Building the Pickleball Community in Belgium with Kassandra Bourgeois πŸ‡§πŸ‡ͺ | Future of Pickleball

Selkirk TV
2 May 202429:53

Summary

TLDRThe transcript details an interview with Cassandra Bis, the leader of Belgian pickleball, who shares her journey in introducing and developing the sport in Belgium from the ground up. The interview covers her initial discovery of pickleball in the United States, her efforts to promote the sport in Europe, and the growth of pickleball in Belgium and across Europe. Cassandra discusses the challenges faced in popularizing the sport, the increasing number of players and clubs, and the future prospects of pickleball in Belgium. She also talks about her role in coaching and the upcoming Belgian Open tournament, inviting international players to participate and highlighting the sport's growing international appeal.

Takeaways

  • πŸ† Cassandra Bis is a leader in the sport of pickleball in Belgium, having introduced and developed the sport in the country from the ground up.
  • 🌍 The growth of pickleball in Europe has been significant, with many countries starting around the same time and experiencing a surge in interest and participation.
  • πŸ‡§πŸ‡ͺ In Belgium, pickleball is played both indoors and outdoors, with a preference for outdoor play during the few months of suitable weather.
  • πŸ“ˆ Cassandra estimates there are around 50-60 clubs and approximately 10,000 players in Belgium, with the sport seeing continuous growth.
  • πŸ‘₯ The demographic of pickleball players in Belgium is diverse, ranging from young children to seniors, similar to the trend in America.
  • πŸš€ The quality of play has improved as former tennis and paddle players have taken up the sport, bringing their athletic skills to pickleball.
  • πŸƒβ€β™€οΈ Cassandra herself is a high-level player and actively involved in coaching and promoting the sport, even running a 24-hour class for aspiring coaches.
  • πŸ† The Belgian Open, an international tournament, has seen participation from over 20 different countries and is expected to grow further.
  • 🀝 There is a strong sense of community and family within the pickleball scene, which contributes to its growth and appeal.
  • 🌟 Media coverage, including TV and radio, has helped to raise awareness and interest in pickleball in Belgium.
  • ✈️ Cassandra frequently travels to play in tournaments across Europe and has also been involved in the European Championships and the Global Pickleball Federation.

Q & A

  • What is the name of the segment that Selkirk TV is introducing to discuss pickleball globally?

    -The new segment being introduced by Selkirk TV is called 'Selker World in Cerk World'.

  • Who is the guest in the first interview of the 'Selker World in Cerk World' segment?

    -The guest in the first interview is Cassandra Bis, who leads Belgian pickleball.

  • What is special about Selkirk's line of pickleball nets?

    -Selkirk's line of pickleball nets is the official net of the PPA tour, offering a range of nets that cater to every player's needs, from budget-friendly to premium options.

  • How did Cassandra Bis first encounter pickleball?

    -Cassandra Bis first encountered pickleball in Florida, where she was living for two years and playing the sport regularly.

  • What was the initial reaction to pickleball when Cassandra Bis introduced it to Belgium?

    -Initially, it was a struggle to introduce pickleball in Belgium due to competition with other sports and the public's unfamiliarity with the game.

  • How has the growth of pickleball in Belgium been in recent years?

    -The growth of pickleball in Belgium has been significant, with around 50-60 clubs and approximately 10,000 players as of the time of the interview.

  • What are the typical playing conditions for pickleball in Belgium?

    -In Belgium, pickleball is mostly played indoors due to the weather, with only three or four months a year suitable for outdoor play.

  • How does Cassandra Bis promote pickleball in Belgium?

    -Cassandra Bis promotes pickleball through social media, TV, and radio, inviting people to try the game and leveraging the support of the media to raise awareness.

  • What is the demographic of pickleball players in Belgium?

    -The demographic of pickleball players in Belgium is diverse, ranging from children to seniors, with a significant number of players coming from tennis and padel backgrounds.

  • How does Cassandra Bis view the future of pickleball in Belgium?

    -Cassandra Bis sees a bright future for pickleball in Belgium, with more courts being built, more players joining, and an increase in the number of tournaments.

  • What is the role of the European pickleball Federation (EPF) and the Global pickleball Federation (GPF) in promoting the sport?

    -The EPF and GPF play a significant role in promoting pickleball by providing support, infrastructure, and promotion for tournaments and the sport in general, helping to grow the game across Europe and globally.

