TAHAP - TAHAP KRISIS | MANAJEMEN KRISIS PUBLIC RELATIONS

Summary

In this presentation, Anggun discusses crisis management, outlining its definition and various stages. Drawing from definitions by Prayudi and Mahfud, she highlights the potential negative impacts of crises on organizations. Anggun details four crisis stages: prodromal (warning signs), acute (visible issues), chronic (recovery and restructuring), and resolution (restoration of normalcy). She illustrates these stages through the case of PT Pertamina's oil spill in Karawang, emphasizing the company's response and recovery efforts. The discussion underscores the importance of understanding crisis dynamics for effective management and mitigation.

Takeaways

• 😀 A crisis is an unexpected event that can negatively impact an organization, its employees, and its reputation.
• 😀 There are several types of crises: immediate crises, emerging crises, and sustained crises.
• 😀 The first stage of a crisis is the prodromal stage, often seen as a warning phase where signs of trouble begin to appear.
• 😀 In the prodromal stage, organizations must recognize clear symptoms to prevent escalation into a more serious crisis.
• 😀 The acute stage is marked by public awareness of the crisis, which can lead to severe damage if not managed quickly.
• 😀 The chronic stage involves recovery and restructuring efforts within the organization to heal from the crisis.
• 😀 The resolution stage indicates that the organization has successfully recovered and can resume normal operations.
• 😀 The case of PT Pertamina's oil spill serves as a real-world example of crisis management across various stages.
• 😀 PT Pertamina's oil spill highlighted the importance of timely communication and effective response to public concerns.
• 😀 Overall, proper crisis management can mitigate damage and restore an organization's reputation after a crisis.

Q & A

What is a crisis according to Prayudi (1998)?

A crisis is a significant and unexpected event that has the potential to negatively impact an organization, its employees, products, services, financial condition, and reputation.

What does Mahfud (1998) define as a crisis?

Mahfud defines a crisis as an event or situation that threatens the integrity, reputation, or continuity of an individual or organization, potentially disrupting public safety and social values.

What are the three types of crises mentioned in the transcript?

The three types of crises are immediate crises, emerging crises, and sustained crises.

What is the significance of the prodromal stage in crisis management?

The prodromal stage, or warning stage, indicates that a problem needs immediate attention. Misinterpretation of signals during this stage can lead to a more serious crisis.

What are the characteristics of the acute crisis stage?

In the acute stage, the crisis becomes visible to the public due to management's negligence, leading to intensified reactions and increased awareness among stakeholders.

What does the chronic stage of a crisis involve?

The chronic stage involves recovery and self-analysis, where an organization implements structural changes and begins to clean up the remnants of the crisis.

What marks the resolution stage of a crisis?

The resolution stage is marked by the organization returning to normal operations after successfully managing the crisis and recovering from its effects.

How did the Pertamina oil spill crisis manifest during the prodromal stage?

The Pertamina oil spill was evident during the prodromal stage due to clear signs, such as employee concerns about wages and community unrest.

What actions did Pertamina take in response to the oil spill crisis?

Pertamina mobilized response teams, conducted environmental assessments, implemented cleanup operations, and coordinated with local stakeholders.

What were some criticisms directed at Pertamina during the crisis?

Critics pointed out that Pertamina failed to provide timely information to affected communities, risking public safety and livelihoods due to lack of protection from hazardous materials.