environmental success are seen as interconnected.

What is Professor Smith's perspective on the future of mobility and how it relates to sustainability?

Professor Smith believes that mobility is essential and will continue to rise. The challenge is to find ways to increase mobility sustainably, without relying on fossil fuels, to ensure a free and open society.

How does Professor Smith view the concept of sacrificing for sustainability?

Professor Smith argues against the idea of sacrificing for sustainability, stating that true sustainability should not require sacrifice. Instead, it should offer opportunities for better living with fewer resources and create new business opportunities.

What does Professor Smith recommend for individuals or companies looking to immerse themselves in sustainability?

Professor Smith recommends developing a clear purpose and integrating sustainability into all aspects of business and daily life. He also suggests learning from a variety of sources, including books by experts and academics, to gain a broad understanding of sustainability.

Outlines

00:00

🌿 Optimism and Strategy in Sustainability

In this introductory paragraph, the host welcomes Professor Rani Smith to discuss sustainability. The conversation begins with a personal preference question about city versus countryside living, to which Professor Smith appreciates both for different reasons. The discussion shifts to the topic of climate change and sustainability, with Professor Smith expressing optimism due to the belief that a positive mindset is essential for leading and effecting change. The host inquires about the balance between strategic planning and implementation, to which Professor Smith identifies as both a strategic planner and a doer. The paragraph concludes with a critique of Germany's progress towards its climate targets, attributing the shortfall to a prevailing mindset that views sustainability and profitability as mutually exclusive. Professor Smith emphasizes the need for a new mindset that integrates both sustainability and economic success.

05:00

🚗 Transformation and Innovation in Mobility

This paragraph delves into the challenges and opportunities within the mobility and transport sector. Professor Smith acknowledges the sector's lag in sustainability but sees current problems as catalysts for change. The discussion highlights the contrast between traditional business models and innovative approaches, such as car-sharing platforms and electric mobility. The paragraph also touches on the interplay between sustainability and digitalization, suggesting that digital tools can enhance sustainability efforts but must be used responsibly. The role of sustainability managers within companies is evolving, with a shift from an 'add-on' to an integral part of corporate strategy development. This reflects a broader move towards integration and circularity in business practices.

10:02

🌐 The Integration of Sustainability in Business

In this segment, the conversation focuses on how sustainability can be integrated into day-to-day business operations. Professor Smith emphasizes the importance of understanding that sustainability is not a trade-off but a co-evolutionary approach that enhances economic, social, and environmental success. The paragraph discusses the systemic and integrative perspective necessary for true sustainability, moving away from a balancing act to a process where success in one area feeds into another. The future of the transport sector is also explored, with the need to increase mobility sustainably while overcoming reliance on fossil fuels. The paragraph concludes with a positive outlook on sustainability as an opportunity for innovation and business growth.

15:03

💡 Positive Leadership and Purpose in Sustainability

The host and Professor Smith discuss the importance of positive leadership and having a clear purpose in sustainability. Smith argues against the notion that sustainability requires personal sacrifice, instead framing it as an opportunity for a better life with fewer resources and greater business prospects. The conversation highlights the need for companies to consider their social, environmental, and knowledge impact, transforming business models to achieve profit while contributing positively to society. The paragraph also touches on the complexity of sustainability and the importance of education and reskilling managers to integrate sustainability into their disciplines. Smith shares insights on how to stay informed about sustainability, emphasizing the collective process of transforming systems and societies.

20:04

🤝 Collective Action and the Future of Sustainability

In the final paragraph, the discussion centers on the collective nature of sustainability and the need for widespread engagement. Professor Smith stresses that sustainability is not a zero-sum game but a collective effort where winning together is possible. The paragraph also addresses the current multiple crises and the necessity for a fundamental transformation of the economy, supported by appropriate political frameworks. The conversation concludes with an optimistic view of the energy transition and a call to action for individuals and companies to embrace sustainability as a path to a better future.

Keywords

💡Sustainability

Sustainability refers to the ability to maintain processes or conditions so that they can continue over the long term without causing degradation or depletion of resources. In the video's context, it is about finding a balance between economic growth, social inclusion, and environmental protection. The speaker, Professor Rani Smith, discusses the importance of sustainability as a driving force for innovation and transformation in society, emphasizing that it is not a trade-off with profitability but rather a complementary aspect that can lead to a more resilient and prosperous future.

💡Climate Change

Climate change is a significant and lasting change in the statistical distribution of weather patterns over periods ranging from decades to millions of years. In the script, the effects of climate change are a central concern, with discussions around the urgency of addressing its impacts and the need for transformative action to mitigate and adapt to these changes. The speaker mentions the Paris Climate Agreement and the importance of meeting climate targets as part of the broader sustainability agenda.

