Finding High Value Sponsorship Assets

The Sponsorship Collective
5 Jan 202209:54

Summary

TLDRIn this insightful training session, Chris Bales from the Sponsorship Collective discusses the importance of distinguishing between low-value and high-value sponsorship assets. He emphasizes that while many seek to increase brand awareness through logo placements, true value lies in driving sales and conversions. Bales outlines a spectrum of assets, explaining how blending awareness with lead generation can unlock significant revenue opportunities. He encourages viewers to engage by requesting a list of high-value assets, fostering a community of sponsorship seekers eager to enhance their strategies and maximize ROI.

Takeaways

  • πŸ˜€ Engaging with the audience is essential; encourage likes and comments to foster community interaction.
  • πŸ“ˆ Understanding the value spectrum of sponsorship assets is crucial: low value (awareness), high value (lead generation), and premium assets (conversion).
  • 🚫 Simply placing logos on items is not enough for effective sponsorship; it often leads to low engagement and minimal returns.
  • πŸ’° High-value sponsorship occurs at the intersection of awareness and conversion activities, maximizing potential ROI.
  • πŸ” The importance of lead generation and conversion events cannot be understated; these are key to driving sales for sponsors.
  • πŸ“Š Competition in sponsorship increases as you move from awareness to lead generation; brands have many low-cost alternatives for visibility.
  • 🌟 Effective sponsorship strategies should blend logo placement with active engagement and conversion tactics.
  • πŸ“œ The speaker offers a PDF list of sponsorship assets, highlighting the distinctions between low, high, and premium assets.
  • 🀝 Collaboration with brands should focus on creating compelling experiences that encourage consumer action, not just visibility.
  • ✨ Successful sponsorship deals often incorporate various high-value activities, leading to significant financial opportunities.

Q & A

  • What is the main topic discussed in the video?

    -The main topic is about high-value sponsorship assets and how they can lead to better sponsorship opportunities and revenue.

  • What are the three categories of sponsorship assets mentioned?

    -The three categories are low-value assets, high-value assets, and premium assets.

  • Why does Chris Bales emphasize the importance of moving beyond logo placement?

    -He emphasizes this because logo placement alone is considered low value and does not effectively generate sales or leads for sponsors.

  • What is the desired outcome for sponsorship seekers according to Chris?

    -The desired outcome is to engage sponsors in a way that leads to sales, ultimately resulting in higher sponsorship fees.

  • What type of engagement does Chris suggest to ensure a better ROI for sponsors?

    -He suggests focusing on lead generation and conversion experiences that go beyond simple awareness, integrating both to create more meaningful engagement.

  • What example does Chris use to illustrate the sponsorship process?

    -Chris uses the example of a Jeep logo to explain the process from awareness to conversion, highlighting that seeing a logo does not directly lead to purchasing a vehicle.

  • What should sponsorship seekers do to access the list of high-value assets?

    -Sponsorship seekers need to drop a comment saying 'high value assets' to receive a PDF list detailing low, high, and premium value assets.

  • What distinguishes high-value assets from low-value assets?

    -High-value assets include elements like broadcast rights and speaking opportunities, which are more effective in generating leads and conversions, while low-value assets often consist of basic logo placements.

  • How does Chris define the intersection of awareness and lead generation?

    -Chris defines this intersection as the optimal space for sponsorship revenue, where raising awareness leads to actionable results like lead generation and ultimately sales.

  • What does Chris mean by 'the magic of sponsorship'?

    -The 'magic of sponsorship' refers to the effective combination of creating awareness and generating leads that ultimately convert into sales, maximizing the value of sponsorship deals.

Outlines

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Mindmap

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Keywords

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Highlights

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Transcripts

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Related Tags
Sponsorship StrategiesHigh-Value AssetsLead GenerationSales ConversionMarketing TipsBusiness GrowthCommunity SupportEngagement BoostTraining ResourcesContent Creation