Marketing Management at Lancaster University

Summary

The Marketing Management program at Lancaster University offers students a comprehensive business education while enhancing teamwork and creativity. A standout feature is the opportunity for a placement year, allowing students to gain real-world experience before graduation. This program emphasizes support in securing placements, developing CVs, and honing interview skills. Graduates emerge with valuable industry experience, combining practical knowledge with academic theory, preparing them for successful careers in marketing. The university also fosters networking and public speaking opportunities, helping students build confidence and connections in the business world.

Takeaways

• 😀 The Marketing Management program at Lancaster University fosters team-working skills through group projects.
• 🎓 This business degree is applicable to various industries, as every business requires a marketing department.
• 🌟 Students can express their creativity within the marketing field.
• 🔍 A unique feature of the program is the placement year, allowing students to gain real-world business experience before graduation.
• 💼 The university provides strong support for students in securing industry placements, easing the daunting process.
• 📅 Students can tailor their coursework by selecting modules that align with their personal interests.
• 🤝 The program encourages networking and building connections with industry professionals through events.
• 💬 Opportunities for public speaking and presentations help develop essential communication skills.
• 🧠 Graduates emerge with both industry experience and academic knowledge, making them well-rounded candidates.
• ✨ The program equips students with vital skills such as CV development, interview preparation, and assessment center success.

Q & A

What is the main reason the student chose to study Marketing Management at Lancaster University?

The student chose Marketing Management because it offers group work to enhance team-working skills, it is a business degree applicable in various fields, and it allows for creative expression.

What unique opportunity does the Marketing Management program offer to students?

The program provides a placement year, allowing students to gain real-world industry experience while still completing their studies.

How does Lancaster University support students in finding placements?

Lancaster offers significant support to help students identify suitable opportunities, develop their CVs, improve interview skills, and perform well in assessment centers.

Why is the placement year considered important for students?

The placement year is crucial because it equips students with existing knowledge and expectations for their future graduate job applications.

What skills does the Marketing Management program at Lancaster aim to develop in students?

The program aims to develop academic skills in marketing theory, practical experience in marketing roles, and the ability to work both individually and collaboratively.

What opportunities does Lancaster University provide to help build confidence in students?

Lancaster provides opportunities such as public speaking, giving presentations, and attending networking events with graduate companies to build students' confidence.

How does the flexibility of the program benefit students?

Students can select modules from various options, allowing them to tailor their program to their interests and career goals.

What is the expected outcome for graduates of the Marketing Management program?

Graduates are expected to have industry experience, knowledge of marketing theory, and strong skills in teamwork and individual tasks, making them well-prepared for their careers.

What challenges do students face when seeking placements, and how does Lancaster help?

Many students find the prospect of finding placements daunting, but Lancaster provides guidance to navigate this challenge effectively.

In what ways does the Marketing Management program foster creativity?

The program allows students to express their creativity through various projects and initiatives related to marketing, enhancing their innovative thinking.