The Secret To Designing PERFECT LOGO SHAPES (6 Things You Need)
Summary
TLDRThis video provides tips on enhancing logo design quality, increasing client approvals, and creating memorable designs for portfolios. It emphasizes the importance of shape psychology in evoking emotions, using grids for precision, and considering real-world applications of logo designs. Additionally, it stresses the value of understanding client needs and market research to inform design choices. The video also announces a logo design competition and introduces Framer, a tool for interactive design, highlighting its user-friendly interface for creating realistic designs quickly.
Takeaways
- 🎨 Boosting the quality of logo designs helps get more client approvals and enhances portfolios.
- 🌐 Interactive designs are becoming essential in the design industry, making it crucial to learn tools like Framer.
- 🔵 Shape psychology is important in logo design: squares represent strength, circles imply community, and angled lines evoke motion.
- 🏗️ Example: The CAT logo uses triangles to signify strength and stability in construction machinery.
- 🖼️ Designers should place logo shapes in real-life mockups to see how they perform beyond digital screens.
- 📊 Knowing the client and their target audience is critical for creating logos that align with corporate values and business goals.
- 🔗 Combining word pairs or concepts (e.g., Adidas' 'motion' and 'progress') can inspire strong logo shapes.
- 💡 Focus on memorability for successful logo design, with simplicity being a key factor.
- 📐 Using grids ensures precision in logo design, helping create well-crafted and balanced shapes.
- 🏆 Logo design competitions can help improve skills, and feedback can provide insight into trends and areas for improvement.
Q & A
What is the main benefit of watching this video?
-The video aims to boost the quality of your logo designs, helping you get more client approvals and adding stunning designs to your portfolio.
Why is learning to create interactive designs important in the design industry today?
-With the direction the design industry is going, learning interactive design is essential because it enhances how designs are presented to clients, making them feel more realistic and impressive.
What is 'shape psychology' and why is it important for logo design?
-Shape psychology refers to how different shapes evoke different emotions in the subconscious mind. Skilled logo designers use shapes strategically to evoke specific feelings or thoughts from the target market.
Can you briefly describe what different shapes represent in logo design?
-Squares and rectangles represent strength and reliability, circles and ovals convey community and love, while angled straight lines suggest motion and speed.
Why is the CAT (Caterpillar) logo a good example of shape psychology in design?
-The CAT logo uses triangles, which represent strength and stability. This aligns with the company’s association with heavy construction machinery.
What is a useful strategy to test your logo shapes before finalizing them?
-A good strategy is to place the logo design in real-life situations like business cards, banners, or letterheads. This helps you evaluate how the design looks and functions in practical use.
What is the significance of knowing your client and target market for logo design?
-Understanding your client’s corporate values and goals, along with their target market, helps you create a logo that aligns with their brand identity and appeals to their customers.
How can combining word pairs help in logo design?
-Combining word pairs related to the brand can lead to creative logo shapes. For example, Adidas used 'motion' and 'progress,' which influenced the creation of angled lines in their logo, symbolizing forward movement and growth.
Why is memorability important in logo design?
-Memorability is key because a simple, recognizable logo is more likely to stick in people’s minds, which contributes to the logo's success. Brands like Nike, Apple, and McDonald's have logos that are simple and highly memorable.
How can grids help improve logo design?
-Using grids ensures that your logo shapes are precise and well-crafted. While starting with a sketch is fine, refining the design with a grid helps maintain balance and accuracy.
Outlines
💡 Boost Your Logo Design with Shape Psychology
This paragraph emphasizes the importance of using shape psychology in logo design to enhance the emotional impact and effectiveness of logos. The speaker explains that shapes like squares, circles, and triangles evoke different emotions and ideas—reliability, community, and strength, respectively. Designers can use these principles to influence the target market's perception. A real-world example is the CAT logo, which uses triangles to symbolize strength and stability in the heavy machinery industry.
🔍 Test Your Logos in Real-Life Contexts
Here, the speaker stresses the importance of testing logo designs in real-world situations, such as on business cards or banners, before finalizing them. The paragraph warns against getting tunnel vision when working in design software and reminds designers to ensure that the logo is functional in practical applications. This tip encourages designers to mock up logos to avoid discrepancies between digital and real-life presentations.
