KOPI KALIMANTAN GO INTERNASIONAL

Summary

In this engaging session, Mr. Didin Hamid shares his inspiring journey from a 21-year banking career to becoming a successful coffee entrepreneur. He discusses the cultural significance of Hainan coffee, emphasizing its popularity across Indonesia, and the importance of branding, including the use of Mandarin characters in his packaging. Mr. Hamid outlines his pricing strategy, highlighting both domestic and export markets, and the potential for coffee businesses to thrive. His story serves as a practical guide for aspiring entrepreneurs looking to learn from his experiences in the coffee industry.

Takeaways

• 😀 The speaker, Didin Hamid, is a special guest who transitioned from a 21-year career in banking to starting a coffee business.
• 😀 His journey in the coffee business began at the age of 45 after retiring from banking.
• 😀 The coffee brand, Hainan Coffee, was inspired by the common phrase 'let's drink Hainan coffee' heard across Indonesia.
• 😀 Hainan Coffee has gained popularity, being referred to as a legendary beverage in various regions.
• 😀 The branding includes Mandarin characters to reflect the Chinese heritage of coffee production.
• 😀 The domestic price for Hainan Coffee is set at Rp35,000 per pack, which contains 1 kilogram.
• 😀 For export, pricing differs due to larger quantities, with a recent order of 100 packs sent to a buyer in Beijing.
• 😀 Each kilogram of coffee can yield over 200 cups, making it economically viable for cafes.
• 😀 The cost per cup for cafes using Hainan Coffee is approximately Rp2,200, while they can sell it for Rp25,000.
• 😀 The speaker emphasizes the learning opportunity for attendees in understanding the business aspects of coffee.

Q & A

What is the background of Bapak Didin Hamid before starting his coffee business?

Bapak Didin Hamid worked for 21 years as a professional in the banking sector before retiring at the age of 45 to start his coffee business.

What inspired Bapak Didin to focus on Hainan coffee?

During his travels across Indonesia, he often heard people encouraging others to drink Hainan coffee, which contributed to his interest in this specific type of coffee.

What is the significance of the Mandarin font in Bapak Didin's branding?

The Mandarin font reflects the cultural connection to the Chinese community, which is largely involved in coffee production, and he paid for the rights to use this font.

What are the domestic and export prices of Bapak Didin's coffee?

The domestic price is Rp35,000 per pack, while the export price varies based on demand, with a recent order from a buyer in Beijing for 100 packs.

How much coffee is contained in each pack sold by Bapak Didin?

Each pack contains 1 kilogram of coffee.

How many cups of coffee can be made from one pack?

One pack can produce more than 200 cups of coffee, which means the cost per cup is approximately Rp2,200.

What is the potential selling price for coffee shops using Bapak Didin's product?

Coffee shops can sell a cup made with this coffee for around Rp25,000.

What are the challenges Bapak Didin faced when starting his business?

Transitioning from a stable banking career to entrepreneurship and establishing a brand in a competitive market were significant challenges.

How does Bapak Didin describe the reputation of Hainan coffee?

He describes Hainan coffee as a legendary drink known throughout Indonesia, often associated with various coffee shops.

What lessons can others learn from Bapak Didin's journey?

Others can learn the importance of following one's passion, understanding market demand, and leveraging personal experiences to build a business.