💡Optimism

Optimism is a perspective that emphasizes the positive or hopeful outcome. Professor Smith identifies as an optimist and believes that it is essential for leading and effecting change. Optimism is presented as a necessary mindset for envisioning and working towards a sustainable future, as it encourages proactive engagement and the development of innovative solutions.

💡Strategic Planning

Strategic planning involves setting goals and outlining the steps necessary to achieve them. The video discusses the importance of strategic planning in achieving sustainability and climate targets. Germany's approach to strategic planning is highlighted, with a critique of the country's progress in meeting its climate goals, suggesting a need for a shift in mindset and more effective implementation.

💡Mindset

Mindset refers to a set of beliefs or ideas that determine how a person interprets the world and responds to challenges. The script emphasizes the need for a new mindset that does not see a trade-off between sustainability and profitability. The speaker advocates for a transformative mindset that recognizes the interdependence of economic success and environmental responsibility.

💡Transformation

Transformation implies a profound change in form, appearance, or character. The video discusses the necessity of transformation from an industrial society to a sustainable knowledge society. The speaker suggests that transformation is not just about making incremental changes but about fundamentally rethinking and reorganizing societal structures and systems.

💡Mobility and Transport Sector

The mobility and transport sector is a key area of focus in the video, with discussions on its challenges and potential for sustainability. The speaker notes that this sector has been slow to adapt and innovate, with some companies still clinging to traditional business models while others are pioneering new, more sustainable approaches, such as electric mobility and car-sharing platforms.

💡Digitalization

Digitalization is the process of converting information into a digital format. The video script discusses digitalization as a tool for enhancing sustainability, such as through better supply chain management and customer engagement. However, it also emphasizes the need for responsible digitalization that considers ethical implications and integrates sustainability principles.

💡Sustainability Manager

A sustainability manager is a professional responsible for overseeing an organization's sustainability initiatives. The video discusses the evolving role of sustainability managers, suggesting a shift from a standalone role to one that is integrated into the development of corporate strategy. This reflects a broader trend towards embedding sustainability considerations into all aspects of business operations.

💡Purpose-Oriented Leadership

Purpose-oriented leadership is a leadership style that focuses on a clear, meaningful purpose that benefits society and stakeholders. The speaker in the video advocates for this approach, arguing that businesses should not only pursue profit but also consider their social and environmental impact. This perspective is seen as a motivator for employees and a way to attract investors who value sustainable business practices.

💡Complexity

Complexity refers to the state of having many interconnected parts or factors. The video acknowledges the complexity of sustainability, which encompasses environmental, social, and governance issues. The speaker suggests that managing this complexity requires clear values and purpose-oriented actions, as well as a collective effort to integrate sustainability into all aspects of decision-making.

Highlights

Professor Rani Smith discusses the balance between city and countryside, highlighting the benefits of both for relaxation and cultural life.

Smith emphasizes optimism as a necessity for leading and enacting change, especially in the face of climate challenges.

The interviewee identifies a dual role in strategic planning and implementation, often leading to working beyond regular hours.

Germany's struggle with meeting climate targets is attributed to a prevailing mindset that sees a trade-off between sustainability and profitability.

Smith calls for a new mindset that recognizes sustainability and economic success as complementary, not opposing forces.

The importance of transformation over mere optimization is underscored, suggesting that history shows transformation happens whether people are ready or not.

Industries such as mobility and transport are identified as lagging in sustainability, presenting both a challenge and an opportunity for change.

Innovation in sustainability is seen as a driver for broader innovation, with digitalization and biochemistry leading the way.

Smith argues for responsible digitalization and AI, integrating ethical considerations into the development of new technologies.

The future role of sustainability managers is envisioned as integral to corporate strategy development, rather than an add-on.

DKV Mobility's strategic priority 'Lead in Green' is introduced, aiming to embed sustainability into day-to-day business.

Smith advises against viewing sustainability as a trade-off, promoting an integrative approach where economic, social, and environmental aspects co-evolve.

The transport sector's future is predicted to demand more sustainable mobility solutions without reducing the overall mobility.

Sustainability is reframed as an opportunity for positive living and business growth, rather than a form of sacrifice.

Positive leadership and purpose orientation are highlighted as key to transforming business models towards sustainability.

Smith recommends focusing on opportunities and integrating sustainability into all aspects of business and society.

Complexity in sustainability is acknowledged, with a call for clear purpose and value-driven actions to manage it.

The necessity of reskilling and educating managers in sustainability is discussed, with an emphasis on integrating new knowledge into existing disciplines.

