5 Profitable Real Estate Companies Going Big in 2024

Summary

The transcript details the strategic expansion plans of a dynamic business, emphasizing the importance of capital allocation and investor returns. The business, which has grown from six to potentially ten entities by the end of the year, is focused on building a strong foundation across various sectors, including real estate, wholesaling, home supply, and hard money lending. The company's approach to growth is methodical, leveraging existing resources and expertise, and ensuring each new venture is strategically aligned with their overarching mission to provide freedom through financial success. They are also exploring new opportunities in storage units and new construction, aiming to create a vertically integrated business model that is resilient to market fluctuations. The company's commitment to transparency and building strong relationships with investors and partners is a key aspect of their growth strategy.

Takeaways

• 💼 The company is focused on deploying raised capital effectively to provide predictable and reliable returns to investors.
• 📈 They are actively growing their business with the help of investors who are interested in their long-term growth and success.
• 🏢 The founders are looking to launch multiple businesses in 2024, which aligns with their vision of an active business lifestyle contributing to freedom.
• 💡 They are exploring various revenue streams, including wholesaling, which can be scaled up significantly to generate income.
• 🏗️ The company is considering expanding into new areas such as a home supply company and hard money lending to diversify and strengthen their business model.
• 📊 They are meticulous about tracking key performance indicators (KPIs) to ensure that each business within their family of companies stands on its own and remains profitable.
• 💰 The company is planning to launch a $100 million fund, demonstrating their ambition and the confidence investors have in their strategy.
• 🤝 They are open to partnerships and joint ventures, especially if they align with their existing business operations and contribute to their growth.
• 🚫 The founders are selective about new opportunities, saying 'no' to those that do not align with their strategic goals or could detract from their core focus.
• 🌐 They are building a strong, integrated network of companies that support each other, without cannibalizing profits across different entities.
• ⛳️ There's a mention of a potential golf course project, indicating the founders are open to unconventional and creative business opportunities if they fit their criteria.

Q & A

What is the primary goal of raising capital according to the transcript?

The primary goal of raising capital is to ensure that the capital is always put to use effectively, providing predictable and reliable returns to investors at all times.

How does the speaker describe the process of deploying capital?

The speaker describes the process as one that involves looking at all the capital, understanding where it's coming from and how it's used, and then strategically deploying it to pay returns to investors while still making a profit.

What is the significance of building multiple businesses for the speakers?

Building multiple businesses is significant as it represents another job or revenue stream, contributing to the strength and stability of their 'freedom family of companies'. It also allows for greater control over various aspects of their operations.

Why do the speakers emphasize the importance of hiring the right people (the 'who')?

The speakers emphasize hiring the right people because it allows them to leverage the expertise and knowledge of others, ensuring the success of their businesses without having to learn every aspect of the business themselves. It's a strategic move for scaling and efficiency.

What is the strategy behind creating a hard money lending company?

The strategy is to ensure that the capital raised from investors is always put to use, providing predictable and reliable returns. By partnering with an existing company that already has a successful fund, they can avoid building the infrastructure from scratch and learn from the experience of others.

How does the speaker view the role of investors in their business growth?

The speaker views investors as crucial to their business growth. Investors not only provide the capital necessary for deals but also support the overall growth of the business, allowing the company to expand and create a strong foundation.

What is the concept of 'who not how' as mentioned in the transcript?

The concept of 'who not how' refers to the strategy of hiring people who already have the necessary skills and experience (the 'who') rather than focusing on how to do things themselves. This approach allows the company to leverage existing expertise and accelerate growth.

What is the role of the new construction initiative in the company's 2024 plans?

The new construction initiative is part of the company's expansion plans for 2024. It aims to capitalize on the housing shortage and the demand for new properties by building new homes, which is considered easier than renovating old ones.

Why does the speaker mention the potential for a marketing agency?

The speaker mentions the potential for a marketing agency because their in-house marketing team is not only serving their own companies but is also capable of generating revenue by offering their services to external clients. This could become a new revenue stream for the company.

What is the speaker's approach to saying 'no' to opportunities?

The speaker's approach is to say 'no' to opportunities that are not aligned with their current business operations, strategic goals, or do not offer a simple and strategic advantage. They evaluate each opportunity to ensure it fits within their existing foundation and resources.

What is the significance of the 'Freedom Family of Companies' in the context of the business model?

The 'Freedom Family of Companies' signifies a group of strategically interconnected businesses that support each other, allowing for a diversified revenue stream and a stronger foundation. Each company within the family is expected to stand on its own while contributing to the overall growth and stability of the group.

Outlines

00:00

🚀 Capital Deployment and Business Growth Strategy

The first paragraph focuses on the company's strategy for deploying capital effectively to ensure reliable returns for investors. It discusses the importance of capital allocation, identifying current deals, and growing the business with the help of investors. The speaker, Danny, introduces the episode and emphasizes the connection between their business operations and the concept of freedom, highlighting various ways people achieve freedom through active business lifestyles. The paragraph concludes with a mention of their journey in building real estate businesses and their plans for launching more businesses in 2024.

