Business Analysis: Jyoti Resins and Adhesives

Prerana Nireeksha Amanna
15 Jul 202326:57

Summary

TLDRIn this video, the host analyzes Jyoti Resins and Additives, a company that manufactures adhesives for wood under the brand Euro 7000. The company has a loyalty program for carpenters, a diversified product portfolio, and operates in 13 states with 10,000 active dealers. The video discusses the company's growth trajectory, competitive edge, and financial performance, with a focus on volume growth and capacity expansion. The host also highlights potential risks and the company's management history.

Takeaways

  • 🏭 Jyoti Resins and Additives is a company that manufactures adhesives, specifically for wood applications.
  • 🏷 Their product is sold under the brand name 'Euro 7000', which is a white adhesive liquid used by carpenters.
  • 🐛 The company offers an anti-termite application, a type of adhesive that prevents insects from damaging wood.
  • 📈 Jyoti Resins and Additives has a diversified product portfolio and sells in a variety of quantities, from 500 grams to 70 kgs.
  • 🔑 The company's USP is a loyalty program that rewards carpenters with points for purchases, which can be redeemed for future discounts.
  • 📊 They have a widespread network with 10,000 active dealers, 50 distributors, and over 3,00,000 carpenters.
  • 📈 The company has seen robust volume growth, with an 8% increase in Q4 of FY23 despite seasonality factors.
  • 💹 They project a volume growth of 25% over the next three years (FY23 to FY26) while maintaining a margin of 20-25%.
  • 🚀 Growth plans include increasing production capacity and expanding into new states, with a focus on distribution and active dealers.
  • 💼 There are concerns about the management's past, with instances of SEBI cases for market manipulation in the late 90s and early 2000s.

Q & A

  • What is the main product of Jyoti Resins and Additives?

    -The main product of Jyoti Resins and Additives is adhesives, specifically glue used in wood applications.

  • Under what brand name does Jyoti Resins and Additives sell their adhesives?

    -Jyoti Resins and Additives sell their adhesives under the brand name 'Euro'.

  • What is the USP or competitive edge of Jyoti Resins and Additives over other companies?

    -The USP of Jyoti Resins and Additives is their loyalty or reward program for carpenters, which encourages repeat business and loyalty.

  • How does the loyalty program of Jyoti Resins and Additives work?

    -The loyalty program works by crediting points to carpenters' accounts based on their purchases. These points can be redeemed to offset the cost of future purchases, effectively providing a discount.

  • What is the volume growth projection for Jyoti Resins and Additives for the next three years?

    -Jyoti Resins and Additives projects a volume growth of around 25% for the next three years.

  • What is the current capacity of Jyoti Resins and Additives' manufacturing plant?

    -The current capacity of Jyoti Resins and Additives' manufacturing plant is 2400 tons per month.

  • What is the potential future expansion plan for Jyoti Resins and Additives?

    -The potential future expansion plan includes increasing the capacity utilization to 80% and then investing in another plant, possibly in Bangalore, after 1.5 years.

  • How does seasonality affect the revenue of Jyoti Resins and Additives?

    -Seasonality affects the revenue as Q3 usually sees the highest revenue due to the festival season, while Q4 is comparatively slower. This is because people tend to repair and paint their houses before festivals.

  • What is the reason behind the flat revenue on a quarter-on-quarter basis despite an 8% volume growth?

    -The flat revenue on a quarter-on-quarter basis despite an 8% volume growth is due to the reward program where points accumulated by carpenters are treated as expenses until redeemed, which affects the revenue recognition.

  • What are the risks or red flags associated with Jyoti Resins and Additives as per the script?

    -The risks or red flags include the possibility of competitors replicating their loyalty program, volatility in raw material prices, and past management issues related to market manipulation.

  • What is the financial performance of Jyoti Resins and Additives like according to the script?

    -The financial performance of Jyoti Resins and Additives is positive, with an increase in revenue, profit before tax, and cash flow from operations, despite some concerns about trade receivables and inventory levels.

Outlines

00:00

🔍 Introduction to Jyoti Resins and Additives

The speaker begins by welcoming the audience to a business analysis video focusing on Jyoti Resins and Additives, a company known for its adhesives used primarily in woodworking. The adhesive is colloquially referred to as 'glue' and is sold under the brand name Euro 7000. The product portfolio is diverse, including anti-termite applications to prevent wood damage. The company's USP is a loyalty program for carpenters, its end-users, which offers points on purchases that can be redeemed for future discounts. This strategy has helped build a loyal customer base.

05:01

📈 Business Growth and Expansion

The presenter discusses the company's growth strategy, highlighting its expansion from a local Gujarat-based business to a nationwide presence with operations in 13 states. They emphasize the importance of volume growth over price increases in the adhesive market and detail the company's distribution network, which includes 10,000 active dealers and 50 distributors. The company's plans for the future include a projected 25% volume growth over the next three years, supported by increased production capacity and the introduction of new products.

10:01

🚀 Expansion and Market Penetration

The speaker outlines the company's history of expansion, from its initial production capacity of 250 tons per month to the current plans to increase capacity to 2400 tons per month. They discuss the company's entry into new markets and the deepening of its presence in existing ones. The strategy includes venturing into two additional states and increasing the number of active dealers to drive volume growth. The company's volume growth is evident in its financial performance, with an 8% increase in volume despite seasonal slowdowns.