Smith shares insights on gaining knowledge through publishing books with experts worldwide, reflecting the evolving understanding of sustainability.

The interview concludes with a collective call to action, emphasizing the importance of a positive mindset and the potential for a win-win approach to sustainability.

Transcripts

i'm here today with professor rani smith

peter welcome it's great to have you

yeah thank you for having me um you're

an international and well recognized

expert regarding sustainability to get

started we are beautiful cologne do you

prefer the city or the countryside oh

actually both is very nice

the countryside of course you can relax

and you can go to the mountains or to

the sea whereas in the city we have more

the cultural life you can meet people so

actually i would not like to miss any of

this fully understand

well there were lots of youth lately

regarding climate change effects um

whether events negatively um happening

hearing all this are you more realist or

an

optimist regarding sustainability and

where we are heading i've always been an

optimist because i think if you want to

lead other people and if you really want

to change things there's no other choice

in being optimistic sounds good and

changing is all about getting into into

implementation are you more strategic

planner or are you a doer type of person

actually both i like developing

strategies but i also like implementing

and doing things so that's why sometimes

i miss time because of course you cannot

do both at the same time so

this

is why i'm sometimes wicking on the

working on the weekend and even in the

evening so because i really like doing

both and the day only has 24 hours yeah

sure

which brings me to my first question i

mean sustainability is also about

implementing strategic concepts and what

we have seen is that

germany is very good in strategic

planning but that two ministries the

ministry of construction and strength

transport have missed their climate

targets for

2021

in your opinion what is the reason for

this and why is

germany and those ministries why are

they struggling so much achieving their

um sustainability slash climate targets

so we not only miss it today i think we

missed out the last 20 years so to say

that already by then it was pretty clear

that we need to transform our society

especially the last 10 years

not much happened and i think it's

mostly related to the mindset you know

like because people still see a

trade-off between sustainability and

profitability they see

it like you can either be profitable or

sustainable and also the politicians

somehow have this kind of trait of

thinking if you look on the different

political parties they are arguing

should we become sustainable or

economically successful and i think this

is a wrong question because you we need

both and this is kind of having a new

mindset so i hope that the younger

generation now is really bringing in

this new mindset to the discussion and

that we are getting much faster to

transform our society

so i hear um there is hope but i also

hear that you say that sustainability

needs a willingness for

transformation that we only

not only do things

better that we do things differently but

to what degree are we ready as the

german or european economy ready for

transformation and not just

optimization maybe it's not a question

whether we are ready or not i think in

history transformation just happens and

if you look how we

went from an agricultural society an

industrialized society i think most of

the people also were not ready for this

but we somehow achieved it and now we

are actually at a

similar point in history where we have

to

go from an industrialized society to a

sustainable knowledge society and i

think this is still not really

understood by everyone that it's really

not only changing things it's really

about transformation and that's much

more than change

as certain industries or

sectors who are already doing good in

overcoming this integration

challenge and i'm also asking we are in

the mobility and transport sector and

it's something that especially this

sector's lacking behind regarding

sustainability so where do you see where

we are standing regarding transportation

and mobility with this integration

challenge

there's

different industries and most of the

time

you need kind of a

uh

a problem you know like if if an

industry comes to into a problem like

the mobility sector or the energy sector

right now this gives you the window of

opportunity to really change things yeah

because as long as

you keep on successful with the old

fashioned business models people don't

understand that they need to change but

once the old fashioned models are not

working any longer because new markets

are

deriving and a new customer wishes are

changing the demand or now we see all

the

international supply chains breaking or

you see the inflation we see the

limited amount of energy we now have so

this is all i think a good driver of

change so unfortunately

sometimes we only learn it the hard way

but there's of course also other

examples of industries who are very

proactive

for example in the field of

digitalizations young startups

also in in certain fields of

biochemistry

so whenever there are some new

innovative industries they are more also

into sustainability and this already

shows sustainability is actually a

driver for innovation so it's not also a

contradiction so the more innovative our

industry is the more they also focus on

sustainability and the more they focus

on sustainability the more innovative

they are in the mobility sector you can

see both at the same time you still see

some

struggling and and trying to somehow

keep the old business models like

building big cars and trying to find

customers for it and others already

going a step further and building

platforms how to share cars new electric

monability automotive driving there's a

lot of innovation but it

mostly comes from i would say smaller

medium-sized enterprises who are really

need to change because they that's the

only way how they will survive in the

future interestingly um you mentioned

digitalization

as a key word and probably could you

elaborate a little bit how you see

sustainability and

the topic of digitally do they go hand

in hand do they run run aside what's