05:02

🏗️ Expanding Business Verticals and Revenue Streams

The second paragraph delves into the expansion of the company's operations, particularly in wholesaling and the creation of new revenue streams. It discusses the decision to focus on wholesaling deals, which allows for scaling the business without geographical limitations. The paragraph also touches on the potential of self-storage investments and the company's strategy to provide returns to investors before seeing profits themselves. The discussion includes the idea of building companies that either generate new revenue or become departments within existing ones, emphasizing the strategic growth of the business.

10:04

💼 Capital Management and Fundraising Efforts

The third paragraph outlines the company's approach to managing and deploying capital from investors. It emphasizes the need for strategic decisions to ensure the capital is used effectively to generate returns and support business growth. The company is in the process of hiring a fund manager to oversee the capital allocation and is preparing to launch a new $100 million fund. The paragraph also highlights the importance of hiring experienced professionals, as outlined in the book 'Who Not How,' to manage different aspects of the business and ensure its continued success.

15:04

🤝 Building Partnerships and Integrating Businesses

The fourth paragraph discusses the company's strategy of partnering with experienced individuals and businesses to expand its operations without having to build everything from scratch. It talks about the hiring of core leaders to manage teams and the importance of maintaining a hands-on approach to ensure each business within the family operates efficiently and profitably. The paragraph also touches on the concept of vertical integration and the benefits it brings to the company's overall growth strategy.

20:06

📈 Strategic Business Expansion and Investor Relations

The fifth paragraph continues the discussion on business expansion, focusing on the addition of a wholesale arm, a home supply company, and a hard money lending company to the existing business portfolio. It emphasizes the strategic nature of these expansions and how they serve both the company and its investors. The paragraph also highlights the company's approach to building a strong foundation for future growth and the importance of aligning new business ventures with the company's existing operations.

25:09

🛠️ Diversifying into New Construction and Marketing Services

The sixth paragraph explores the company's plans to diversify into new construction and establish a marketing agency. It discusses the potential benefits of new construction projects, especially in response to the housing shortage, and the strategic decision to leverage existing resources and expertise. The paragraph also outlines the company's evaluation process for its in-house marketing team, with the aim of potentially offering their services to a broader client base and generating additional revenue.

30:09

🌟 Behind the Scenes Growth and Future Plans

The seventh paragraph provides a behind-the-scenes look at the company's growth and future plans. It emphasizes the company's commitment to transparency and open communication with investors and the network. The paragraph discusses the various businesses and initiatives underway, including a potential golf course venture, and highlights the company's selective approach to new opportunities. It concludes with an invitation for interested parties to reach out for potential partnerships or investment opportunities.

35:11

📈 Opportunities for Investment and Partnership

The eighth and final paragraph wraps up the discussion by inviting interested investors and partners to engage with the company for potential deals, syndications, or joint ventures. It mentions the company's current focus on storage units and the willingness to explore opportunities both locally and with the right partners elsewhere. The paragraph concludes with a reminder of the company's commitment to due diligence and aligning with the right people and opportunities.

Keywords

💡Capital

Capital, in the context of the video, refers to the financial assets or funds raised by a company for investment and growth. It is a crucial element for the expansion of businesses and is used to generate predictable and reliable returns for investors. In the script, it is mentioned that the company is focused on deploying this capital wisely to grow their business and pay returns to investors.

💡Investors

Investors are individuals or entities that provide capital to businesses with the expectation of generating a financial return. They are vital to the growth strategy discussed in the video, as they supply the necessary funds for new business ventures and expansion. The script emphasizes the importance of investor relations and ensuring their capital is used to create profitable outcomes.

💡Business Growth

Business growth refers to the expansion of a company's operations, revenue, and market reach. In the video, the speakers discuss various strategies for growing their business, including launching multiple businesses, increasing revenue streams, and leveraging capital to strengthen their market position. The growth of their business is tied to the concept of freedom and achieving financial independence.

💡Real Estate

Real estate is a significant theme in the video, as the company's growth strategy is heavily centered around real estate investments. This includes buying, renovating, and managing properties to generate income. The script mentions various real estate-related ventures such as turnkey properties, wholesaling, and new construction, which are all part of the company's portfolio.

💡Turnkey Properties

Turnkey properties are real estate investments that are fully developed and ready for immediate use or rental. They require no additional work from the investor, making them a popular choice for passive income. In the script, the company discusses their involvement in turnkey real estate as part of their business model and growth strategy.

💡Wholesaling

Wholesaling in real estate involves buying properties at a low price and quickly reselling them for a profit, without the intention of holding onto the property long-term. The video script highlights the company's shift towards wholesaling deals as a way to scale their operations and generate more revenue streams.

💡Revenue Streams

Revenue streams are the various sources through which a company generates income. The video emphasizes the creation of new revenue streams as a key part of the company's growth strategy. This includes launching new businesses, such as a home supply company and a hard money lending company, to diversify their income.

💡Hard Money Lending

Hard money lending is a type of short-term, high-interest-rate loan secured by real estate. It is mentioned in the script as a new business venture for the company, which will allow them to put their investors' capital to use and generate returns. This type of lending is an alternative to traditional lending and is often used by investors for real estate projects.

💡Syndications

Syndications in the context of the video refer to the pooling of funds from multiple investors to finance larger real estate investments. The company discusses their use of syndications as a way to raise capital for their projects, allowing them to take on more substantial deals and provide investment opportunities for their network.

