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Summary

In this video, Félix Bonfim and another influencer review the recent launch of MIT's protein supplement, expressing disappointment over the product’s low protein concentration. MIT added 5g of glutamine per dose, which, while increasing the total protein content, dilutes the actual whey protein concentration to just 53%. They compare it to other brands like Grow, which offer higher protein content at a similar price. Despite acknowledging the likely good taste of MIT’s protein, they criticize its cost and the use of glutamine as a filler, and suggest MIT could improve by offering a higher-quality product without such additives.

Takeaways

• 😀 Félix Bonfim expresses disappointment with MIT's new protein supplement, highlighting its low protein concentration.
• 😀 MIT's protein supplement contains 5g of glutamine per serving, which is seen as an amino spike, decreasing the overall protein content.
• 😀 The protein concentration of MIT's product is 53%, which is much lower than expected, compared to other premium products that contain 70% or more protein.
• 😀 Félix compares MIT's product price of R$106 with similar products on the market, like Grove, which offer higher protein content for a similar or lower price.
• 😀 The addition of glutamine in MIT's protein supplement is intended to boost protein concentration but ends up reducing its overall effectiveness.
• 😀 Despite the lower protein concentration, Félix acknowledges that MIT's product might taste great due to the quality of its flavoring and formulation.
• 😀 The price of MIT's protein is criticized as being high for a product with only 53% protein concentration, especially when compared to other brands offering better value.
• 😀 Félix mentions that many influencers may not have been aware of the low protein concentration in MIT's protein supplement before promoting it.
• 😀 The review points out that MIT could have released a more concentrated product without adding glutamine, which could have been sold at a higher price and still been appealing to consumers.
• 😀 The overall sentiment from Félix is that MIT missed an opportunity to create a competitively priced, high-quality protein supplement, leading to consumer disappointment.

Q & A

What is the main criticism of MIT's protein supplement in the transcript?

The main criticism is that MIT added 5g of glutamine per serving to their protein powder, which reduced the overall protein concentration to only 53%, making it lower than expected and less competitive compared to other products on the market.

Why did Félix Bonfim express disappointment with MIT's protein supplement?

Félix Bonfim was disappointed because MIT's protein had a low protein concentration (53%) despite its higher price point. He felt that the addition of glutamine to increase protein content was misleading, and the product didn't live up to consumer expectations of quality and affordability.

How does MIT's protein compare to other brands like Grove?

MIT's protein is priced at R$106 per kg, but it only contains 53% protein, which is lower than other brands like Grove that offer products with up to 80% protein for a similar or lower price, making MIT’s protein seem less cost-effective.

What is the impact of adding glutamine to MIT's protein powder?

The addition of glutamine (5g per dose) increases the total amino acid content but dilutes the actual protein concentration, reducing the effectiveness of the product as a high-protein supplement.

Why does the speaker think the MIT protein might still appeal to some consumers?

The speaker believes that MIT's protein might still appeal to some consumers due to its potentially good taste, as they mentioned that the flavor was highly rated by those who tried it, including industry professionals.

What is the significance of the comparison between MIT's protein and Grove’s protein?

The comparison highlights a price-to-quality issue, where Grove offers a much higher protein concentration (around 80%) for a similar or lower price. This makes MIT's protein seem overpriced in comparison, especially since both products are marketed at similar price points.

How do the prices of MIT's protein and Grove's protein stack up after discounts?

After applying discounts, MIT's protein costs around R$100 for 1 kg, while Grove's protein, with a similar price point, offers much higher protein content (around 80%), making Grove's product a better value for the same price.

What do the speakers believe about MIT's potential for future product improvements?

Both speakers remain hopeful that MIT will improve their products in the future, particularly by offering a protein supplement with higher protein concentration and no glutamine added, which would better compete with other premium brands.

How does the addition of glutamine affect the protein content calculation of MIT's product?

When the 5g of glutamine per dose is subtracted from the total protein content, MIT’s protein only provides 16g of actual whey protein per serving, which further reduces its appeal compared to other higher-concentration products on the market.

What is the general sentiment about MIT's protein launch from the influencers discussed in the transcript?

The general sentiment among the influencers, including the speaker, is one of disappointment. They expected a higher-quality protein product from MIT, without the addition of glutamine, and were let down by the lower protein concentration and relatively high price.