15:01

💹 Financial Performance and Seasonality

The financial discussion covers the company's revenue growth, which has been flat quarter-on-quarter despite an 8% volume increase. This discrepancy is attributed to the company's reward program, where points earned by customers are recorded as expenses until redeemed. The presenter also notes the company's strong asset turnover and profit margins, driven by effective cost management and the use of raw materials. However, they caution about the impact of seasonality on the business, particularly the migration of carpenters during certain months, which affects revenue recognition.

20:03

📊 Analyzing Balance Sheet and Cash Flow

The presenter delves into the company's balance sheet, noting the increase in current assets and liabilities. They discuss the implications of the company's accounting practices on net cash flow, highlighting a decrease due to changes in how certain financial instruments are classified. Despite this, they point out that the company's cash flow from operations has improved when accounting adjustments are disregarded. The presenter also raises concerns about the increase in trade receivables and the potential impact on cash flow.

25:03

🔎 Risks and Future Outlook

The final paragraph addresses potential risks and the company's future prospects. The speaker identifies the company's promotional schemes as a potential vulnerability, as competitors could replicate these strategies. They also highlight the risks associated with raw material price fluctuations and the importance of the company's management history. Despite these concerns, the presenter remains optimistic about the company's ability to achieve its growth targets, suggesting that with aggressive expansion and effective capital investment, the company is well-positioned for future success.

Mindmap

Keywords

💡Adhesives

Adhesives are substances used for joining or bonding materials together. In the context of the video, adhesives are specifically used for woodworking, where they function similarly to glue. The company discussed, Jyoti Resins and Additives, manufactures adhesives under the brand name Euro 7000, which are used by carpenters to join wooden parts. This is central to the video's theme as it explains the core product of the company being analyzed.

💡Additives

Additives are substances added to a product to improve its quality or give it new properties. In the video, additives likely refer to the components that go into making the adhesives. These could include chemicals that enhance the adhesive's bonding strength, durability, or other characteristics. The script mentions that the company's products are not just glue but also include additives that serve specific purposes in wood treatment.

💡Brand Name

A brand name is a term, design, symbol, or any other feature that identifies one seller's product distinct from those of other sellers. In the script, 'Euro 7000' is the brand name under which Jyoti Resins and Additives sells their adhesives. This is important as it highlights how the company markets its product and builds recognition among its customers, particularly carpenters.

💡Loyalty Program

A loyalty program is a marketing strategy designed to reward, delight, and engage customers, encouraging repeat business. The video discusses how Jyoti Residency has a loyalty program for carpenters, awarding them points for purchases that can be redeemed for future discounts. This is a key concept as it illustrates the company's strategy to retain customers and build a loyal user base.

💡Volume Growth

Volume growth refers to an increase in the quantity of products sold over a specific period. The video emphasizes the company's projection of a 25% volume growth over the next few years. This is a significant aspect of the business model as it indicates the company's expansion plans and the strategy to increase sales by boosting distribution and market penetration.

💡Capacity Utilization

Capacity utilization is the extent to which a company is using its potential production capacity. The script mentions that the company plans to increase its capacity utilization from 50-60% to 80% and then consider investing in another plant. This highlights the company's production capabilities and its strategy to optimize operations before embarking on further expansion.

💡Distributors

Distributors are individuals or businesses that sell products produced by other companies to retailers or directly to consumers. The video mentions that the company has 50 distributors and 10,000 active dealers across 13 states. This term is crucial as it reflects the company's distribution network, which is vital for reaching customers and achieving volume growth.

💡Market Penetration

Market penetration is a measure of how much of a market a company's product has successfully entered. The script discusses the company's plans to increase market penetration in existing states and expand to new ones. This concept is integral to understanding the company's growth strategy and its ambition to capture a larger share of the market.

💡Seasonality

Seasonality refers to the regular and predictable fluctuations in the demand for a product or service according to the seasons of the year. The video script notes a seasonal impact on the company's sales, with Q3 typically seeing higher revenue due to the festival season in India. Understanding seasonality is important for forecasting and planning the company's operations and financial expectations.

💡Reward Points

Reward points are a form of currency earned by customers through loyalty programs. In the video, the company's reward program credits points to carpenters' accounts based on their purchases, which can be redeemed for discounts. This concept is highlighted as a key competitive advantage, as it incentivizes repeat business and builds customer loyalty.

💡CAPEX

CAPEX stands for Capital Expenditure, which refers to funds used by a company to acquire, upgrade, and maintain physical assets such as property,厂房, or equipment. The video mentions that the company is investing in CAPEX to increase production capacity and build a new warehouse. This is a strategic move aimed at supporting the company's growth plans and achieving the projected volume growth.

Highlights

Jyoti Resins and Additives is a company specializing in adhesives, specifically for wood.

Their adhesive is sold under the brand name Euro 7000.

The company offers a diversified product portfolio, including anti-termite applications.

Jyoti Resins and Additives operates a loyalty program for carpenters, their end customers.

The company has a widespread network of 10,000 active dealers and 50 distributors.

