Introduction to Roland Barthes's Mythologies: Semiotics Part 2

Summary

This video introduces Roland Barthes' book *Mythologies* (1957), focusing on its study of semiotics—how words, images, and cultural objects gain meaning. Barthes explores how everyday items, from wrestling to wine, acquire cultural significance and reinforce societal ideologies. Using Ferdinand de Saussure's linguistic theory as a foundation, Barthes shifts from the basic meaning of words (denotation) to the cultural associations they carry (connotation). His analysis of myths uncovers how they make social realities appear natural, supporting dominant ideologies, as seen in his famous example of French colonialism.

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