日本家電が韓国で爆売れ　韓国メーカーは静音性やキム･ヨナ起用で勝負　24/1/27報道【ニュース海外の反応スレまとめ】

江戸川メディアラボ HUB【動画】

27 Jan 202412:17

Summary

TLDRThe video discusses the resurgence in popularity of Japanese rice cookers and electric kettles in South Korea. It outlines how Japanese appliance makers like Panasonic and Sharp have long dominated the South Korean market. However, sales declined over the years as rice consumption decreased. Recently, South Korean consumers have been purchasing Japanese products again, evidenced by a 540% year-on-year increase in sales of electric kettles. The video explores reasons behind this comeback, including product quality and safety concerns over local alternatives that caused injuries.

Takeaways

😊 Japanese rice cooker sales increased by 540% in 2022 compared to the previous year
😮 This growth was driven by demand for new heated vacuum seal rice cookers
🤔 Japanese rice consumption has halved over the past 30 years due to changing lifestyles
😕 Several fatal accidents occurred in South Korea due to faulty heated vacuum seal rice cookers
😠 South Korean consumers purchased Japanese models not meant for export
😀 Major Japanese manufacturers like Panasonic are expanding product ranges beyond rice cookers
👍 Companies are shifting to more premium, high-end rice cooker models
🤑 Sharp saw online sales of heated vacuum seal rice cookers double in 2022
😖 Some users complain about limited steam flow control in heated vacuum models
🤗 Companies respond that proper ventilation is needed to prevent condensation

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Outlines

00:00

😊 Introduction to the video and topic

The video introduces the channel and says it will discuss how Japanese appliance makers have seen huge sales increases in 2022 for products like rice cookers and electric kettles. It frames this as a shift in consumer preferences.

05:02

🍚 Details on rice cooker and kettle sales increases

This paragraph provides statistics showing rice cooker shipments declined over the past 5 years but rose 540% in December 2021. It discusses specific companies like Panasonic exiting rice cooker production while Sharp has focused on premium models. Electric kettle sales also doubled in South Korea in 2021.

10:03

😨 Safety issues with electric kettles in Korea

The paragraph explains there were over 1000 deaths in Korea related to electric kettles from 2001-2011. It notes concerns about bacteria growth if ventilation is insufficient. Japanese brands entered the Korea market amid high demand but some warn about using products not designed for Korea.

Mindmap

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Keywords

💡炊飯器

Rice cooker. A key home appliance discussed in the video script. Rice cookers were once very popular souvenirs from Japan but demand has declined recently. Japanese rice cooker manufacturers like Panasonic and Tiger are dealing with shrinking domestic demand.

💡加熱式ケトル

Electric kettle. Another home appliance gaining popularity in Japan recently. Unlike rice cookers, demand for electric kettles is growing rapidly. Companies like Tiger are now selling many electric kettle models.

💡家電

Home appliances. The overall category of products being discussed in the video, which includes rice cookers, electric kettles, and other appliances used in Japanese homes.

💡前年比

Year-on-year. Used to describe the sales growth percentage compared to the previous year. For example, sales grew 540% year-on-year.

💡海外

Overseas, abroad. The video discusses how Japanese appliance makers are now targeting overseas markets like South Korea due to declining domestic demand.

💡消費量

Consumption volume. Refers to how much rice the average Japanese person eats annually, which has dropped by half over the past 30 years.

💡パナソニック

Panasonic. One of the major Japanese electronics companies that has produced rice cookers for over 60 years. It stopped rice cooker production in Japan last year.

💡タイガー

Tiger. Another leading Japanese appliance maker, known for rice cookers. It has expanded into other products like electric kettles, air purifiers, and beauty devices.

💡高級化

Going upmarket or high-end. The strategy of Japanese rice cooker makers to focus on more premium, expensive models due to declining overall demand.

💡多角化

Diversification. The business strategy of expanding into multiple product categories, which Japanese appliance makers are pursuing.

Highlights

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