Discover the #1 Bestselling Korean Eye Cream of All Time: AHC's Real Eye Cream For Face 2023 Edition

Summary

In this video, Odile reviews the 2023 edition of AHC's bestselling 'Real Eye Cream For Face,' renowned for its innovative 'Humacoll21' ingredient, a human-like collagen that enhances skin elasticity and plumpness. Launched in 2012 and reformulated yearly, the latest version introduces an additional collagen type and improved absorption technology. Odile explains the 'loss leader strategy' that allows AHC to sell this premium eye cream at a lower price, driving bulk purchases through Korean home shopping channels. The new applicator mimics a fingertip massage, while the eye cream boasts a silky texture that leaves the skin soft and vibrant. Overall, it's a blend of efficacy and luxury.

Takeaways

• 😀 The video reviews the 2023 edition of AHC's bestselling eye cream, the 'Real Eye Cream For Face'.
• 🌟 AHC is known for its professional aesthetic skincare products, initially developed for clinics in Korea.
• 📅 The 'Real Eye Cream For Face' was launched in 2012 and has since become widely popular, earning the nickname 'Korea's national eye cream'.
• 🔄 AHC reformulates the eye cream annually while still selling previous versions for customer preference.
• 🧪 The key innovative ingredient is 'Humacoll21', a biodesigned collagen that mimics human collagen, enhancing skin elasticity.
• 💧 The new 'Ampoule In Eye Cream' formulation includes an increased concentration of active ingredients, now 10 times more than before.
• 💡 New ingredients in the latest version include Ascorbic Acid and the peptide Matrixyl, known for its effectiveness.
• 🔍 AHC employs a 'Double Ultra-Fine Micro' technology for better absorption of collagen into the skin.
• 💰 AHC uses a 'Loss Leader Strategy' by selling the eye cream at a low price to attract customers to buy other products.
• ✨ The new applicator mimics a fingertip for a professional massage feel, enhancing the user experience.

Q & A

What is the main focus of today's video?

The video focuses on the 2023 edition of the bestselling eye cream in Korea, the 'Real Eye Cream For Face' by AHC.

Who is the presenter of the video, and what is her background?

The presenter is Odile, who works in marketing and advertising within the Korean beauty industry.

What makes AHC's 'Real Eye Cream For Face' unique?

It is marketed as a professional aesthetic skincare product and has been reformulated every year since its launch in 2012.

What is 'Humacoll21', and why is it significant?

'Humacoll21' is an innovative ingredient that mimics human collagen, helping skin appear plumper and more elastic while stimulating collagen production.

What are the types of collagen included in the new 'Ampoule In Eye Cream'?

The new formulation includes Collagen Type I, Type III, Type XXI, and for the first time, Collagen Type IV.

How does AHC's pricing strategy benefit the brand?

AHC uses a 'Loss Leader Strategy', offering the eye cream at a low price to attract customers and encourage them to purchase more expensive products.

What is the purpose of the new applicator introduced with the 'Ampoule In Eye Cream'?

The new applicator is designed to resemble a fingertip, mimicking a professional massage feel, enhancing the user experience.

How does the texture of the new eye cream compare to previous versions?

The new eye cream has a thick and dense appearance but feels silky-smooth and lightweight on the skin, with excellent softening properties.

What changes were made to the fragrance in the new formulation?

The fragrance in the new 'Ampoule In Eye Cream' is more subtle compared to previous editions, featuring a light honey scent.

Why do home shopping channels play a crucial role in AHC's sales strategy?

Home shopping channels allow AHC to sell in bulk, which is more profitable than selling individual units online, thus driving their revenue.