Teori Produksi - PART 1

Memet Dargombes
17 Sept 202116:31

Summary

TLDRIn this video, the speaker discusses the theory of production, focusing on producer behavior, cost management, and efficiency in business operations. They explain how producers aim to sell at high prices, while consumers seek lower prices, leading to a balance known as equilibrium. The video highlights key concepts like maximizing profits, diminishing returns, and the importance of efficiency in labor, technology, and capital for businesses to stay competitive. Real-world examples, such as the competition between Apple and Samsung, illustrate how efficiency can impact market share and business success.

Takeaways

  • ๐Ÿ“š The video will discuss production theory, a key topic in economics, focusing on the behavior of producers.
  • ๐Ÿ’ก In contrast to consumer behavior, which was covered in the previous video, producers aim to sell at high prices, while consumers prefer to buy at lower prices.
  • โš–๏ธ The meeting point between consumer and producer desires is called equilibrium, where both sides agree on a price.
  • ๐Ÿ” The production theory covers essential topics like production costs, profit maximization, and the law of diminishing returns.
  • ๐Ÿญ Production involves converting raw materials into finished goods, or adding value to products, which is the essence of production.
  • ๐Ÿค Simply reselling products without altering them does not count as production, but as brokerage or middleman activity.
  • ๐Ÿš€ Efficiency in production is crucial for a company to gain a competitive advantage. Efficiency in technology, labor, and resources helps firms compete effectively.
  • ๐Ÿ’ผ Companies must consider production decisions based on cost constraints, input choices, and how to best allocate resources for optimal production.
  • ๐Ÿ“ˆ A company's market dominance can be influenced by how efficiently they produce goods, as demonstrated by Samsung's success in the smartphone industry.
  • ๐Ÿ”ฎ The video suggests that companies like Xiaomi, if they continue to focus on efficiency, could dominate future market share in competitive industries like smartphones.

Q & A

  • What is the main topic discussed in the video?

    -The main topic of the video is the theory of production, focusing on producer behavior, production costs, profit maximization, and the concept of equilibrium in economics.

  • What are the key differences between consumer and producer behavior as mentioned in the video?

    -Consumers typically want lower prices, while producers seek to sell at higher prices. The video emphasizes that both parties need to lower their egos and meet at an equilibrium price where both can agree.

  • What is equilibrium in the context of the video?

    -Equilibrium is the point where the consumer's willingness to pay and the producer's willingness to sell meet, leading to an agreed-upon price.

  • Why is efficiency considered important for companies?

    -Efficiency helps companies stay competitive by minimizing costs and maximizing output. This allows them to offer competitive pricing and increase their market share.

  • How does the concept of diminishing marginal returns relate to production?

    -Diminishing marginal returns occur when increasing one input, while keeping others constant, leads to progressively smaller increases in output. The video explains that at a certain point, the output cannot increase further and will start to decline.

  • What are some of the factors that companies need to consider when making production decisions?

    -Companies need to consider production technology, cost constraints, and input choices. They must allocate resources efficiently, such as labor, capital, land, and machinery.

  • How does the video explain the relationship between population growth and food production?

    -The video refers to economist Robert Malthus, who predicted that food production would grow arithmetically, while population would grow geometrically. This imbalance could eventually lead to food shortages unless efficiency in production is improved.

  • What example does the video give to illustrate the importance of efficiency in market competition?

    -The video compares Apple and Samsung, noting that Samsung's higher efficiency in production, labor, and technology allowed it to capture a larger share of the global smartphone market.

  • What potential future trend does the video suggest regarding smartphone market competition?

    -The video suggests that companies like Xiaomi, which are becoming more efficient in production and resource allocation, could potentially challenge Samsung's and Apple's dominance in the smartphone market.

  • What steps are suggested to achieve efficiency in production?

    -The video suggests that companies can achieve efficiency by optimizing land use, improving technology, reducing labor costs, and better managing financial resources to stay competitive in the market.

