21st century journalism ? Beyond content ! Matthieu Lietaert at TEDxIHECS

Summary

In this talk, the speaker explores the evolving landscape of journalism and content creation, emphasizing that while producing content is essential, its distribution is equally crucial in today’s saturated digital world. The speaker stresses that audiences are no longer passive recipients, but active participants who can provide data, funding, visibility, and credibility. Collaboration and partnerships are key to amplifying content and ensuring success. Ultimately, the speaker encourages content creators to focus on both the creative and strategic aspects of their work, embracing failure as a part of the growth process.

Takeaways

• 😀 The importance of focusing on both content creation and distribution, not just production.
• 😀 Content creation is just one aspect; distribution plays a crucial role in getting the message across.
• 😀 The speaker stresses the need to focus on the audience and their role in content creation, especially in the digital age.
• 😀 Digitalization and the rise of the internet have led to a revolution in content creation and distribution.
• 😀 We are living in an age of 'infobesity,' where the abundance of content makes it harder for creators to stand out.
• 😀 The role of the audience has evolved from being passive recipients to active participants who can provide data, money, visibility, and credibility.
• 😀 Data from audiences (like social media) is valuable for creators to understand what works and what doesn't.
• 😀 Crowdfunding has emerged as an effective way to raise funds for creative projects directly from the audience.
• 😀 A loyal audience not only provides financial support but can also help boost visibility by sharing content with their networks.
• 😀 Building partnerships is essential for success as a content creator. It's important to offer something to potential partners rather than just asking for support.
• 😀 The speaker emphasizes the importance of trial, error, and perseverance in content creation. Fail better, keep trying, and trust your ideas.

Q & A

What is the main message of the speaker in this presentation?

The main message is that in content creation, it's not enough to simply produce content. Creators must also focus on effective distribution and engaging with their audience to ensure their message reaches the right people.

Why does the speaker emphasize the importance of distribution in content creation?

The speaker emphasizes distribution because content is often overlooked in a world saturated with information (infobesity). Without proper distribution, even the best content can go unnoticed.

How has the role of the audience changed in the digital age?

In the past, the audience was passive, simply receiving information. Today, the audience plays an active role by providing data, funding, visibility, and credibility to content creators.

What are the four roles of the audience as described by the speaker?

The four roles of the audience are: 1) providing valuable data, 2) raising money through crowdfunding, 3) increasing visibility for the content, and 4) enhancing the creator's credibility by supporting their content.

How does the speaker define the relationship between content creators and traditional media?

The speaker suggests that the relationship between content creators and traditional media has evolved. With connected TV and the internet, the lines between different forms of media are blurring, creating new opportunities for creators to reach audiences outside of traditional media channels.

What does the speaker mean by the concept of 'infobesity'?

'Infobesity' refers to the overwhelming amount of information produced every day, leading to a saturation of content. In this environment, content creators must work harder to ensure their messages are noticed and engage their audiences effectively.

Why are partnerships crucial for content creators in the current media landscape?

Partnerships are crucial because they allow content creators to expand their reach. By collaborating with others, creators can tap into new networks, gain visibility, and increase the likelihood of their content being seen by a larger audience.

How can content creators build successful partnerships?

Content creators should focus on offering something of value to potential partners rather than asking for help. By creating win-win situations and demonstrating how both parties can benefit, creators can foster mutually beneficial relationships.

What is the significance of Samuel Beckett's quote, 'Ever tried. Ever failed. No matter. Try again. Fail again. Fail better' in the context of content creation?

The quote highlights the importance of persistence and learning from failure. In content creation, setbacks are inevitable, but they provide valuable lessons. The key is to keep trying, improving, and refining your approach to achieve success.

What are the two major revolutions affecting content creators today, according to the speaker?

The two major revolutions are the digitalization of content, which makes it easier to process and analyze data, and the internet, which enables global distribution of content at unprecedented speeds.