This Listing Image Strategy Made Me $3,000,000 on Etsy (Shop Revealed)

Summary

In this video, the creator takes viewers behind the scenes of a successful Etsy account that generated over $3 million in revenue with 220,000 sales. The key to this success is a carefully crafted format for Etsy listing images, which boosted conversion rates to 6%, significantly higher than the average. The video covers the evolution of their product listings, from face masks to mugs, dog collars, and picture frames, emphasizing the importance of high-quality images and structured templates. The creator shares valuable insights on creating effective thumbnails, social proof, and benefit-driven images to maximize sales.

Takeaways

• 💰 The speaker's Etsy account has generated over $3 million in revenue and 220,000 sales, with a 6% conversion rate, compared to the average 1-3% on Etsy.
• 🖼️ High-converting Etsy listings rely heavily on well-optimized listing images, as customers cannot physically touch or see the product in person.
• 📸 The format of Etsy listing images is crucial for success, and the speaker's format includes key components like the thumbnail, how-to-order images, social proof, benefits and features, and a 'love it guarantee.'
• 📊 The speaker emphasizes that the thumbnail image is the most important and spends most of their time optimizing it to stop the scroll and entice clicks.
• 💡 Variations of products, such as different colors or styles, should be shown clearly, but too many variations can cause them to compete with each other and harm sales.
• 📏 Sizing charts and how-to-order instructions are key elements in the listing images, as they help answer customer questions and reduce friction.
• ⭐ Social proof in the form of reviews or photos is vital to building trust and increasing conversions.
• 🛠️ Balancing features and benefits in the listing images can appeal to different types of buyers—those focused on product specs and those focused on the product's advantages.
• 🎨 The speaker uses a consistent template for all product listings and adjusts only the product designs while keeping the same image structure.
• 🔄 Iterating and improving the quality of listing images over time is encouraged, especially with increasing competition, but maintaining a consistent format is key to success.

Q & A

What is the primary focus of the Etsy account discussed in the video?

The primary focus of the Etsy account discussed in the video is Etsy listing templates, which have generated over $3 million in revenue and 220,000 sales.

How does the conversion rate of this Etsy account compare to the average Etsy account?

The Etsy account has a conversion rate of 6%, which is two to six times higher than the average Etsy account's conversion rate of 1 to 3%.

What is considered the most important element in an Etsy listing to drive conversions, according to the video?

The most important element in an Etsy listing to drive conversions is the thumbnail image. It plays a critical role in stopping the scroll and attracting clicks from potential buyers.

What are the different types of images recommended for Etsy listings?

The recommended types of images for Etsy listings are: a thumbnail image, how to order images (like sizing and color charts), social proof, benefits and features, and a love it guarantee image.

How did the seller optimize the number of product variations in their listings?

The seller initially tested with more variations, thinking it would increase sales. However, they found that having too many variations caused the options to compete against each other, so they now limit it to about four to six variations.

What change did the seller make to address customer concerns about the weight of dog collars?

To address customer concerns about dog collar weight, the seller added a note in the product images stating that the collars weigh 0.15 lb and are not recommended for dogs under 10 lb. This helped reduce customer service inquiries and one-star reviews.

Why does the seller use a hybrid approach for product images?

The seller uses a hybrid approach for product images, where two-thirds of the image is a lifestyle shot and one-third contains text. This method helps highlight both the product visually and provide essential information in a concise way.

How does the seller handle social proof in product listings?

The seller incorporates social proof in the form of customer reviews and star ratings into the product images. Early on, when there were no reviews, they used placeholders, but later included real customer reviews as they became available.

What role does the 'love it guarantee' image play in the Etsy listing?

The 'love it guarantee' image reassures customers by offering a full money-back guarantee if they are not 100% satisfied with the product. This reduces buyer hesitation and builds trust.

How does the seller's approach to listing templates evolve over time?

The seller's approach to listing templates evolves in terms of design quality, but the overall format remains consistent. They improve the visual appeal while keeping the same structure, which has contributed to their success.

