ЭТАПЫ РАБОТЫ НАД САЙТОМ НА ПРИМЕРЕ РЕАЛЬНОГО ПРОЕКТА. Сергей Никонов — создание сайтов для бизнеса.

Summary

Sergey Nikonov's video script outlines a comprehensive approach to website creation for small to medium businesses. It covers the initial consultation, proposal preparation, and detailed project execution stages. The script emphasizes the importance of research and analysis, prototype development, design concept, and technical setup. Nikonov also offers additional services like website audits, branding, and presentation design, aiming to deliver a fully functional and visually appealing website that meets business needs.

Takeaways

• 😊 Introduction: Sergey Nikonov specializes in creating turnkey websites primarily for small and medium-sized business owners.
• 🔍 Initial Consultation: The process starts with a call where Sergey conducts an interview to understand the client's project, business, goals, audience, and website vision.
• 📝 Proposal: Based on the interview, Sergey drafts a one-page outline and prepares a detailed commercial proposal outlining the scope, sequence, cost, and timeline of the project.
• 📜 Contract: A contract is signed detailing all aspects from technical specifications to project deliverables.
• 🛠️ Research and Analysis: This crucial phase involves analyzing the client's target audience, competitor websites, search queries, and customer reviews to create a competitive analysis report.
• 🗂️ Site Structure and Prototyping: Sergey develops the site structure and creates a prototype, organizing content logically and writing or refining text to address audience concerns.
• 🎨 Design Concept: The design phase includes selecting fonts, colors, and images, and creating the desktop version of the homepage for client approval.
• 🖼️ Full Site Design: Sergey designs and codes the remaining pages or sections of the site, presenting them via video for client feedback.
• 🔧 Technical Setup and Testing: The site is adapted for various devices, technical settings are configured, SEO elements are added, and the site is tested over several days.
• ✅ Site Delivery: The final site is transferred to the client's domain, with all necessary forms and analytics tools connected, and a video tutorial is provided for site administration.
• 💡 Additional Services: Sergey offers website audits, logo and brand style development, and presentation design.

Q & A

What is Sergey Nikonov's profession?

Sergey Nikonov is a professional who specializes in creating websites on a turnkey basis.

Who are Sergey's main clients?

Sergey's main clients are owners or representatives of small and medium-sized businesses.

What kind of websites does Sergey work on?

Sergey works on websites that either need updating and improvement or are being developed for the first time.

What is the zero or preparatory stage in Sergey's website creation process?

The zero or preparatory stage involves an initial meeting and interview with the client to understand their project, business, its tasks, audience, and their vision for the future website.

What does Sergey provide after the initial meeting with the client?

After the initial meeting, Sergey provides a one-page summary of the number of blocks and then prepares an individual commercial proposal detailing the scope, sequence, cost, and deadlines of the project.

What are the two main components of the first stage of website creation according to Sergey?

The first stage consists of research and analysis, and design and prototyping. The research and analysis involve understanding the target audience, competitors, and market, while the design and prototyping involve creating the website's conceptual structure and prototype.

What is included in the report Sergey prepares after analyzing the competitors?

The report includes a comparative table with competitors' offerings, highlighting what to pay attention to, positive aspects to adopt from competitors, and how to stand out among their offerings.

What is the purpose of the video presentation Sergey creates after agreeing on the website's structure and prototype?

The video presentation serves to explain the rationale behind certain design decisions and provides a ready-to-use text for the main page of the website.

What does Sergey do in the second stage of the website creation process?

In the second stage, Sergey focuses on the design concept, creating a design for the main page that aligns with the previously agreed prototype, selecting fonts, colors, and processing images.

What is the third stage of the website creation process?

The third stage involves the design and refinement of the remaining pages or blocks of the website, ensuring a consistent desktop version design for all pages.

What technical settings and tests does Sergey perform in the final stage of the website creation?

In the final stage, Sergey adapts the website for all main devices and screen resolutions, creates necessary service pages, performs technical settings for search engine indexing, connects analytics services, and provides a video tutorial for self-administration of the site's content.

What additional services can Sergey offer besides website creation?

Sergey can also provide an audit of an existing website, develop a corporate style including a logo, identity, and documents, or assist with presentation design.