日本家電が韓国で爆売れ 韓国メーカーは静音性やキム・ヨナ起用で勝負 24/1/27報道【ニュース 海外の反応 スレまとめ】

江戸川メディアラボ HUB【動画】
27 Jan 202412:17

Summary

TLDRThe video discusses the resurgence in popularity of Japanese rice cookers and electric kettles in South Korea. It outlines how Japanese appliance makers like Panasonic and Sharp have long dominated the South Korean market. However, sales declined over the years as rice consumption decreased. Recently, South Korean consumers have been purchasing Japanese products again, evidenced by a 540% year-on-year increase in sales of electric kettles. The video explores reasons behind this comeback, including product quality and safety concerns over local alternatives that caused injuries.

Takeaways

  • 😊 Japanese rice cooker sales increased by 540% in 2022 compared to the previous year
  • 😮 This growth was driven by demand for new heated vacuum seal rice cookers
  • 🤔 Japanese rice consumption has halved over the past 30 years due to changing lifestyles
  • 😕 Several fatal accidents occurred in South Korea due to faulty heated vacuum seal rice cookers
  • 😠 South Korean consumers purchased Japanese models not meant for export
  • 😀 Major Japanese manufacturers like Panasonic are expanding product ranges beyond rice cookers
  • 👍 Companies are shifting to more premium, high-end rice cooker models
  • 🤑 Sharp saw online sales of heated vacuum seal rice cookers double in 2022
  • 😖 Some users complain about limited steam flow control in heated vacuum models
  • 🤗 Companies respond that proper ventilation is needed to prevent condensation
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