💡Freedom

Freedom, as a concept in the video, is tied to financial independence and the ability to live life on one's own terms. The company's mission is to build a family of businesses that not only serve their investors but also provide a path to freedom through active business lifestyles or passive income streams. The term is used to inspire and motivate their audience to pursue financial autonomy.

💡Vertical Integration

Vertical integration is a business strategy where a company controls several stages of the production or distribution process. In the script, the company discusses their use of vertical integration to streamline operations, reduce costs, and increase efficiency. By controlling various aspects of their business, they can better manage their growth and maintain profitability.

Highlights

The company is focused on deploying raised capital effectively to provide predictable and reliable returns to investors.

They are currently growing their business with the help of investors who are interested in their deals and growth.

In 2024, they are preparing to launch multiple businesses, tying back to the theme of freedom through active business lifestyle.

They are building real estate businesses and are on track to expand their portfolio with strategic moves.

The company operates on a strong foundation, allowing them to control many aspects of their operations even in fluctuating markets.

They prioritize keeping investors paid first in their deals, ensuring a sustainable and ethical business model.

The company is exploring new revenue streams, such as wholesaling arms and home supply companies, to bolster their financial position.

They are also looking into hard money lending, leveraging their existing capital base to offer loans and maintain capital utilization.

The company is hiring a fund manager to oversee the deployment and movement of capital to ensure strategic growth.

They are planning to launch a new $100 million fund towards the end of the year, marking a significant milestone in their expansion.

The company emphasizes the importance of hiring the right people (the 'who') with the necessary expertise to manage different aspects of the business.

They are building a marketing agency to serve their in-house needs better and potentially offer services to external clients.

The company is considering entering the new construction market, leveraging their existing team's expertise and resources.

They are focusing on adding revenue streams and decreasing expenses through strategic partnerships and in-house capabilities.

The company is transparent with their investors and network, keeping them informed about the behind-the-scenes operations and plans.

They are open to joint ventures and partnerships that align with their strategic goals and can bring mutual benefits.

The company is also looking into the storage unit business, another strategic move to diversify their portfolio.

Despite their ambitious growth, the company is selective and says 'no' to opportunities that do not align with their core values and strategic direction.

Transcripts

we raise so much capital and our job is

to make sure that that capital is always

put to use right we want to make sure

that we're doing our best to provide

predictable and reliable returns at all

times in order to do that as investors

give us Capital we have to go okay where

are we putting it what deals are we

working on right now that we can place

it on these deals um what are we doing

in our business and able to grow here

this episode this is how we're growing

our business some of the capital is used

to help us grow our business we wouldn't

be able to grow without the investors

who say hey I not only want to help you

with deals I want to help you grow I see

what you guys are doing we're looking at

all the capital where it is what it's

coming from what the funds are used for

and then we're deploying it and making

sure that um all the money is being used

so that we can pay the returns to our

investors and still make a

[Music]

