The Reason WHY Pickleball Is Blowing UP 🤯 | Future of Pickleball

Summary

Paul Olsen discusses the meteoric rise of pickleball and its potential to become the world's largest participatory sport. He attributes this growth to the game's broad age appeal, social aspects, and accessibility. Olsen highlights the influence of key industry figures and organizations in shaping the sport's future, and showcases the business opportunities and innovations that are propelling pickleball to new heights globally.

Takeaways

• 🌟 Pickleball is predicted to have a bright future and could become the largest participation sport in the world.
• 🏓 Selkirk offers a range of pickleball nets catering to players of all levels, from casual enthusiasts to professionals.
• 🎯 The growth of pickleball is attributed to its appeal to a wide age range (8 to 80) and its ability to attract both athletes and lifestylers.
• 💡 Pickleball's ease of learning and challenging nature to master makes it accessible and engaging for a broad demographic.
• 👥 The sport fosters a social environment, making it a fun way to exercise and promote health and wellness.
• 🏆 Pickleball has gained popularity in the United States and is now expanding internationally, with events like the World Series of Pickleball.
• 🏢 The sport's growth is supported by collaborations with large global enterprises like Nike, Adidas, and Coca-Cola.
• 🏟️ Multi-use facilities and innovative court designs contribute to the expansion of pickleball, maximizing the use of available space.
• 🌍 Pickleball's international growth is evident through events like the English Open and the involvement of the Global Pickleball Federation.
• 📈 The sport's potential is highlighted by its ability to attract a diverse range of players, from youth to seniors, and its gender-neutral appeal.
• 🚀 Pickleball's growth trajectory is on pace to surpass other sports in player participation, with a current global trend towards more inclusive and accessible sports.

Q & A

What is the main topic of discussion in the transcript?

The main topic of discussion is the future growth and popularity of pickleball, including its potential to become the largest participation sport in the world.

What is the significance of Selkirk's pickleball nets mentioned in the transcript?

Selkirk's pickleball nets are significant because they cater to a wide range of players, from casual enthusiasts to professionals, and are the official nets of the PPA tour, symbolizing excellence and professional play.

What is the demographic range that pickleball appeals to?

Pickleball appeals to an 8 to 80 age demographic, which is unprecedented in sports, making it highly accessible and inclusive.

Why is the 50-plus age group considered important for the growth of pickleball?

The 50-plus age group is important because it consists of individuals at the peak of their earning years with the greatest disposable income, making them a significant driver of economic activity within the sport.

How does the presence of colleges and universities contribute to the growth of pickleball?

Colleges and universities contribute to the growth of pickleball by providing a platform to attract young people into the sport, as high school and middle-aged kids often emulate college athletes and their interests.

What are some factors that make pickleball affordable and accessible to a wide audience?

Pickleball is affordable and accessible due to its low cost of individual access, easy setup through multi-use facilities, and the fact that it requires minimal investment in infrastructure compared to other sports.

What is the significance of the Phoenix, Arizona metro area in the context of pickleball growth?

The Phoenix metro area serves as a template for pickleball expansion due to its large population, high number of pickleball courts, and the success of initiatives like the Apple League and the Tuesday Night at the Orchard Pro pickleball league.

How does competition among different pickleball organizations and events contribute to the sport's growth?

Competition among organizations and events drives innovation, quality, and improvement, leading to the rise of the best products, services, and organizations within the sport, ultimately benefiting its overall growth.

What is the '30 by 3' concept mentioned in the transcript?

The '30 by 3' concept is a prediction made by an industry leader that by 2030, pickleball would have 30 million people playing the sport. This goal may be achieved earlier than anticipated given the rapid growth of pickleball.

What are some ways in which the growth of pickleball is expected to continue?

The growth of pickleball is expected to continue through the development of new court surfacing for multi-use facilities, the involvement of major global enterprises, and the design of pickleball-specific buildings and entertainment complexes that cater to the sport's social aspect.

Why is pickleball considered a lifestyle sport?