Jyoti Resins and Additives plans a volume growth of 25% in the coming years.

The company started with a production capacity of 250 tons per month, which has increased to 2000 tons per month.

They have a robust volume growth of 27.5% for the entire year of FY23.

The company's financials show an increase in revenue, profit, and net profit.

Jyoti Resins and Additives has a high Return on Equity (ROE) of around 55%.

The company has a significant amount of cash and cash equivalents on hand.

They are planning to expand into two new states, potentially Uttar Pradesh, Delhi, Chennai, or Kerala.

The company's management has a history of legal issues related to market manipulation.

Despite having a high market cap, the company is still considered small and has room for aggressive growth.

Jyoti Resins and Additives aims to penetrate deeper into existing markets before expanding further.

The company's reward program for carpenters might be replicated by competitors, which could affect its unique selling proposition.

Transcripts

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hi guys welcome back uh today's another

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beautiful day and we'll be analyzing

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another business model so today I'll be

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doing Jyoti resins and additives I think

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most of y'all would have heard about

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this company right and it had and this

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company has performed really well for

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the last one year right so let us see

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like let us see in today's video like

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will the growth trajectory continue or

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you know what is the what is the future

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of the company looks like right so uh

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I'll just start directly with the

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presentation early I'm sharing my screen

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thank you

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yeah so the company we are doing is

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Jyoti residents and additives first let

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us understand the product portfolio Okay

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what is it more than the product

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portfolio let us understand the business

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model first what is the what does the

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company do simple the company does

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adhesives what does that mean in a

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simple language additive is nothing but

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glue you would have seen heavy call

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right when you were a kid what what

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would you use that fevicolor you know

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the white color gum you would use it to

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what to stick two things or you would

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have seen it in that art and craft right

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but there you were using for art and

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crafts but here the adhesive or the glue

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that you're using it is specifically for

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wood right you would have seen right

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when a carpenter comes and let's say if

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something in your house is broken maybe

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a leg is broken or something you would

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have seen right those people would use

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this white color egg liquid so that is

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what it is it is nothing but uh these

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people nothing they they manufacture

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nothing but glue or adhesive as you call

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it specifically that is used in wood or

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that is used in wood now of course when

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you go out you're not going to see this

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this name called Jyoti resins and

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adhesives right if you go to any if you

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ask a carpenter you know like oh do you

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use Jyoti resin and Addison he might not

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know it so what they have is Jyoti

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residence is a company but their brand

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name or they sell it they sell the

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adhesive under the brand name called

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Euro Euro 7000 then you see here on

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under all the bucket in all the bucket

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it is written Euro Euro Euro so they

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have this brand called Euro they sell it

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under this brand right so that's that

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can you see here they were very

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Diversified product portfolio so there

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were a lot of things going on when I

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talk about glue when you talk about blue

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for or the adjective that goes into goes

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input can you see your anti-termite

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application uh termite is basically an

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insect or a worm so what happens is this

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termite feed or they ate the wood or you

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know the dead plant right as a result

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what happens as they eat this wood uh

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the uh the strength of the wood becomes

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less and of course if that if that

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material is used in any structural

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corporate let's say if you're building a

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wooden staircase and this termite ends

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up being there and they start eating

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this wood right over over a period of

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time what will happen the stairs because

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the the structural Integrity of your

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what is that structural Integrity of the

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stairs will get loosened and of course

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right it will it will cause structural

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damage it will break

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so anti-termite is is a kind of a wood a

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wooden glue or a wood adhesive that

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prevents the formation of of this

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insects like termite like I'm not going

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to go into detail now like you

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understand it there are many many

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Diversified product portfolio and not

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only that you know the product like the

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the way they sell in terms of quantity

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also it goes from 500 grams to 70 kgs

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you know that kind of big big buckets

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also they do sell so that's about the

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product right now once you're clear

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about the product let us try and

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understand what is the USP or as you

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would call it the mode or the

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Competitive Edge that this company has

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right over the others because when I

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talk about Globe when I talk about

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additive I think the first thing that

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goes into your head is like oh pretty

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light and light is such a great company

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it has been here for for the last 65

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years right so you know what is their

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mode how are they able to crack this and

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you know gain market share when this

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giant like Pedialyte has been there for

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so many years so Jyoti residency if they

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run a program called the Loyalty program

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or an award or a reward program for for

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this Carpenters right because anyways

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this vodka glue that is there the End

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customer is nobody but Carpenter you and

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I will not take a bucket of uh you know

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Euro 7000 and just keep it in the house

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right the Carpenters use it because of

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course they deal with a lot of this wood

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wooden thing right so what happens here

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is let's say if I'm a carpenter and if I

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go to buy a product of Jyoti resistance

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sorry Euro 7000 if I go to buy that

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product what happens let's say I spend

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100 rupees of money there right then

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what happens maybe a certain percentage

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for every purchase what I do what I get

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is I get the points that will be

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credited to my account over a period of

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times you know when this point is

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sufficient it will get Auto debited in

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the sense like let's say I I go again

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for the next time when I purchase and

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and whoever is there you know from

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wherever I go they'll see in my account

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like oh you have so and so points you

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can redeem it so maybe the product will

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cost 100 rupees but over the over the

