The Reusable Cup Trend is Out of Control
Summary
TLDRこの動画スクリプトでは、再利用可能なカップやマグ、ボトルの人気がインターネット全体で爆発的に成長し、Yeti、Stanley、Hydro Flaskなどのブランドが家計になじみ深い名前になるようになった背景について触れています。しかし、これらのカップは、ごみを減らすためだけに考案されたにもかかわらず、消費者文化の中でどのような変化を遂げてきたのか。また、Keep Cupが最初の再利用可能なコーヒーカップとして登場し、オーストラリアの兄弟姉妹が持つカフェで導入されて以来、再利用可能なカップがコーヒー業界に与えた影響や、使い捨て文化への依存についても分析されています。さらに、Starbucksが再利用カップの使用をドライブスルーとモバイル注文で再開し、市場が2024年に13億ドルに達し、2031年には25億ドルに成長する見込みであるというニュースも紹介されています。しかし、再利用カップの使用率が依然として低く、消費者文化の根深い問題に対処するためには、私たちの価値観や生活スタイルの変革が必要であると結論づけています。
Takeaways
- 📈 再利用可能なカップ、マグ、ボトルの人気がインターネット全体で爆発的に成長し、Yeti、Stanley、Hydro Flaskなどのブランドが家計に馴染み深い名前となっています。
- 🎉 これらの再利用可能なカップは、ごみを減らすための発明であり、しかし今はファッションアクセサリーとして集められるようになっています。
- 🛍️ 1990年代の子供たちは、使い捨てのスターバックスカップで育ち、持って行ってもかっこよくなかったため、自分の飲み物を持ち込むという考えはなかったそうです。
- ☕ カフェに足を踏み入れると、売られている再利用可能なカップが目につき、特にHydro Flask、Yeti、Stanleyのようなブランドは社会的地位を象徴しています。
- 🚮 使い捨てのカップは環境に悪影響を及ぼしており、年間何十億ものカップがリサイクル不可能で廃棄されています。
- ☕️ スターバックスの登場により、使い捨てのカップが文化として定着し、コーヒーは忙しい労働階級の象徴となりました。
- 🌱 Keep Cupが最初の標準的な再利用可能なコーヒーカップとして登場し、持続可能性を提唱しました。オーストラリアのカフェオーナーの兄弟が考案しました。
- 💹 再利用可能なカップ市場は2019年に130億ドルに達し、2031年には市場はほぼ250億ドルに成長する見込みです。
- 📢 スターバックスが再利用カップをドライブスルーおよびモバイル注文で再び使用可能にする予定であり、ごみを減らす取り組みとして報じられています。
- 🛒 再利用可能なマグの市場は成長しており、新しい製品の開発に重点が置かれていますが、消費主義を解決する万能の解決策ではないと指摘しています。
- 👥 人々の行動に変革をもたらすには、社会的な生き物である人々の価値観や習慣を変える必要があり、それがディスポーザブル文化の根幹にあります。
- 🌟 再利用カップを使えば、周囲の人々もそれに続く可能性が高くなります。多くの人々が他人の行動に追随するでしょう。
Q & A
再利用可能なカップ、マグ、ボトルの人気はどのように変化しましたか?
-再利用可能なカップ、マグ、ボトルはインターネット上で急速に人気を獲得し、Yeti、Stanley、Hydro Flaskなどのブランドが家計に馴染み深くなりました。人々はこれらをファッションアクセサリーとして集めるようになりましたが、当初は廃棄物を減らすためだけに考案されました。
ディスポーザブルカップの文化はどのようにして広がりましたか?
-ディスポーザブルカップは1980年代にスターバックスが普及を促進し始めた際に登場しました。コーヒーショップは新しい製品だけでなく、速度と便利性が最優先される新しい文化を売り出しました。
Keep Cupというブランドは何を意味していますか?
-Keep Cupはオーストラリアの兄妹が経営するカフェで作られました。彼らは顧客により持続可能な選択肢を提供したいと考え、見た目がいい、コーヒー作りが簡単で、再利用可能なカップを考案しました。Keep Cupは新しい生活様式の象徴となり、オーストラリアでは旅行マグと同義語となっています。
再利用可能なカップ市場はどのくらい成長しましたか?