your view on this i said in the

beginning we see this kind of crossroads

from the industrial society entering

into sustainable knowledge society and

that means

you cannot have the one or the other so

it it's basically you need both you need

to the digitalization but you need it in

a sustainable way so what

does this mean it means we can use

digitalization to make our processes

products uh business models more

sustainable yeah we can for example

control the supply chain much better

than in the past we can also find better

ways to the customer we can also of

course use big data and also artificial

intelligence to get to new ideas how to

make things more sustainable but at the

same time digitalization is not a

mean in or a goal in its own yeah so

we really have to be careful that we

also reflect ethically what we are doing

when we are digitalization

things and and that's why we need also

kind of a responsible digitalization we

need responsible ai responsible big data

and this is where all intermingles it

merges together and in the future we

will see a lot of responsible digital

circular business models so it it's

becoming all one but of course you need

different competences and we need also

this kind of teamwork in developing this

new kind of business models and

strategies

looking at the organizational setup in

companies

in my role as a

sustainability manager do you

believe that

such departments persons are still

needed in the future just asking

difficult questions really pushing the

the topic forward or are we also heading

towards what you mentioned in

integration where everything's circular

working hand in hand so studies do show

that we need much more people who are

aware of sustainability and have

knowledge so for those who are already

in the field and know about

sustainability i think they are very

much needed but i think their role will

change so in the fut in the past it was

more kind of a add-on so you were

somehow responsible for sustainability

which i think doesn't work how can one

person or one department be responsible

for sustainability so this would be this

kind of add-on thinking like a backpack

so this is i think belongs to the past

in the future it's more that the role of

a sustainability manager will be to be

part of the team which is developing the

corporate strategy and brings in the

sustainability perspective

as the

chief digital officer brings in the

digitalization perspective and we need

to get from a sustainability strategy

towards some sustainable corporate

strategy and i think this is a big

change and that makes the role of people

with this kind of knowledge even more

important in the future and i think this

is really where it's heading to we

see a much more integrated perspective

on sustainability which is good yeah

happy and relieved to hear this

at dkv mobility one of our key

strategic priorities is called lead in

green and of course our job is also

embedding this

into our day-to-day

business

imagine the situation you would be

starting working with with the company

um also convincing them about

sustainability how would you

start what would be your first first

actions i think first of all you need to

understand this is basically not a

trade-off so trying to convince as many

middle managers about this that

sustainability profitability

competitiveness go together very well

and second thing

i think a mistake what is done quite

often is to think about sustainability

as balancing yeah so you have this topic

we need to balance the different

dimensions economic social environmental

dimension somehow balancing but the

problem with balancing is it's still

kind of trait of thinking yeah you can

have a little bit more of this a little

more of that

so it's really important to get this

systemic integrative perspective that

it's basically a co-evolutionary

approach so you can only develop your

economic success by being more social

this means also being more

environmentally friendly and that's also

means maybe to have more knowledge and

have more knowledgeable companies so

it's basically kind of you need economic

success to lead to environmental success

leads to social success this leads to

more knowledge knowledge leads again to

more profitability so it's really like

an unfolding process and and this is uh

different thinking like the

one-dimensional financial thinking we

had in the past we were always trying to

maximize one single thing mostly profit

and now many wonder why it's not working

anymore because it's under complex

looking at the challenges we have right

now

especially looking at the challenges of

the transport sector of course we don't

have a crystal ball but there's lots of

things happening with the new

legislation coming in via the european

um green deal i think we are very aware

of the

paris climate agreement um targets what

do you think specifically where the

sector will be heading in the future we

are still very much relying on the

traditional way of

transportation

so mobility as such is a thing which is

very important for society we need to

transport goods we want to travel yeah

mobility is life it's part of our life

and it really really should appreciate

mobility and all the studies also show

that mobility in the future will further

rise so there will be not a way where we

reduce mobility that would be not good

for a free society

open society so we need to find ways how

we can have more mobility even more

mobility more freedom more

ways to move

goods and also travel but at the same

time try to decouple it from

unsustainable energy use yeah i think

this is basically this kind of trade-off

we have to overcome so we have to not

reduce mobility try to find ways to have

sustainable mobility which is overcoming

this old

yeah without dependency on on fossil

fuels and all those kind of

old-fashioned industrial things and that

will be a challenge of course yeah

yeah often people also say well

sustainable behavior is personally

sacrificing um things uh what's your

opinion

obviously not because sacrificing is

not sustainable yeah if you sacrifice

profit it's not economically sustainable

if you sacrifice a good life it's not

good for your social and psychological

mind so and and

we really should see that the future has

so many opportunities so many positive

ways how we can live in the future by