Outlines

00:00

💼 Behind the Scenes of a Successful Etsy Account

The speaker introduces the video by sharing their personal Etsy account's success story, which boasts over $3 million in revenue and 220,000 sales. The focus is on how their Etsy listing images played a pivotal role in achieving a 6% conversion rate, far above the average of 1-3%. The video will explore the evolution of their product listings and the consistent format used, while noting the need for higher quality images today due to increased competition.

05:01

📸 The Importance of Etsy Listing Images

The speaker emphasizes the critical role of Etsy listing images in increasing conversion rates. They explain that, unlike physical stores, Etsy buyers rely solely on visuals, making it crucial for sellers to present their products effectively. The speaker shares a format that has proven successful, involving a thumbnail, how-to-order images, social proof, benefits and features, and a guarantee. They introduce the structure of the video, which will review their first two products and compare them with their most recent listings to highlight improvements and consistent formatting.

10:03

😷 Reviewing My First Etsy Product: Face Masks

The speaker reviews their first product, a face mask sold in 2021. They explain the importance of the thumbnail image, calling it the most crucial part of a listing. The speaker walks through the images used for this product, including how-to-order charts, variations, sizing charts, features, and benefits. They learned through testing that too many variations led to diminishing returns in sales. They also explain how they balanced product visuals with text and social proof, rating this first attempt an 8/10.

☕ Second Product: Mugs and Enhanced Listing Images

The speaker discusses the next product they sold: mugs. They highlight the similarities to the face mask listing in terms of format but note slight changes like moving the variations to the right-hand side of the thumbnail image. They also mention that they began adding social proof and reviews at this point, which was absent from the face masks. The product achieved $44,000 in revenue, with a consistent 6% conversion rate. The speaker reflects on the improvements in the design of the listings but still gives themselves an 8/10 for this stage.

🐕 Evolution with Dog Collars: Improving Design

The speaker reviews their dog collar listing, one of their most recent products. They show how the format remained consistent with previous listings, but improvements were made in the overall design and visual appeal. The speaker also notes how they added specific details to address customer concerns (e.g., weight information for small dogs), which significantly reduced customer service issues and negative reviews. They express satisfaction with the quality and design, rating this listing a 10/10.

🖼️ Final Product: Personalized Picture Frames

The speaker reviews their most recent Etsy product: personalized picture frames. They explain that the format of the listing remained consistent with their earlier products, with a thumbnail showing the product, variations, and social proof. They also discuss the use of stock images and mocked-up photos to present the product in a high-quality way without needing to take physical pictures. The speaker emphasizes how the listing template, used across various products, contributed to their success.

🔑 The Key to Success: Consistent Formats

In the final section, the speaker concludes that while the quality of their listing designs improved over time, the consistent format remained the same and was key to their success. They encourage viewers to adopt a similar approach, focusing on the structure, format, and order of listing images to increase conversion rates. They recommend learning from the design of their most recent listings to optimize product presentations on Etsy.

Keywords

💡Etsy listing images

Etsy listing images are the visual representations of products listed on Etsy. These images play a crucial role in online marketplaces because buyers cannot touch or try the products. In the video, the speaker emphasizes how the quality and structure of these images significantly impact conversion rates. For example, he details how his Etsy templates followed a consistent format, helping to convert more clicks into sales.

💡Conversion rate

Conversion rate refers to the percentage of website visitors who make a purchase. In the video, the speaker mentions that his Etsy store had a 6% conversion rate, compared to the average Etsy store's 1-3%. The higher conversion rate demonstrates the effectiveness of his product presentation strategy, particularly through his Etsy listing images.

💡Thumbnail image

A thumbnail image is the main image that appears in search results or on a product's listing. It is crucial for capturing the buyer's attention. In the video, the speaker stresses the importance of the thumbnail as the most critical part of the Etsy listing, spending considerable time perfecting this image to drive more clicks and sales.

