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Summary

A heartfelt story of a man who began from humble beginnings in Medan, Sumatra, and eventually built a successful cattle farm in Jawa Tengah. Through hard work, perseverance, and faith, he not only transformed his own life but also created opportunities for the local community, especially for children who can earn money by collecting grass for the cattle. The speaker emphasizes the importance of giving, self-reliance, and community impact, encouraging others to persist through challenges and trust that their efforts will bear fruit. His journey is a powerful reminder of how resilience and service to others can lead to lasting success.

Takeaways

• 😀 Joko Susanto shares his journey of starting from nothing, working hard in various jobs, and building his own cattle farm in Bekasi, West Java.
• 😀 He emphasizes the importance of helping others and benefiting the community through his work with cattle farming, where local children can earn money by collecting grass.
• 😀 The speaker highlights the value of hard work and dedication, especially for children who can learn work ethics and responsibility through earning money by caring for the cattle.
• 😀 Joko expresses gratitude for the support he's received from his family, friends, and colleagues, which helped him build his farm from scratch.
• 😀 He advocates for a mindset of giving—believing that when you give, whether in kindness or effort, the universe will give back.
• 😀 The speaker’s farming philosophy is centered around providing good care to livestock, and in return, the cattle will provide the farmer with the best results.
• 😀 Joko stresses the importance of education, especially for children in underprivileged communities, and encourages them to work hard while pursuing their education.
• 😀 He shares that even without capital, his belief in God's guidance and his willingness to work sincerely has helped him overcome many challenges in life and business.
• 😀 The speaker emphasizes the necessity of persistence in business. He encourages others not to worry about immediate profits, but to focus on quality work, which will bring long-term rewards.
• 😀 Joko's personal story showcases resilience. Despite difficult circumstances, he remained focused on his goal and trusted that he would be provided for as long as he remained faithful and dedicated.

Q & A

What was Joko Susanto's early connection to farming?

Joko Susanto's early connection to farming began when he was a child, helping his family with livestock, particularly cattle. His grandfather bought him a buffalo when he was young, which sparked his lifelong interest in animals and farming.

How did Joko Susanto transition from various jobs to farming?

Joko worked in various jobs, including selling toys, being a security guard, and working in a factory. However, his connection to farming was rekindled when he realized his passion for cattle farming, which led him to start a small-scale livestock operation.

What is Joko's philosophy regarding business and farming?

Joko's philosophy is centered around giving more than you receive. He believes that by helping others and focusing on service to the community, one can create lasting value, both economically and personally. He prioritizes providing opportunities for others and nurturing his livestock with care.

How does Joko’s farm benefit the local community?

Joko’s farm helps the local community by providing jobs and creating economic opportunities. For example, local children can collect grass or grow cassava to sell, earning money to support their schooling and daily needs. This encourages self-sufficiency and offers financial relief to families.

What role does community engagement play in Joko's success?

Community engagement is a central theme in Joko’s success. By offering employment opportunities and focusing on communal benefits, he has been able to build a supportive network and create a sustainable farm that provides for both his family and the surrounding community.

What challenges did Joko face in building his farm?

Joko faced financial constraints and a lack of capital when building his farm. However, with determination, the help of supportive people like Kang Sukartono, and a focus on self-belief, he overcame these obstacles and grew his farm into a successful business.

How did Joko start his cattle farming operation?

Joko started his cattle farming operation with a small number of cows, building the infrastructure gradually. Initially, he didn’t have much capital, so he focused on low-cost solutions, such as using wood for pens. Over time, he expanded the operation, learning from the process and gradually improving the farm.

What is the significance of Joko's motto 'To be the best person is to be beneficial to others'?

This motto reflects Joko’s belief in service to others as the key to personal success. He emphasizes that real fulfillment comes from giving back to the community, which, in turn, brings greater rewards, both material and spiritual.

What advice does Joko give to fellow farmers or entrepreneurs?

Joko advises entrepreneurs and farmers to focus on the process rather than immediate profits. He encourages them to invest in the long-term value they provide and not to fear failure. His message is to keep working, serving others, and trusting that success will come through dedication.

What does Joko believe about the relationship between hard work and success?

Joko believes that hard work and perseverance are the keys to success. He emphasizes that results don’t come overnight, and it’s important to keep working diligently and with a positive attitude. He also underscores that failure is not the end but a part of the learning process.