Quick AI market research with Perplexity AI

Summary

In this lecture, we explore how businesses can leverage Perplexity AI for researching social media trends in 2023. The process involves using targeted search queries to explore specific data about Gen Z's behavior on social media in 2022-2023, with a focus on using trusted sources like Datareportal. The method emphasizes accuracy, verifying data from original sources, and utilizing Perplexity's follow-up suggestions to refine searches. This approach ensures reliable, effective research, helping businesses stay ahead of trends while avoiding misleading information.

Takeaways

• 😀 Start your search by using a verb (e.g., 'search') to indicate what action you want to perform.
• 😀 Specify the website you want to search on, like Datareportal or Statista, for reliable data.
• 😀 Clearly define what you're looking for in your search query (e.g., Gen Z's behavior on social media in 2022 and 2023).
• 😀 Always verify the data by checking the original website for accuracy and consistency.
• 😀 Use the Ctrl+F (or Command+F) function to quickly locate keywords or numbers on the original website.
• 😀 Pay attention to small numbers or details at the end of bullet points to ensure data integrity.
• 😀 Perplexity AI suggests follow-up questions to refine your search, helping you dig deeper into the topic.
• 😀 When using Perplexity, avoid relying on potentially misleading data—ensure accuracy by cross-referencing with trusted sources.
• 😀 Perplexity is a reliable tool that doesn't hallucinate or provide incorrect information, making it a trustworthy option for research.
• 😀 To summarize your search process with Perplexity: Start with a verb, specify the website, and clearly define your query.
• 😀 Always use Perplexity’s suggested follow-up questions to explore additional insights on the topic you're researching.

Q & A

What is the main topic of the lecture?

The lecture focuses on social media trends for businesses in 2023, particularly the behavior of Gen Z on social media in 2022 and 2023.

How did the speaker use Perplexity AI in the lecture?

The speaker logged into Perplexity AI, navigated to their AI profile, and used it to search for specific information about Gen Z's behavior on social media from the Datareportal website.

What search query did the speaker use in Perplexity AI?

The search query used was 'search datareportal.com to find info on Gen Z behavior on social media in 2022 and 2023.'

What is the recommended method for conducting research using Perplexity AI?

The recommended method is to start with a verb, specify the website to search through, and clearly state what information is being sought, such as data on Gen Z behavior.

Why is it important to verify data found through Perplexity AI?

It is important to verify data to ensure its accuracy and prevent reliance on potentially modified or incorrect information. The speaker recommends checking the original website and using 'Ctrl F' or 'Command F' to confirm the data.

What other websites are mentioned as alternatives for researching social media trends?

The speaker mentions websites like Statista as alternatives for researching specific data if it is not available on Datareportal.

What does Perplexity AI suggest as a follow-up question in the lecture?

Perplexity AI suggests follow-up questions like 'What are the common reasons to follow or unfollow brands on social media?' to gain more insights.

What makes Perplexity AI a reliable tool according to the speaker?

Perplexity AI is considered reliable because it accesses websites efficiently, avoids hallucinations, and provides trustworthy information without generating misleading results.

How should a user structure their search when using Perplexity AI?

A user should structure their search by starting with a verb, specifying the website, and clearly indicating what information is sought. They should also cross-check the context and utilize Perplexity's follow-up question suggestions.

What additional recommendation does the speaker offer at the end of the lecture?

The speaker recommends using Perplexity AI as a tool for research due to its effectiveness and reliability, especially when verifying data from original sources.