Outlines

00:00

πŸ“ Introduction to the Future of Pickleball with Cassandra Bis

The video script introduces the future of pickleball with a focus on Cassandra Bis, a Belgian leader in the sport. Cassandra is highlighted for creating and developing pickleball in Belgium from the ground up. The host discusses a new segment called 'Selker World in Cerk World,' which will feature interviews with global leaders promoting pickleball. The host also promotes Selkirk's line of pickleball nets, emphasizing their quality and suitability for all players, from beginners to professionals.

05:00

πŸš€ Cassandra Bis's Journey and Growth of Pickleball in Belgium

Cassandra Bis shares her experience of discovering pickleball in the United States and subsequently introducing and growing the sport in Belgium. After living in Florida and falling in love with pickleball, she returned to Belgium and, with the help of her parents, launched pickleball in her home country. Despite initial challenges due to competition from other sports and weather constraints, Cassandra and her family successfully started clubs and garnered media attention, leading to the growth of pickleball across Belgium and eventually throughout Europe.

10:01

🀝 Engaging Ex-Athletes and Expanding the Game in Europe

The conversation delves into the recruitment of high-level athletes from tennis and padel into pickleball. Cassandra discusses her efforts to coach and train new players, including a 24-hour class for aspiring coaches. She emphasizes the importance of teaching these athletes the unique aspects of pickleball and leveraging their existing skills to elevate the game. Cassandra also talks about her travels across Europe to play in tournaments and her role in promoting the sport through media appearances.

15:02

πŸ† Preparing for European Championships and Belgian Open

Cassandra outlines her role as the head coach of the Belgian pickleball team, discussing the upcoming European championships and the Belgian open tournament. She acknowledges the competitive nature of the sport while maintaining a focus on fun and sportsmanship. Cassandra also invites international players, including those from America, to participate in the Belgian open and shares contact information for those interested in playing pickleball in Belgium.

20:03

🌍 Global Expansion and Challenges in Growing Pickleball

The script addresses the global expansion of pickleball, with Cassandra discussing her involvement in both the European and Global Pickleball Federations. She highlights the benefits of being part of these organizations, such as receiving support for new courts and equipment. Cassandra also speaks to the challenges of growing the sport, including misconceptions about its intensity and the need to compete with other popular sports like padel for players and recognition.

25:04

πŸ“ˆ Future Prospects and Hotspots for Pickleball in Belgium

Cassandra provides her outlook on the future growth of pickleball in Belgium, predicting an increase in the number of courts and players, as well as more frequent tournaments. She identifies specific venues in Belgium that are becoming hotspots for pickleball, emphasizing their appeal for socializing and enjoying the sport. Cassandra concludes the interview by expressing excitement for the future of pickleball and the international exposure it is gaining.

Mindmap

Keywords

πŸ’‘Pickleball

Pickleball is a sport that combines elements of tennis, badminton, and table tennis. It is played with a perforated polymer ball over a net and on a badminton-sized court with modified tennis rules. In the video, pickleball is the central theme, as Cassandra Bis is credited with introducing and developing the sport in Belgium from scratch, which has led to its growth across Europe.

πŸ’‘Cassandra Bis

Cassandra Bis is a Belgian woman who is a leader in the sport of pickleball. She is highlighted in the video as the founder of pickleball in Belgium, having created and developed the sport in the country. Her efforts have inspired the growth of pickleball clubs and players in Belgium and throughout Europe.

πŸ’‘PPA Tour

The PPA (Professional Pickleball Association) Tour is a series of professional pickleball tournaments. The video mentions Selkirk as the official net provider for the PPA Tour, indicating the high level of competition and professionalism in the sport. It also implies that Selkirk nets are used by top players, which adds to their prestige.

πŸ’‘Selkirk

Selkirk is a company that manufactures pickleball nets and is featured in the video as a sponsor. The brand is associated with quality and professionalism in the sport, as it is the official net of the PPA Tour. Selkirk's nets cater to players of all levels, from casual enthusiasts to seasoned pros, and are advertised as enabling play anywhere.

πŸ’‘European Championships

The European Championships is a significant pickleball tournament in Europe. Mentioned in the video, it signifies the growing international presence of the sport, with players from various countries participating. Cassandra Bis discusses the Belgian team's preparation for this event, indicating its importance in the European pickleball calendar.

πŸ’‘Belgian Open

The Belgian Open is a pickleball tournament that Cassandra Bis organizes. It is highlighted in the video as a successful event that attracted players from 20 different countries in its first edition. The Belgian Open is an example of the growing popularity and international interest in pickleball.