🎯 Know Your Client and Their Target Market
The third tip reinforces the importance of understanding the client and their audience when designing logos. Designers should research corporate values and business goals, which will help them create logos that align with the company’s identity and resonate with its customers. The paragraph serves as a reminder to gather insights into the client’s vision and customers before crafting logo concepts.
💡 Use Word Associations to Inspire Logo Shapes
This paragraph introduces the concept of using word pairs to generate creative logo shapes. By associating words with concepts like motion and progress, designers can develop meaningful shapes that embody the company’s values. Examples like Adidas, which uses angled lines to represent motion, and Truth Arts, where initials were turned into an easel, show how word associations can fuel logo creation.
🧠 Focus on Memorability in Logo Design
Memorability is key to successful logo design, as explained in this tip. The speaker advises keeping logos simple to make them more memorable, drawing examples from iconic brands like Nike, Apple, and McDonald’s, which have simple yet recognizable logos. A focus on simplicity can help ensure that the logo sticks in people’s minds, contributing to long-term success.
📏 Use Grids to Perfect Your Logo Designs
In this tip, the speaker advocates for using grids when refining logo designs. Starting with sketches is fine, but grids ensure precision and consistency. Grids help designers perfect the shapes of their logos, creating well-crafted and polished final designs. The speaker recommends a related video on grids for those who want to further explore the topic.
🏆 Logo Design Competition Results and Next Contest Announcement
This paragraph covers the results of a banner design competition, highlighting the top three winners and their prizes. The speaker critiques each design, explaining the strengths and weaknesses of the entries. The first-place design stood out for aligning with current design trends and requiring no changes. The speaker also teases a logo design competition for the following month and encourages viewers to like and share the video.
🚀 Framer Sponsorship and Learning Interactive Design
In this final paragraph, the speaker introduces Framer, a no-code tool for creating interactive designs. They describe Framer’s features, including smart components, clean layouts, and realistic flows, making it a valuable tool for anyone looking to stand out in the design industry. The speaker encourages viewers to sign up for free and learn how Framer can enhance their skills in just a few hours.
Mindmap
Keywords
💡Logo Design
💡Shape Psychology
💡Interactive Design
💡Real-Life Application
💡Client Research
💡Memorability
💡Grids
💡Word Pairing
💡Minimalism
💡Framer
Highlights
Boost the quality of your logo designs to get more client approvals and add stunning designs to your portfolio.
Shape psychology is crucial for logo design, with shapes like squares, circles, and angles evoking different emotions and meanings.
Understanding how to use different shapes can help logo designers evoke specific emotions in a target market.
Experiment with placing logo designs in real-life situations to see how they look in practical use.
It's essential to know your client and target market, including their corporate values and goals, to create meaningful logos.
Pairing words like 'motion' and 'progress' can help form effective logo designs that evoke the right message.
Memorability is key in logo design; simplicity often leads to the most memorable logos.
Use design grids to ensure precision and craftsmanship in your logo shapes.
Shape psychology example: The CAT logo uses triangles to evoke strength and stability, fitting for a construction machinery company.
Mock-ups on items like business cards or banners help assess how logos will perform in real-life applications.
Nike, Apple, and McDonald’s logos stand out due to their simplicity and memorability.
Using grids for logo design helps ensure consistent and professional results.
Adidas used angled lines to symbolize motion and progress in their logo design.
Simplicity in logo design often leads to more success and easier brand recognition.
Framer offers an easy-to-use, no-code tool for creating interactive design components and layouts quickly.