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years have accumulated so many points as

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a result I might have to pay just 60

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rupees or 80 rupees you get that right

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you're understanding how a reward system

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works or a pawn system works I think

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most of us have this experience with

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like Flipkart or Amazon right we

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purchase something I think Flipkart is a

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good example we purchase something and

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we get Flipkart coins right and then you

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know once you know when uh when a

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certain amount is there you can you can

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redeem that point and you get a you get

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to offer in your in your final bit so

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the similar kind of thing even they run

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with a carpenter uh with the Carpenters

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and this has proven to be very loyal uh

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this has proven to be you know uh made

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the carpet is very loyal to them because

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of course right let's say you you are

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buying something from Flipkart and you

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have accumulated points that you know

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now that it's it's a pure psychology

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players on one end because you know now

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you are you will have to spend 100

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rupees Less on this platform compared to

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another platform because again and

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because of that you tend to go and Shop

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only from that platform it's a similar

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type of story here going on right so

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that is one thing so that is one of the

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main USPS or Competitive Edge that they

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really take pride on uh then can you see

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her of course right now they are in 13

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states they have 10 000 active dealers

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and 50 Distributors and you know they

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have a network of three La Carpenters

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now one thing I would like to highlight

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is here the volume growth becomes very

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crucial right because when you talk

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about adhesive Central you can't keep

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increasing the price because if you

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increase the price there will be

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somebody who might not be willing to

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increase the price some of the other

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competitors and then what there might be

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a problem of course right there might be

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a shift of your customer so here when

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you talk about growth in terms of volume

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and value here it primarily comes to

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like volume plates right and you can see

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here the majority of the revenues coming

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from five states that is Gujarat I've

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put the percentage of Revenue Gujarat

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around 30 to 35 Rajasthan and and other

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uh other places like Karnataka and

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Maharashtra and madhya Pradesh right so

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if we have understood the business mode

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we've understood the business model let

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us try and understand the Outlook right

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what is this what is this company

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projecting so the company plans around a

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25 volume growth in the coming years

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like from F5 fi23 is a base if you take

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for the coming three years it is until

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fy26 they are they are they have given a

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guidance of 25 volume growth while

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maintaining a margin around 20 to 20 or

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22 to 25 right and of course they're

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targeting a CHR of 25 growth now how

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will this growth come from let us see

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right so first thing is like you know

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this company was started long bank but

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in the year 2006 they started this brand

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code Euro 7000 and they started selling

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this white blue okay so of course let

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you understand this white glue is your

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final product right glue is nothing but

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your ad is so this final product to make

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it of course you need a lot of raw

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materials all these raw materials are

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imported from different different

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countries and finally they manufacture

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the the final product that is a white

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blue in their plant called santech in

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Ahmed Gujarat that's why can you see

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here the majority of the sale comes from

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Gujarat around 40 to 35 that's one thing

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now we understand why because they

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started there and their plant is also

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there so when they started they started

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with 250 tons per month in earlier

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um uh when they started I think in 2006

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they started with this and they started

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entering the Gujarat Market later what

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happened in the year 2016 and 17 they

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increased their capacity in that plant

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uh to so that the plant can produce 500

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tons per month and they moved into they

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went they started the distribution to

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another state that was called

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Maharashtra in 2018 and 2019 what had

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happened that increased the capacity to

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thousand tons per month and they moved

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into 12 States among that among the 12

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states where the Karnataka madhya

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Pradesh and which was the other one

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Karnataka madhya Pradesh at uh Rajasthan

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right that those were the states now

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what has happened in 2022 they have

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again expanded the capacity from uh 1000

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tons per month to 2000 tons per month

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right it's basically 2X and of course

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you're pouring into many other states

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um and and that's a process right

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further right now even after this whole

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2022 after the whole 2000 tons per month

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they're increasing it further to 2400

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tons per month and here's the thing

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they're increasing it to 2400 tons per

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month and they're building a warehouse

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here so this is the whole plan now in

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spite of building the capacity and

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increasing the capacity to 2400 tons per

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month what has happened is their current

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plan that is there at this now it is

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still running at hardly fifty to sixty

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percent capacity utilization that's it

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it is not running more than that so what

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they're planning to do is once it goes

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up to this 80 percent capacity

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utilization once this plan goes then

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they will go invest in the uh in buying

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another plant maybe maybe uh doing a

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Greenfield project and they're planning

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to do this after 1.5 years if again once

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the the current client reaches the 80

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utilization they are planning to open

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another plant in in probably in the

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south of India somewhere in Bangalore so

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that's the whole plan the uh how are

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they able to penetrate into 25 sorry how

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are they able to like go into the whole

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25 car growth rate or 25 percent because

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for the next three years and having a 25

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volume growth on a uh year on year plus

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while maintaining this this is the plan

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like I told you they've increased the

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capacity already and of course uh

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they've increased the capacity and the

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second thing is like I told you here

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when you talk about IDs if it is more of

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a volume growth after volume growth the

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more you do distribution the more

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increase active dealers the more you do

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this that's how you get your that's how

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we get the uh volume growth right the

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best example again to this would be what

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Varun beverages did how did they get the

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volume growth of course there was a

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product mix because of staying the game

