How to Write a Podcast Script (WITH TEMPLATES)

Summary

Este video ofrece una guía para escribir un guion de podcast efectivo. James Mulvaney, un emprendedor en el espacio de los podcasts, comparte ocho elementos clave para incluir en el guion: introducción, mensaje de patrocinador, presentaciones, segmentos, temas principales, resumen, despedida y llamado a la acción. Cada elemento se explica para mantener la fluidez del podcast y permitir que el personalidad del conductor se filtre a través del contenido, asegurando una experiencia de escucha memorable.

Takeaways

• 🎤 **Estructura flexible**: Un guion escrito para un podcast debe ser lo suficientemente estructurado como para mantenerse en tema, pero flexible para permitir la personalidad del conductor.
• 📝 **Introducción**: Es esencial tener una introducción que establezca el tono y dé una idea de lo que se va a tratar en el episodio.
• 📢 **Mensajes de patrocinadores**: Incluir anuncios o mensajes promocionales, ya sea al inicio del podcast o justo después de la introducción.
• 👋 **Presentaciones**: Introducir al conductor y a los invitados brevemente, sin entrar en detalles excesivos que puedan desviar la atención.
• 🔗 **Segmentos de conexión (segs)**: Utilizar segmentos para vincular diferentes partes del podcast y facilitar la transición entre temas.
• 🗣️ **Temas principales**: Planificar y listar los temas principales de discusión para asegurarse de que no se olviden aspectos importantes.
• 📊 **Resumen**: Al final del episodio, realizar un resumen para resumir los puntos clave y darle un cierre natural al episodio.
• 🎶 **Outro**: Agradecer a los oyentes y tal vez recordarles dejar una opinión o comentario, cerrando el episodio de manera amistosa.
• 💡 **Llamada a la acción**: Instar a los oyentes a tomar alguna acción, como suscribirse a un boletín o seguir en redes sociales, para fomentar la interacción y obtener retroalimentación.
• 🔗 **Descargas de recursos**: El conductor ofrece recursos adicionales, como plantillas de guiones y marcos, en su sitio web para ayudar a otros a crear podcasts de alta calidad.

Q & A

¿Qué es un guion de podcast y por qué es importante?

Un guion de podcast es un documento que ayuda a mantener el podcast en orden y evita que se desvíe en exceso. Es importante para asegurar que el contenido fluya de manera coherente y se pueda transmitir la personalidad del conductor o equipo de podcast.

¿Cuál es la función de un guion estructurado si no permite inyectar personalidad en el podcast?

Un guion estructurado permite seguir un formato mientras se permite a los conductores o invitados inyectar su personalidad y hacer que el podcast suene natural y no rígido.

¿Cuáles son las ocho cosas que se pueden incluir en un guion de podcast según James Mulvaney?

Las ocho cosas son: 1) Introducción, 2) Mensaje del patrocinador, 3) Introducciones de los anfitriones y invitados, 4) Segues o enlaces entre secciones, 5) Temas principales de discusión, 6) Resumen del episodio, 7) Outro o despedida, y 8) Llamada a la acción.

¿Por qué grabar la introducción después de haber grabado el episodio?

Grabar la introducción después permite resumir lo que está por venir y mantener a los oyentes interesados, prometiendo lo que aprenderán o descubrirán en el episodio.

¿Qué es un 'pre-roll' y cuándo se suele colocar en un podcast?

Un 'pre-roll' es un mensaje publicitario que se suele colocar al comienzo del podcast, antes de que comience el contenido principal o justo después de la introducción.

¿Qué tipo de información se debe incluir en las introducciones de los anfitriones y los invitados?

Se debe incluir una breve descripción de quiénes son, qué hacen y qué se puede esperar de su participación en el episodio, sin entrar en detalles excesivos.

¿Cuál es el propósito de los 'segs' o enlaces en un podcast?

Los 'segs' son enlaces entre una sección y otra que ayudan a unir diferentes elementos del podcast y a facilitar la transición entre temas o características del programa.

¿Por qué es útil mapear los temas principales de discusión en el guion del podcast?

Mapear los temas ayuda a asegurar que no se olviden aspectos importantes de la conversación y proporciona un punto de referencia para mantener el enfoque del episodio.

¿Cuál es el propósito de un resumen al final de un episodio de podcast?

El resumen sirve para dar una visión general de lo que se ha discutido, resaltar citas o aprendizajes clave y también puede ser una oportunidad para mencionar lo que vendrá en futuras episodios.

¿Qué se debe hacer en el 'outro' de un podcast y por qué es importante?

El 'outro' es una forma de agradecerle al oyente por escuchar, recordarles dejar una reseña o comentario y despedirse. Es importante para cerrar el episodio de manera amable y mantener la conexión con el oyente.

¿Qué es una 'llamada a la acción' y cómo afecta el crecimiento del podcast?

Una 'llamada a la acción' es un mensaje que insta a los oyentes a tomar una acción, como suscribirse a un boletín o seguir en redes sociales. Ayuda a construir una conexión con la audiencia y fomentar el crecimiento del podcast.

Outlines

00:00

🎙️ Creando un guion de podcast efectivo

James Mulvaney, un emprendedor en el espacio de los podcasts y fundador de varias plataformas de podcasting, nos presenta un vídeo con ocho elementos clave para escribir un guion de podcast que te permita mantener un flujo estructurado sin perder tu personalidad. Aborda la importancia de una introducción que atraiga al público y les dé una idea de lo que se avecina, la inclusión de anuncios patrocinados, la presentación del conductor y los invitados, y cómo usar segmentos para conectar diferentes partes del podcast. Además, sugiere grabar la introducción después de terminar el episodio para resumir mejor el contenido.