profit hey everybody f p Danny here

welcome to another exciting episode of

the freedom show

I always try to think of something

different to do and it's always ends up

being the same thing sorry welcome again

to another episode uh today we are

peeling back the

curtains and for those of you listening

and not watching you miss me peeking

through the curtains uh but we're going

behind the scenes as much as we can with

a audible uh

podcast oh my gosh um yes we are um

going behind the scenes so U today's a

solo episode with flip and I um you get

to hear us talking about what's going on

in our business and um because this is

the freedom show we really try to tie a

lot of the topics to Freedom um even

when we have guests coming on from our

internal Network um so that we can

introduce them to you uh we are hearing

their freedom story so we are thinking

about you know what we're going to talk

about today and um I said hey why don't

we just talk about you know the multiple

businesses that we're getting ready to

launch here in 2024 because this speaks

to Freedom um there's many ways to

achieve Freedom um and one of them is

through an active business lifestyle so

you could be um a physician you could be

um in the legal industry you could be an

entrepreneur like us um there could be

many um occupations that are um High

income and those careers you have the

skills and knowledge um to bring so much

value you're earning a lot of money and

through that you are gaining Freedom um

you could love love your job so much or

the work that you do or the businesses

that you own that you decide to invest

passively as opposed to um other people

who may be working for the active income

to achieve freedom and they are uh

earning their way to stop their W2 or

stop whatever they're doing so that they

can be active in a different way um or

just retire early things like that so um

everybody's journey is different when it

comes to freedom and our journey has

been building real estate businesses um

so we have six um as of this episode

here in 2024 but we are launching

multiple more businesses in um this year

and so why would flip and Dany want to

build more businesses because every

business that we build is another job

and so we have six jobs right now and we

might have 10 jobs by the end of this

year

yay and why is that because we love

freedom we also love um our team and

building companies um we love

strengthening the freedom family of

companies and so the companies that we

build are strategic and they help create

that strong foundation and every single

brick that we lay on to it is just

another brick that says you ain't

knocking us over anytime soon I don't

care what type of economy or Market it

is um we are strong we do everything in

house we can control so many pieces of

the puzzle that if something happens

that we can't go this way anymore and

I'm pointing right in front of me for

those of you listening then we are going

to go this way because that's the way

that is um going to you know create some

more revenue streams so um that is why

we keep on building businesses um and

why we're going to continue to build

businesses and real estate we strongly

believe um is the way to build long-term

wealth it is not um overnight um it is

not something we were just actually

talking about um income streams and

we're like quite frankly until this year

we haven't had one company that brought

us money like that like there was no

company um that said hey as soon as

somebody invests or soon as somebody you

know buys something we're actually going

to make uh money we always have to buy a

house renovate a house tenant a house

then finally make money so once we start

something there's a full cycle before we

create we bring in Revenue oh so it

takes work yeah yeah a lot of work and

you don't see the fruits of your labor

for quite a while um and when it comes

to funds and syndications and apartments

and self storage and all of these things

that we've been getting into um it takes

even longer that's like more like a

three five and seven year cycle um and

so we've always set up our deals where

our investors are getting paid first um

so we aren't seeing any money for quite

a while we're just going through the

motions making sure that we're on track

making sure that we're doing the best

job we can as the market fluctuates as

um inflation and interest rates and

everything like that happens we always

just strategically make those decisions

to keep us pointed in the right

direction where we need to go um and our

investors are getting their returns and

we know down the line eventually we're

going to be actually making some money

too and that's fantastic um so uh some

of the companies that we're building are

actually um creating some new revenue

streams right and some of the companies

um that we're building are um uh not

even necessarily companies they're going

to become Departments of an existing

company so it's just another arm of the

business so do you want to talk about

the wholesaling arm so that's the

freshest thing that we've started we

really started it in the end of 2023 and

2024 is really where it's just starting

to take off and uh we are just getting

ready to um like light it on fire right

yeah so in our Acquisitions

team um so way back in the day when the

dinosaurs roam the Earth and I was in

charge of the Acquisitions uh I was

always in in communication with all the

wholesalers in in the Southwest Ohio

area and um and know as The Story Goes

one week I called everybody nobody had

any deals and we're like you know we

can't let other people control you know

our companies like that uh because we

need those houses coming in you know

that's the fuel that you know fuels the

whole freedom family um and so uh so we

created an Acquisitions company and and

with the Acquisitions company that was

strictly to get houses for us y and we

slowly every there I think last year or

the year before we did like two

wholesale deals you know so instead of

instead of getting the deal uh under

contract from the seller uh and us

taking it and turning it into a turnkey

property and blah blah blah we actually

sold it to another investor we

wholesaled it um and then but we really

started to focus heavily on this the end

of

2023 um and so much so that we're like

uh over the last few weeks um it was

kind of the and again it's like the you

know you put your peanut butter in my

chocolate you know uh what a great that

was a horrible impression by the way but

uh um it was a the light bulb went over

over both of our heads were like why

aren't we doing more of this we need to

focus on this we can pour gas on the you

know on the fire on this and really

explode it because it's so much

different than our the Acquisitions team

because like we can go hey you know what

let's do this in De Mo Iowa and we're

nowhere clear to clear uh close to Domo

in Iowa but we can with wholesaling it's

very it's so much easier it's not easy

it's easier than doing TurnKey uh in a

different uh Market not that we're going

to start working in De Moine Iowa but

I'm just saying um I have zero interest

in working in De Mo I was about say the

first time I heard of De Mo I was trying

to think of an obscure reference and I

think I won um uh and so anyway so we

are really uh it's uh all hands on deck

on creating the uh bulking up we're not

really creating Yeah you sort of like

another arm yeah yeah it's it's we're

almost like doing two arms on this one