Pickleball is considered a lifestyle sport because it can be played competitively and for a lifetime, is fun and social, and attracts both athletes and lifestylers from various activities due to its engaging and community-building nature.

Outlines

00:00

🏓 The Rise of Pickleball and its Global Potential

This paragraph introduces the topic of pickleball's growing popularity and its potential to become a globally recognized sport. The speaker, Paul Olsen, addresses viewer questions about the future of pickleball and whether it will achieve international fame similar to its success in America. He discusses the Selkirk brand's high-quality pickleball nets suitable for all levels of play and shares his personal experience with the product. Additionally, he makes a bold claim that pickleball could become the world's largest participatory sport, drawing on his extensive background in the sporting goods industry. The paragraph sets the stage for a detailed exploration of the factors contributing to pickleball's rapid growth and its promising future.

05:01

👵👴 Unique Demographics and Economic Influence of Pickleball

This paragraph delves into the unique demographic appeal of pickleball, highlighting its unprecedented 8 to 80 age range. It emphasizes the economic influence of the 50-plus age group, which holds the largest disposable income in society, and their significant contribution to the sport through purchases of club memberships, travel, coaching, and tournament participation. The paragraph also notes the importance of the 60-plus age group in filling facility capacity during challenging hours. It discusses the expanding presence of pickleball in colleges and universities, anticipating a doubling or tripling of this engagement in the near future, and the subsequent impact on youth involvement. The speaker shares insights from interviews with key figures in the sport, underlining the strategic goals and objectives driving pickleball's growth.

10:01

🏙️ Growth and Infrastructure of Pickleball in Major Markets

This paragraph focuses on the business and infrastructure aspects of pickleball, particularly in the context of Phoenix, Arizona, as a case study for global expansion. The speaker describes Phoenix as a template for other major markets due to its rapid growth and the high demand for pickleball facilities. He notes the city's 2,000-plus pickleball courts, all at capacity, and the continuous construction of larger court complexes. The paragraph highlights the impact of private clubs and the franchising industry's interest in the pickleball market. It also mentions the Arizona Pickleball Players League, the largest in the world, and the innovative Tuesday Night at the Orchard Pro pickleball event, which led to the creation of a documentary, 'Breaking Pickleball'. The speaker argues that the overlapping leagues and organizations are a positive sign of the sport's growth and market opportunity.

15:01

🌍 International Expansion and Upcoming Selkirk Interviews

This paragraph discusses the international expansion of pickleball, citing events like the Mumbai India Open, Asia Open in Phuket, and the African Games in Guyana, which have been streamed internationally. The speaker expresses excitement about the upcoming English Allen tournament, expected to attract a large number of players. He introduces a new player in the sport, the World Series of Pickleball, an India-based organization planning to host a high-prize money professional event across five continents. The paragraph also announces the speaker's upcoming interviews with international and national leaders in pickleball, starting with Cassandra from Belgium, the founder of Belgian Pickleball and president of the Belgian Pickleball Association. These interviews aim to share stories of pickleball's growth and impact around the world.

20:03

🏟️ Facility Solutions and the Future of Pickleball

This paragraph explores the challenges and solutions related to facility development for pickleball. It emphasizes the early use of multi-use facilities like gymnasiums and the need for dedicated pickleball facilities as the sport grows. The speaker makes an analogy between the cost and maintenance of a baseball diamond versus the efficient use of space for pickleball courts. He predicts that as the sport continues to grow, more brands and global enterprises like Nike, Adidas, and Coca-Cola will become involved in pickleball, driving innovation and design. The paragraph mentions the development of quick-installation courts and the emergence of multi-use facilities, such as the dedicated pickleball courts in Reno, Nevada's convention center. The speaker also reflects on the potential for pickleball to become a lifestyle sport that can be played competitively and enjoyed socially throughout a person's life, attracting athletes and lifestylers from various activities.