-2019年に市場は130億ドルに達しましたが、2020年のパンデミックで一時的な停滞がありました。2031年には市場は約250億ドルに成長する見込みです。
スターバックスが再利用可能なカップをドライブスルーで再度使用することを開始した理由は何ですか?
-スターバックスは廃棄物を削減しようとしており、他のコーヒーチェーンも同様の取り組みを行っています。これは環境保護の取り組みであり、文化的な変化にもつながります。
再利用可能なカップの普及に貢献するために、人々はどのような選択肢がありますか?
-人々には折りたたみ式マグ、ティー専用マグ、ウォーターボトルとマグのセットなど、多種多様な選択肢があります。さらに、アプリに接続できるマグや、使用済みコーヒー豆から作られたマグなど、技術が進化しています。
再利用可能なカップを普及させるための課題は何ですか?
-人々が再利用可能なカップを使用しない主な理由は、ディスポーザブルカップの方が便利であるということです。再利用可能なカップは持ち運びが面倒で、使用後に洗浄する必要があります。
再利用可能なカップの普及を促進するために、どのような代替案が提案されていますか?
-カップを購入する際に追加料金を請求することで、消費者の選択を促進する提案があります。また、ディスポーザブル文化の根拠を問い、文化的な価値観の変化を促進する必要があります。
再利用可能なカップの使用頻度はどのくらいですか?
-2019年の調査によると、再利用可能なマグを持つ人々のうち、出かけるたびに使用する人は約16%です。また、マグを提供する割引を倍増したことで、プリタムは使用率を5%に引き上げることができました。
再利用可能なマグを使用することで、環境にどのような影響がありますか?
-再利用可能なマグは資源を多く消費する製品であり、棚に飾るだけでは地球や他の人々に役立ちません。一方で、再利用可能なマグを使用するたびに、隣にいる人にもその習慣をとる可能性が高まります。
ディスポーザブルカップの文化が広がった背景には何がありますか?
-ディスポーザブルカップの文化は、過去100年間に文化的価値観が大きく変化した結果です。物品が商品化され、効率とスピードを重視する文化が強調されるようになり、コーヒーをゆっくり楽しむ時間がなくなりました。
最終的に、再利用可能なカップの普及を促進するために何が必要ですか?
-再利用可能なカップの普及を促進するためには、人々が世界について考え方を変え、新しい習慣を身につける必要があります。また、多くの人々が再利用可能なマグを使用することで、他人もそれに追随する可能性があります。
Outlines
🌱 再利用カップの流行と問題提起
再利用カップの人気急上昇と、Yeti、Stanley、Hydro Flaskなどのブランドが身近な存在になる一方で、環境保護という本来の目的から遠ざかっている問題が指摘されています。また、1990年代の音楽と一時的なスターバックスカップが主流だった時代と比較し、現代のコーヒーショップで再利用カップが販売される光景が日常茶飯事となっている現状を紹介しています。さらに、使い捨てカップが環境問題を引き起こしている現状と、それを解決しようとするKeep Cupの登場について語り、再利用カップがコーヒー業界に与えた影響を分析しています。
📈 再利用カップ市場の成長とスターバックスの取り組み
再利用カップ市場が2019年に1300億ドルの市場規模を誇り、パンデミックの影響で一時的な停滞を経験しましたが、その後回復し、2031年には市場が25億ドルに成長する見込みであるとされています。また、スターバックスが再利用カップをドライブスルーやモバイル注文で再び利用可能にすると発表したニュースについて触れ、環境保護の観点から他のコーヒーチェーンも同様の取り組みを行っているとされています。さらに、Keep Cupが提供する新しいコーヒー飲むスタイルを紹介し、再利用カップ市場の成長とそれに伴う問題について考察しています。
🚮 使い捨て文化と人々の行動への影響
再利用カップの普及にもかかわらず、使い捨てカップの使用率が依然として高く、人々が再利用カップを持ち出す頻度が低く、それが文化的な問題であることが指摘されています。また、Keep Cupが提供する選択肢の多さに頼って消費者を環境保護に誘導するという考え方には疑問を投げかけ、使い捨て文化が根深く生根している現代社会の価値観の問題提起しています。最後に、人々が再利用カップを使い続けることの意義と、それが他人に与える影響について語り、積極的な行動を促進する可能性について述べています。
Mindmap
Keywords
💡リユーザブルカップ
💡環境保護
💡一時的な文化
💡スタグナント市場
💡スターバックス
💡ファッションアクセサリー
💡エコロジー
💡使い捨てカップ
💡文化的な変化
💡資源の無駄遣い
💡コミュニティ
Highlights
The popularity of reusable cups, mugs, and bottles has grown significantly, with brands like Yeti, Stanley, and Hydro Flask becoming household names.
