7 Marketing Trends & Opportunities for 2024

Summary

This video highlights key marketing trends for business growth in 2024. It covers changing consumer behavior, emphasizing speed and convenience, and the rise of push marketing as consumers increasingly opt-in to notifications. The importance of zero party data—direct customer insights—and the power of interactive content are explored as strategies for better engagement. Additionally, the video stresses the continued dominance of video marketing, particularly short-form, vertical videos across platforms. The content aims to inspire entrepreneurs to adopt these trends for more effective marketing and business success.

Takeaways

• 😀 Changing consumer behavior prioritizes speed and convenience, with 80% of consumers valuing these traits above all else.
• 😀 Over 40% of consumers are willing to pay extra for same-day delivery, highlighting the importance of efficiency in modern business.
• 😀 Higher-income consumers place even more value on speed and efficiency, making it crucial for businesses targeting affluent markets.
• 😀 Push marketing, such as push notifications, is gaining acceptance among consumers, with up to 60% opting in to receive them.
• 😀 Emojis in push notifications can improve engagement rates by 20%, while personalized push notifications can increase reaction rates by up to 400%.
• 😀 Tuesday is the best day to send push notifications, maximizing engagement and response rates.
• 😀 Zero-party data—information voluntarily provided by consumers—has become a powerful tool for businesses, replacing third-party data.
• 😀 Zero-party data can be collected through interactive methods like quizzes, polls, lead magnets, and giveaways, directly involving customers.
• 😀 Interactive content, such as quizzes, games, and assessments, captures attention more effectively than static content, with 81% of marketers agreeing on its effectiveness.
• 😀 Video marketing remains the top content format for both consumer engagement and business results, with short-form vertical videos becoming increasingly popular due to platforms like TikTok.
• 😀 Marketers are expected to continue investing in short-form videos in 2023, utilizing platforms like Instagram Reels, YouTube Shorts, Twitter, LinkedIn, and even Pinterest for content distribution.

Q & A

What is the most significant change in consumer behavior that businesses should focus on?

The most significant change is the shift towards prioritizing speed and convenience. Nearly 80% of consumers value these factors, and more than 40% are willing to pay extra for same-day delivery.

How has the role of push marketing evolved in recent years?

Push marketing, once seen as interruptive, has gained increased acceptance by consumers, especially through push notifications. Up to 60% of users now opt-in to receive these notifications.

What is the key difference between push and pull marketing?

Push marketing involves interrupting the consumer with ads or notifications, while pull marketing aims to attract consumers through content or organic efforts, like inbound marketing.

What are the best practices for using push notifications in marketing?

To effectively use push notifications, you should include emojis (which increase reaction rates by 20%), send notifications on Tuesdays (which see the highest engagement), and personalize the content to boost responses by up to 400%.

What is zero-party data, and why is it becoming important?

Zero-party data refers to information that customers willingly share with you, like through quizzes or surveys. It’s becoming important because it’s more trustworthy and valuable compared to third-party data, which is often bought and sold.

How can interactive content enhance marketing efforts?

Interactive content, such as quizzes, games, and calculators, grabs attention more effectively than static content. According to the Content Marketing Institute, 81% of marketers agree that interactive content is better at engaging consumers.

Why is video marketing crucial for modern businesses?

Video marketing is the top content format due to consumer preference and its proven business results. Short-form videos, in particular, have become highly effective, with platforms prioritizing this format.

What is the trend with short-form video, and how should businesses adapt to it?

Short-form video, such as Instagram Reels and YouTube Shorts, is gaining popularity due to platforms like TikTok. Businesses should invest in creating vertical, 60-second videos, as they require less production effort and perform well across platforms.

How does the rise of zero-party data influence lead generation strategies?

Zero-party data empowers businesses to create more personalized marketing campaigns, increasing trust and engagement. Collecting this data through quizzes, polls, and surveys enhances lead generation efforts.

What are the key benefits of using a digital business card, according to the video?

Digital business cards, like those from Beaconstack, offer benefits such as easy sharing, real-time updates, and built-in analytics. They are modern, safe, and environmentally friendly compared to traditional paper cards.