📈 Market Analysis and the Future Growth of Pickleball

This paragraph provides a detailed market analysis of pickleball's growth, breaking down the participation across various age groups. The speaker identifies the potential for massive growth, with only a small percentage of the possible player base currently involved. He discusses the appeal of pickleball to different demographics, from under-18-year-olds to retirees, and notes the sport's ability to attract a diverse range of participants. The paragraph concludes with the speaker's 'elevator speech' for pickleball, listing six primary reasons why the sport could surpass all others in participation: its broad demographic appeal, ease of learning, social environment, fun exercise, gender neutrality, and multigenerational interaction. The speaker invites viewers to share their thoughts on pickleball's future growth and concludes with a call to action for likes, subscriptions, and notifications.

Keywords

💡Pickleball

Pickleball is a relatively new sport that combines elements of tennis, badminton, and table tennis. It is played with a paddle and a plastic ball and is known for its fast-paced, engaging gameplay. In the video, the growth and potential global popularity of pickleball are discussed, highlighting its appeal across various age groups and its potential to become the largest participation sport in the world.

💡Demographics

Demographics refer to the statistical data about populations, including age, gender, income levels, and other characteristics. In the context of the video, understanding demographics is crucial for market analysis and predicting the future growth of pickleball. The sport appeals to a broad age range, from 8 to 80, and has a particular focus on the 50-plus age group, which has significant disposable income and is at the peak of their earning years.

💡Multi-use Facilities

Multi-use facilities are spaces designed to accommodate various sports or activities. These facilities can be adjusted to host different games, making them cost-effective and accessible. In the video, the importance of multi-use facilities for pickleball's growth is emphasized, as they allow the sport to be played in existing gymnasiums, rec centers, and other communal spaces without the need for dedicated, expensive facilities.

💡Franchising

Franchising is a business model where a company, the franchisor, licenses its business model and brand to other entrepreneurs, the franchisees, who then open and operate outlets under the franchisor's name. In the context of the video, franchising is discussed as a significant factor contributing to the growth and commercialization of pickleball, with various organizations and companies looking to establish their presence in the sport.

💡Innovation

Innovation refers to the introduction of new ideas, methods, or products to improve or expand upon existing practices. In the video, innovation is highlighted as a key driver for the future development of pickleball, with a focus on new court surfacing, quick installation courts, and pickleball-specific buildings designed to enhance the social and competitive aspects of the game.

💡Global Expansion

Global expansion refers to the process of extending a business, product, or service to international markets. In the context of the video, global expansion is a central theme, discussing the international growth of pickleball through tournaments and events in various countries, signifying the sport's potential to become popular worldwide.

💡Social Aspect

The social aspect refers to the interpersonal interactions and community-building elements of an activity. In the video, the social nature of pickleball is emphasized as a key factor in its appeal, as the sport fosters community, friendship, and fun while exercising, making it an attractive option for people seeking both physical activity and social engagement.

💡Market Opportunities

Market opportunities refer to potential areas where a product or service can be successfully introduced and meet consumer demand. In the video, market opportunities are discussed in relation to the growth of pickleball, with the sport's broad appeal across different demographics presenting significant potential for expansion and investment.

💡Professionalization

Professionalization refers to the process of developing a sport or activity to a level where it is governed by professional standards and regulations, and participants may derive a livelihood from it. In the video, professionalization is evident in the discussion of the Pickleball Premier League and the Pickleball Tour, indicating the sport's progression towards a more organized and lucrative structure.

💡Health and Wellness

Health and wellness refer to the state of being in good physical, mental, and social well-being. In the context of the video, pickleball is presented as a sport that promotes health and wellness by providing a fun and engaging way to exercise, offering both cardiovascular benefits and social interaction.

Highlights

Pickleball's potential to become the world's largest participation sport due to its wide age demographic appeal.

The unique economic influence of the 50-plus age group with significant disposable income contributing to the sport's growth.

The role of colleges and universities in attracting younger players and expanding the sport's reach.

The affordability and ease of setting up pickleball facilities making it accessible to a broad spectrum of the population.

The entry of ex-jocks and athletes into pickleball, enhancing the sport's competitive and athletic aspects.

