Buka Kursus Bahasa Inggris, kiat dan strategi yang harus diperhatikan agar bisa berkembang

Summary

In this video, the speaker shares his journey of starting an English language course business in 2008. He discusses the challenges he faced, including the high initial investment, finding teachers, and securing a professional location. Through strategic marketing and a focus on student engagement, he grew the business to over 150 students and received recognition. Key lessons include the importance of a clear teaching system, targeting the right market, and creating a professional, engaging learning environment. The speaker offers valuable insights for aspiring entrepreneurs looking to start a similar business.

Takeaways

• 😀 The decision to start a language course business came from recognizing a potential franchise opportunity at a Jakarta Convention Center exhibition in 2008.
• 😀 Despite initial financial constraints (IDR 50 million investment), the speaker decided to proceed with the franchise opportunity after negotiating a more manageable fee.
• 😀 The first challenge was finding a suitable location for the business, as operating from home seemed unprofessional. A small commercial space was negotiated for an affordable price.
• 😀 Recruiting qualified teachers was a significant hurdle. The speaker relied on personal connections and community networks to find suitable instructors.
• 😀 The importance of a professional atmosphere was emphasized, including investing in quality facilities, furniture, and teaching materials to create an inviting space for students.
• 😀 Marketing was based on emotional appeal, focusing on how learning English would boost students' confidence and abilities, particularly in public speaking.
• 😀 A key strategy for growth was to target middle to upper-class families and schools, where students had the financial capacity for language courses.
• 😀 The speaker’s business model included offering a referral system, where students who recommended others received bonuses or incentives, contributing to business growth.
• 😀 Creative and engaging activities like public speaking competitions and educational trips were used to enhance students' learning experience beyond the classroom.
• 😀 A focus on building a clear, standardized learning system ensured consistency in teaching quality, which was not dependent on individual instructors.
• 😀 The speaker emphasized the importance of action and real-world practice over excessive planning. Despite initial lack of experience, the business was successfully launched and grew rapidly.

Q & A

What inspired the speaker to start an English language course franchise?

The speaker was inspired after seeing a franchise opportunity at the Jakarta Convention Center (JCC). The bright yellow and blue branding caught their attention, and upon learning it was an English language course franchise, they saw the potential for a profitable business.

What challenges did the speaker face when starting the franchise?

The main challenges included the high initial investment, recruiting qualified teachers, finding a professional location, and dealing with unexpected issues during the setup, such as delays in training and renovations.

How did the speaker handle the financial aspect of starting the franchise?

The speaker managed to negotiate the franchise fee down to IDR 25 million from the initial IDR 50 million. They paid a deposit of IDR 5 million and arranged for the remaining balance to be paid in installments over five months.

What marketing strategies did the speaker use to attract students to the course?

The speaker employed both rational and emotional marketing strategies. They highlighted the benefits of learning English in a structured, professional environment, while also showcasing the emotional benefits of building confidence in public speaking, especially for children.

Why did the speaker choose to offer a referral program for students?

The referral program incentivized existing students to bring in new customers, helping to grow the student base organically. It also encouraged students to promote the course within their own networks.

How did the speaker ensure the quality and consistency of the courses?

The speaker emphasized the importance of having a clear, standardized curriculum and system in place to ensure quality. This helped maintain consistency, even when there were changes in teachers or other operational factors.

What role did extracurricular activities play in the franchise's success?

Extracurricular activities, such as public speaking competitions and field trips, were key to keeping students engaged. These activities allowed students to practice English in real-world settings, boosting their confidence and learning outcomes.

What was the impact of targeting middle-to-upper-class families for the course?

Targeting middle-to-upper-class families allowed the speaker to focus marketing efforts on areas and schools where there was higher demand for English proficiency. This segmentation helped attract students who were willing to invest in quality education.

How did the speaker achieve rapid growth in the first few months of the franchise?

The speaker achieved rapid growth by effectively using word-of-mouth marketing, leveraging the referral program, and offering personalized, engaging lessons. They also provided a guarantee that students would see improvements within three months, which helped build trust with parents.

What advice does the speaker offer to anyone looking to start a similar business?

The speaker advises aspiring entrepreneurs to first define their target market, build a strong system and curriculum, create a professional learning environment, and encourage creativity and engagement among students. They also emphasize the importance of taking action without overthinking.