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changed but also as a you know they they

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started pouring into new markets same

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thing is happening with Vector also

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right you can see Vector is giving a 40

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car 40 percent growth how did Vector do

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this Vector also increase their

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distribution you would have seen that

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right because of this the volume growth

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comes the more you increase your

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distribution the more you have more

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active dealers you have or the number of

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stores one another prime example with

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volume growth is Metro how was Metro

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able to do 25 in growth of course

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premium the other one is you would have

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seen there when uh Nissan Joseph came um

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Nissan Joseph started it interacting

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right I think in q1 of last year he had

play10:20

given a guidance of 260 stores in the

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next three years right and that's how

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the volume growth came the 25 percent

play10:25

per cage out there anyways we are type

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racing but to understand the basic point

play10:28

that volume growth comes from

play10:30

distribution right and you can see that

play10:32

their distribution how are they doing

play10:34

already they are in this 12 States right

play10:36

and I showed you the five majority in

play10:37

five major states where the revenue is

play10:39

the majority of the revenue is coming

play10:40

from right now what they're planning to

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do is they're trying to venture into two

play10:43

more States and these two more States

play10:45

can be either uttar Pradesh or Delhi in

play10:47

the North or it can be Chennai and

play10:49

Kerala in the South so of course right

play10:50

uh one is they're entering into two new

play10:52

States and they still feel that the

play10:54

current states are there in like Gujarat

play10:55

Maharashtra uh MP right and Karnataka

play10:58

they still feel that they have not

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penetrated deep enough you know not to

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the time to entitle and they feel that

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you know there are much more uh

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penetration to be done there so that's

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that's how they plan to grow

play11:10

yeah uh and now let's just see the

play11:14

oh yeah another thing I would like to

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highlight is that uh I keep stressing

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about volume growth right and they have

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had a robust volume growth for Q4 uh for

play11:22

the entire year of fi 23 and that is

play11:24

27.5 and this quarter if you see they've

play11:27

had a volume growth of eight percent uh

play11:29

like if you see from Q3 to Q4 in spite

play11:32

of seasonality why I tell seasonality is

play11:34

because uh you would you would know

play11:36

right any kind of consumption business

play11:37

especially paints businesses is kind of

play11:39

related to pains business also if you

play11:41

see this all of these people have the

play11:43

highest revenue or the highest revenue

play11:45

in a year coming from Q3 because Q3 May

play11:47

uh Festival so that people tend to paint

play11:49

the houses and repair things now before

play11:51

Diwali I think this culture is very

play11:53

prevalent in the north of India because

play11:54

of that what happens the majority of

play11:56

sales comes from Q3 and Q4 becomes a bit

play11:58

a bit dull as comparison to Q3 because

play12:00

of that seasonality factor but in spite

play12:02

of that can you see her even on a

play12:04

quadrant quarter they've done a eight

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percent volume growth which is really

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fantastic right so

play12:09

now let's just see the financial

play12:10

statements so the first thing first is

play12:13

can you see her that the revenue has

play12:15

increased right Revenue has increased on

play12:16

a quarter on uh sorry Revenue has

play12:18

increased 13 year on year but look what

play12:20

on quarter basis it has been flat right

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now I'll explain the reason why it is

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flat uh before that can you see other

play12:26

income has not increased not a major but

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uh Pat also uh on a year on year you can

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see that increase has been 137 uh I

play12:34

think it has been it has increased by

play12:35

137 and um where is it yeah it has been

play12:39

increased uh 137 and if you see the

play12:42

other thing is the um employee benefit

play12:45

expenses even that has increased earlier

play12:46

on your basis which is good right you

play12:49

would see here The Pact again of course

play12:52

um

play12:52

one second yeah

play12:54

yeah the reason here for the revenue can

play12:56

you see her being flat on a on a quarter

play12:59

on quarter basis although we've told

play13:00

that the volume growth of eight percent

play13:02

has been that quarter quarter but why is

play13:04

it not projected in in terms of Revenue

play13:06

why is that so

play13:08

um remember I spoke about this reward

play13:10

program uh their their Mort is this

play13:13

reward program or right so what happens

play13:15

is in this reward program is let me try

play13:17

and explain this in a simple matter

play13:18

right so let's say now I'm a I'm a

play13:21

carpenter right and I go and I get a

play13:23

hundred rupees worth of product right so

play13:25

of course he has to he will get certain

play13:27

points credited in his account right

play13:29

like because he purchase let's assume

play13:30

the amount of points that is credited in

play13:33

his account is 10 Rupees so what happens

play13:34

is this 90 rupees will go as will go

play13:37

although he has given the complete

play13:39

hundred Rupees to the company 90 rupees

play13:41

will get registered as revenue and the

play13:43

other 10 Rupees will get registered as

play13:45

expenses now why this 10 gets registered

play13:47

as expenses is because you know right

play13:49

tomorrow you will come and they will

play13:50

redeem the points right because which

play13:52

means what you have to pay once he

play13:54

redeems a point actually this will go to

play13:56

their revenue back to the revenue so you

play13:58

understand that because of this the

play13:59

expense part of it or the financial

play14:00

liability part of this will increase I I

play14:02

don't if I'm making sense like if I've

play14:04

explained it properly but yeah I I don't

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know but the I just tried to explain

