The Main Street Entrepreneur: Joanne McCall - McCall Media

Summary

Joanne McCall, founder of McCall Media Group, helps entrepreneurs become visible in a crowded marketplace through media and personal content creation. She works with small businesses, authors, and experts to make their messages stand out, emphasizing persistence and purpose. Inspired by her sister's passing, McCall launched her company to help others achieve their dreams. With a wide network of professionals, she provides programs for businesses to manage their media presence and teaches strategies to reach top-tier platforms. McCall values nature, balance, and living her American dream in Oregon while continuing to serve clients nationwide.

Takeaways

• 📈 Joanne McCall is the founder of McCall Media Group, which helps entrepreneurs become visible in a competitive marketplace.
• 📣 She specializes in media and content generation to help clients get noticed by their target audience and increase sales.
• 💼 Joanne works with entrepreneurs, experts, authors, and small businesses to enhance their visibility and brand recognition.
• 🎯 Her approach focuses on purpose-driven work, comparing persistence in business to the dedication required in physical fitness.
• 💪 Joanne highlights the importance of pushing through challenges in both business and personal life to achieve success.
• 💬 Her motivation for helping others stems from her late sister, who regretted not pursuing her dreams before passing away.
• 🚀 Joanne launched her own business after resigning from her PR director role, successfully transitioning her first employer into her first client.
• 🌍 She has worked with major publishers like Simon & Schuster, Random House, and notable clients like Brian Tracy and Dave Ramsey.
• 📚 Joanne offers a program that provides education on media, publicity, and marketing, enabling entrepreneurs to manage their own campaigns affordably.
• 🏞️ Although she enjoys the excitement of cities like New York, Joanne values living in Oregon, surrounded by nature, which nurtures her soul and work-life balance.

Q & A

What is McCall Media Group, and what does it do?

McCall Media Group helps entrepreneurs become visible in a busy marketplace by providing media support and content generation services. It aims to help clients build visibility, so their target market sees, loves, and buys their products or services.

Who are the typical clients of McCall Media Group?

Typical clients include entrepreneurs, experts, authors, small business owners, and coaches who are specialists in their fields.

What are the key values that Joanne McCall emphasizes in her work?

Joanne McCall emphasizes persistence, consistency, and purpose. She believes that these values are essential both in business and personal endeavors, likening them to the persistence required during tough workouts.

What inspired Joanne McCall to help others get their message out into the world?

Joanne was deeply inspired by her sister, who, two days before passing away from cancer, expressed regret for not pursuing her dreams. This motivated Joanne to help others share their message and pursue their own goals.

How did Joanne McCall start her own business?

While working as a PR director and special events manager, Joanne was tasked with managing a 25-city book tour, which she found overwhelming. She resigned from the position, proposing to the executive director that she take on the project as her first independent client, launching her business.

What kind of team does Joanne McCall work with at McCall Media Group?

Joanne works with a network of subcontractors, including editors, ghostwriters, other publicists, and graphic designers, spread across the country.

Which well-known clients and publishers has Joanne McCall worked with?

She has worked with major publishers such as Simon & Schuster, Random House, and Penguin Putnam. Notable clients include Brian Tracy, Dave Ramsey, and Janine Roth.

What educational resources does Joanne McCall provide for entrepreneurs who want to manage their own publicity?

Joanne offers an affordable educational program that teaches entrepreneurs how to manage their own media, publicity, and marketing. This program is designed for those who prefer a DIY approach while growing their business.

What is Media Boot Camp, and who is it designed for?

Media Boot Camp is a program designed for individuals aiming to secure top-tier media exposure. It teaches participants how to get featured on major shows and websites, such as 'The Ellen Show' and 'The Today Show.'

Why did Joanne McCall choose to live in Oregon, specifically on Cooper Mountain?

Joanne values nature and the peaceful environment of Oregon, which feeds her soul. While she enjoys short trips to New York, she prefers to live in a place with trees, birds, and the ability to garden, which is essential for her well-being.