Transcripts
by watching today's video you will be able to boost the quality of your logo designs allowing
you to get more client approvals and of course add some stunning logo designs to your portfolio
with the way the design industry is going learning how to create interactive designs is a no-brainer
instead of putting flat files in front of your team manager or client imagine being able to hand
them a design that looks so good it feels like a real website learn about framer later in today's
video now my career and my logo designs really grew to greater things when i started to implement
shape psychology into my projects and that's why it's the first tip in today's video
now i'm not going to go into huge detail about the psychological meaning for each kind of shape
because i have done that multiple times on this channel and there are loads of websites
out there that talk about it but briefly squares and rectangles are strong and reliable circular
or oval shapes represent community friendship and love angled straight lines are linked back
to motion and a dynamic sense of speed and the list just goes on but the important thing is to
understand that our subconscious mind responds in different ways to different lego shapes straight
lines circles curves jagged edges they all imply a different meaning and so a skilled logo designer
can use shapes to evoke a specific emotion to the target market or to make the target market think a
certain way and remember graphic design is just a visual communication so shape psychology is a
huge part of logo designing or it should be a very good example of shape psychology is the cat logo
now cat is short for caterpillar and they're a business that leads the way in heavy construction
machinery production and sales triangles from a shape psychology point of view show strength and
stability which obviously is something you want to evoke when talking about machinery
used in construction now we would look into why yellow or orange is used for this logo but that's
another story for a different video but if you do think you know comment below the second tip is to
experiment with placing your logo design shapes in real life situations to see how they look
sometimes we can kind of get tunnel vision when crafting our logo shapes on paper or design
software and that can lead us to where we forget about the actual practical use of the logo design
so before you send designs to a client or settle on a specific lego shape try mocking it up on a
business card a letterhead or banner or wherever the logo might end up in real life and see how
it functions in that situation you might find that your logo on screen looks very very different when
it's used in a real life application and that might change the whole course of your project
tip number three is to know your client and the target market yeah i've said this many many times
but you should be doing things like compiling a list of the corporate values of your clients
or take a close look at the goals the business wants to achieve if you conduct the research
needed you can then start to formulate concepts that turn into logo design shapes so basically
here tip number three is a quick reminder to know your clients and also their customers
the fourth tip helps with getting the ideas for your lego shapes
from your research you can marry together word pairs in couples so an example could be that
adidas had two words such as motion and progress which would lead to the logo shape being born
as angle straight lines do evoke a sense of forward motion and the steps up could be seen
as progress or you can take my truth out to logo project where i use the initials for tna for truth
arts and then i also turned that into an easel which of course relates back to art combining
word pairs or words can lead to the best logo shapes when carefully thought out of course
the fifth tip for excellent logo design shapes is to really focus on memorability
that's one of the core concepts of a great lego design and if you do focus on the logo being
memorable throughout a project you will likely end up with something halfway to being acceptable
and often an easy way to make a logo design memorable is to keep it simple
think of the most popular logo designs out there we're talking about nike apple mcdonald's
microsoft all of these logos have shapes that are very very simple and they stick in your mind
and that's the main key to their success really of course alongside branding techniques and such
tip number six is to use our grids there are many grids at your disposal as a logo designer
using a grid will ensure that your shapes are precise and crafted with care sure you can start
off with a sketch or an idea but when it comes to finishing that shape using a grid is almost always
going to be a great idea now i'm going to leave a video at the end of this one that talks about
logos and grids so i suggest you do check out that video to further your learning on the subject
so last week i launched a competition where you guys had to design me a banner now if you want to
have another cash prize competition next month do make sure to like and share this video on social
media and also it should be known that it was very difficult to choose the three top designs for this
competition i ended up finding things i wanted to change in every single design pretty much
but the work was good overall but in third place for twenty dollars is this design right here
now i liked my channel colors being used i like the minimal design and i also liked how clean it
looked however the satori section in the white box on the left has a weird kind of leading and micro
space layout and i think the layout in general is just a bit random with not that much thought
taken into consideration but yeah it's a fairly good design and that's why it's in a number three
next up we have this design here for second place and for fifty dollars for me this could have been
the first place but the outline typography on the left on the right is almost illegible because it
has that kind of glowing effect it just doesn't work everything else is really awesome though the
lighting the style and it does look pretty epic so yeah congratulations to second prize on this one
and the first place for 200 is this design here which is really really interesting it falls in
line with this year's and probably next year's design trends and it's just a design that is very
different from the rest there were around eight designs in total that i had to really consider
for the top three spots so it wasn't easy for me to do that and this design right here doesn't need
any changes made to it pretty much which is one of the main reasons why it won i'm going to contact
the three winners via email today and we're going to get things processed and don't worry if you
didn't see your design because next month i will launch a logo design competition so remember to
like and share today's video if you want that to happen so the sponsor of today's video is
framer it's a no code free to use tool making it easy for anyone to get into interactive design
their mission is to help you get closer to real you can create your own smart components complete
with multiple states design clean layouts with easy to use layout tools and of course build
flows so realistic that your project feels like an actual website in just a couple of hours you can
have a new skill that helps you stand out from the crowd now sign up to framer for free at framer.com
that link is in the description box below be until next time guys design your future today peace
you
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