Easy Chiro Reactivations - 2 Texts You Need To Send

Summary

Dr. Josh Wagner from Patient Mastery discusses effective strategies for reactivating patients who haven't visited in over six months. He emphasizes the power of text messaging as a primary communication tool, highlighting its high visibility compared to voicemails or emails. Wagner suggests sending texts before planned absences and sharing updates about new services or team members to keep patients engaged. He stresses the importance of having an easy online scheduling system to streamline appointments and improve patient retention, ultimately encouraging chiropractors to utilize these methods to boost practice success.

Takeaways

• 😀 Text messaging is the most effective way to communicate with patients who haven't visited in over six months.
• 😀 Automated text reminders are more efficient than voicemails or phone calls for patient reactivation.
• 😀 Sending a text reminder about the doctor's upcoming absence can encourage patients to book appointments in advance.
• 😀 Regular updates about new services or team members keep the practice top-of-mind for patients.
• 😀 Highlighting how new services benefit patients increases engagement compared to simply listing the services.
• 😀 A user-friendly online scheduling system is crucial for facilitating patient appointments.
• 😀 Communication should be targeted towards patients with whom the doctor had strong connections.
• 😀 Text messages can be sent en masse, saving time compared to individual outreach methods.
• 😀 It's important to maintain consistent communication with patients to remind them of their healthcare options.
• 😀 Practices should regularly assess their scheduling systems to ensure they are as easy to use as popular services like Uber Eats.

Q & A

What is the main focus of the video?

The video discusses how to use text messaging for reactivating patients who haven't visited in over six months.

Why is texting preferred over other communication methods like phone calls or emails?

Text messages are statistically the most viewed form of communication, making them more effective for reminders and reactivations.

What is the suggested frequency for sending reactivation texts?

The recommendation is to send reactivation texts quarterly, or every three months.

What should be included in a text message when the doctor is going to be unavailable?

The text should inform patients about the doctor's absence and encourage them to schedule an appointment before that date.

How can practices effectively celebrate new services or staff through texts?

Practices can send messages about new services or team members, focusing on how these updates can benefit patients.

What is the potential impact of using an online scheduling system?

An easy-to-use online scheduling system can significantly increase patient reactivations by simplifying the appointment booking process.

Why does the speaker suggest avoiding phone calls for reactivation after a year?

The likelihood of patients returning decreases significantly after a year, making phone calls less worthwhile compared to automated texts.

What example does the speaker give about a missed opportunity in patient communication?

The speaker mentions a voicemail system that wastes time calling patients every three months instead of using efficient text messaging.

What are two specific examples of texts that can be sent to patients?

One example is notifying patients about the doctor's upcoming time off, and another is informing them about new services or techniques being offered.

How should practices assess their online scheduling system?

Practices should test their online scheduling as a fake patient and compare it to competitors to ensure it is user-friendly and efficient.