Phoenix, Arizona as a case study for the growth and expansion of pickleball in major metropolitan areas.

The establishment of the world's largest pickleball league, the Apple League, in Arizona.

The success of the Tuesday Night at the Orchard Pro pickleball league and its contribution to the sport's professional scene.

The positive impact of overlapping leagues and organizations in driving competition and innovation in pickleball.

The emergence of international events like the Mumbai India Open and the Asia Open, showcasing the global reach of pickleball.

The upcoming World of Selkirk series featuring interviews with international and national pickleball leaders.

The importance of multi-use facilities in the early days of pickleball and their role in accommodating the sport's growth.

Innovations in court surfacing and the development of quick installation courts by companies like Pickle Roll and Pickleball United.

The potential for large enterprises like Nike, Adidas, and Coca-Cola to enter and invest in the pickleball market.

The prediction of having 30 million people playing pickleball by 2030, and the likelihood of surpassing this number ahead of schedule.

Pickleball as a lifestyle sport that can be played competitively and socially, offering a unique combination of fun, exercise, and community.

Six primary reasons why pickleball could become the largest participation sport, including its demographic reach, ease of learning, social environment, health benefits, gender neutrality, and multigenerational appeal.

Transcripts

I'm Paul Olsen and this is the future of

pickle ball today we're going to drill

deep into why pickleball has such a

bright future I've received a lot of

comments from viewers asking will the

game of pickle ball become as popular

around the world as it's been in America

will it grow similarly to the same way

the game grew here or will it happen

differently let's get into that subject

[Music]

[Music]

for we hop into this show I want to talk

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find this link in the description of