Outlines

00:00

๐Ÿ“Š Introduction to Production Theory

In this video, the speaker introduces the concept of production theory. The focus is on the contrasting behaviors of consumers and producers, where consumers seek lower prices, and producers aim for higher selling prices. This conflict requires both parties to compromise to reach an equilibrium point, known in economics as the 'equilibrium point' or 'agreement point.' The speaker highlights that production theory is a complex topic and encourages viewers to study further, as it includes crucial elements such as production behavior, cost theory, profit maximization, and diminishing returns.

05:01

โš™๏ธ Key Elements of Production Efficiency

This section discusses how companies must optimize their production process through efficiency to remain competitive. Efficiency refers to the practical conversion of inputs to outputs, and it becomes a competitive advantage in the marketplace. The speaker elaborates on cost constraints that businesses face, such as labor, capital, and facility expenses. They must carefully manage these factors to optimize production while minimizing risks. Input selection is crucial, as using too many resources without maximizing output could be detrimental.

10:02

๐ŸŒพ Malthusian Theory and the Importance of Efficiency

The speaker references economist Robert Malthus, who warned that limited resources like land cannot keep up with the rapid population growth, leading to future food shortages. Malthus' analysis suggests that while land remains constant, marginal output decreases, meaning increased production becomes inefficient over time. This imbalance between population growth and food supply may eventually lead to famine unless efficiency in land use, technology, capital, and labor is improved.

15:04

๐Ÿ“ฑ Efficiency and Market Competition in Smartphone Industry

Here, the speaker uses the smartphone industry to illustrate the impact of efficiency on market competition. By comparing Apple and Samsung, they explain that Samsung's higher efficiency in labor, technology, and capital allows it to offer lower-priced products while maintaining quality. This has enabled Samsung to capture a larger market share compared to Apple. Additionally, Xiaomi is emerging as another competitor, proving that efficient companies can challenge established market leaders.

Mindmap

Keywords

๐Ÿ’กProduction Theory

Production Theory refers to the study of how producers or firms transform inputs into outputs in the most efficient manner. It includes understanding behaviors such as maximizing profits and minimizing costs. In the video, the speaker introduces the theory of production, discussing how producers aim to maximize their output through efficient use of resources like labor and capital.

๐Ÿ’กEquilibrium Point

The equilibrium point is where the supply and demand curves intersect, representing a balance between the price that consumers are willing to pay and the price that producers are willing to accept. In the video, this concept is introduced to explain the balance between producers, who seek high prices, and consumers, who seek lower prices, leading to a compromise.

๐Ÿ’กEfficiency

Efficiency in production refers to using the least amount of resources to produce the maximum output. In the video, the speaker emphasizes the importance of efficiency as a competitive advantage for firms. Examples include optimizing labor, technology, and capital to produce goods more cost-effectively.

๐Ÿ’กMarginal Product

Marginal product is the additional output generated by adding one more unit of input while keeping other inputs constant. The video refers to this concept when discussing the law of diminishing returns, explaining how, at a certain point, adding more inputs results in lower marginal gains.

๐Ÿ’กLaw of Diminishing Returns

The law of diminishing returns states that as more units of a variable input (like labor) are added to a fixed input (like land), the additional output eventually decreases. In the video, this concept is linked to Robert Malthus's theory that limited land results in diminishing agricultural output, ultimately leading to food scarcity.

๐Ÿ’กInput Choices

Input choices refer to the decisions firms make about the quantity and type of resources they use in production, such as labor, raw materials, and capital. The video highlights how producers need to carefully select inputs to minimize costs while maximizing output, especially under budget constraints.

๐Ÿ’กProduction Costs

Production costs include all expenses a firm incurs in the process of producing goods or services, such as labor, materials, and overhead. The video discusses how firms face cost constraints and must allocate their resources efficiently to remain competitive in the market.

๐Ÿ’กTechnology in Production

Technology in production refers to the methods or processes that firms use to transform inputs into outputs more efficiently. The speaker in the video discusses how advances in technology can improve a firmโ€™s competitive edge by increasing efficiency and reducing production costs.