πŸ’‘Global Pickleball Federation (GPF)

The GPF is an organization that supports the development of pickleball worldwide. In the video, it is mentioned as a beneficial entity that helps countries, especially those new to the sport, by providing nets and sets for beginners. The GPF's involvement is seen as a positive factor for the growth of pickleball in Europe.

πŸ’‘European Pickleball Federation (EPF)

The EPF is a regional organization that focuses on the development and promotion of pickleball in Europe. Cassandra Bis discusses the Belgian pickleball community's membership in the EPF, which is working to promote the sport through events like the European Championships.

πŸ’‘Indoor vs. Outdoor Play

The video discusses the challenges of weather in Belgium and how it affects pickleball play. While outdoor play is preferred, the lack of sunshine for much of the year means that most games are played indoors on modified badminton or tennis courts. This flexibility is a key factor in the sport's adaptability and growth.

πŸ’‘Media Coverage

Media coverage is essential for promoting the sport of pickleball. In the video, Cassandra Bis talks about how radio stations and TV shows have approached her to discuss pickleball, which has helped to raise awareness and interest in the sport across Belgium.

πŸ’‘Social Media

Social media is highlighted as a key tool for promoting pickleball and engaging with the community. Cassandra Bis uses her Facebook page to connect with players and promote events like the Belgian Open. Social media's role is crucial in attracting new players and fostering a sense of community among pickleball enthusiasts.

Highlights

Cassandra Bis is the leader of Belgian pickleball, having created and developed the sport from scratch in Belgium.

She was introduced to pickleball while living in Florida and fell in love with the sport.

After returning to Belgium in 2015, she and her parents launched pickleball there, starting from scratch with no existing program.

They began in a small village and after 2 months had clubs in multiple locations, with media coverage helping to generate interest.

Other European countries like Holland, France and Germany also started developing pickleball around the same time in 2015.

Most play is indoors in Belgium due to the weather, using modified badminton courts.

They overcame initial skepticism by inviting people to try it and word of mouth led to rapid growth.

There are now 50-60 clubs and around 10,000 players in Belgium.

The demographic is diverse, with players ranging from 7 years old to seniors.

Cassandra has recruited high-level athletes from tennis and padel to play pickleball.

She runs a 24-hour coaching course to train new pickleball coaches to start clubs.

Belgium is a member of both the European Pickleball Federation and Global Pickleball Federation to support growth.

Cassandra sees continued growth in facilities and players in the next 2-3 years, with more courts being built.

The Belgian Open tournament attracted players from 20 countries in its first year and is expanding.

American players are welcome and encouraged to come play in the Belgian Open.

Challenges remain in overcoming skepticism from padel players and others, but they are being addressed.

The growth of pickleball in Europe and Asia follows the successful model established in America.

Transcripts

play00:00

hi welcome to the future of pickle ball

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on Selkirk TV this is the show where we

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talk to the leaders of pickle ball from

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around the world we're adding a new

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segment that's going to be called selker

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World in cerk World I'll be interviewing

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leaders from around the globe who are

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promoting and developing pickle ball

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today we're going to begin with our

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first interview is with a woman named

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Cassandra bis who leads Belgian pickle

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ball she created and developed the sport

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from scratch we're going to find out her

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story and hear what's happening in

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Europe with pickle

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show all right let's jump into

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it my guest is a lovely woman from

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Belgium she began she launched and

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founded pickle ball in Belgium she

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teaches she coaches she inspires people

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not only in Belgium but throughout

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Europe Cassandra bis welcome to the

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future of pickle ball thank you PA for

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this lovely

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introduction well I I I've gotta say for

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for my audience I have uh I I had a

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wonderful opportunity to meet Cassandra

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in America in January I had gotten a a

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call from a mutual friend of ours and

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she said Gee there's this gal that wants

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to come in to see the American

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scene could you help her meet people get

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into the best facilities and that sort

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of thing so that Cassandra was here we

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had an opportunity to play a lot of

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pickleball together and she met a lot of

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people Cassandra how was your visit to

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America I mean it was just amazing I

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told everybody when I came back from

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from the the US it's you have to go

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there and just see it just believe what

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I I'm telling because I mean it's

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incredible so many pickle ball courts so

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many players and it's just like a big

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big family that's what I I was used to

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uh when I was in Florida 10 years ago

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and it's just I mean the same the same

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amazing experience that I got so yeah I

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was really amazing that is that is so

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great you know one of the things that I

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always like to do with my guests is I

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like to have them kind of give us a

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little bit of a description how did a

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Belgian woman find pickle ball and how

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did this whole thing develop with you

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yeah I mean uh my dad he was actually I