uh uh but uh because it's it's going to

be that much bigger uh but we're still

going to be doing TurnKey real real

estate we're still going to be bringing

in TurnKey properties for us and and

still doing that but we're going to

heavily focus on wholesaling deals uh

and more so than the turnkey uh because

the turnkey I don't think that'll ever

go away it's part of our it's part of

our DNA

man it is and we can just increase the

volume right uh wholesaling we can scale

um as big as we really want to we can go

in multiple cities across the United

States and be able to um uh Buy deals

and sell them to other investors in

those local areas so um literally uh we

can ramp up to 20 40 however many deals

that we want to do and that's really

kind of the area that we're looking at

um is the 20 to 40 deals a month just

just sitting here still in our backyard

um but we can continue to expand it's

just uh it's just economies of scale

when it comes to um marketing right it's

just really how much marketing and how

many people do we have um what are the

metrics in terms of uh the number of

offers that need to be made and so all

of those kpis um are something that

we've been studying and we've um tapped

into um you know other people who we

working with um to build out these teams

so that's just one and that's one that

started really in end of 2023 and now

and now it's launching here in in 2024

in a big way we we're already selling

multiple wholesale deals um here in um

2024 like it's just I'm like boom boom D

like if you're if you're a company that

rings the bell we're like ding ding ding

ding we got a wholesale deal um so this

really helps us too because there's only

so many deals that we can buy in house

we've told our um our investors this we

said hey we actually are starting to

wholesale deals so um if it's a deal

that don't want or we don't H have

capacity to bring in house we're happy

to sell you something that you can turn

into a burr um and if we have capacity

to be able to help you in some way

through our family of companies we're

happy to do that too or refer you um if

we know somebody who can um help you in

our area so um this uh growth is just um

helping us to serve our investors better

and it's bringing in so many new revenue

streams to our family of companies um

that 2024 is going to be really really

big um so that's just the first one

that's the first one yeah so the second

one I think that's probably there's two

that I think are super close um so we'll

talk about because we're talking about

deals we'll talk about the home supply

company so we've talked about this a few

times we've gone into better detail in

our um uh wealth and wisdom Wednesday

webinars hello

alliteration um f over here wouldn't

have been able to get through that

one U we've talked about a home supply

company and um this is us really um

getting an opportunity and uh a unique

partnership in which we can buy

materials at deep deep discount so deep

in fact that we are lowering our cost to

be able to do um uh deals including our

multif family properties um and anything

else that we do um but also getting at

such a de Deep Discount um that we uh

will likely have a warehouse and we'll

likely store a lot of these materials to

be able to sell to other local investors

we might even figure out how to ship it

to

um certain places and all in an effort

to again Lower our costs increase our

Revenue um so um that's another Revenue

stream that we plan to bring uh in house

and then um uh the next one uh hard

money lending company um so with a hard

money lending company this is something

that um is built because uh we raise so

much capital and our job is to make sure

that that capital is always put to use

right we want to make sure that we're

doing our best to provide predictable

reliable returns at all times in order

to do that as investors give us Capital

we have to go okay where are we putting

it what deals are we working on right

now that we can place it on these deals

um what are we doing in our business in

able to grow here this episode this is

how we're growing our business some of

the capital is used to help us grow our

business we wouldn't be able to grow

without the investors who say hey I not

only want to help you with your deals I

want to help you grow I see what you

guys are doing um so we're looking at

all the capital and what what uh where

where it is what it's coming from what

the funds are used for and then we're

deploying it and making sure that um all

the money is being used so that we can

pay the returns to our investors and

still make a profit right so that's what

we're we're not a not not for-profit

company we have to pay our overhead we

have to pay our team we have to hire new

people um so we're actually in the

middle of a fund manager hire right now

um because we are getting to the point

where we need one person solely in

charge of where the money is at where is

it moving um and uh just all the the

variables that come into play um and we

even are getting ready to launch a new

fund it's a $100 million fund we're

going to be um it's actually exists

right now but we're really launching it

here towards the end of the year we're

going to be speaking at an event um and

it's for a private group um who

transacts tons and tons and tons of

money and one of the investors that

works with us is actually partnering

with us on this fund because he was like

Hey I'm a part of this and this is a big

deal and I love working with you guys so

why don't we go ahead and just you know

talk to this owner see if they want to

go ahead and add freedom family

Investments to the portfolio um and so

it's a private fund uniquely for this

particular situation with hundreds of

millions of dollars that are deployed

and very few investment off offerings

and so Freedom families getting to be

you know one of those investment offer

offerings that just tells you to the

scale of which we are going and um why

we are proactively bringing on some

amazing people um one of my favorite

books is who not how that's right and

why flip well cuz well we learned the

hard way yeah yeah we put we put the

house in a lot of seats before and it

hurt it did I think that's part of The

Growing Pains of growing a business um

you don't always have uh the ability to

hire the who right the who um tends to

be expensive and so you hire people that

you can train to do the job um but

they're you're you're always having to

babysit or you're always having to you

know dip your hand in and I I won't say

always sometimes you actually get a team

member who is just a rock star and

they're able to kind of Take the Wheel

um and you trust them to take the wheel

and that's really what we got to at a

certain level where we started hiring

core leaders um so that we could

relinquish some responsibilities to them

and they manage their teams um but we're

at a point now that we can hire who's

and why that's important is because as

you continue to grow you've got this

strong foundation so now it's not a

matter of growing too fast You' figured

it out now you're just adding the little

pieces that go hey this makes us better

this makes us more money but you don't

want to start from scratch and build the

entire infrastructure yourself so this

hard money lending company uh um for

example um is partnering with another

hard money lending company who has a $35

million um actually I think they have a

50 $50 million fund and they have like

$35 million actively at use and they've