💡How to order images

How to order images provide essential information that helps buyers understand how to select the correct product variations, such as sizing or color. The speaker explains that these images are necessary to answer customer questions and reduce friction in the buying process. For example, he uses sizing charts and variation images to guide customers through purchasing masks, mugs, and dog collars.

💡Social proof

Social proof refers to reviews or endorsements from previous customers that build trust and encourage potential buyers to make a purchase. In the video, the speaker highlights the use of customer reviews with photos as social proof in his listings, which helped to further enhance the credibility of his products, like the mugs and dog collars.

💡Features and benefits

Features describe specific attributes of a product, while benefits explain how those features solve a problem or provide value to the buyer. The speaker balances features, like the adjustable straps on face masks, with benefits, such as comfort or durability. He notes that including both in the listing images helps cater to different types of shoppers.

💡Love it guarantee

The 'Love it guarantee' is a customer assurance that they can return the product if they are not satisfied. This guarantee builds confidence and reduces hesitation to purchase. The speaker consistently includes a 'Love it guarantee' in his product listings, ensuring buyers feel secure in their decision to purchase, knowing they can return the item if needed.

💡Etsy ads

Etsy ads are paid advertisements that promote a seller's products to a wider audience on the Etsy platform. The speaker claims that his optimized listing images allowed his Etsy ads to be two to six times cheaper than those of his competitors, further increasing his store's profitability and success.

💡Variations

Variations refer to different options of a product, such as size, color, or design. In the video, the speaker discusses how he experimented with offering many variations of products like face masks, but found that too many choices led to diminishing returns. He eventually limited the variations to about four to six per product to maintain balance and clarity.

💡Template

A template is a pre-designed layout used to maintain consistency across multiple products. The speaker uses Etsy listing templates for all his product listings, allowing him to reuse the same format while only changing the design elements specific to each product. This consistency helped him streamline his process while ensuring high-quality, conversion-optimized listings.

Highlights

The speaker's Etsy account has generated over $3 million in revenue with 220,000 sales, primarily focusing on Etsy listing templates.

Their Etsy account boasts a 6% conversion rate, significantly higher than the average 1-3%, leading to more clicks converting to paying customers.

The speaker attributes their success largely to the format of their Etsy listing images, which they believe is crucial for converting clicks into sales.

Etsy sellers must rely heavily on product presentation through listing images since customers cannot physically touch or feel the product.

The format of the speaker's Etsy listing images has remained consistent over time, despite improvements in quality.

The suggested structure for Etsy listing images includes a thumbnail, how-to-order images, social proof, benefits and features, and a love-it guarantee.

The thumbnail image is emphasized as the most important aspect of an Etsy listing since it needs to capture attention and generate clicks.

The speaker spends the majority of their time (up to five days) optimizing the thumbnail image, ensuring it is both informative and intriguing without being overly spammy.

Including product variations and important details like badges in the thumbnail can enhance clickthrough rates.

How-to-order images, including charts like sizing and color charts, are critical for customers to understand product options.

Product features and benefits should be highlighted, as they appeal to different types of customers—some focus on features while others prioritize benefits.

The speaker recommends using a mix of lifestyle shots and text on listing images, where two-thirds of the image shows the product and one-third includes relevant text.

Adding social proof, such as reviews, to the images helps build customer trust and increase conversion rates.

The speaker advises updating listing images to address common customer questions, which can significantly reduce negative reviews and customer service inquiries.

The format of their listing templates allows them to reuse the same structure across different product types, saving time while maintaining consistency and effectiveness.