this show all right let's jump into

it I want to make a

claim that pickle ball could become the

largest participation sport in the world

let me explain my background and how I

came to that opinion I spent my entire

working life in the Sporting Goods

industry primarily in the snow ski

industry performance Athletics and the

outdoor Industries I had to learn to

understand Market demographics and how

to cater to those customers we wanted to

do business with each sport had a small

section of the total Market to be

successful they view the market by age

group by gender and socioeconomic

targets all these factors form how a

company markets products and services to

its intended customer base I thought it

would be interesting to apply that same

professional lens to where pickle ball

can go through Selkirk TV I've been

fortunate to interview many of the

sports leaders and Business Leaders on

the future of pickle ball show Steve

the founder of MLP and the creator

of duper Mike Neely the CEO of USA

pickleball Connor parau the CEO of PPA

pickleball tour Javier regaldo the CEO

of global pickle ball Federation and Tom

Webb the CMO of the AP tour of all been

on the show I've also had two very

impressive franchise developers George

Baran from the Pickler and Jay Dri from

Ace pickle ball have both been on the

show and told me a great deal about

where franchising is going to go and how

it's going to contribute to the sport

all these guests have brought

information and insight about the

specific goals and objectives of pickle

ball I want to shine a light on the big

picture of pickle ball and where I think

this amazing sport can go if you like

what we're doing here please hit the

like And subscribe button hit the

notification button and you'll see the

next show we come up let me get into

what the secret sauce of pickle ball is

why has pickle ball been able to grow so

fast the 8 to 80 demographic is unheard

of in sports age range is

unprecedented the two unique

contributors within that age group are

the 50 plus Group which is the largest

disposable income group that exists in

our in our economy these people are at

the peak of their earning years this is

a biggie they have the greatest

disposable income in our society their

ability for making purchases Club

memberships destination travel coaching

and instruction and tournament

participation is enormous the other

older group that's really important is

the 60 plus age group because it can

fill facilities at those difficult am

hours and mid-afternoon time slots those

are the hardto fill uh hours in

facilities as they're trying to book

their times

completely we now have over 130 colleges

and uh universities in the pickle ball

space you know what we'll probably

double maybe even triple that over the

next year colleges provide a really cool

factor for bringing young people into

the sport high school and middle-age

kids they watch what the college kids

are doing and and use that as a guide as

to what interests them youth pickle ball

will bring Millions of new players into

the game because it won't only be the

kids it'll be the families that come

along with them the age and gender gap

is very neutral compared to other sports

in pickleball pickleball is very

affordable installations are very easy

to set up through multi-use

facilities it's a low cost of individual

access this is Paramount one of the

issues that has gone on with so many

sports that I've seen in my lifetime is

they effectively become fairly elitist

they're not really available to the full

spectrum of the marketplace because of

cost the final piece of this segment is

the entry of e um X jocks and jackets

people who have been in sports and

Athletics their whole life they're

coming into pickle ball they love what

they see and they can't get enough of it

I thought it would be interesting since

we're approaching this from a business

perspective to talk about the perfect

case study in the business World we're

always looking looking to find a case

study that is a good demonstration and

example of what the model that we're

trying to we're trying to talk about the

case study that I want to present to you

is the city and the metro area of

Phoenix Arizona this could be the

template for every Major Market in the

world as time goes on and pickle ball

expands and grows the Phoenix Valley is

the fifth largest metro area in the

United States it hosts a huge number of

snowbirds every year one of the it's one

of the fastest growing cities big cities

in all of America it has a 5 million

population Center it has 2,000 plus

pickle ball courts currently in the

Metro Phoenix Valley and they're all at

capacity you'd think that with that

number of Courts there'd be some some

slack or some that were dormant not the

case and when we build courts in the

Phoenix area we don't just build the six

and8 Court complexes we have 20 and

sometimes 30 Court complexes that come

in at one time in this market we

literally live by the fact that if you

build it they will come because that has

proven itself time and time again in the

Phoenix Market private clubs are being

built here in the marketplace the

franchising industry is looking so hard

at Phoenix because of the size and

maturity of the market every franchise

operator in the country is beginning to

look at how to put their flag in the

sand in Phoenix to establish their uh

franchises as they go forward we have

some interesting things happening here

that are only happening here because of

the size and maturity of the market we

have an organization called the Apple

League this is the Arizona pickle ball

players

League this is made up of organizers and

volunteers that have put together the

largest pickle ball league in the world

this is 5,000 players in 24 competed in

the Apple League it's amazing and

frankly it's only been possible because

we have such a mature Market here but

it's a great demonstration of what

maturity in a sport can uh uh can

enable there's another component here

that's unique to Phoenix we have an

organization uh uh that is doing Tuesday

night at the orchard Pro pickle ball

leagues and I shouldn't say that it's

not a league it's a team and this has

been put together by one couple that own