been doing it for years I want to say 18

but I could be wrong so don't quote me

on that um I have so many conversations

I don't know which numbers are sticking

in my head here um butock that's what I

mean by who not how right we don't have

to build the infrastructure to this now

we're using existing company that's

already doing it and at a very very high

level and now we can raise as much

Capital as we need and we know that if

we have excess we're going hey we can do

more loans and we just have the

applications and the and the the

borrowers coming in and we're able to

you know fund those loans and keep that

money um in use and so that partnership

is allowing us to enter into a new

business

um without having to build it all by

ourselves or learn any hard lessons and

the fund manager hire that we're working

on right now is the other who who um we

want and we're specifically saying Hey I

want you to have experience with aund

million fund up to a billion dollar fund

because I want you to know all the ins

and outs all the financials all the

modeling all the legal uh uh stuff and I

want you to be able to move money

predictably and reliable for me and our

investors um and so that's what we mean

by who not how and it's so so great to

be in that position yeah I think when we

first started it wasn't a who not how it

was they're warm-blooded and they and

they were breathing you know come on

board uh and let's see if we can make

this company work and and but now we're

we're almost 60 team members we're over

60 over 60 so that it's 6- z um and so

now we don't we have to hire the who I

mean and we can hire the who which is

awesome we not only have to but we can

yes um because those whoos are they come

with a price tag the bigger the bigger

we get the the more pricey those whoos

get yes um and so it's it's uh that's

what's exciting too and and uh um I just

love bringing on the who uh because when

they come on board it's I'm so used to

bringing somebody on board and like oh I

like them they're nice people uh but now

we bring somebody on like holy crap that

guy's smart you know like where'd she

come from you know and so it's it's like

oh man I got to up my n never mind I'm

going to go in the corner um but uh no I

love it but that's the who n I'm glad we

I'm glad that you found that book and

really dug into it as much as you did

when you did because now it's it's huge

it's really set us up yeah yeah yeah um

so that's Company Number 15 where right

I don't know where we're at in the

account I will say a couple things like

um it's important to know that flip and

I position ourselves to rely on other

people who are um more experienced in

areas of the business than we are right

that's really what the who means it

means that flip and Danny don't have to

go and learn this business flip and Dany

are going to hire somebody who already

knows the business and rely on them for

their expertise and their knowledge to

ensure that we're successful Now flip

and Danny don't go um hey here's a

business go ahead and run it no we are

handson we create the kpis you know we

watch the CEO dashboards um and we make

sure that everything is is running

smooth we make sure that we're

strategically making the right decisions

um because with all the family of

companies working together um sometimes

that gets like uh a little weird we have

to like take off our family of companies

hat and go okay I am now just the

renovations company and I need to make

sure that I am um serving the

renovations company um and not bleeding

money here because I'm giving a discount

to the property management company or

giving a discount to the turnkey company

or whatever it is so sometimes we have

to take off you know the family hat so

that we can put on the business hat to

say hey um just because we're a family

of companies doesn't mean that each

company can't um shouldn't be standing

on its own it should be standing on its

own there was a time when we were

creating these companies that we said we

actually created all the different

entities and didn't put an umbrella

company over them in a legal manner um

because we wanted uh the the liability

to be separate we also wanted the

ability to sell like different companies

right um which is further to the point

every company has to stand on its own

right pay for their payroll pay for

their uh overhead the software marketing

whatever it is still make a profit right

and as you're building vertically

integrated like that um that's not

always going to be true you have to

understand as you're building um uh that

you may be not profitable four years you

may have one company that's really

carrying the rest that's really what we

did with freedom is freedom was the

first company and as it got profitable

it carried the next one to to build and

then it it actually carried the next one

to build like it continued to carry um

the other companies so that we could

keep control and build that Foundation

um and that was not something that we

intended it was just something that we

realized we had to do and um thankful

for it because now look at how um

strategic we get to be in adding on more

companies that are strategic so we've

talked about the wholesale just to add

on that quickly just to add on that too

the the apartments yeah like talk about

a slow roll yes I mean this is the

what's the what's the classic rock song

slowburn um I mean this thing this

thing's

slow I mean this thing you know but it

but in like three or four years from now

it's going to be on fire yes and it's

going to be paying for everybody else so

yeah it's it's perfect I I don't think

that we could have done it on purpose as

good as we're doing it by accident know

wait way to go everything happens for a

reason man all right so back to the

score yeah so uh so we've talked about

the wholesale arm so that's really an

arm of a current business that we have

it's still another

business just saying it's another

product within a company we already have

another business anyway and then we

talked about the the home supply company

that really truly is a business um it is

going to fall within our um Construction

Company um uh but it will be its own

business um then we talked about the

hard money lending company um and then

another arm that we're launching and

we'll probably launch um uh well these

next two that I we about to talk about

um will probably launch um no one will

I'm gonna say Roofing Roofing will

probably launch sooner um than the other

one that I haven't U mentioned yet so

the roofing piece is um we have really

fantastic roofers who give us great

discounts um and the roofers are like

hey if you guys want to build a roofing

arm if you're construction uh company

will actually be your roofers and we'll

go to the house we'll check out the roof

you know we'll do everything that we do

for you and we'll do it for whoever that

needs it um and then you guys are doing

the work of actually producing you know

those leads um so you'll get you know

part of the pay and so we were like you

know okay what would that really take

and so you start evaluating that and

then you start realizing okay home

supply company or where are we going to

get the roofing supplies oh they're

going to be taking care of it okay so we

are not even really responsible for that

part we don't have to go to the house

okay so what do we actually need I think

we need a salesperson and then I think

we need the leads in figuring out what's

the best way to get the leads and so

