Ahead of the Curve : Expert Insight (CX)

Summary

Kim Seungman from LG Electronics discusses the company's efforts to innovate the automotive sector through customer experience (CX). He highlights the importance of understanding customer needs and delivering differentiated mobility solutions, such as new display technologies and AI-driven experiences. Notable projects like the 'Mophia' flexible display showcase LG’s commitment to enhancing in-car experiences. The CX team plays a crucial role in aligning these innovations with car makers' goals, offering tailored solutions to ensure a competitive edge in the evolving mobility market, ultimately preparing for a future-driven by advanced technologies.

Takeaways

• 😀 CX (Customer Experience) is focused on preparing for the future of mobility by understanding user needs and predicting future trends in the automotive sector.
• 😀 LG Electronics' role in the automotive B2B market involves creating differentiated customer experiences through in-depth user research.
• 😀 The company aims to provide value-added experiences for car manufacturers and end-users by translating insights into innovative products and services.
• 😀 The automotive electronics team at LG focuses on creating new product strategies to enhance in-vehicle experiences, such as large OLED panels and interactive displays.
• 😀 CX activities at LG include investigating both functional and emotional aspects of mobility to develop products that resonate with users.
• 😀 The company's approach includes designing tailored, premium experiences for global car manufacturers, ensuring a competitive edge in the fast-evolving mobility market.
• 😀 LG's holistic mobility experience combines expertise from home appliances, commercial products, and automotive solutions to offer seamless user experiences.
• 😀 The 'Morphia' project exemplifies the future of automotive displays, offering flexible, transforming display technologies tailored to user needs in different vehicle scenarios.
• 😀 AI technologies, including voice, video, and data AI, are being integrated into the automotive experience to provide personalized, in-cabin experiences.
• 😀 The goal of LG's CX team is to create cutting-edge solutions using AI and advanced display technologies to enhance customer satisfaction and drive the future of mobility.

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