publicidad: Qué es publicidad y tipos de medios publicitarios (en 5 minutos)

Summary

In this engaging video, the speaker explores the essence of advertising, explaining its purpose as a marketing strategy to promote brands, services, or products. The discussion highlights two main types of communication media: conventional (mass media like radio, TV, and print) and unconventional (more personal channels like emails and social media). Through relatable examples, such as targeting taxi drivers and introducing a new shrimp empanada, the speaker emphasizes the importance of creativity and strategic planning in advertising. Viewers are encouraged to interact and subscribe, reinforcing the idea that advertising is a dynamic and engaging field.

Takeaways

• 📢 Advertising is a marketing strategy used by companies to promote a brand, service, or product.
• 📺 Conventional media includes mass communication channels such as radio, television, print, and cinema.
• 📡 Non-conventional media are more personalized and targeted, perfect for reaching specific audiences.
• 📧 Examples of non-conventional media include emails, phone calls, events, point-of-sale advertising, and social media.
• 🍽️ A case study is presented: a restaurant wanting to attract taxi drivers using targeted advertising strategies.
• 🚖 For taxi drivers, radio advertising is effective since they spend most of their time in their cars.
• 🥟 The restaurant uses a second strategy to introduce a new shrimp empanada by giving away free samples.
• 🤝 Building affinity with customers is crucial; providing free samples encourages interaction and increases product awareness.
• 🔍 It's important to understand your target audience and their preferred communication channels when planning advertising strategies.
• 💡 Creativity is the limit in advertising; think outside the box to capture attention and engage your audience.

Q & A

What is advertising?

Advertising is a marketing strategy used by companies to position a brand, service, or product and to raise awareness about it.

What are the two main types of communication media mentioned?

The two main types are conventional media (also known as mass media) and unconventional media.

What examples of conventional media are provided?

Examples of conventional media include radio, television, print media, and cinema.

How do unconventional media differ from conventional media?

Unconventional media are more personal and targeted, focusing on reaching a specific audience, unlike conventional media which are mass-oriented.

What are some examples of unconventional media?

Examples of unconventional media include emails, telephone calls, events, point-of-sale advertising, and social media.

Why is it important to understand the target audience when creating an advertising strategy?

Understanding the target audience helps determine the most effective communication channels and tailor the advertising message to meet their preferences and behaviors.

What specific advertising strategy is suggested for reaching taxi drivers?

The suggested strategy is to use radio advertising during breakfast hours, as taxi drivers predominantly listen to the radio while driving.

How can a restaurant promote a new shrimp empanada to its customers?

The restaurant can offer smaller samples of the shrimp empanada as a complimentary item while customers wait, encouraging them to try and learn about the new product.

What is the significance of combining both conventional and unconventional media in advertising?

Combining both media types allows advertisers to leverage the strengths of each, maximizing outreach and engagement by reaching both broad and targeted audiences.

What metaphor is used to describe advertising in the conclusion, and what does it imply?

Advertising is likened to a friend who always wants to be the first to tell you everything, suggesting that it seeks attention and aims to engage audiences actively.