Part 2 - Zero to 1 Crore - Profitable Funnel Research!!

Summary

This video from the 'zero to one crore series' delves into crafting a business strategy, emphasizing the pivotal role of becoming an 'M' shaped marketer. It underscores the importance of understanding the customer acquisition journey through sales funnels and the significance of competition research to model your business effectively. The speaker offers invaluable insights into different types of funnels suitable for various businesses and provides a free resource of over 1000 proven funnels to aid viewers in their business growth.

Takeaways

• 📈 The video focuses on business scaling strategies and the importance of being an 'M-shaped marketer' to grow your business effectively.
• 💡 A key focus is on understanding and creating a strong backend structure, including landing pages, email marketing, automation, and sales funnels.
• 🎯 A 'funnel' is defined as the customer acquisition journey from the first interaction with a product to conversion.
• 🔍 Competitor research is crucial. By studying competitors' funnels, marketers can adopt tried-and-tested methods instead of reinventing strategies.
• 🛠️ Different types of funnels work for different businesses, including webinar funnels, low-ticket funnels, and one-to-one personalized service funnels.
• 🧠 The strategy behind funnels can vary based on the business type—whether it's selling low-priced products or high-ticket services.
• 💪 Experimentation in funnel strategies should come after the business has a solid foundation and is generating revenue.
• 📊 There’s a valuable bonus: a resource with 1000+ proven, high-performing funnels across different industries that the viewers can access for free.
• 👨‍💻 The video emphasizes how important it is to understand your business's unique customer acquisition journey for success.
• 🚀 The resource provided can help businesses fast-track their growth by modeling their funnels after million-dollar companies.

Q & A

What is an M-shaped marketer according to the video?

An M-shaped marketer is someone who is proficient in multiple areas necessary for a business to succeed. This includes having the business structure ready, knowing landing pages, email marketing, automation, and sales funnels. Profit and conversion optimization come later, but the foundation starts with these elements.

What is a sales funnel as described in the video?

A sales funnel is the customer acquisition journey, which starts when a potential customer first interacts with your product and continues until they make a purchase. It involves strategically planned content that guides the customer step-by-step towards conversion.

Why is competition research important in building a funnel?

Competition research is crucial because it allows you to learn from your competitors’ tested and proven strategies. Instead of starting from scratch, you can model your funnel based on what is already working in your industry and then experiment later once your business is generating revenue.

Can the same funnel work for all businesses?

No, different businesses require different types of funnels depending on their products and target audience. For instance, a low-ticket funnel might work for selling inexpensive products, while a webinar funnel might be better suited for high-value coaching programs. Tailoring the funnel to the business is essential.

What is the customer acquisition journey?

The customer acquisition journey is the path a customer takes from the first time they see your product until they make a purchase. It includes all the interactions, content, and steps they go through before deciding to buy your product or service.

What are some examples of different types of funnels provided in the video?

The video outlines three types of funnels: (1) a low-ticket sales funnel where the customer is shown a low-priced product followed by higher-priced offers; (2) a webinar funnel, where customers sign up for a webinar and are pitched a product during the session; and (3) a service-based funnel where a customer books a call for a one-on-one meeting to discuss the service.

What should you do if your product doesn't have a direct competitor?

If your product doesn’t have a direct competitor, you can look for businesses that target similar customer bases. For example, a flower shop may learn marketing strategies from a cake shop because both target customers who need products for special occasions.

What key mistake should businesses avoid when designing funnels?

Businesses should avoid thinking that one type of funnel fits all situations. The funnel needs to be tailored to the business type, product, and target audience. Relying on a single approach without considering these factors can lead to poor results.

How can observing proven funnels help you, even if you don’t have a business yet?

Observing proven funnels helps you understand how successful businesses acquire customers and structure their marketing strategies. Even if you don’t have a business, studying these funnels can give you valuable insights that will help when you launch your own.

What bonus resource does the video offer to viewers?

The video offers a resource with more than 1,000 proven funnels across various industries, such as arts and entertainment, business, health, and fitness. This resource is valued at $997 but is given to viewers for free when they sign up.