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mean it's funny um he had a he was

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working for for a company and then he

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said yeah I mean I'm a little bit tired

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to to work for for a boss so I just want

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to launch my my my company um and I want

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some sun and in Belgium of course we

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don't have a lot of sun there is a a lot

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of rain a lot of winters so I said you

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know what the Belgian waffles are very

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very um wellknown very famous here uh

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around the world so I said maybe we can

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launch this in Florida then we have sun

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we have the beach and we can work a

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little bit too but then I said yeah Dad

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you can do this but what am I doing so

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of course I I wanted to study to get my

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degree but besides that I'm I was always

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like a sportive woman I I I did a lot of

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sports when I when I was a kid and yeah

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and I was just looking at the local

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newspaper where I used to live in in

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Boon Beach and there I saw this pickle

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ball and I was like what the heck is

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pickle ball I mean I couldn't figure out

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what kind of sport it looked like so I

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just said you know what I grab the car

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and I will just go to this facility in

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in downtown and I mean this was just

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like wow is this pickle ball I'm really

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I fell in love with it how fun so then

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so then when did you go back to Belgium

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and did you did you start from scratch

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or was there a program already going

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there no actually we started from

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scratch so um I've lived in in Florida

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for two years and I was really playing

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like seven days uh a week four hours a

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day so I was really I mean I was in love

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with the sport and then when I came back

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uh to Belgium in 2015 I was missing the

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sport there was no pick ball so um I was

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still young at that age so I had the

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help of my parents and we were the three

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people the only people in Belgium that

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that launched pickle ball belg wow yeah

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that is just remarkable so you've got an

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awful lot going on take us through that

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a little bit so when you got started how

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where did you find your first players

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how did you go about beginning the

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program that's now pretty vibrant yeah

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exactly I mean it was first of all it

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was a little complicated because we have

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so many sports around the world and also

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in Belgium and I mean another record

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sport it's like I mean we have this this

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huge hype padel uh which which we all

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know and this was really a hype back

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then and to launch picle ball it was

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like okay how will we go with this uh

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what are the struggles but I mean we are

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really like a family that is always

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motivated to do new things and I have a

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character like I If I have a goal I just

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go for it and my parents were motivated

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too so we started in a little village

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and then after two months we got another

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club and another club and local

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newspaper also National newspapers or TV

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shows were starting to to talk about

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picall and see this hype coming and yeah

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sooner or later there were other clubs

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popping up now while you were doing this

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in Belgium was there anything else going

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on in other countries in Europe yeah

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there were um the neighbor countries

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like Holland and France and Germany they

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were also starting around 2015 so it was

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actually all the European countries

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started around that period and yeah also

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this these small tournaments I remember

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when I was playing in in these small

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tournaments there were like maybe

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maximum 100 per people and now we have

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the D open in two weeks and they have

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more than 300 so you see really the

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growth in Belgium uh in in Europe all

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over the the place yeah now you

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mentioned when we were talking here

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about your weather in Belgium so are are

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you playing mostly indoors or Outdoors

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or a combination of both yeah I mean we

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are happy if we can play Outdoors um but

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it's only like three or four months a

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year so most of the time we just play

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indoors and in all this the venues here

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in Belgium we have the bedminton courts

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the lines so it's easy to just take our

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Nets uh four pedals ball and then we can

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just play so this is how we sell the

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sport actually in the indoor facilities

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yeah well that that's interesting

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because that course is where everything

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started in America um I was from the

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Northern Tier in cold weather climate in

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Minnesota we had to be indoors and it

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was always where do we find a facility

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that that really is interesting now when

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you talk about this and getting the

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interest going was there an interest

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because of what people were hearing

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going on in America or where was the

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interest how did you get anybody to even

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pay attention to you I guess people are

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pretty curious um especially belgians I

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guess or Europeans and and when there is

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new sport popping up they are like a

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little scared or maybe not scared but

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curious like yeah ju just check it and

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maybe we can grab a pedal and do some

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balls and then see if we like it and we

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always like ask people come just come

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and see it check it out and then they

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are like even in in jeans or in costume

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they are coming grabbing the pedal and

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they play and actually they say after 15

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minutes they say yeah I really love the

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game so they come back so that's how we

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treat Trier people to come and yeah also

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I mean social media uh TV radio I mean

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they are really um talking a lot about

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pickle ball nowadays so that's how

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people also are interested in in coming

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and watch so now we're gonna jet forward

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from 2015 to today how many facilities

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do you have currently in Belgium in