Transcripts

in today's video I'm going do something

never done before and take you behind

the scenes into my personal Etsy account

the Etsy account that's an over $3

million revenue and 220,000 sales with

the focus of etsy listing templates so

why is this so important our Etsy

account had a conversion rate of 6% and

the average Etsy account has a

conversion rate of 1 to 3% which means

we were able to convert two to six times

more clicks into paying customers in the

competition we're able to rank our

products two to six times faster than

the competition we're able to have our

Etsy ads two to six times cheaper than

the competition and as a result make two

to six times more money than the

competition and I truly believe that the

number one thing that you can work on to

increase your conversion rate beyond the

product is your Etsy listing images Etsy

is an online marketplace where people

are unable to feel touch or try the

product so it is up to you as a seller

to present the product in a way that

answers their questions removes all

friction and leads to a purchase and I

truly believe that I've come up with a

format for our Etsy listing template

images that converts the most amount of

clicks into paying customers so in

today's video we're going to take a deep

dive into my personal Etsy account where

I'm going to show you my first two

products I launched and my most recent

two products I launched we're going to

compare the listing images and what you

will see is the quality between my first

two and my most recent two is the

quality got a lot better so you do get

better in time but the format stayed the

exact same and I truly believe it was

the format of my Etsy listing images

that contributed to the 6% conversion

rate what I will say though is my first

two products I launched were 2 to three

years ago there is a lot more

competition today than there was then so

if you are launching new products today

even if it is your first time the

quality will have to be what mine was

most recent and the format is what it

was the most recent so before we dive

into the Etsy account I do want to share

what the Etsy listing format structure

will be so the first image will be your

thumbnail image the next batch of images

will be your how to order images these

are the images that the customers need

to have in order to buy the product

for example sizing charts and color

charts the next image will be a social

proof the next image will be benefits

and features and the last image will be

a love it guarantee so with that let's

go ahead and get started all right so I

just signed into my Etsy account as you

can see our Etsy account was made by

artly we've done over $3 million revenue

and

220,000 sales so what I'm going to do

now is I'm going to click over to my

listings and the very first product that

I ever sold was face mask so I'm going

to search for mask

and go to my inactive

listings so these were the face masks

that we sold back in June of 2021 so I'm

going to go ahead and click into this

one right here at the top our cat face

mask and again I'm just focusing on the

Etsy listing images so I'm going to

click into the first one so the first

image is going to be your Etsy listing

thumbnail where for the thumbnail I

believe this is probably the most

important part of the entire listing

right when someone goes to Ed ET see

they search for mom shirt for example

and they're scrolling through all of the

results the first thing that's going to

get their attention to stop the scroll

to even get the click to lead to a

conversion is your thumbnail image so I

truly believe that the thumbnail image

is the most important piece to the

entire puzzle uh where I probably spend

maybe a week working on all my images

where I spend five days of those seven

days working on just this one photo

right here I do try to put as much on

the main image as possible without not

being too spammy to Intrigue curiosity

and click so I do put things like the

variations the product Badges and on

this one I was a little bit more over

the top where I put made in the USA

because it was face masks and it was

most commonly asked if they had nose

wires yes or no so we added that to the

main image as well so you can see we

have our thumbnail image here the next

image or batch of images are our

variations so these are how to order

images in regards to they need to see

this chart to know what a looks like

what B looks like what C looks like Etc

in this case we did have a lot of

variations when we first launched this

product we only had six variations it

was my theory that if we added six more

variations we would double and if we

added six more variations we would

triple um they all ended up just

competing against each other and sales

stayed the same so now I only do about

four to six variations I went a little

bit over the top with the face masks

testing how many variations you can get

away with and still ramp up your sales

about four to six is a nice round number

uh the next one would be the sizing

truck chart I would have going back

today moved this image up here as the

next image because it is a sizing chart

they need to see this to know what the

sizes are for adult versus child but

again the next image is going to be a

feature image right so they need to know

that this comes with this filter here

that the straps are adjustable and then

again this is the product they need to

know some features of the product as

well as benefit of the product some

people like to buy products for the

features like this is a 9 and 1 half