the jigsaw Health company and are very

committed to pickle ball and they target

their product into the pickle ball

Marketplace they wondered if they

couldn't alone create a major event in

pickle ball they built a studio that

hosts the Tuesday night Orchard League

it's just been amazing the success that

they've had and they use all Arizona

based Pro players to to to fill their

teams this has been so successful that

it's led to the fact that they've now

created a documentary called breaking

pickle ball and breaking pickle ball is

the best the finest production of

anything that I've seen to date in the

pickleball space you can see it by going

to pickleball or breaking pickleball.com

or you can find it on YouTube but it's

just amazing and it was only possible

because this company was in a position

to be working with this enormous siiz

Market that Phoenix in is and others

will follow I get comments all the time

about the overlapping leagues and how

they affect uh pickle ball and are they

good for the game or are they bad for

the game we have multiple everything in

pickle ball we've got Pro tours we have

National and reg Regional organizations

that are overlapping or competing with

each other we even have overlapping

International

bodies why all the overlap these

overlaps are because of the size of the

market opportunity that people see

coming in pickle ball these overlaps are

not really all that bad if you think

about it I come from a a very business

background competition's fabulous

competition solves all the problems the

answers to what we're doing in pickle

ball will be solved through classic

competition the best products the best

Services the best organizations will

rise to the the top and the market will

establish who the winner is I love the

idea of that we're now looking at at

even seeing large international events

coming to the global scene we've had

Mumbai India open we've had the Asia

open in puket Thailand the African games

in Guyana and all of these games all of

these events have been streamed

internationally we've now got the

English alen that's getting to be an

amazing demonstration of where the

Sports going internationally last year

they had a tournament that was over a

th000 players competed in it this year

early registrations are indicating that

the tournament may be between 1300 and

1500 players in London this summer

that's just amazing we've just had a

serious new player come into the game a

company called the world series of

pickle ball they are an indian-based

organization that has seen the potential

of pickle ball and they're stepping up

they're going to host the highest paid

prize money event only professional

pickle ball and it will be done on five

continents this is going to be just an

amazing event showcasing the sport

entirely on a global uh Global

level on the global side of things I

want to give you a little bit of an idea

of something that's coming from selker

we're going to call it the world of

selker starting in early May I'm going

to be releasing interviews with many of

the international and national leaders

who are deeply in pickle ball I want to

hear their stories about what's going on

in their country I'm going to start this

off and my first interview is going to

be with a woman named Cassandra is in

Belgium she founded Belgian pickle ball

she's the president of the Belgian

pickleball Association she's very

actively involved in the um European

pickle ball

Federation I want to hear from her what

her experience has been and where she

sees the sport going in Europe those

interviews will be coming up in the

future if you want to be involved with

that you want to see those interviews

like And subscribe hit notifications

will let you know when they're getting

ready to go I'm going to tell you there

are going to be some great stories that

are going to be told in this and will

you hear how fast the world is adopting

pickleball when we get into this part of

the conversation it always becomes a

matter of where are the courts going to

come from where where is this explosion

how are we going to handle it facility

wi the answer really has to be the early

days of pickle ball everything was about

multi-use we have gymnasiums that host

basketball and volleyball all over the

country whether it's schools rec centers

University centers these are all

wonderful places to host pickle

ball one of the things that's sort of

interesting in pickle ball and why it's

it is successful and why it's going to

continue to be successful is the

comparison of the player usage we get

per facility if you think of things like

a a football or soccer

field originally football in America

kind of controlled that soccer came

along well they needed the same

facilities well then about 20 years ago

lacrosse came along they play on the

same facility how did it happen they

didn't build a brand new facility for

everybody they found a way to adjust the

time schedule to get all of those Sports

to be able to play for both the boys and

girls sides of the sports they

share it's it's magical how that can

happen we need defined facilities and

they will come to realize how big the

pickle ball space is we're seeing that

every day I want to make an interesting

analogy for you if you think of a

baseball diamond baseball field here in

America we all have seen them our whole

lives the average baseball diamond is

about 4 and a half acres of land to

occupy one baseball diamond then it has

to be watered it's got to be mowed

there's seeding and fertilizing there's

maintenance of that 4 and2 Acres that's

a very expensive undertaking for a

city on one acre of land you can put 20

pickle ball courts imagine the numbers

of people in sports and recreation

getting physical health and wellness

that can be accomplished on one acre of

land in your communities pitch that

promote that

idea the next step in this growth is the

fact that we've got the new new Brands

coming into the sport and these are not

small Brands these are Big Global

Enterprises Nike Adidas alese

cocacola Tesla Holland Americans cruise

lines and bared Financial are all

already into pickle ball these companies

and sponsors understand who makes up the

pickle ball community and they want to

do business with