using technology but by also using our

mind and developing new businesses

that we should not only look at this

the resources we also should look at the

opportunities and i think this is a

change of perspective so if you look at

the opportunities we will have in a

sustainable future in the in the future

society in the future this will really

lead to

not sacrificing it will lead to a better

life with less resources

and also a lot of business opportunities

so i think sustainability is really

becoming

the biggest business opportunity of this

millennium so and also thinking it in a

very positive

fashion so i hear sometimes also it's

put a more negative

tack on it and as you say thinking and

opportunities new business models and

being

optimistic that also it's a kind of

survival a good survivor strategies for

for companies to think about sustainable

business models fear is never a good

advisor as we learned also the last

couple of years

we really need to have a positive

leadership which is also purpose

oriented so we have to give the people

some purpose although the businesses

what is the purpose i'm standing for

what is my goal and it should be always

serving other people serving the society

developing new

also positive impact and that's the

second dimension we really should not

only think about profit anymore we

really should see the overall impact of

a company yeah what is the social

environmental the knowledge impact and

by seeing this we really can transform

our business models in a way where we

still make profit even more profit is

possible but at the same time have

positive impact for our environment and

for the world and this is giving a lot

of purpose so the people will be much

more motivated you will attract

employees you will get enough investors

who are looking for this kind of

business models so i don't see why

sustainability should be sacrificing

it's rather the opposite all of us can

drive the

transition towards

a more sustainable efficient future

and

yeah that we can all play our our active

role

i have lots of people telling me why

sustainability is sometimes really

complex it's such a wide topic it's not

just environmental it's also

social

governance um subjects do we have an

advice or some some good tips for uh

people immersing into sustainability

favorite books podcasts you're listening

to so first of all i think you mentioned

something very important complexity so

we learned that our world is much more

complex than in the past so

easy there's no easy solution so we have

to find a way how to manage complexity

we and this is can be done by value and

by clear purpose oriented actions yeah

because we have too many possibilities

so we really should define ourselves and

from the inside to the outside so not

just

listen to the advice because everyone

now gives some advices to everyone here

so you really should learn to develop

sustainability from your own perspective

so what is your belief what is the

purpose of your company

which kind of impact you want to create

and then

form a strategy and act according to it

secondly of course you mentioned the

second thing that we have a big

challenge which is educating and

reskilling a lot of managers there was a

study done two years ago which said

within the next five years we have to

reskill 50 of all our managers worldwide

and this already shows that

sustainability is not so much an

environmental issues it's really an

educational issue so we really need to

educate and bring this new kind of

knowledge to the people to the managers

and

you also ask why where i do get my

knowledge it's mainly by publishing

books so

with

lots of

experts managers academics all over the

world

we roughly publish 10 books a year

and i already can see from year to year

new knowledge arising so there's lots of

knowledge out there and the point really

is now to get a focus

and also combine it what you already

know so it's not so much that you should

know everything about sustainability or

that you need everything about

sustainability we need managers who know

very much about their discipline but

integrate this new kind of social

environmental knowledge

perspectives to their unique discipline

and that's what sustainability is now

different than in the past

sustainability is not a

discipline on its own right

it needs to be reintegrated into

management science it's not only about

an individual

transformation it's really transforming

systems transforming companies and the

society as such and this is a collective

process and the more really get into

this kind of topics the better it is

because we need also the knowledge of

all people so it's not that we need

somebody who knows about sustainability

telling us where to go but we really as

a as a society or as a company need to

discuss it broadly and integrate it in

every single question we are facing

yeah very interesting approach also that

you say it's now not i'm spending an

hour of my day to think about a

sustainability strategy that is just the

fashion how i'm doing my daily jobs i'm

thinking about it basically all the time

when i'm sitting at my desk in front of

my

of my computer and i really liked your

uh

final verse i think was a perfect

summary about what we just spoke so i've

learned a lot thank you very much for

taking your time it's been a pleasure

talking to you yeah thank you and i

really believe that the more people are

getting into this field the more we

really

win and it's not about win lose anymore

it's really we can either win together

or lose together and it's much more fun

to win so i hope many people will join

in and also win together the game we

have right now which is really

challenging to overcome the crisis is a

multiple crisis we have but this is only

possible by a real little transformation

by a new setup of our economy but that's

something i think we now already know

from the news

and i do hope that the politicians will

find the right frameworks and support

for this so that we

really get some support for this

transformation also from the side of

politics yeah i agree and um telling for

myself and dkv mobility we are

definitely into it and yeah really

looking forward also from a very

positive mindset to the to the energy

transition very important keep positive

[Music]

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