Reusable cups were originally invented to help reduce waste, but they have also become fashion accessories.
In the 1990s, the concept of bringing one's own drinking vessel to a coffee shop was not popular or considered 'cool'.
Disposable cups became a symbol of a fast-paced, working-class lifestyle focused on speed and convenience.
The Keep Cup was the first-ever barista standard reusable coffee cup, born out of a need for a more sustainable option.
By 2019, the reusable cup market was worth $13 billion and is projected to grow to almost $25 billion by 2031.
Starbucks has announced that they will start allowing customers to use reusable cups in their drive-thru and mobile orders again.
Despite the availability of reusable cups, some British coffee shops reported that less than 2% of customers were bringing their own mug.
Even with incentives, only about 5% of customers at Pret A Manger were using reusable mugs, despite efforts to increase this number.
The majority of people are not using reusable cups as frequently as needed to offset their environmental impact.
Proof Rock Coffee attempted an exchangeable keep cup program, but it does not seem to have been successful.
Innovations in disposable cups, such as edible or compostable options, are not enough to combat the throwaway culture.
The convenience of a disposable cup from a shop is hard to compete with for a reusable cup that must be remembered, carried, and cleaned.
Many people purchase reusable mugs but do not use them regularly, leading to a false sense of making a difference.
To truly make a difference, there needs to be a cultural shift away from a commodified, efficiency-focused society.
Social influence plays a role, as people are more likely to use reusable cups if they see others doing the same.
There is potential in making the use of a reusable cup the default option, with disposable cups as an additional cost.
Transcripts
over the years we have seen the
popularity of reusable cups mugs and
Bottles explode all over the Internet
with Brands like Yeti Stanley and hydr
flask basically becoming household names
and people are now collecting these
things as fashion accessories but if you
remember back to when this whole thing
started these reusable cups were
invented for one reason to help reduce
waste so how the hell did we get so far
away from the mark
[Music]
a huge thank you to ground news for
sponsoring today's video all right so
I'm a '90s kid I was basically raised
off of super dramatic rock music and
disposable Starbucks cups I'm not even
sure that it would have been possible to
bring my own drinking vessel if I were
so inclined but it would have never
crossed my mind because that wouldn't
have been a cool thing to do and I was
terribly insecure but today you can't
walk into a coffee shop without seeing
some sort of reusable money for sale
often at least one unique to said coffee
shop specifically Brands like Hydro
Flask Yeti and Stanley have become
status symbols in their own right in
today's society we've done videos on all
of those companies in the past already
and how they Rose to fame but today
we're going to be getting into what
these names have done to our coffee
industry and to our addiction to
disposable cups to analyze whether or
not these Cups have actually done
anything to to make a difference now I
probably don't need to tell you that
disposable single use cups suck I feel
like that's something that literally
everyone can get behind we've all heard
the stats billions and billions of these
things are thrown out every single year
and despite the fact that they look like
paper most of them cannot be recycled
because there is a plastic lining that
apparently we don't know what to do with
the crazy thing is is that the paperish
cups didn't really gain traction until
the 1980s when Starbucks started of
pushing the idea and we already can't
imagine life without them that's because
coffee shops weren't just selling a new
product at the time but an entire
cultural shift if you've seen our mocha
Poots video you might remember that back
in the day Italian coffee shop culture
was centered around Leisure and
Community you'd go there you'd sip a
brew with some of the boys while you're
playing cards after a Long Day's Work
the Disposable cup was perhaps the final
death blow to this kind of culture and
the birth of a new era where speed need
and convenience were Paramount coffee
became the emblem of a frenzied working
class a sign that you've got important
places to be and things to do as one
article put it disposable cups became
synonymous with surviving the workday a
reality frequently referenced in our pop
culture today eight double tall lattes
one with no phone and one Starbucks
compilation city of course paper cups
aren't the biggest environmental concern
that we could be possibly tackling and
they definitely aren't the first first
single-use product to enter the main
stream but they are perhaps the most
symbolic of our modern disposable
culture it's honestly at the point today
where most people probably can't even
imagine ordering a drink in a coffee
shop and not getting their own cup with
it just as this disposable cup culture
became the norm we were also starting to
realize that we should probably come up
with a different option before we're
buried alive in these things which is
exactly how the first ever bar a
standard reusable coffee cup was born
