Respuesta a Ruben Gabelli (publitubers)

Summary

In this video, the creator addresses common criticisms of YouTube review channels, highlighting the challenges of producing content while managing brand partnerships. The speaker defends the value of honest product reviews and the time-intensive nature of creating videos. He explains that many smaller channels struggle to earn income, and much of the criticism stems from envy or misunderstanding. The creator urges viewers to appreciate the effort behind content creation and to recognize the real challenges faced by creators, while also encouraging honest, transparent reviews over paid promotions.

Takeaways

• 😀 Channels that focus on reviews of products sent by companies can be misunderstood or criticized by some, who feel these channels prioritize product promotion over genuine content creation.
• 😀 Some critics fail to realize that creators may have already covered certain topics, such as tutorials, in previous videos, which makes repeating the same content redundant.
• 😀 Small channels with low subscriber counts (e.g., 10,000 subscribers) are often overlooked by brands that prefer to work with larger influencers who have broader reach.
• 😀 There's a misconception that small creators do not work hard or invest their time properly into content creation. In reality, creating and reviewing products is a lot of effort.
• 😀 Critics often underestimate the time and resources required to create high-quality content, including traveling to collect products, testing them, editing, and uploading videos.
• 😀 Some viewers claim to trust only certain channels because of their 'sincerity', but this trust is often conditional upon whether the creator's opinions align with the viewers' preferences or not.
• 😀 Many critics of sponsored content and product reviews are motivated by jealousy or envy, wishing they could receive free products without having to go through the effort of making videos.
• 😀 It's important for YouTubers to balance their honesty about a product while respecting the companies that provide them with products. If the product has flaws, they must acknowledge them without damaging their relationship with the company.
• 😀 Making negative reviews or criticizing products doesn't always lead to better content or trustworthiness; in some cases, it may reflect laziness or a desire to create controversy for views.
• 😀 Despite criticism, YouTubers are often motivated by a passion for content creation and a desire to share useful information with their audiences, even at the expense of personal time or financial gain.

Q & A

What is the main topic of the video?

The video addresses the debate between YouTube channels that focus on product reviews and those that criticize such content. It discusses the challenges and perceptions surrounding product reviews, sponsorships, and the criticism of YouTubers who receive products for free from companies.

Why do some channels criticize others who do product reviews?

Some critics argue that channels focusing on product reviews, gadgets, and tech items have become akin to infomercials or 'teletienda' (television shopping). They suggest that these channels prioritize promotion over providing valuable educational content like tutorials or photography advice.

What is the significance of subscriber count and views in the video?

The speaker points out that a channel with a small following, such as 10,000 subscribers and an average of 500 views per video, is not considered financially viable for companies to send products. Therefore, these channels struggle to receive sponsorships or products from brands like Sony or Canon, which prefer larger channels.

How does the speaker view the criticism from small channels?

The speaker believes that smaller channels often criticize larger ones out of jealousy or frustration, especially since they themselves have not managed to secure sponsorships or product reviews. He also mentions that small channels often don't consider the effort required to make videos or produce content consistently.

What does the speaker say about the effort involved in creating product review videos?

Creating product review videos is a significant time investment. It includes tasks like receiving and testing products, going to the post office or handling logistics, filming, editing, and sharing the videos. All of this requires substantial time, and often, creators don't receive immediate financial rewards for these efforts.

Why does the speaker believe that small YouTube channels sometimes fail to grow?

The speaker suggests that the failure to grow could be due to a lack of skills or experience in making engaging videos, speaking confidently on camera, or appealing to an audience. Not everyone is cut out to be a successful YouTuber, and some channels simply don’t resonate with viewers.

What advice does the speaker give to critics of product review videos?

The speaker advises critics to try creating their own product review videos if they believe they can do it better. He stresses that making consistent, high-quality content requires a lot of effort, and those who criticize should consider the hard work involved in reviewing products.

How does the speaker respond to accusations of being dishonest or biased in reviews?

The speaker argues that accusations of dishonesty often stem from envy or ignorance. He explains that many critics don’t understand the hard work behind creating product reviews or the relationships between YouTubers and brands. If a product is bad, he simply doesn’t recommend it, and if a product is good, he shares his experience without exaggeration.

What is the speaker's stance on affiliate links in YouTube videos?

The speaker openly acknowledges using affiliate links, including links to Amazon in his videos. He humorously points out that some critics resent this and accuse him of being motivated by money. He defends the use of affiliate links as a legitimate way for content creators to earn money without forcing viewers to make purchases.

What does the speaker say about the relationship between product sponsorship and honesty in reviews?

The speaker clarifies that receiving sponsorships or products from companies doesn't automatically lead to biased reviews. While some viewers might think a sponsored review is dishonest, the speaker emphasizes that as long as the product is tested properly and the review is transparent, there's no conflict of interest. He also mentions that he's honest even if the product he reviews isn’t great.