we've had um uh we had a meeting last

week we had a uh we have a meeting

tomorrow morning um and it's all about

this Roofing arm and how efficiently can

we probably just put one person in a

seat to be able to manage um the ability

to get the leads send them out to our

roofers um and you know manage the

process um we might end up with two

people overall but probably one person

um so another thing when you have this

vertical integration it becomes easier

and easier to plop in a revenue stream

and without a whole lot of work because

you've got the foundation of all the

other companies there and built

um so uh for for those people who have

always been like fliping Danny you guys

are just building too fast I agreed with

them and I said hey is that a necessity

we didn't we didn't go into this going

we're going to build fast and we're

going to go crazy and we're going to

build six companies yeah we never well I

think there's times that she wakes up

and go can I create a company today uh

but the the roofing thing was crazy

though seriously like we have a full

Roofing team that says hey if you run it

we'll you know just tell us the address

we'll go do the roof yeah you know it's

just uh uh okay that sounds good to

me yeah but um so it just works out you

know um when things are it's just a

lesson to me we we say this so many

times everything happens for a reason I

just truly believe it I think that you

you're on a path and your gut kind of

tells you when you should say yes and

when you should say no um and even we

might have said no to some of these

things but because it was out of

necessity and we knew it was going to

serve us and our investors at the same

time and it was just going to require a

lot a lot a lot of work and a lot of

hours and a lot of pain we just said

we'll do it because it was a for us and

our investors at the same time and that

hard work ultimately is paid off because

once you get to this level it just

becomes a whole lot easier to start

doing that now we're taking team members

and instead of plopping them into a

company that is still growing and still

having those Growing Pains um you know

we're really streamlining our operations

we're really streamlining our financials

we're hiring the people that give us

everything that we need to make this a

seamless process um that it's just

really exciting so that is the arm

another arm example of what we're doing

in 2024 um another um actually this is

probably going to be an arm I don't know

if it'll turn into a company we'll have

to figure out what that looks like think

we got enough arms can we do some

legs but another uh something we'll see

what it turns out to be is going to be

um Branch whatever is going to be new

construction um so new construction

we're actually in the middle of uh

building on a or planning the building

of two lots right now um and uh we are

meeting with some uh friends and people

that we know in development and um we're

going to be branching out to do new

construction now you're like oh my gosh

you guys you're going into new

construction that's crazy you don't know

know how to do new construction well

guess what who not how we have the who

we found we we found them so again we've

got the person in place who's already

done it who's already experienced has

already the resources has already had

already has the cruise um so um easy

peasy um and it's something that is even

better because with the housing shortage

the inventory shortage of of homes new

construction is just on fire right now

like we need to be building more

properties and more homes and this

becomes easier for us because we're not

dealing with properties that are 50 60

70 80 90 years old right so it's a lot

easier to go through this process of

building a new um new property um than

it is to take an old one and then

renovate it and there's lots of land in

Ohio yes yes so um we're in the process

of doing that that is really just in the

planning phases but I anticipate it will

be the new construction piece will will

be definitely be rolled out this year um

but the development everything is you

know maybe end of this year into 2025 we

really have to figure out where in the

research um phase we're talking to

people already doing it um and

successfully doing it one of them

actually here in Ohio um so I think that

like I have uh oh oh there is one more

so um uh our marketing uh agency so

we're going to be building a marketing

agency and and how are we doing that

well our team right now serves us so we

have a marketing team um in-house

marketing team plus we have many

outsourced people and so um the uh what

we're doing this year is we're doing an

analysis of hey marketing team if you

were to actually charge us for the

services that you're doing for all of

our companies what would that look like

and we're just kind of building a

spreadsheet that says here's all the

marketing overhead here's the team

here's the payroll here here's the the

software here's their rent at the office

you know uh all all of it and then if

they come to us and say hey Danny your

fund indication company uses us for this

and this and this this is out from our

research this is what you would

typically be paying us to do these um um

activities and so we're going to create

like this Phantom or pseudo you know um

uh Revenue stream on this spreadsheet

that has all the expenses and say okay

um you know freedom family is owes the

market marketing team this much per

month for the work that they're doing

and ultimately what we're looking at is

is our marketing team right now serving

our family of companies actually earning

more than they cost us and as we you

know make that evaluation then we can

determine okay what are they really

really good at and what could we help

other people do that might be building

funnels it might be doing Facebook ads

it might be doing you know whatever it

is um but we're in that evaluation here

this year um and we're starting it here

in this first quarter we'll probably go

into the next quarter um really based on

what we're learning and what we're

seeing will be dependent upon when we

actually make a launch of the marketing

agency and the launch is really just

going to be hey we think we do this

product the best and we have the

capacity to be able to serve more people

than just our in-house team and add

Revenue so 2024 if you've if you if

you're listening to this Pro podcast and

hearing all the decisions that we're

making um we are adding revenue streams

and adding re everying single thing that

we just talked about saved us money and

added Revenue so 2024 in the books is

going to go from here to here and I

always knew remember when we used to

talk about this when we when we were

saying we're going to build all these

companies and we just saw it happening

we said you know this is going to be

like this it's going to be you know okay

okay we're just it's creeping it's

creeping and we've got some ups and

downs because we're building again so

we're just not profitable because we got

to borrow money um from a company that

is profitable to be to build the next

one and so ultimately the entire family

is not profitable and so we're using our

investors who are like hey we believe in

what you guys are doing we'll we'll help

fund that growth of your business that's

how we did all of that um and we're like

you know in a straight line so those of

you who are listening and and not

watching I've got this straight line um

and we're just you know kind of staying

