the nu company - Pitch Video

Summary

The video highlights the negative impacts of conventional chocolate bars on health and the environment, emphasizing high sugar content and plastic waste. It introduces a sustainable alternative made from organic cacao, sweetened with coconut blossom sugar, and packaged in compostable materials. For each bar purchased, a tree is planted to support reforestation efforts in Madagascar. The founders advocate for a new generation of food products that align with ethical values, showcasing significant achievements like avoiding plastic waste and replacing refined sugar. Viewers are invited to join the movement for healthier and greener eating, contributing to a better world.

Takeaways

• 🍫 Consuming regular chocolate bars often means ingesting unknown ingredients and high sugar levels, leading to negative health impacts.
• 🌊 Packaging from these products contributes significantly to ocean plastic pollution, with 8 million tons entering the oceans each year.
• 🌱 A sustainable alternative includes using organic and fair-trade cacao, along with a short, natural ingredient list.
• ✨ The healthier chocolate bar has 65% less sugar than traditional options and includes nutritious ingredients like hemp seeds and almonds.
• ♻️ The packaging of the sustainable product is 100% compostable, ensuring it breaks down naturally.
• 🌳 For every chocolate bar sold, the company plants one tree, contributing to reforestation efforts.
• 💚 The brand donates ten cents from each sale to plant mangroves in Madagascar, linking purchases to environmental benefits.
• 🤝 The founders aim to redefine the food industry by offering products that are both healthy for consumers and beneficial for the planet.
• 🏋️‍♂️ They have also launched a protein shake, emphasizing their commitment to sustainable nutrition after workouts.
• 🌍 The company has already made significant strides in reducing plastic waste and sugar consumption, showcasing the impact of consumer choices.

Q & A

What is the main concern with consuming regular chocolate bars?

Regular chocolate bars often contain a long list of unclear ingredients and high sugar content, which can negatively impact our health in the long term.

What environmental issues are associated with traditional chocolate packaging?

Traditional chocolate packaging contributes to plastic pollution, with millions of tons of plastic entering the oceans each year, further exacerbating our carbon footprint.

How does the proposed chocolate product differ from regular chocolate bars?

The proposed chocolate product uses organic and fair trade cacao, has a shorter and natural ingredient list, is lower in sugar, and features compostable packaging.

What sweetener is used in the new chocolate product, and how does it compare to traditional options?

The new chocolate product is sweetened with coconut blossom sugar, containing 65% less sugar than regular chocolate bars.

What environmental initiative is linked to the purchase of each chocolate bar?

For every chocolate bar sold, the company plants one tree, contributing to reforestation efforts and supporting environmental sustainability.

What is the mission of the new company discussed in the transcript?

The mission is to create food products that are good for consumers and the planet, demonstrating that food can be healthy and sustainable.

What is the significance of the new protein shake product mentioned?

The new protein shake, called 'new pro', is marketed as the first truly natural and sustainable protein shake, designed for post-workout recovery.

What accomplishments has the company achieved so far?

The company has avoided one ton of plastic waste, replaced 30 tons of refined sugar, and planted over 1.5 million trees.

What does the company aim to accomplish in the future?

The company aims to develop new products, invest in sales and marketing, and spread its story to change consumer eating habits and promote a healthier, greener world.

How does the company plan to engage consumers in their mission?

The company invites consumers to be part of a new generation of food, promoting participation in their growing market and the overarching goal of making the world healthier and greener.