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again I don't think I am I'm satisfied

play14:11

with the explanation but here's the

play14:12

thing right if I'm the Carpenter and I'm

play14:14

buying a product of 100 100 bucks right

play14:16

and let's say I give I I do give hundred

play14:19

bucks to the company but what happens

play14:20

well it is getting calculated in in uh

play14:23

calculated by the company they take it

play14:24

as this person has paid 90 rupees that

play14:26

goes into the revenue and the 10 and the

play14:28

10 Rupees will go as expenses why

play14:30

because this person will come and redeem

play14:32

that 10 Rupees again right after he

play14:34

redeems at 10 Rupees as a point once

play14:36

this point then only this will get uh go

play14:38

into the revenue pack so I hope this is

play14:40

clarified right now how is this

play14:42

affecting here is in like I told you

play14:44

remember there is a seasonality aspect

play14:45

between Q3 and Q4 like I told you one is

play14:47

Festival season the second thing what

play14:49

happens is all these Carpenters that you

play14:51

see they have migrated from different

play14:52

different places during this season that

play14:54

is in the January February region

play14:56

January February and March season what

play14:58

happens is they tend to go back to their

play14:59

Villages and what happens if they're

play15:01

going back to the Villages of course

play15:02

they're not working right so they don't

play15:04

they don't redeem the points if they're

play15:05

not getting if they're not ready

play15:06

Redeeming the points it it becomes still

play15:09

as a part of expenses now it doesn't go

play15:10

to the revenue that is why the revenue

play15:12

has not increased although there has

play15:14

been a volume growth of eight percent

play15:15

water and water and I hope this is

play15:17

understood now now the how much has been

play15:19

the amount that has not been redeemed it

play15:21

has been five crores so if I added five

play15:23

crores here right 66.8 if I add five

play15:26

crores here that redeemed points that

play15:28

their points that are supposed to be

play15:29

redeemed you would see that the quarter

play15:31

on quarter Revenue also there will be an

play15:33

increase can uh the cotton quarter also

play15:35

will increase I think it will be then

play15:36

how much 10K 1.8 crores so yeah so on

play15:39

that basis if you see you will see that

play15:41

quarter and water Revenue has increased

play15:42

your own your author's Revenue has

play15:44

increased other income employee benefit

play15:46

has increased good thing and of course

play15:48

net profit of the period if you see

play15:49

right 137 percent yeah say six it's in

play15:53

lacks no yeah so 6.92 lakhs to

play15:56

um sorry 6.92 crores to 16 or 16.4

play16:00

cruise and of course if you're not

play16:01

Quantum quarter basis you will see it

play16:03

has increased from 12 to uh 16 crores

play16:07

the next thing we will see here is the

play16:11

uh yeah the the asset liability

play16:13

mismatched if you see the current asset

play16:15

right 135 gross and current liability is

play16:18

103 crores it is greater it's greater

play16:21

than one uh so that is there uh if you

play16:23

see the reserve also has increased can

play16:25

you see the total Equity has increased

play16:27

right Roe is also has increased because

play16:29

of course

play16:32

analysis Dupont analysis

play16:35

turnover into asset turnover is nothing

play16:38

but volume then of course your profit

play16:40

margin which is your value growth and of

play16:42

course your last is your uh leverage

play16:44

your financial leverage asset turnover

play16:45

because this time this this year they

play16:48

have had an asset turnover of 8 times 8X

play16:50

right so of course you would see the RO

play16:52

increasing because of that the next

play16:53

thing comes is profit margin yeah profit

play16:55

margin you would have seen that the raw

play16:57

material price of all this you know to

play16:59

make all this uh adhesive they use a lot

play17:02

of bam and other products now uh I think

play17:04

polyvinyl polyaceted something that's

play17:07

that's a chemical that they use So what

play17:08

had happened again the same situation

play17:10

just like the paint company because of

play17:12

the coveted Supply demand issue the

play17:14

price had gone up to 1.5 x and to and to

play17:16

take care of the to protect your margin

play17:18

what will these people do they will

play17:20

increase the price and pass it on to the

play17:21

uh on to the consumers so because of and

play17:23

now the raw material prices come down so

play17:25

because of that there is a margin

play17:27

expansion that has that has happened

play17:28

right

play17:29

and the other one is financial leverage

play17:31

I don't think this company has a lot of

play17:33

financial leverage because

play17:40

a lot of the times you know when you see

play17:42

a company they'll have this 25 per group

play17:44

rate they tell but what happens is the

play17:46

Roa is hardly 15 16 so that that growth

play17:49

you know it's very difficult to get that

play17:51

growth it's not impossible but in order

play17:54

to go to achieve that growth you know

play17:56

the companies might have to take debt or

play17:58

dilute equities here then that won't be

play18:00

the problem because your Roe is around

play18:02

um 55 right Ro is around I think 55

play18:04

around that percentage so if you're

play18:07

targeting a 25 growth 55 percent it is

play18:10

not a I mean it's good right and also

play18:12

one of the reasons the RO is so high is

play18:14

because this company has so much cash

play18:16

you know like they're so cash which

play18:18

company

play18:19

um I don't know why they have so much

play18:20

cash but yeah again they've been very

play18:23

slow with your progress also right if

play18:24

you see if the light has expanded over

