The LinkedIn Video Blueprint: A step by step guide on how to use video on LinkedIn to win clients

Summary

In this insightful video, the speaker emphasizes the growing importance of video content on LinkedIn for business owners and founders. With video posts generating significantly higher engagement than text, it's crucial to focus on targeted messaging that addresses the specific pain points of your ideal clients. The speaker introduces the GEMS framework for creating effective videos and recommends a balance of original and repurposed content. He also discusses optimal video formats, lengths, and the critical role of engaging text to accompany videos. Overall, the video serves as a comprehensive guide to leveraging LinkedIn for increased visibility and client conversion.

Takeaways

• 😀 Video is becoming essential on LinkedIn, driving engagement five times higher than text posts.
• 😀 Focus your video content on your target audience's pain points and desires to convert views into customers.
• 😀 Avoid the 'irrelevant content trap' by ensuring your videos relate directly to your ideal clients.
• 😀 Both original and repurposed video content can be effective; aim for a balance between the two.
• 😀 Use the 'GEMS' framework: Get clear on your audience, Engage with a strong hook, Map out key points, and Sum up with a call to action.
• 😀 Vertical video formats (9:16) are increasingly popular as most LinkedIn users access the platform via mobile.
• 😀 Thumbnails can enhance video visibility but aren't as crucial on LinkedIn as they are on platforms like YouTube.
• 😀 Aim for video lengths between 30 to 90 seconds, but ensure the content is as long as it needs to be to convey your message effectively.
• 😀 Craft engaging text above your videos to capture attention, as this serves as a thumbnail and influences viewer engagement.
• 😀 While CTAs are beneficial, quality content that addresses audience needs can drive conversions even without them.

Q & A

Why is video content becoming important on LinkedIn?

Video posts on LinkedIn generate five times more engagement than text, making them essential for building authority and trust with potential clients.

What are the two types of content traps to avoid when creating videos?

The first trap is irrelevant content that doesn't address your target audience's needs. The second is being too broad in your messaging instead of focusing on a specific niche.

Should I use repurposed video clips or create original content for LinkedIn?

Both types can be effective. Start with original content to understand audience engagement, then incorporate repurposed clips as you grow.

What does the GEMS framework stand for?

GEMS stands for Get clear on your audience, Engage your audience with a strong hook, Map out your key points, and Sum up your message to inspire action.

What video format works best for LinkedIn?

Vertical videos (9x16) are recommended because most LinkedIn users access the platform via mobile devices.

How long should my LinkedIn videos be?

Aim for videos between 30 seconds to 2 minutes. Content quality should dictate the length, but keep in mind that shorter videos generally perform better.

How often should I post videos on LinkedIn?

Posting 3-4 videos per week is ideal, mixing in other content types like text and images to keep your audience engaged.

What role does text play in LinkedIn video posts?

Text serves as a preview for your video, capturing attention and encouraging engagement. It should be compelling enough to entice viewers to watch the video.

Is it necessary to include a call to action (CTA) in every video?

While not mandatory, strategically placed CTAs can enhance conversions and guide viewers towards taking action.

What should I consider when editing my LinkedIn videos?

Focus on keeping your edits clean and creative. The editing style should reflect professionalism while also being engaging to the audience.