The Sharks Take An Emotional Trip To The Farm | CNBC Prime

Summary

In this episode of Shark Tank, Johnny Georges pitches his innovative TreeTP water containment system, which drastically reduces water usage for farmers from 25,000 gallons to just 800 gallons per tree while improving growth rates by 30%. Seeking $150,000 for 20% equity, he emphasizes the environmental benefits and faster returns for farmers. Despite concerns about profit margins from some sharks, another offers full investment, recognizing Johnny's dedication to helping farmers and the potential to scale his product. The emotional connection to his father's legacy further underscores his commitment to making a meaningful impact in agriculture.

Takeaways

• 😀 Johnny Georges introduces the TreeTP water containment system, highlighting its effectiveness in water conservation.
• 💧 The system reduces water usage from 25,000 gallons per tree per year to only 800 gallons while improving tree growth by 30%.
• 🌳 The TreeTP allows for targeted watering, enabling farmers to maximize water efficiency and promote faster returns on their investments.
• 🚜 Farmers are essential to America, and the system aims to support their livelihoods by providing an innovative solution to frost protection.
• 🔍 There is currently no similar product on the market that offers a comprehensive water containment system for trees.
• 💰 Johnny's pricing strategy involves selling the TreeTP for around $5 each, focusing on bulk purchases by farmers rather than individual sales.
• 🤝 A distributor expresses concern about the profit margins and scalability of the product, emphasizing the need for higher retail prices.
• 🌟 An investor, impressed by the product and Johnny's passion, offers the requested $150,000 for a 20% stake in the company.
• 🙌 The investor believes in the potential of the TreeTP and its positive impact on agriculture and water conservation.
• 👨‍🌾 Johnny credits his father's hard work and teachings as a significant influence on his entrepreneurial journey and commitment to farmers.

Q & A

What is the main product introduced by Johnny Georges?

Johnny Georges introduces the TreeTP water containment system, designed for water conservation and frost protection.

How does the TreeTP system improve water usage for farmers?

The TreeTP system reduces water usage from 25,000 gallons per tree per year to only 800 gallons while improving tree growth by 30%.

What are the benefits of using the TreeTP system for farmers?

Farmers can achieve faster returns on their investment, conserve water, and protect their crops from frost damage.

How does the TreeTP system function in terms of water distribution?

The system contains water around each tree, allowing for efficient watering in about 30 minutes, instead of the inefficient methods typically used.

What challenges does Johnny face in getting farmers to adopt his product?

Johnny faces challenges with the price point; distributors need sufficient margins, and many farmers may not afford the $12 price per TreeTP.

What was the initial reaction of the farmer who encountered Johnny in the grove?

The farmer initially accused Johnny of trespassing but later called him to express interest in purchasing more TreeTPs after witnessing their effectiveness.

What offer did the sharks ultimately make to Johnny?

The sharks offered Johnny $150,000 for a 20% stake in his company, acknowledging the potential of his product.

Why does one shark express concern about the pricing strategy?

One shark expresses concern that the price point of $12 limits the product's accessibility, suggesting that a lower price could attract more farmers.

What does Johnny attribute his work ethic and values to?

Johnny attributes his work ethic and values to his father, who instilled the importance of hard work and resilience in him.

How does the shark community view Johnny's passion for helping farmers?

The sharks are impressed by Johnny's passion for helping farmers and recognize his dedication to water conservation and improving agricultural practices.