๐Ÿ’กMarket Share

Market share is the portion of a market controlled by a particular company or product. The video uses the example of Samsung, which, through greater efficiency and lower costs, was able to capture a larger share of the global smartphone market compared to competitors like Apple.

๐Ÿ’กRobert Malthus

Robert Malthus was an economist who predicted that population growth would outpace food production, leading to widespread famine. The video references Malthusโ€™s theory in the context of diminishing returns, where limited resources (such as land) restrict the ability to increase food production despite rising population levels.

Highlights

The video introduces the theory of production, contrasting it with the previously discussed consumer behavior theory.

In production theory, producers aim to sell goods at higher prices, while consumers typically seek lower prices, leading to opposing behaviors.

Producers and consumers need to compromise to reach an equilibrium point, where the price meets both parties' expectations.

The concept of equilibrium in economics is introduced as a balance between producer and consumer interests.

The importance of learning production theory is emphasized due to its complexity and relevance, including topics like cost production, profit maximization, and diminishing returns.

The process of production is defined as converting raw materials into finished goods, increasing the utility of an item.

A reseller, who buys and sells goods without altering them, is identified as a 'broker,' not a producer.

Efficiency in production is crucial for businesses to stay competitive, achieved through cost optimization and technological advancements.

Companies face budget constraints and need to allocate resources, including labor, capital, and land, efficiently.

The importance of input selection in production decisions is highlighted, emphasizing the need for strategic allocation of factors of production.

The theory of diminishing returns is briefly explained, stating that at a certain point, additional inputs lead to a decrease in marginal output.

Robert Malthusโ€™ theory of limited land and diminishing returns is discussed, predicting a future food shortage due to population growth.

Efficiency across multiple production factors (land, labor, technology, capital) is essential for maintaining competitive advantage.

A comparison between Apple and Samsung highlights how Samsung's focus on efficiency allows it to dominate market share, surpassing Apple.

Xiaomi's rise in market share is attributed to its efficiency in production, suggesting it could become a dominant player in the smartphone market.

Transcripts

play00:00

Hi

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[Musik]

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Hi guys welcome to my channel nah pada

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video kali ini kita akan bahas satu

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teori lagi yang namanya adalah teori

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produksi nah di dalam teori ini nanti

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kita akan membahas beberapa perilaku

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yang tertuang di dalam perilaku produsen

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nah sekedar mengingatkan kalau di video

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sebelumnya kita membahas perilaku

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konsumen nah disini kita akan bahas

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perilaku produsen Nah kalau kalian

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biasanya beli ke pasar biasanya para

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penjual atau produsen menginginkan

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harganya terjual mahal sedangkan kalian

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biasanya kalian akan menawar atau

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ngenyang atau menginginkan harga yang

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relatif murah Nah ada dua perilaku yang

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unik ya ini perilaku konsumen

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menginginkan harga yang

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Hai murah Sedangkan produsen

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menginginkan harganya terjual mahal2

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perilaku ini saling bersebrangan Itulah

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kenapa

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dua

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emping ini atau konsumen dan produsen

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harus menurunkan ego mereka nah

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tujuannya apa ketika ego mereka medit

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turunkan yang konsumen mau meningkatkan

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harganya sedikit dengan produsen mau

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menurunkan harga dagangannya sedikit

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maka mereka akan menemukan titik temu

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nah di dalam ekonomi titik temu ini

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dinamakan titik

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ekuilibrium net atau titik keseimbangan

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Nah bisa juga diistilahkan dengan m

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titik kesepakatan gitu ya guys nah teori

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produksi ini termasuk salah satu bab

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atau materi yang cukup crowded Nah

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karena apa Karena di dalam bab ini

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banyak materi-materi penting yang jelas

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tidak akan mungkin saya jelaskan satu

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persatu

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Nah itulah Kenapa teman-teman perlu

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belajar sendiri terkait dengan teori

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produksi ini nah gitu ya guys jadi

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walaupun 1 part 2 part maupun 3 part

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seperti di video sebelumnya

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masih belum cukup serasa karena tidak

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teori produksi nanti temen-temen akan