shoe some people like to buy based on

the benefits this has an increase Arch

is going to help you lower back pain so

I like to have a a balance between

features and benefits so these were

features here but I didn't put much

benefits because it was a face mask but

you can also see with a lot of our

images we do um what I call a hybrid

approach where two3 of the image is

image and then 1/3 is text so you can

see the 2/3 here is the lifestyle shot

of the product and the bottom 1/3 is the

text uh we then had a little bit more

social proof here we didn't have any

reviews so I put the social proof at the

bottom and then we had our love it

guarantee so again this was my first

step for listing image templates for

Etsy um I would give myself maybe an

eight out of 10 for ranking this one

here and I went with a nice orange color

so again this was my first time doing

this but you can see the format I had my

thumbnail my how to order features

benefit social proof love it guarantee

for the face masks so before we jump

into the next product type I do want to

point out that these are Etsy listing

templates in regards to it's the exact

same temp template for every single

design and the only thing that is

different is the actual design on the

product I'm not recreating these images

for every single product I create once

and I just use it for every single

design for the entire product type so

jumping into the next one the next

product that we sold were

mugs and these were the designs for the

mugs that we sold and I'm going to go

ahead and click into this one right here

this was our number one bestseller mug

uh we did 44,000 Revenue with this mug

right here for the teacher appreciation

uh Niche clicking into the list images

so as you can see very similar to the

face mask we showed the product here we

showed variations in this case we put

the variations onto the right hand side

of the thumbnail versus the bottom cuz

it was a better balance between the two

I put a badge and also the proudly made

in the USA the next uh image is how to

order so again these are design

variations they need to be able to see

these to know what the a looks like

compared to what the d looks like the

next image I have here is a social proof

so at this point we did have reviews so

we started putting reviews with the

photos compared to the face masks a nice

complimentary product with the review

here uh I put the sizing chart third I

would have probably moved this one in

front of this one and then the features

and then the benefits and love a

guarantee moving down to the next option

here and printed on both sides this is a

feature of the product this was printed

for a left-handed or right-handed

version of the product the next image is

makes the perfect gift again this is

like a benefit in regards to if you're

going to be gifting this to your teacher

we had a social proof here at this point

we had 80,000 sales

uh we had our love it guarantee and then

for us personally we started donating 5%

of our profits to the Convoy of hope so

this was more of like a social cause so

we had our thumbnail our how to order

images our benefits our features social

proof at the bottom love guarantee

social cost so I ID probably give myself

again an eight out of 10 on these two uh

where I think the design of the overall

listings look a little bit more

professional a bit more Etsy in terms of

style but more in terms of the format

and maybe some of the benefits and

features I would have done a little a

little bit differently but all in all we

did really well with the mugs and again

it still held at the 6% conversion rate

so again same format I gave myself an 8

out of 10 on the quality still had a 6%

conversion rate on Etsy all right so

those were the first two products I sold

on Etsy face masks and mugs I sold a

couple other products but we're going to

skip to my the most recent last two

products I sold on Etsy which was dog

cers and picture frames so jumping back

over to our Etsy listings I'm going to

search for

collar and these were the personalized

dog colors that sold on Etsy as you can

see they are the exact same image

because there are templates just I'm

swapping out the different designs

between each one I'm going to go ahead

and click into this one right

here where this was our Daisy dog colar

clicking into the

images all right so starting with the

thumbnail image you can see the format

is the exact same as the masks as it was

for the mugs as it is now for the dog

cers in regards to I show the product as

the main part of the thumbnail the

variations I did put the variations at

the bottom very similar to the face

masks uh cuz it fit fits the format and

the style and the size of this product

better with the canvas of the thumbnail

I put a badge ships today I kept the the

same red that we had for the mugs and

then we also had color variations for

the collar so I went and put those here

but again it's just enough to not be too

spammy but just enough to hopefully

increase clickthrough for the product

the next image again is how to order

images or in this case we had pattern

variations for the collar so we had the

collar variations images here we also

had different fonts for the Buckle so

this is another how to order image where

they could choose between font one

through font six and what those look

like we had a sizing chart because we

sold sizes extra small through extra

large and those were all of our how to

order images at the very top right below

the thumbnail image I also feel like I

did a lot better job in terms of like