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Belgium I would say we are around 50 60

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clubs so oh my goodness how cool is that

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and so um so now that you've got this

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thing in momentum stage do you have any

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sense of how many players you've got

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throughout the country approximately we

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would be around 10,000 players so I mean

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I get like every week I get some

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suggestions uh from padel or tennis

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clubs like hey uh we have another space

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free can we maybe put a court in there

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because weal hype is really um going on

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in Belgium so I mean I can say 1,000

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maybe next month it will be even more so

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I'm so happy about this and so then are

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you you've been to America now are is

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your the ages and genders of people in

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pickle ball in in Belgium and in Europe

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are they similar to the way it is in

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America yeah this is a difficult

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question because I mean like in Florida

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you know it's like the senior State a

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little bit so I mean where I used to

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live there were more seniors when we

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compare it to to Belgium um um yeah we

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have some kids I mean I was teaching a

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lot in schools um I also have these

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University programs with students so

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it's it's really um I think the area

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based um we have also seniors we so we

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have really like a large population that

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is it's playing I I have in in h my club

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a seven-year-old boy who is playing with

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us so I mean it's it's it's really going

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from very young to

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older and and so now we're you have this

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history of of I didn't realize that you

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had actually been in America that that's

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where you discovered the game and then

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took it to Belgium um are you seeing a

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lot of the growth patterns and expansion

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that you understood went on in America

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and I want to come back to your to your

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trip but uh did you find that the the

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pattern of growth seems similar to what

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our history had

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been yeah I mean when when I was in

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Florida of course bobal was already big

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so I I don't realize or I don't know how

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it was when it started in in America but

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yeah how I see it it's that we are like

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five years behind the states and I mean

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also with the tournaments that are going

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on we see that there are a lot a lot of

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players new players coming um like with

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the Belgian open I see new new players

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um registering so it's it's I think we

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we need to wait a little bit more and

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and we will have much more facilities

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also uh really pickall courts are

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building now in indoors and Outdoors uh

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from tennis clubs so we really see that

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people are getting interested to really

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invest in

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courts you know i' I've followed your

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Facebook page since I met you and and

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things that you're doing and you're so

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involved in things I I noticed that you

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have gotten quite a bit of media

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coverage and and in terms of those

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whether they're TV shows or radio

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interviews that you've done have they

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found you or did you find them how did

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those interviews come about no actually

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they they found me um I mean first when

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we wanted to start PCO ball of course I

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was contacting the the media but after

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um they they just came and and called me

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and say hey uh we want to talk about

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pickle ball we see that that there is a

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lot of lot of players coming and and are

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interested in the game um so let talk

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about it let's make just a nice

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commercial about it um so yeah a lot of

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radio stations actually are calling me

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and just make a two minute three minutes

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interview but it really helps to to Pro

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the sport in Belgium oh that is that is

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so cool because that that it's fun to

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watch what you've got going on there

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because that really is I've been around

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the game for a long time and seen it

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from its

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infancy um a long ways away from Florida

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and uh and uh so that's that's really

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fun to hear you know one of the things

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that I know you personally you're a high

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level player yourself you're one of the

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Premier women players in Belgium or in

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Europe how have you seen the quality of

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the Game grow and

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expand yeah I mean you see that a lot of

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tennis players that are coming and play

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uh pickle ball or even pel players I

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mean they have such an advantage that I

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mean compared to people that never had a

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pedal or recet Sports um they really

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have big benefits to to start and play

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pickle ball I mean you you can just um I

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mean I was playing last week I was I had

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the training in Holland and there was a

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a woman um she started playing in

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January so a few months and she is

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coming from tennis and wow she's like a

play14:19

4 five already so I'm like I mean it's

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just amazing how people can just pick up

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the game but they need to learn of

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course we have a lot of tennis players

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that's think that pockle ball here in

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Belgium or in Europe is is like a small

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tennis you know tennis extra small but

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we try to let them know and to teach

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them like pickleball is not like tennis

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we are don't play on the Baseline we

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play on the kitchen line there you go

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there you go and so have you have you

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been able to um to do recruiting

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specific recruiting I know you

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personally love the high performance

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game and you play it at a high level are

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you able to find um a way to draw other

play15:00

ex athletes into the

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game yeah I mean we we are trying now

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for example we have this European

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championships uh going on in Southampton

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so there we really need to recruit the

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best players in in in Belgium so um we

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have next week we have a selection day

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and I mean it's funny to see new players

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that I never met and they are coming

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from tennis or padel so I'm excited to

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to see what their level is I mean they