keep cup if paper cups were the symbol
of a modern throwaway culture then keep
cup became the symbol of a new
enlightened way of living son's
unnecessary waste they were invented by
an Australian brother sister cafe owning
Duo who wanted to offer their customers
a better more sustainable option these
Sleek little cups solved all the
problems the siblings had with previous
options they were cute they were simple
to make coffee in and of course they
were usable they were something that
customers and Baristas alike could rally
behind and they were a pretty big deal
early adopters bought these guys
primarily for altruistic reasons but the
trend soon spread to the point that in
Australia keep cup is basically
synonymous with any kind of travel mug
just sort of like how thermos is here in
North America if any of our Australian
viewers can confirm this one that would
be kind of interesting to see down in
the comments below now today I would say
that keep Cup itself is no longer the IT
thing to have because there is just an
ever expanding array of contenders that
have risen to give them some competition
fellow Mir Kinto clean canteen Yeti Etc
the list goes on keep cup effectively
jumpstarted an entire industry dedicated
to producing the perfect on thee-o
option that reduces waste while still
being kind of fashionable and by 2019
the market was up to $13 billion it hit
a bit of a snag back then when we had
that whole pandemic thing go on but
things have actually bounced back
somewhat and by 2031 the market is
projected to grow to almost $25 billion
and some good news on that front perhaps
there is recent news that Starbucks is
going to start allowing customers to use
reusable cups in their drive-thru and
mobile orders again we found this news
story on ground news we use their app
and website which gathers thousands of
news articles in one place with with
context you won't get anywhere else you
can check them out at ground. news/
futureproof now some of these articles
just explain that Starbucks is looking
to reduce waste and the basics on how
they're implementing this new program
While others Deep dive into the
logistics of this and how other coffee
chains are following suit as well as the
larger cultural context here over 60
sources are covering this however if you
only read right leaning sources you
might have missed it a cool feature that
I love about ground news is it has a
blind spot page where you get access to
diverse perspectives from all sides
making sure that you're fully informed
we keep working with ground news because
their platform perfectly aligns with
what we are doing here at future prooof
we want to empower y'all to make inform
Decisions by sharpening your critical
thinking skills so Dive Right In by
going to ground. new futureproof or you
can scan this QR code to get yourself
started if you use our link you'll get
40% off their unlimited access Vantage
plan which costs less than then your
daily coffee run to Starbucks hopefully
in your reusable cup so the reusables
market is booming though isn't that a
good thing shouldn't we be celebrating
it seems like every single day the
travel mug industry is solving another
barrier to entry problem don't have
space in your backpack get a collapsible
mug more of a tea person get one with a
built-in diffuser hate carrying a mug
and a water bottle this slick two-in-one
options got you covered you can even buy
mugs that connect to an app on your
phone or ones that are made out of used
coffee grounds practically all of these
options today are lightweight leak
prooof and or insulated at the very
least and the tech on all of these
fronts is just getting more and more
sophisticated by the day there is almost
guaranteed to be something to suit your
unique lifestyle and needs and it's
probably going to look absolutely
perfect with your birken stocks and
conen backpack to boot we also made
videos about those things as
well but the thing that we notice while
researching for this video is that
pretty well every solution to the cup
waste problem involves developing a new
product it's all about buying something
different there's this underlying
attitude that if we can just develop the
right product and convince enough people
to purchase it all of our problems will
be solved an interesting exception to
this is proof Rock Coffee they have an
exchangeable keep cup program that James
Hoffman t talked about on his channel in
2019 the idea was to allow you the
customer to bring in your dirty old
proof Rock keep cup and exchange it for
a fresh clean one with brewed coffee in
it that way you didn't have to worry
about cleaning the thing out and the
Baristas aren't seething mad at you when
you bring a grimy cup expecting it to be
cleaned now this sounds like a pretty
reasonable idea but we couldn't actually
find any real news about it since it was
announced so it doesn't seem like it
really panned out maybe you londoners
have an update that we might have missed
but my guess is that it was another Co
casualty or just never caught traction
for the same reason that nothing else
has been working we're just too
lazy now we're going to get into the
human behavior thing in a minute but I
want to talk about something else first
there is also this pattern of
Innovations in the Disposable cup world
that try to convince us that we can keep
chucking away cups without repercussions
