Produk Life Cycle Pada Frisian Flag

Summary

The video discusses the product lifecycle of Frisian Flag milk, outlining its journey from introduction in 1870 to growth, maturity, and current stability in the market. It highlights key milestones, including the establishment of production facilities in Indonesia and product innovations over the decades. The company has successfully adapted its offerings, such as introducing various milk products and engaging in community initiatives to promote nutrition. As of now, Frisian Flag continues to thrive without signs of decline, demonstrating its strong market presence and commitment to social responsibility.

Takeaways

• 😀 The product lifecycle consists of four stages: introduction, growth, maturity, and decline.
• 😀 Frisian Flag was established in 1870 when dairy farmers in the Netherlands formed a cooperative.
• 😀 The brand was introduced to Indonesia in 1922 and became known as Susu Bendera.
• 😀 The growth phase began in 1969 with the construction of a new factory in Pasar Rebo.
• 😀 Frisian Flag started producing powdered milk in 1978 and UHT milk in 1991.
• 😀 The maturity phase saw the launch of various products, including sachet SKM in 1998.
• 😀 In 2010, Frisian Flag updated its logo for a more vibrant look.
• 😀 Recent innovations include new product lines and packaging designs, such as FF Suprima in 2014.
• 😀 Frisian Flag actively engages in community programs, including nutrition education in schools.
• 😀 Currently, Frisian Flag has not experienced a decline in the market due to proactive policies.

Q & A

What is the product lifecycle?

The product lifecycle is a concept that describes the stages a product goes through from introduction to decline in the market.

What are the four stages of the product lifecycle?

The four stages of the product lifecycle are introduction, growth, maturity, and decline.

When was Frisian Flag first established?

Frisian Flag was first established in 1870 when dairy farmers in the Netherlands formed a cooperative.

What significant development occurred in 1913 for Frisian Flag?

In 1913, about 30 cooperatives decided to establish their own company, which led to the creation of the condensed milk factory known as De Kooperatieve Condensfabriek Friesland.

When did Frisian Flag begin importing products to Indonesia?

Frisian Flag started importing products to Indonesia in 1922.

What was a major product launched by Frisian Flag in the late 1990s?

In 1998, Frisian Flag introduced the sachet of sweetened condensed milk, which became a very popular product in Indonesia.

What innovation did Frisian Flag introduce in 2016?

In 2016, Frisian Flag launched a new packaging design for its sweetened condensed milk that featured a click-and-pour opening.

How has Frisian Flag expanded its product range over the years?

Frisian Flag has expanded its product range to include various types of milk, condensed milk, milk powder, and bottled milk, continually introducing new flavors and innovations.

What initiatives has Frisian Flag taken to promote nutrition?

Frisian Flag has collaborated with schools to raise awareness about the importance of nutrition and established several community health posts in East Jakarta.

Has Frisian Flag experienced a decline in its product lifecycle as of the current date?

As of now, there have been no indications of decline for Frisian Flag; instead, the company continues to implement policies to support the community.