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the requirement was being a 40 player so

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I hope they know what it is and so we

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will see if they meet the requirements

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and be a good player and pickall

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player you know it's really interesting

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as as I as I see what you're doing I

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know from conversations that I've had

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with you that you actually run a program

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that's kind of broad across Belgium

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where teaching pros from the tennis

play15:55

world and from the pedel world who want

play15:57

to know about pickleball they're

play15:59

actually coming to you in classes or

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coaching tell us about how that works

play16:04

yeah exactly um what I'm doing is like a

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24hour class uh specifically for for

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coaches or beginner coaches who want to

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start their own club because of course

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in Belgium you don't have this um I mean

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the specified coachings you have to go

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to the states or maybe go outside of of

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of Europe um to have these iptpa courses

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for example um so I was like okay I know

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with my experience I can I can coach my

play16:34

my players or the new players that want

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to start a club so um that's why I'm

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offering these these classes for people

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and I mean I'm not only coaching uh

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players from Belgium but also from

play16:45

Holland that were coming to my class so

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it's really I mean it's a good program

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and people are happy and I mean it's a

play16:52

future program for to to get new clubs

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in and outside of

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Belgium you know it is it's really

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interesting for Americans you know we we

play17:02

have such a different perspective on

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space and time to the Europeans and you

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talk about oh well I jumped up for

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training in Holland and I go over to

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Germany for tournaments how much travel

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have you done how many places have you

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played in Europe yeah I guess you don't

play17:17

want to know I mean I'm traveling all

play17:18

the time I mean especially also in in

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Belgium uh I have a full-time job but

play17:23

besides that I'm playing like four times

play17:26

a week so it's always going going for

play17:29

going um I mean driving for one one hour

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playing two hours going back and um yeah

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like I told you last week I was uh I was

play17:39

in Holland playing uh four hours and

play17:42

having a trip of four hours too so I

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mean when you're are really excited

play17:46

about the game and you want to to learn

play17:48

and and be better then you really do

play17:51

these things um tournaments I'm having

play17:54

them like every month so I'm going to

play17:56

France um I'm going to Germany I'm going

play17:59

to Holland we have some tournaments

play18:01

coming up in Belgium uh so it's really

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all over Europe in Spain too I'm going

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to the English open so I'm really

play18:08

traveling a lot for for Cal that is that

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is so exciting you know I I want to come

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back to your travel with how other

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people might do travel there but before

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we do that I want to I want to drill a

play18:20

little deeper I know you're the head

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coach of the Belgian champ uh team

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that's being put together when when you

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do that um with the players that you've

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gotten what your experiences in

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tournaments all around Europe how how

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good do you think the Belgian team can

play18:35

be in the European championships no this

play18:38

is a tricky question because I know that

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the English players uh and the Spanish

play18:43

players they are really they have a

play18:45

really good level so I mean I would not

play18:48

bet anything on having a medal there we

play18:51

will do our best I mean we are very

play18:54

competitive and I mean we also want to

play18:56

have fun so this is actually our motto

play18:59

like be competitive but also have fun

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but yeah we will just make a good

play19:02

selection and yeah we are all thrilled

play19:05

uh to be there I mean it's it's an

play19:07

amazing first European Championship um

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so everybody just wants wants to go

play19:13

there but we have to make a selection

play19:15

unfortunately for the people that have

play19:17

to stay in

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Belgium so now in Belgium you have you

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have a big event coming up in July in

play19:25

terms of the Belgian open this is your

play19:28

second year is that correct exactly yeah

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tell tell us about what you're going to

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what's going to be there and what

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players we'll see that participate in

play19:36

that yeah I mean last year was just a

play19:39

blast I mean um I didn't expect so many

play19:42

players we were around 300 players

play19:44

already for the first edition so this

play19:46

was really really nice um there were 20

play19:50

different countries coming to the to to

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the Belgian open and I mean it they were

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just so amazed they were happy and they

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immediately asked me is there a second

play20:00

edition next year so of course I had to

play20:03

work on that and um yeah so at the end

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of July we will have the second edition

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and um I was just checking uh before uh

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we came on the call uh we have already

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15 different countries uh registered for

play20:16

so yeah oh

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wow I think it will be even better than

play20:21

last year now it's been really fun I

play20:23

just saw a report uh we've just had the

play20:26

uh US Open played here and that we had a

play20:28

number of countries that brought players

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in are you beginning to see any

play20:33

international non-european players

play20:35

coming in to play in tournaments that

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you're at yeah I mean when I'm going to