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mempunyai mempelajari perilaku produsen

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keputusan produksi dari sebuah

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perusahaan

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ada teori biaya produksi

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ada maksimalisasi laba

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ada hukum d'low deminishing of retrun

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penurunan Al Marginal product terus ada

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banyak kurva-kurva yang memiliki

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filosofis dasar yang itu

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perlu dipelajari Itulah kenapa

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teman-teman harus belajar sendiri jadi

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saya hanya mau khas materi-materi yang

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penting saja ya guys nah Ok lanjut saja

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kita akan masuk pada materi berikutnya

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nah mulai dari yang sederhana guys

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produksi istilahnya secara definisi

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teman-teman biasanya tahu di buku-buku

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itu adalah sebuah kegiatan

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Mengolah barang mentah menjadi barang

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jadi

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atau

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sebuah Kegiatan

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mengolah input menjadi output

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atau bisa juga yang lebih keren

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istilahnya

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sebuah kegiatan

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menambah nilai guna suatu barang nah ini

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dinamakan produksi yes ya itu nanya

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kayak gitu nah terus kalau saya kulaan

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saya menjadi re-seller membeli barang

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lalu menjual lagi Hai dengan

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mm tanpa merubah bentuknya the menambah

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nilai gunanya Apakah itu dapat juga

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disebut empro duksi Pak

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kira-kira itu apa namanya itu namanya

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makelar Bos makelar itu bukan produksi

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ya perlu dicatat ketika kali membeli

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barang atau pula and barang lalu kalian

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jual lagi dengan harga yang lebih tinggi

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itu namanya Emak allar ya Oke kita

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lanjutkan lagi nah di awal ini saya mm

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masukkan materi ini dari bukunya pindyck

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nah di dalam bukunya pendek eh ternyata

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kita dapat menelaah keputusan sebuah

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perusahaan di dalam membuat

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keputusan-keputusan mereka nah Ternyata

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anda tidak argoria unik nih yang pertama

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teknologi produksi nya Bro desak

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perusahaan

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perlu secara praktis untuk membuat input

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dapat diubah menjadi output nah cara

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praktis ini bisa kita sebut dengan

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istilah efisiensi nah tujuannya Apa

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karena setiap perusahaan jika diam bisa

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atau mampu membuat cara praktis atau

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mengefisiensikan operasional mereka Maka

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itu dapat menjadi daya saing kepada para

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kompetitornya Itulah kenapa Eh efisiensi

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itu bisa menjadi senjata ketika mereka

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burger berperang dalam pasar jadi ya

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guys Oke yang kedua adanya kendala biaya

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Nah itulah Kenapa banyak perusahaan yang

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mengerjakan mempekerjakan akuntan analis

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dan lain sebagainya karena mereka tahu

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keterbatasan mereka

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Saya punya anggaran segini Hai saya

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perlu memproduksi Berapa banyak produk

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nah kayak gitu perusahaan perlu

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mempertimbangkan itu nah kendala biaya

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ini tentu perusahaan masih memerlukan

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tenaga kerja

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faktor modal

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faktor

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sewa gedung tanah dan lain sebagainya

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mesin apalah itu mereka membutuhkan

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biaya Itulah kenapa perusahaan harus

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cerdas dan cermat di dalam

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mengalokasikan

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sumber pembiayaan mereka atau dan

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nanya-nanya gitu ya oke nah yang ketiga

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ada pilihan input nah ini sama kayak

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perilaku konsumen kemarin perusahaan

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perlu mempertimbangkan kuantitas dari

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setiap input yang dipakai nah kira-kira

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bulan ini dengan anggaran segini kita

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harus memproduksi beberapa barang gaya

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hidup akhirnya ketika kita memproduksi

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banyak batang dengan ragam input yang

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kita masukkan tenaga kerja input ini

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bisa kita bilang faktor produksi ya guys

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nah ketika kita masukkan banyak faktor

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produksi ternyata hasil produk kita

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banyak ternyata yang tersebut hanya

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sedikit Nah itulah Kenapa

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pilihan-pilihan input-input keputusan