there it is a bit of a roller coaster so

this does move kind of up and down up

and down up and down uh but here in 2024

fully intend for us to be able to look

at a graph and just go like we just you

know we built such a strong Foundation

that now um our ability to decrease in

uh expenses and increase Revenue quick

and easy um by working with the who um

is just going to be exponential and it's

going to be a game changer this year

absolutely so that's behind the scenes

like like crazy uh what we're doing uh

this year and um I just wanted to I

really wanted to share it like I don't

think um very many people tell you

what's going on um behind the scenes

when they're doing it they tell you

after it's all done so here's what we

went through in order to deal with all

this we're just telling you guys that we

do it partly um just because we like

being um transparent and and open with

our investors and and our Network so

that they see what we're doing some

people will listen to things like this

and be like hey Danny I heard you're

doing this um you know we can help you

here or we can actually do this hey do

you want to partner on this like it's

the way that we build so many

relationships and do so many things

because we just kind of keep everybody

in the loop and say hey this is what's

going on um and we're you know uh really

excited about you know the growth of the

company this year so that was company

number what 17 oh no I'm not counting I

have no idea I just wanted to talk about

what's going on in 24 right and then I'm

going to tell them about so then company

number 18 uh this is actually a company

that I've been working on behind the

scenes for gosh I don't know how long um

and I found the who me and uh it's a

real special it's called a golf course

oh he does want to buy a golf

this is no joke all all we need is one

maybe two buildings I think we can

handle that right you know one for the

golf carts and the other for the the the

the bar and the whatever okay um that's

it that's we don't need any other

buildings just that and and 18 holes all

right all right yep so that's company

number 18 we'll call it Freedom

golf keeping it in the family that's

right that's right that's right uh but

though seriously you know it's we are

doing a lot and and you're probably

sitting there say wow these guys do

everything that comes in front of them

and and I do know for a fact that Danny

knows how to say the word no I do yes

can I have a new

car

no that's there you go funny can I have

next month off no see she knows how to

say no just fine yes I do say no I I say

no to anything that it's not aligned um

so yeah you may I think you bring up a

good point I think you may think that we

just we we do everything that's in front

of us but um if it's not aligned um you

know with what we're doing already and

not something very simple and strategic

that's actually going to help us um and

that we've kind of you know laid the

foundation um for already um then

there's no reason to add extra work to

our plate like this is all everything

that we're doing is very simple um with

regard to um we're tapping into

resources that we already have um and um

we've got the capital available and it's

going to put the company into a better

situation than it is right now so it's

all for the good they have to check all

the boxes for me to say yes so you don't

hear all the ones that we go nope nope

work there been there's been plenty so

don't think they were just saying yes to

everything there I I can think of a

number of number of them that have come

in front of us and we we think about it

you know we we evaluate it like like we

would anything else unless it's just an

absolute whack job yeah or just

completely not align and just you know

we just politely say hey that's just not

something we're willing to get into at

this point so right um yeah so anyways I

hope that was a fun uh podcast for you

to listen to about what's going on and

um you know Freedom comes in many

different shapes and forms and for us

you know building this family of

companies um to serve not only us but

our team um and our investors is

something we're very passionate about

and we love doing and so uh we're

excited about this year to come and

there was a lot of laughter I didn't not

hear a final answer on the Golf Course

was it was it it oh oh that one's on

hold it's just not

yet that one's just not yet man it's

always on hold I love you baby always on

hold always on hold we'll get

there well thank you so much for um

joining us uh let me see what what do we

have going on by the time this episode

airs this one's next to the SK me real

quick yeah okay okay so you're going to

be listening to this one and we just

probably recorded it so um we have

probably I don't know one spot left in

our Cottonwood town home investment so

if you're looking for um some

depreciation and you want to go into a

syndication that is already um in the

works and it's already proven itself um

it's already ahead of schedule um yeah I

saw that email last week or two weeks

ago that was I was like dang they're on

fire up there they are on fire so um if

you if you want something like that then

um go to Freed chatwi freedom.com um

scroll down and talk to Benner CJ about

that particular one uh the master notes

program right now is closed um we may

open it again but right now we just

don't need the capital um it's our job

to put the capital that we have in place

and that's what we're working on right

now um we have a um another deal we're

actually underwriting right now so again

if you're interested in multiple deals

in syndications um uh or JV partnering

if you are somebody with a lot of

capital and you want to JV with us we

actually do have some investors that are

saying hey we've got um you know

millions of dollars to deploy and we may

be interested in just doing a JV with

you as opposed to a lot of people coming

in to do a syndication so if you're one

of those people listening to this

podcast and that um opportunity is

absolutely something we'd be happy to

talk to you about um yeah and one of the

things that that we we didn't really

talk about it today uh but one of the

areas that we're strongly going into

very not fast but we're going into is

storage units yes uh so you know if you

know of anybody or if you have a storage

unit or or uh something that you want a

JV on uh

definitely reach out to us yeah

absolutely and we love deals in our

backyard that's really our favorite but

we're willing to do um deals in other

places with the right partner um so

again reach out to us and we're happy to

do the due diligence and vet the people

that we're we're working with um and uh

we're we're just excited to do some

amazing things here in 2024 and if you'd

like to be a part of it reach out um we

don't always say yes as we as we just

talked about but um when the opportunity

is right and it feels aligned with what

we're doing um then we absolutely um are

excited to be able to do something uh

with you or other people that's right

well we hope you have a great week thank

you so much for listening and we will

see you next Wednesday see you next

Wednesday everybody

[Music]

bye nothing on this show should be

considered specific personal or

professional advice please consult an

appropriate tax legal real estate

Financial or business professional for

individualized advice opinions and

information on the show are not

guaranteed all investment strategies

have the potential for profit or loss