What Does a Social Media Manager ACTUALLY do? 📲 A day in my life: social media management

Summary

This video offers a behind-the-scenes look at the life of a social media manager, revealing the diverse tasks involved in the role. The speaker shares her journey from side hustler to a six-figure business owner, managing clients' Instagram pages and creating digital courses. She discusses the importance of creating multiple revenue streams, such as selling courses, to ensure financial stability. The video provides insights into daily activities like content creation, client management, and strategy sessions, emphasizing the flexibility and creativity of the job.

Takeaways

• 💻 Remote work, especially in social media management, has grown significantly in recent years.
• 💡 The speaker started social media management as a side hustle in 2019 and scaled their business to six figures with a team of three.
• 📊 They manage around 7-8 clients monthly and balance both client work and personal projects, such as courses and coaching.
• 🗓️ Time management is key, with certain days dedicated to specific clients or personal business activities.
• 📁 Tools like Trello, Notion, and Google Drive are used for managing client content, depending on client preferences.
• 💡 The speaker emphasizes creating multiple revenue streams, such as selling courses, ebooks, and offering strategy sessions, to avoid solely relying on client work.
• 🎥 Video editing and content curation play a big role in their job, using tools like Premiere Pro, Canva, and CapCut.
• 🌍 Flexibility in working from anywhere is a major perk of the job, highlighted by the speaker's experience working remotely from South Africa.
• 📈 Strategy sessions are a valuable service offered by the speaker, allowing for more personalized client engagement without expanding their team.
• 🎓 The speaker offers a comprehensive social media management course, covering topics like securing clients, pricing, contracts, and content creation.

Q & A

What is the speaker's primary job?

The speaker's primary job is a social media manager, managing clients' Instagram pages and also running a coaching and course creation business under the umbrella of ellenmckenzie.com.

How did the speaker start in the social media management industry?

The speaker started as a side hustler in the social media management industry in 2019 and eventually scaled the business to six figures.

What is the significance of creating multiple revenue streams according to the speaker?

Creating multiple revenue streams is significant because it provides income beyond client work, reducing reliance on a single source of income.

What does the speaker's typical day involve?

The speaker's day involves managing client social media accounts, creating content, replying to comments, and working on personal projects like updating course libraries and creating sales funnels.

How does the speaker manage client content?

The speaker manages client content using tools like Trello boards, Google Drive, and task management software like Notion, depending on the client's preference.

What is the role of contractors in the speaker's business?

Contractors help the speaker manage content creation for clients, allowing the business to handle more clients than would be possible alone.

Why does the speaker prefer working on certain days for specific clients?

The speaker prefers working on certain days for specific clients to maintain a structured workflow and ensure consistent and efficient content creation.

What is the importance of strategy sessions in the speaker's job?

Strategy sessions are important as they allow the speaker to offer specialized advice and services, like marketing plans, to clients, which can be a significant source of income.

How does the speaker handle the challenge of clients not paying invoices on time?

The speaker handles the challenge by having multiple revenue streams, such as selling digital products and courses, which provide additional income.

What is the speaker's stance on working from home?

The speaker enjoys working from home, appreciating the comfort and flexibility it offers, and does not miss the traditional office environment.

What are the different skills a social media manager might need according to the speaker?

A social media manager might need skills in photography, content creation, videography, and strategy, depending on the services they choose to offer.

How does the speaker feel about being an introvert in a job that involves client interaction?

Despite being an introvert, the speaker enjoys client strategy sessions but also experiences nervousness and the need to decompress after such interactions.