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ini perlu dicermati agar

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meminimalisir tingkat resiko perusahaan

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tersebut nah singkatnya gitu guys Nah

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tadi kita bahas efisiensi Kenapa itu

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sangat penting bagi sebuah perusahaan

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karena dia bisa menjadi daya saing yang

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itu nanti bisa menjadi senjata ketika

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dia berperang dengan para kompetitornya

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atau perusahaan-perusahaan lain di

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bidang sejenis Nah kita coba mundur

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kebelakang

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ada Seorang ekonom namanya Robert

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Malthus dia termasuk salah seorang

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Ridwan ekonomi klasik nah jam buat

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pemikiran kayak gini guys

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ia punya analisa Grand

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pada saat itu dia beranggapan lahan ini

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sangat terbatas lahan ini tidak bisa

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bertambah ataupun beranak sehingga dia

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mengasumsikan lahan itu bersifat tetap

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nah sedangkan output marjinal itu selalu

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menurunkan nanti kita akan belajar itu

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di slide selanjutnya output marjinal itu

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apa jadi pertambahan output atau

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bertahan produksi yang pada titik jenuh

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tertentu dia tidak bisa ditambah

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sehingga di harus menurun nah gitu deh

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sehingga output itu akan selalu menurun

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nah lahan tetap output menurun artinya

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pertambahannya nanti bertahan

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pertambahan produksi bahan makanan

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dengan itu akan mengikuti deret hitung 1

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2 3 4 5 dan sbgnya nah berkembangnya

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seperti itu Sedangkan populasi penduduk

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di dunia terus bertambah Yes dan

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pertambahannya itu menurut deret ukur

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dia loncatnya tinggi banget

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13579

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1113 dan Mungkin beberapa tahun lagi dia

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meloncat berapa ratus harinya sehingga

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jika bertemu pada di tahun yang sama

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berbekal beberapa tahun lagi atau 100

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tahun lagi maka bahan makanan dan

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populasi ini perkembangannya akan

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timpang ketika timpang nah artinya Apa

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artinya jumlah bahan makanan tidak akan

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mampu menyediakan

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seluruh populasi manusia

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Hai nah

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Malthus ini bilang suatu saat nanti

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berapa tak ratus tahun lagi

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dunianya akan mengalami bencana

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kelaparan karena pertumbuhan bahan

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makanan dan populasi itu tidak seimbang

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nah gitu guys Itulah kenapa Bapak para

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ekonom bilang bencana kelaparan ini

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dapat

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diminimalisir atau dapat

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diselesaikan dengan

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efisiensi

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efisien siapa Nah kita masuk ke slide

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selanjutnya

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bisa efisiensi tanah lahan betis

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gedung bangunan atau apalah itu

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karena dia termasuk faktor produksi

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terus bisa efisiensi Teknologi

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artinya i

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Berhentilah atau membuat sedikit tenaga

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kerja digantikan mesjid dan sbgnya agar

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profil prosesnya lebih efisien dan

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menghasilkan banyak bahan makanan

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atau bisa efisiensi modal ah yang mana

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membuat pendanaan atas sebuah produk itu

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dapat ditekan atau dikompresi sedemikian

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mungkin agar lebih hemat

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atau bisa juga

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efisiensi tenaga kerja Naim termasuk

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faktor inti yang mana tenaga kerja yang

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efisien

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nanti sisanya bisa digunakan untuk

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membuat produk yang lain bahan makan

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yang lain dan lain sebagainya yang

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terakhir mungkin bisa efisien Shidqia

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orangnya mungkin dapat memaksimalkan

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skill disetiap bidang sehingga tidak

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memerlukan banyak tenaga-tenaga ahli di

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sana naik gitu guys sehingga efisiensi

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di berbagai faktor produksi sangat

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penting Hai untuk

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memunculkan daya saing nah tentu ya guys

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efisiensi nanti bisa menjadi sebuah alat

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atau sebuah senjata untuk sebagai daya

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saing agar mereka mampu berkompetisi

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dengan kompetitornya Nah kita coba