every couple of years there's a new
promise of a new cup that's guilt-free
there are cups that that you can eat
like an ice cream cone compostable cups
are getting closer to being viable
apparently and we technically have the
technology to recycle paper cups even if
we're not actually doing it for some
reason obviously we don't have time to
get into all of these specific examples
but if you are interested and you want
to see more discussion about these kinds
of products and things like that you can
check out our Reddit page where people
are always sharing weird stuff that they
see in our consumer world but here's the
thing you can't just consume ISM your
way out of consumerism despite all the
Innovations in design the absolutely
viral popularity and the universal
acceptance of travel mugs as being the
thing to have nobody is using them in
2019 when reusable cups were coming into
their own at the height of fashion and
virtue signaling some British coffee
shops were reporting that not even 2% of
customers were bringing their own mug
Preta M said that they were able to get
that number up to a whopping five % by
doubling the discount for reusable mugs
and I got to say 5 f% after bribing
customers to do the right thing we get
to
5% and that's not just because people
don't have access to a good mug of the
people who do in fact own their own
travel mug only one in six use it every
time they go out for coffee according to
research put out by hubub and Starbucks
in 2020 and the sad thing is for me that
seems kind of high based on my own
experience in coffee shops but either
way it's pathetic on their website keep
cup would argue that this is simply due
to a lack of options from the customer
part that we would all be willing to
sacrifice convenience for the planet if
only the right option was available
which is a nice thought and I like to
think that keep cup is just a little
naive kitten in this circumstance that
believes in this fairy tale but sadly
it's BS we have the options we have way
too many options we're overflowing with
options and sadly not even 5% of us are
using it and listen it's not about us
we're not bad people it's not you and
me's fault it's because disposability
has been baked into the fabric of our
culture and look just for reference
we're not saying that you know if you
use a disposable cup you're an
the producer of this channel just got
this in a disposable cup from a cafe
down the street so we're all human we're
all struggling with it it's says
compostable look it says compostable on
the bottom oh my God and look the leaves
you can tell it's sustainable it's got
the leaves on the side of
it the sad reality is that it doesn't
matter how advanced convenient and
beautiful these mugs get they will never
be as convenient as a free cup from the
shop that you just Chuck away when
you're done the fact that we have to
remember a travel mug pack it around all
day and then the real Clincher rinse it
out when we're done is just too much to
ask and yet we keep buying these
overbuilt mugs because it makes us feel
better like we're making a difference
and as a bonus it's a visual signal to
others that we're doing the right thing
we forget that by some estimates from a
carbon perspective you would need to use
that cup like 20 to a thousand times to
make it better than a disposable one
these are resource intensive products
and the more built up they are the more
that goes into the more impact they have
and if they're just collecting dust on a
shelf that doesn't help the planet or
anyone else now thankfully there are
businesses and researchers experimenting
with solutions to this problem and we've
already learned a lot of things
discounts may not be super motivating
but there is promise in refraining a cup
as an additional cost we do this in
grocery stores already asking customers
if they want to buy a bag and we could
do the same thing with cups forcing us
to stop and consider for a moment the
consumption cost of our actions but
there is definitely something deeper
here that we need to address which is
why throwaway culture exists in the
first place there's no one reason of
course but a big factor is that as a
culture our values have completely
shifted in the last century or so none
of this would be a problem if our items
weren't commodified in the way that they
are or we weren't forced into such a
frantic culture of efficiency and speed
sitting in a coffee shop and sipping
with your friends at the end of a
workday is just not how coffee is
consumed for the most part instead we're
always rushing from place to place
trying to get as much money so that we
can buy as much as we possibly can one
way or another the only way out of this
mess is to change the way that we think
about the world build new habits or just
try not to get depressed along the way
and here's a slightly more positive take
you know every time that you bring your
reusable cup into a coffee shop it makes
it that much more likely that the person
next to you will too we're social
creatures there's millions of people out
there who would just jump on the
reusable bandwagon if enough other
people did too so hopefully you are not
too depressed to keep using your
reusable mugs and if you did enjoy
today's video make sure that you are
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you so much for watching
[Music]
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