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tournaments um that are outside of of

play20:44

Europe I mean we see new faces from

play20:47

different continents so we really see

play20:49

that picco ball is is growing all over

play20:51

the world um I mean most of them I know

play20:54

them um from just watching them on TV or

play20:58

I mean on the PPA tour or just um

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because we are at a pro level um but we

play21:04

always see new faces and this is nice

play21:06

this is really nice about the sports so

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yeah so there's there's a a couple of

play21:09

other key things that I want to cover

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because of your background in in terms

play21:14

of the um the globalization of pickle

play21:17

ball now there is you're in involved in

play21:20

the European Federation am I correct in

play21:23

that yeah tell me about that what's

play21:26

going on with that yeah so first when we

play21:29

uh launched Pall Belgium there was the

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ipf the

play21:33

WPF um I mean the ifp sorry and I mean

play21:37

these were two Federation that we didn't

play21:40

really know about um and then last year

play21:44

uh they launched the EPF so the European

play21:46

pickleball Federation um to only help

play21:49

actually the Europe the Europeans and

play21:51

then after that they launched a gpf so

play21:53

it was kind of a little U confused for

play21:56

everybody like okay we have now four

play21:59

different federations I mean Belgium is

play22:01

on the EPF but then you saw all the

play22:04

benefits that the gpf uh the global

play22:07

Federation was offering so I said yeah

play22:10

why not jump on that one too so um we

play22:13

are also member of the gpf I mean they

play22:15

are offering a lot of things um like

play22:18

helping um countries with like Nets or

play22:22

sets to to give to beginners um

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beginning countries that to develop the