just the look and the feel and the

complimentary fonts between the header

here and the description here at least

compared to the face masks I think this

looks a lot more Etsy

and better branded for Etsy I will say

too on our how to order images once you

launch a product and you start to get a

lot of customer service for a product

that means that you do not answer that

question on the listing images so for

this product specifically we were

getting a lot of questions and one star

reviews for the collar being too heavy

for one pound Chihuahua that the doll

colar was it was just too heavy for

small dogs so we ended up adding a

little note here at the bottom that says

that our our callers weigh 0.15 lb we do

not recommend it for dogs under 10 lb

and just by adding this little note here

to the bottom of these two images

dramatically reduced our customer

service for that question and reduced

the amount of onear reviews we were

getting for that so you can always be

proactive and update your listing images

to again try to answer all of the

questions that you think your Shopper

will want to ask for this because

they're not able to see and try on the

product to see if this fits their dog

you have to answer that on the listing

images to help your conversion rate all

right moving on to the next image it is

social proof again using the 2/3 for the

lifestyle shot the 1/3 for the text we

did a picture of a dog wearing the

collar and again you don't have to take

your photos this is a picture of a dog

and we cropped the collar onto it as you

can see but the bottom one/ thir is five

stars and then a fake review moving on

to the next image so this is social

proof then this one is benefits and

features so only the best it is you know

personalized it is adjustable it is

durable handmade ships next day so this

is a features image for the product and

then lastly we end with a love it

guarantee again if you're not 100% in

love with your product just let us know

we'll give you your money back no

questions asked we had the social proof

at the end as well as the social cause

so again I feel like there was a lot

more effort put into these listing

images they were in the correct order

and I would probably give myself a 10

out of 10 to my own standard for the dog

cers in terms of what I think listing

images need to be at the Quality and the

caliber that they need to be at in terms

of design to convert on the Etsy

marketplace with the today's competition

so moving back over to our Etsy listing

images we're going to jump into our our

last and final product that we sold on

Etsy which was our personalized picture

frames so this was the last product we

launched and sold on Etsy it was a

personalized picture

frame so I'm going to go ahead and I'm

going to click into this one right here

and click into the Etsy listing

images again starting with the thumbnail

same format from the first product we

launched all the way to the last product

that we launched and that is that we

show the product as the main part of the

thumbnail complemented with the

variations in this case it looked best

on the right hand side and we put a

badge on the top that says ships today

again keeping the red that we did with

the mugs as well as the

cers moving on to the next image this is

our how to order image in this case we

had design variations so we put design a

through design D and we had different

wood pattern textures where you can

choose between one through design 9

these are our how to order images that

they need to know to know what

combination they want to buy when they

purchase the product and moving on to

the next image the next image will be

our social proof so this is our social

proof image the perfect gift five stars

review bottom 2third of this photo is a

lifesty shot or a photo of the actual

product the next image is going to be a

features image where we say premium

quality and we talk about the the

quality of the product showing it

displayed on top of a dresser here again

these are not photos that we took of the

product this is is a background image I

probably took from Shutterstock and I

layered it here so it looks like it's

sitting on it so you don't actually have

to take these photos I think we mocked

up these photos ourselves uh given

lifestyle shots with our product laid on

top of it again another feature shot

here would be the back of the product in

that you can hang it on the wall or

display on top of a dresser so display

it your way so again a social proof

image and then in this case two feature

images ending with a love it guarantee

again if you're not 100% love with the

product just let us know and we'll give

you your money back no questions asked

our social proof here and our social

cause here all right so those were my

Etsy listing templates for my first two

products sold in Etsy compared to my

last two products sold on Etsy and as

you can see the quality of the design in

my opinion was better for my last two

compared to my first two but the format

of how I structured my images and the

type of images that I included in my

Etsy listing were the exact same and I

truly believe that that played

significantly into our 6% conversion

rate so if you are working on new

products or working on trying to revamp

your Etsy listing templates I highly

recommend you taking a look at the last

two that we did and try to look at the

Quality the structure the format and the

order that we have them and try to

replicate that for your own products

that's it for this video thank you so

much and I will see you next week

[Music]