us Innovation and design is the next big

movement in the sport of pickle ball

designers Engineers Architects they'll

innovate and respond to the market

demand there's going to be new court

surfacing for multi-use facilities

pickle roll and pickle ball United are

both companies that have developed quick

installation courts many more

Innovations are coming pickle ball

specific buildings are designed around

the social aspect of pickle ball sports

bars entertainment facilities

entertainment their food beverage and

and um uh and pickle ball and many

family entertainment centers featuring

pickle ball the designers and Architects

they'll optimize these facilities that

designs for the best investor return on

investment that's all going to

contribute to the growth we have some

multi-use facilities that are starting

to pop up in America that are really

interesting um in the City of Reno

Nevada as an example the convention

center which is a large Regional

Convention Center in Reno isn't in

operation for conventions every day of

the year when they're not hosting a

major convention they have facilities

they have 18 dedicated pickle ball

courts in the convention center out of

the Wind and Rain

247 and they're able to host large

numbers of pickle ball players um on

their on their courts and they're doing

it and I'm hearing that other convention

centers around the country are following

this

model back in the day sort of like let's

call it the olden days in pickle ball

like maybe

2022 there was one of our industry

leaders and futurists that presented a

really interesting

concept he called it 30 by3 the idea was

that he thought that by

2030 we would be able to have 30 million

people playing pickle ball can you

imagine that we all were just kind of a

gas at that concept and idea really

really interesting it was a fantasy then

now

two years later we may have moved past

that

already eight year six years against

ahead of the 2030 prediction the way our

sport has grown is truly amazing now

let's see how all of these details come

together pickle ball is a lifestyle

sport that can be played competitively

and it could be played for a lifetime

team sports like baseball basketball

football soccer volleyball or even

rugby they all require large numbers of

of players to be able to participate in

the game and what is the lifetime of the

player in the

game maybe they're after high school

maybe early 20s certainly by the time

they're hitting their 30s they're done

with those Sports on a large involvement

basis lifestyle sports like running

swimming aerobics Pilates hiking and

biking they have a much longer

participation cycle but some people find

these activities they can be boring they

can be repetitive pickle ball is a fun

way to exercise and it's very social as

pickle ball grows in popularity it'll

attract athletes and lifestylers from

all these other activities because it's

fun and it creates great Community it's

healthy and it's

welcoming as a business manager I used

to have to kind of figure out how do I

identify what the demographic what's my

market piece that I'm looking for let's

take a look at what we used to call

patterns and trajectories how we

identify where something's going to go

how fast it's going to get there let's

take a look at at kids to begin with

let's take under 18 year olds in pickle

ball right now we probably only have one

maybe 2% of the kids that could be

playing pickleball involved in the game

and the number of kids is 73 million in

the United States in the 19 to 25 well

let's call it the college and working

young working people we've got a little

bigger percentage maybe 2 to 3% of that

group that's another 29 million people

when we step up to the next group of 25

to 35y Old regular working adults people

who are paying mortgages raising kids

they're out there they're really

involved they need something that fits

their lifestyle we fit that awfully well

there's 3 to 4% of that population is in

the sport currently but its number is 41

million players now we get into the

sweet spot of pickle ball working adults

or rather the experienced older adults

let's say 35 to 50 year olds they

represent seven maybe as much as 10% of

the current available Market that's 85

million

players when we step up to the to the

top of the working group the 50 to 65

year olds I'll refer to them as the

executive or senior workers nearly

retired or early retirees that's the

pickle ball sweet spot from the history

of the game it's people who we have now

20 maybe as much as 25% of that market

penetrated that's our sweet spot and

there's 43 million of them the final

group that contributes to the overall

picture is retirees the 65 and older

group very active in pickle ball we've

probably got as much as 15% of that

population involved in pickle ball it's

50 million more

players understanding all of these

pieces of the the puzzle is how we'll

continue to contribute to the game of

pickle ball and when you have a sport

that wraps up that entire range of

people that's where magic happens in

sports growth I'm going to kind of give

you the idea from in the business world

of what I talk about is often the

elevator spe uh elevator speech how do I

explain to somebody briefly and quickly

why pickle ball is blown up and where

it's going there's six primary reasons

pickle ball could surpass all other

sports in player participation because

we have the 8 to 80 demographic it's an

easy game to learn but it's challenging

to master it's a social environment and

it's a fun way to get exercise it's

healthy and active you can lose weight

you can get a good cardio workout while

you're having fun it's the most gender

neutral sport men and women play this

game very closely together and it's a

multigenerational the interactions

between players generationally is

amazing that's why I believe pickle wall

will become the largest participation

sport in the world if you agree with me

send me something in the comments if you

don't agree with me let me know why let

me know what your thoughts are on where

you think the growth of pickle ball is

going to go don't forget to like And

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thanks for joining me see you next time

[Applause]