play18:26

the last 65 years and if you see the way

play18:29

these people have expanded right a key

play18:30

planted like until now since the time of

play18:33

inception till now if you see um like we

play18:36

2006 May jump Euro 7000

play18:40

in that uh Gujarat and you would have

play18:43

seen right they've just kept increasing

play18:45

the capacity then Brownfield Square

play18:48

that's all they have done they haven't

play18:50

opened another new plan so you can

play18:52

understand they've been I think very

play18:53

conservative with the whole uh with the

play18:55

whole growth approach now let's see here

play18:58

um

play19:04

The Profit before tax has has increased

play19:07

right it has come from 26 to 61 almost

play19:09

2x okay compared to last year to this

play19:11

year right that's one thing after adding

play19:13

all your depreciation changes uh and

play19:16

other things the working uh the cash

play19:18

flows before your working capital also

play19:20

has increased from 24 to 61 crores now

play19:23

here can you see here the net cash flow

play19:25

has decreased right now there's an

play19:27

interesting thing that has happened here

play19:28

is if I read in the Concord that the

play19:31

accounting practices have changed that

play19:33

in day is accounting practices and that

play19:35

has changed so what because of that what

play19:37

has happened is there are two two kinds

play19:39

of uh when you do a fixed deposited

play19:40

there are two things one is that fixed

play19:42

deposits where the maturity is after 12

play19:44

months and the other thing is a fixed

play19:46

deposit where the maturity is between

play19:47

three to 12 months right it can mature

play19:49

anywhere between 3 to 12 months so those

play19:51

fixed deposits those FD that you do

play19:54

where the amount will get matured

play19:55

between 3 to 12 months that should be

play19:57

that should be considered that's cash

play19:59

and cash equivalence right uh and and

play20:02

not just not Current financial assets so

play20:04

what has happened is because you have

play20:06

had a lot of money there as a result

play20:07

because of that the net cash flow uh

play20:10

from operations it seems less the the

play20:12

final let cash flow used in operating

play20:14

activities it seems less but if if I

play20:17

don't consider that whole in day eska

play20:19

practice and like if I go back to the

play20:20

normal accounting practices you would

play20:22

see that the cash flow has increased in

play20:24

fact it is 37.7 crore compared to so if

play20:27

I'd say yeah uh yeah 37.7 crore so it

play20:30

has increased at 2 to 37.7 so it's a big

play20:33

increase you would see that the only red

play20:35

flag I have is the trade receivable has

play20:37

increased a lot right

play20:39

uh last time uh last year same time

play20:42

company 12.24 crore which means what you

play20:47

are you are selling your product uh your

play20:49

or your mall to the to the uh to your

play20:52

dealer or your retailer whoever it is

play20:54

and that person hasn't been you know

play20:56

like after selling the product that cash

play20:58

can question that is there that has to

play20:59

come to you it it didn't come and here

play21:02

the delay the time that is there you

play21:04

know it has uh it has increased uh

play21:06

although if I have to check the debtor

play21:07

days has improved I think from 122 to

play21:10

107 days I'm not sure exactly the number

play21:12

but again this this is the only red flag

play21:15

that I have inventory Sky increase is

play21:17

not a big deal because that guy told you

play21:18

they're setting up a new plan uh new

play21:20

building for you know new plan for the

play21:22

storage of raw materials so increase in

play21:24

inventory makes sense because of that

play21:25

other than that if you see there is

play21:27

nothing as so in this in this uh

play21:30

what is that in this company as to like

play21:32

you know uh in in the in the whole cash

play21:34

flow that is the only one thing uh after

play21:36

that uh right there is other than that

play21:39

you will see purchase or sale of fixed

play21:40

assets nothing uh none of not a big item

play21:44

the only thing is I could say dividend

play21:46

because earlier the company was not

play21:48

giving dividend I think I think over a

play21:50

year back or something at that time this

play21:52

was even a smaller company they weren't

play21:53

doing concall I think uh and the company

play21:56

and I think all we had was an annual

play21:58

report as much as I remember this was

play22:00

very long back and all they had was an

play22:02

annual report they were a small company

play22:03

they were really growing well but having

play22:05

said that the only part of council was

play22:07

these people were having so much cash

play22:08

and they weren't giving dividend but you

play22:10

would see that the salaries of you know

play22:11

the top management would keep increasing

play22:13

so that was kind of a thing but having

play22:15

said that now we would see that they're

play22:16

giving dividend also right so that's not

play22:18

about your cash flow I have explained

play22:20

everything you know the entire balance

play22:21

sheet so the other thing is the last

play22:24

thing is after the Q4 fi23 so yeah

play22:26

that's the management commentary like I

play22:28

told you how will the volume growth come

play22:29

from you know volume growth from all the

play22:31

distribution and the capex that they're

play22:32

doing that's one thing uh and you know

play22:34

how are we can significantly prove from

play22:36

that so here what is the red flags and

play22:38

the risks that I see here is one is the

play22:41

promotional scheme that you're talking

play22:43

about right

play22:45

I I wonder I understand that you know

play22:48

the Carpenters are very loyal to them

play22:49

and everything but I wonder if this can

play22:51

be like I know they have been running