play22:27

sports so I mean it's it's only

play22:30

beneficial so that's why I said okay

play22:32

let's be part of the two federations and

play22:35

see how they can help us and and are you

play22:38

are you beginning to see some value in

play22:41

that either on the European Federation

play22:43

side or the global pickle ball

play22:45

Federation yeah I see that things are

play22:47

really moving on I mean the the last

play22:49

months I mean they are doing a lot of

play22:51

promotion especially for the the

play22:53

European championships that are coming

play22:55

in Southampton uh in November and also

play22:57

the GP is also doing a lot of uh

play23:00

promotion I mean They are promoting my

play23:02

my Belgian open or other tournaments so

play23:04

I really like it we need this this kind

play23:06

of uh media support uh because we know

play23:09

that it's reaching out I mean they are

play23:11

reaching out to a lot of a lot of

play23:13

players you know when when uh one of the

play23:16

things that was really interesting after

play23:18

your visit to America and you had met so

play23:21

many people that I know and there was a

play23:23

tremendous amount of interest you talk

play23:25

about the conversations that you had

play23:27

when you went back to Europe well let me

play23:29

tell you here in America there were so

play23:31

many people going God I would love to

play23:33

travel to Europe and play pickle ball

play23:36

how do you see the possibilities of that

play23:39

can can could an American play in the

play23:41

Belgian open as an example if they

play23:43

wanted to of course they should they

play23:45

should come I mean it's in Brussels and

play23:47

Brussels is just a beautiful city I mean

play23:50

and we are known for the waffles for

play23:53

chocolate and beer so that's why I mean

play23:57

um Americans can can come everybody can

play23:59

come I'm I'm just I mean it would be

play24:02

nice and a lot of Americans are actually

play24:04

contacting me and say hey I'm there for

play24:06

the weekend of all week in Brussels or

play24:09

there or there where can I play so I

play24:11

mean we have a lot of connections with

play24:13

Americans and I mean they always love it

play24:15

when they are here in Belgium cool so on

play24:18

that note would you please tell our

play24:20

audience how to reach Belgian pickle

play24:24

ball what's the best contact way

play24:26

direction for you guys I mean the best

play24:28

way is just on our Facebook page pickle

play24:31

ball Belgium and then they are reaching

play24:32

out to me so that's the best way and

play24:34

don't forget pickle ball Global there

play24:36

they can register on the Belgian open oh

play24:39

very nice very nice you know one of the

play24:41

things that's sort of interesting when

play24:43

when we talk about how fast things are

play24:45

developing I I like to ask and and and

play24:48

I'm really trying to find answers for

play24:51

the growth of pickle ball what are your

play24:53

major challenges that keep the growth or

play24:56

are there any major challenges that

play24:57

you're trying to

play24:59

overcome I mean I think there are always

play25:01

challenges otherwise we had maybe more

play25:04

than 1,000 players it's just that um

play25:07

people are a little bit like they're

play25:09

waiting and and see if it's really

play25:12

getting a hype or um I mean like padel

play25:16

here we have a lot of uh players that I

play25:19

mean that they are also laughing about

play25:21

pickleball because they they think that

play25:23

it's maybe a sport where you don't move

play25:26

that much because I mean they think it's

play25:28

it's ten is for for older people you

play25:30

know so that's uh that was really a

play25:33

struggle when I started to promote it

play25:35

but now I mean then I'm always

play25:37

challenging them and say like

play25:39

hey you know with a good player and then

play25:42

they are like no I guess I have to

play25:44

change my mindset you know so I mean

play25:46

this was a struggle that we had I mean

play25:48

we still have but now that padel clubs

play25:52

are really seeing the the growth of

play25:54

pickle ball and the big interest and the

play25:57

benefit I mean they are really turning

play26:00

um and and seeing only the the

play26:03

beneficials yeah one of the things that

play26:05

I think is very exciting both to what's

play26:07

happening in Europe but also in

play26:10

Asia is the fact that we now have a

play26:14

template that has been proven in America

play26:17

as to how big this thing can be and all

play26:19

of those descriptions that you're making

play26:21

are all things that those of us that

play26:23

were involved in the early days of

play26:25

pickle ball faced early on I'm I'm

play26:28

really looking forward to what's

play26:30

happening with the international

play26:32

tournaments the number of events um I

play26:35

know there's been an announcement of a

play26:37

new world series of pickle ball that's

play26:39

intended to have uh big money pro events

play26:43

on every continent that visibility I

play26:46

would imagine should be great for you as

play26:48

much as anywhere else in the in the

play26:50

world shouldn't it oh yeah I mean we are

play26:53

jumping on these kind of things so um

play26:56

yeah if we can be part of it of course

play26:58

Belgium is I mean we know that the

play27:00

players they want to travel a lot for

play27:02

for pickle ball so we are the first one

play27:05

country to jump on oh well very very

play27:08

nice you know it is one of the things

play27:10

that I do um in the future of pickle

play27:12

ball show is I always ask my guests

play27:15

where do you see pickle ball in Belgium

play27:18

in the next two to three years I think

play27:20

in the two I mean in the future um there

play27:23

will be much more courts uh being built

play27:26

uh inside outside I mean we are seeing

play27:28

this now that from last year to now um

play27:32

there were much more um cords being

play27:35

built um much more people that are

play27:38

interested in facilities where they can

play27:41

just put one or two cours just to start

play27:43

with and then they just put two or more

play27:45

I mean two or four extra after this test

play27:48

of one year so I guess in two three

play27:51

years we will have much more players

play27:54

maybe more tournaments even though we

play27:55

have already five six tournaments a year

play27:57

in Belgium which is really a lot uh

play28:00

already for our small country but um

play28:03

yeah I guess the future is just being

play28:06

bright for us yeah oh I think that's so

play28:08

cool you know as as I think of how

play28:12

Sports have grown around the

play28:15

world in Europe where you're so

play28:18

interconnected and your countries are so

play28:20

close together are there any are there

play28:22

any particular hot spots that that you

play28:26

or in Belgium maybe one of them that

play28:29

you're seeing are the model that could

play28:31

be the example or sort of the bright

play28:34

star of where things are going in Europe

play28:36

in terms of courts or venues you mean

play28:39

quarts and venues I think primarily um I

play28:42

mean we have nice very nice venues I

play28:45

mean with with like eight outdoor courts

play28:48

um just pickleball courts only dedicated

play28:51

for pickleball so this these are really

play28:53

the the hotpots where people need to go

play28:56

and I mean it's like the chicken fle not

play28:58

that that extra large but uh we are

play29:00

starting small um but they can just play

play29:04

pickle ball um and eat something have

play29:07

fun have a drink with the friends so

play29:09

this these are really the hotpots in

play29:11

Belgium so you uh you you had the

play29:14

chicken and pickle experience when you

play29:16

were in America didn't you isn't that a

play29:18

hoot I think that is so fun well

play29:21

Cassandra I want to thank you so much

play29:24

I'm your interview will be the first of

play29:27

the international ERS that I'm looking

play29:29

to talk to to hear their stories from

play29:31

around the world thank you so much for

play29:33

joining us today have fun thank you for

play29:37

having me oh my pleasure

play29:43

[Applause]

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Related Tags
PickleballBelgiumEuropeCassandra BisSport DevelopmentGlobalizationInterviewGrowth PatternsEuropean ChampionshipsBelgian OpenSport Promotion