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melihat Sabtu Oh ilustrasi lagi di sini

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ada dua smartphone teman-teman pasti

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sudah hafal yang kiri dan yang kanan

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yang kiri Ini adalah smartphone dari

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Apple nah yang kanan ini smartphone dari

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Samsung Nah kita tahu branded kedua

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Smartphone Ini yang satu branded high

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class atau dengan harga yang begitu

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fantastis yakni handphone atau Apple

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Terus yang kedua brandednya lebih

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ditekan atau lebih

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mm artinya Apa artinya Dia memiliki

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efisiensi dari sisi tenaga kerja dari

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sisi teknologi dari sisi pendanaan

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sehingga dia dapat menjual produk ini

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dengan harga yang relatif lebih murah

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tetapi kualitas yang sama dengan iPhone

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atau Apple nah gini nah kita coba lihat

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apa dampaknya

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Hai nah ini guys ini saya ambil dari

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Google data ini kita lihat ternyata

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perusahaan yang memiliki daya saing

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tinggi efisiensi yang tinggi

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yakni Samsung tadi Dia mampu menguasai

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30 persen

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lebih guys

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pangsa pasar smartphone di dunia

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bayangkan

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sedangkan Apple hanya menguasai 20

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persennya saja

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tahun 2018

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bahkan di tahun 2019 Solo loncat drastis

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ke-35 persen

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Samsung menguasai pangsa pasar dunia

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sedangkan Apple turun menjadi

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18 persen Nah gitu ya Hai cintanya atau

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cara bagaimana tidak mau tutup tidak

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menutup kemungkinan

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perusahaan-perusahaan lain yang mampu

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memiliki efisiensi yang bagus baik di

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itu di bidang skill teknologi lahan

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Tenaga Kerja dan lain sebagainya tidak

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menutup kemungkinan suatu saat yang

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mampu mengeluarkan

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smartphone dengan harga yang murah

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tetapi kualitas yang bagus misalkan

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Xiaomi misalkan Jika dia mampu bersaing

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di dalam sisi efisiensi tidak menutup

play14:49

kemungkinan beberapa puluh tahun lagi

play14:51

pangsa pasar ini akan dikuasai oleh

play14:53

Xiaomi nah hidup singkatnya nah ini

play14:58

data di 2020 guys tetap Samsung meloncat

play15:04

begitu besar nilai kapitalisasi

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kapitalisasinya

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sedangkan Xiaomi nah seperti yang kita

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lihat tadi tahun

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2018 ke 2019 yang masih dibawa heboh

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tapi tahun 2020

play15:20

Apple sudah tersaji dengan Xiaomi ini

play15:23

Apa artinya Xiaomi mampu memiliki

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efisiensi yang lebih tinggi daripada

play15:27

Apple baik itu di bidang tenaga kerja

play15:30

BNI di bidang teknologi baik itu di

play15:33

bidang science atau pengembangan produk

play15:36

mereka baik itu di bidang

play15:38

pendanaan karena sebagainya akhirnya

play15:41

membuat hop Market Share membuat

play15:45

kapitalisasi pasarnya lebih tinggi

play15:48

dibandingkan eporner jika Xiaomi mau

play15:51

bersaing dengan Samsung tidak menutup

play15:53

kemungkinan sedang menanti yang bisa

play15:54

menjadi pelopor atau menjadi

play15:58

penguasa di dalam pangsa pasar

play16:00

smartphone dunia oke Guys yang terakhir

play16:05

sebelum sekitar tutup sesi ini ada

play16:08

sebuah pertanyaan

play16:10

Bagaimana caranya

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bagaimana caranya untuk mendapatkan

play16:16

efisiensi itu agar sebuah perusahaan

play16:20

mampu menjadi

play16:22

puasa di pasar

play16:25

Nah kita lanjut di Sesi selanjutnya see

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Related Tags
Production TheoryProducer BehaviorMarket EquilibriumEfficiencyBusiness StrategyCost ConstraintsTechnological InnovationCompetitionEconomic TheoriesBusiness Efficiency