play22:53

this royalty and reward program for a

play22:55

long time you know since I think 2015 or

play22:57

2016. but here's the thing like I think

play22:59

anybody can come and replicate this

play23:01

right like even Pedialyte today has a

play23:03

huge network has a huge uh active active

play23:06

dealers compared to these people and

play23:08

they can come and replicate this anytime

play23:09

and this is another company called

play23:10

nickel additives even they can do that

play23:12

so I don't necessarily see this as a

play23:15

mode right because anybody can come and

play23:16

take this away from you and what if they

play23:18

end up giving even more discounts so

play23:20

that is one thing the other thing is of

play23:22

course your raw material price you know

play23:24

if that increases again your whole

play23:26

product can come into since you know it

play23:28

is very difficult here to take a price

play23:30

High because if you take a price hike

play23:32

here what happens is there can be where

play23:34

people start to downgrade your product

play23:35

so I see these two risks and the other

play23:38

one thing I would like to highlight is

play23:39

because these people are very small

play23:41

company right I think the market cap is

play23:42

hardly 15 1500 crores that's it so very

play23:45

small company and even right now can you

play23:47

see they're only into 12 States right

play23:49

hardly into 12 States or 12 States no

play23:51

only in five states are like heavily

play23:53

penetrated other than that you know they

play23:55

have still a lot more work to do they're

play23:56

only in only in like metros and Taiwan

play23:58

cities and all so here is a thing like I

play24:01

I think the company can like still more

play24:03

you know like penetrate into another

play24:05

other states rather than just two states

play24:07

uh uh the other thing is like since they

play24:10

have a lot of cash right it's their cash

play24:12

and cash equivalence if you see you know

play24:14

they have they have a lot of cash and

play24:15

their Roe is at 55 percentage you know

play24:17

like so it just shows you that they can

play24:20

set up another plant and you know like I

play24:22

think be aggressive with the growth uh

play24:24

you know just uh two states they're just

play24:27

penetrating into two states you know

play24:28

they can do another capex and I don't

play24:29

know they can be be aggressive and

play24:31

someone had spoken about this in Concord

play24:33

also but uh the management was like you

play24:35

know they are being aggressive because

play24:36

they're going to penetrate even deeper

play24:38

in the existing states that they are

play24:39

there and of course they will go to two

play24:41

more States because when you see the way

play24:42

Pedialyte has worked over the years you

play24:44

know they were quite aggressive when

play24:46

they when they started their whole

play24:48

distribution and the active dealers that

play24:49

they're doing so that is one thing the

play24:52

last thing I would like to highlight is

play24:53

a management uh management management

play24:55

background uh this is this is somewhat a

play24:58

red flag for me because I think on two

play24:59

instances in the Year 1997 and 1998 and

play25:03

somewhere in 2003 and 2004 the

play25:05

management the sebi had filed a case on

play25:07

them telling that you know they were

play25:08

involved in rigging of uh uh instruct

play25:11

manipulation so I don't know as per as

play25:14

to like

play25:15

um I mean I don't want to go into detail

play25:16

of that of course but you are I mean see

play25:18

there has been instances where Market

play25:20

doesn't forgive and there has been

play25:21

instances where if growth is there

play25:23

Market doesn't care about anything else

play25:25

else also I think a classic example is

play25:27

force Motors every time you know when we

play25:29

come out of a deep autism Circle and and

play25:31

the sales number are good or Force

play25:32

Motors you would have seen it has done

play25:33

probably Forex like uh so that's the

play25:36

thing I just wanted to highlight this

play25:37

this is like one red flag that I found

play25:39

out regarding the company management you

play25:42

know the background other than that it's

play25:44

good to it's good to go you would see

play25:46

that

play25:47

um the company is great and I I don't

play25:49

like if they are entering into two

play25:51

states increasing the active dealership

play25:53

I don't see why they can't do a 25

play25:54

volume growth right it seems a bit easy

play25:57

for them to do having said that yes it

play25:59

would be back it would be a bit nice you

play26:01

know like probably if they can increase

play26:03

the uh increasing capacity uh and again

play26:06

penetrate into more States like I think

play26:08

I think that that's the only thing I

play26:10

have to tell other than that a great

play26:12

company absolutely great

play26:13

um

play26:14

absolutely great company that I don't

play26:16

see any flaw other than this so

play26:20

yeah uh all we can do is track and see

play26:24

if you know if the companies delivers

play26:25

the 25 volume growth that they've told

play26:27

and and hopefully that 25 volume growth

play26:30

gets converted into the top line also uh

play26:32

because and and I and this whole reward

play26:33

program think like what happened in this

play26:35

quarter I hope it doesn't happen again

play26:36

in the next quarter next quarter or the

play26:38

coming quarters and of course let's

play26:39

track and see you know if this company

play26:41

does what it say it will do 25 volume

play26:43

growth while maintaining and a bitter

play26:45

margin of 22 to 25 yeah so having said

play26:48

that thank you

play26:49

thank you and uh yeah I'll see you again

play26:53

uh next time have a nice day

play26:56

thank you

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