Social Media Content Writing: Here's an AWESOME Example!

Summary

In this video, Robin the Copy shares tips for creating engaging social media content, focusing on how to blend education with entertainment. Using the U.S. National Park Service’s Instagram account as an example, Robin highlights the importance of humor, clever captions, and leveraging evergreen events and trending topics. The video emphasizes planning ahead, adding creativity, and capitalizing on viral moments to drive engagement and brand awareness. Robin also advises caution when using humor, as it can be subjective, and encourages studying successful accounts for inspiration to enhance your own content writing.

Takeaways

• 😀 Humor and education can go hand-in-hand to create engaging social media content. Using humor in educational posts increases engagement, as demonstrated by the U.S. National Park Service's Instagram account.
• 😀 Creative content writing should balance entertainment with education. The National Park Service often uses quirky, fun facts to make learning about nature more appealing.
• 😀 Always make sure to test humor with others before posting it, as humor is highly subjective and can backfire if not well received.
• 😀 Leverage popular events and holidays to create timely and relevant social media posts. Tie your content to these occasions to boost engagement.
• 😀 Plan ahead and create a content calendar to ensure your posts are timely and aligned with ongoing events or important industry dates.
• 😀 Use attention-grabbing captions with a twist. The U.S. National Park Service’s witty captions often feature playful language and clever wordplay, which boosts visibility.
• 😀 For businesses or organizations with less ‘sexy’ industries, focus on creative, original spins on everyday events or holidays to make content more relatable and interesting.
• 😀 Keep an eye on viral trends and one-off events that capture the public’s attention, such as pop culture moments or significant global events, to create timely content.
• 😀 Organic content is more about building engagement, brand awareness, and educational value rather than direct sales. For sales-focused content, consider using paid ads.
• 😀 Study successful accounts for inspiration, but don’t copy them. Analyze their strategies, tone, and engagement methods, and adapt them to fit your unique brand voice.

Q & A

What is the main takeaway from the National Park Service’s Instagram account?

The main takeaway is that the National Park Service successfully blends education with humor in its content. This makes even educational topics engaging and entertaining, leading to higher user interaction and awareness.

How does the National Park Service use humor in its posts?

The National Park Service incorporates humor through witty captions and playful language. For instance, they describe a cactus as ‘ready for fisticuffs’ and play on words in their descriptions of animals and plants, making their posts more relatable and shareable.

What is the importance of using humor in social media content writing?

Humor grabs attention and makes content more memorable, leading to higher engagement. However, it’s important to be cautious as humor is subjective—writers should always review their content before posting to ensure it resonates well with their audience.

What does ‘education with a twist’ mean in the context of social media content?

‘Education with a twist’ refers to providing valuable, informative content while also adding an element of humor or creativity. This approach makes learning more fun and encourages followers to engage with the content rather than just passively consuming it.

Why does Robin recommend studying successful social media accounts?

Robin recommends studying successful accounts to learn from their strategies and find inspiration. By analyzing what works for others, content creators can adapt those techniques to their own brand voice and audience, improving their social media performance.

How does the National Park Service use holidays and events in their content strategy?

The National Park Service capitalizes on holidays and seasonal events by creating content that ties into the theme of the occasion. For example, during Thanksgiving, they posted a humorous take on wild turkeys, adding a playful spin to a traditional holiday.

What is meant by ‘evergreen events’ in content planning?

‘Evergreen events’ are recurring events or holidays that people anticipate year after year, such as national holidays or seasonal celebrations. Content creators can plan posts around these events to ensure relevance and maintain engagement throughout the year.

How can businesses use ‘one-off’ events in their social media content?

Businesses can leverage ‘one-off’ events, such as viral trends or special occurrences like solar eclipses or popular cultural moments (e.g., the Barbie movie), to create timely, relevant content that taps into public interest and boosts engagement.

What’s the difference between organic content and paid social media campaigns?

Organic content is focused on engagement, education, and brand awareness, with the goal of building a long-term connection with the audience. Paid campaigns, on the other hand, are designed specifically to drive sales or promote specific actions, typically through ads on platforms like Instagram or Facebook.

How can content writers make unexciting topics interesting on social media?

Even unexciting topics can be made interesting by planning creative content that connects with the audience’s emotions or sense of humor. By looking at industry-specific events or common themes, writers can add a fresh, engaging spin to topics that may otherwise seem dull.