History of Tourism and Hospitality in the Philippines

Summary

The Philippines, an archipelago of 7,640 islands, boasts rich natural resources and a vibrant tourism industry. Discovered in 1521 by Ferdinand Magellan, the country’s name honors King Philip II of Spain. Iloilo City, known as the 'Queen City of the South,' emerged as a cultural and commercial hub in the late 19th century. The government has emphasized ecotourism and hospitality, promoting the famous greeting 'mabuhay' to welcome visitors. Despite political challenges in the 1970s, tourism initiatives flourished, positioning the Philippines as a top travel destination.

Takeaways

• 🌴 The Philippines is an archipelago with 7,640 islands and rich natural resources, making it a popular tourist destination.
• ⛵ Ferdinand Magellan discovered the Philippines in 1521 during his attempt to circumnavigate the globe, naming the islands after King Philip II.
• 🏝️ The Philippine Tourist and Travel Association (PTTA) was founded in 1950 to promote tourism and improve the quality and accessibility of vacation locations.
• 🏙️ Iloilo City, known as the 'Queen City of the South,' became a significant commercial hub from the 1880s to 1900s, rivaling Manila.
• 📜 The development of Iloilo included its own culture, language, music, and traditions, enhancing its status as a cultural center.
• 🏨 Hotel Oriente, built in 1889, was the first-class hotel in the Philippines, renowned for its exceptional service and cuisine.
• 📚 Filipino hospitality is rooted in Malayan traditions, as noted by historian Teodoro Agoncillo.
• 🌱 In 2001, the Philippine government emphasized tourism as a pillar for economic growth, aiming to attract more visitors and extend their stay.
• 🌟 The term 'Mabuhay,' meaning 'to live' or 'long life' in Tagalog, is a popular greeting used to welcome foreigners.
• 📈 Between 1972 and 1986, tourism increased significantly during President Ferdinand Marcos's martial law era, leading to the establishment of the Department of Trade and Tourism.

Q & A

What year did Ferdinand Magellan first discover the Philippines?

Ferdinand Magellan discovered the Philippines in 1521.

How many islands make up the Philippines?

The Philippines is made up of 7,640 islands.

What is the significance of the name 'Philippines'?

The name 'Philippines' was derived from King Philip II of Spain.

What organization was founded in 1950 to promote tourism in the Philippines?

The Philippine Tourist and Travel Association (PTTA) was founded in 1950.

What was Iloilo City known for in the late 19th century?

Iloilo City was referred to as the most important commercial hub in the Philippines after Manila during the late 19th century.

What is the significance of Hotel Oriente?

Hotel Oriente, built in 1889, was the first-class hotel in the Philippines known for its excellent service and cuisine.

What cultural influences did the Philippines derive from Malayan traditions?

Philippine hospitality and many customs were influenced by Malayan traditions, as noted by historian Teodoro Agoncillo.

What were the goals of the National Ecotourism Strategy adopted in 2001?

The goals included developing globally competitive ecotourism products, creating a responsible ecotourism market, and optimizing community benefits.

What does the Tagalog word 'mabuhay' mean?

'Mabuhay' means 'to live' or 'long life' and is a common way to welcome foreigners in the Philippines.

What significant change occurred in tourism during Ferdinand Marcos's presidency?

There was a significant increase in foreign tourist arrivals between 1972 and 1980 due to various government initiatives to boost the tourism industry.