05:01

📝 Pasos para un guion de podcast exitoso

El vídeo procede a explicar los pasos para escribir un guion de podcast efectivo. James enfatiza la necesidad de planificar las discusiones principales, asegurándose de no olvidar temas importantes, y de hacer un resumen al final del episodio para refrescar la memoria del oyente. También menciona la importancia del 'outro', que es una forma de despedida y de pedir comentarios o reseñas del podcast. Finalmente, aboga por la inclusión de un 'call to action' al final del episodio para fomentar la interacción con el público y obtener retroalimentación valiosa. James ofrece también recursos y plantillas gratuitas para ayudar a otros a crear sus propios podcasts.

Keywords

💡script

Un 'script' es un guion o texto escrito que sigue un presentador o conductor de un podcast para mantener el contenido estructurado y enfocado. En el vídeo, se enfatiza la importancia de tener un script que permita a los conductores inyectar su personalidad y mantener el flujo del podcast sin que parezca rígido o escrito a máquina.

💡personalidad

La 'personalidad' se refiere a la forma única y el estilo de un conductor de podcast que se manifiesta en su presentación y en la interacción con los oyentes y los invitados. En el vídeo, se discute cómo incluir elementos en el script que permitan que el conductor exprese su personalidad a pesar de seguir un guion.

💡estructura

La 'estructura' es el diseño y la organización de los elementos de un podcast. El vídeo explica cómo un script bien estructurado puede ayudar a mantener el enfoque del podcast y a asegurar que los temas clave se aborden de manera efectiva.

💡introducción

La 'introducción' es la parte inicial de un podcast que establece el tono y presenta el contenido que se va a discutir. En el vídeo, se sugiere grabar la introducción después de que el episodio esté completo para resumir mejor lo que se va a tratar.

💡sponsor

Un 'sponsor' es una empresa o entidad que financia un podcast a cambio de publicidad. El vídeo menciona la inclusión de mensajes de patrocinadores, ya sea al inicio del podcast o justo después de la introducción, como una práctica común en el formato de los podcasts.

💡presentador

El 'presentador' es la persona que conduce el podcast, guiando la conversación y presentando a los invitados. El vídeo destaca la importancia de que el presentador se presente a sí mismo y a los invitados en el podcast, proporcionando una breve descripción de quiénes son y qué se puede esperar de ellos.

💡seg

Un 'seg' (segmento) es una parte o elemento que se incluye en un podcast para conectar diferentes temas o características. El vídeo sugiere incluir 'segs' en el script para facilitar la transición entre diferentes partes del podcast y para darle cohesión al episodio.

💡temas

Los 'temas' son los puntos centrales o los asuntos que se discuten en un episodio de podcast. El vídeo enfatiza la importancia de planificar y listar los temas de discusión en el script para asegurar que se aborden todos los puntos clave que el conductor quiere tratar.

💡resumen

Un 'resumen' es una síntesis o conclusión de los puntos tratados en un episodio de podcast. El vídeo sugiere grabar el resumen después de haber grabado el episodio para resumir y dar un repaso de los temas tratados, proporcionando un cierre efectivo al episodio.

💡outro

Un 'outro' es la sección final de un podcast donde el conductor dice adiós a los oyentes y a menudo pide comentarios o reviews. El vídeo menciona que el 'outro' es una parte importante para despedirse de los oyentes y para pedirles que se involucren en la conversación o dejen sus opiniones.

💡llamado a la acción

Un 'llamado a la acción' es una instrucción o invitación al oyente para que realice una acción, como suscribirse a un boletín, seguir en redes sociales o dejar un comentario. El vídeo destaca cómo un 'llamado a la acción' puede ayudar a construir una conexión con la audiencia y fomentar la participación.

Highlights

Writing a podcast script is essential for staying on track and preventing excessive deviation.

A rigid script can sound scripted and hinder the injection of personality into a podcast.

Eight elements are suggested to include in a podcast script for structure and personality.

Introductions are crucial for setting the scene and engaging listeners.

Recording the introduction after the episode can help summarize the content effectively.

Sponsor messages are common and can be placed before the podcast starts or after the introduction.

Call to actions can be included for listeners to subscribe to newsletters or visit merch stores.

Introducing the host and guests early in the podcast helps set expectations.

Segments or 'segs' are used to transition between different parts of the podcast.

Mapping out main topics of discussion in the script ensures nothing is forgotten.

The summary at the end of the podcast helps to draw the episode to a close.

The outro is a way of saying thanks and reminding listeners to engage with the podcast.

A call to action at the end of the podcast encourages listener participation.

The eight-step formula is flexible and can be adapted to different podcast styles.

Free script templates and frameworks are available for download to assist podcasters.

Engaging with listeners through call to actions can significantly grow a podcast's audience.

Transcripts

hey everybody my name is james now

writing a podcast script uh is a great

way to keep your podcast on track and

make sure that you know you're not going

off piece too much but the thing is if

you write a script that's too rigid um

it can kind of sound well exactly that's

scripted and it can prevent you from

injecting your own personality into a

podcast so in this video i wanted to

give you eight things that you can put

into your script which will allow you to

follow a structure whilst allowing you

to also inject your own personality and

make your podcast sound great all of

that coming right up

[Music]

hey my name is james mulvaney i'm an

entrepreneur working within the podcast

space i'm founder of radio.co

podcast.commatchmaker.fm and also more

recently q podcast as well now if you

are thinking about creating a script for

your podcast make sure you watch the end

of this video because i'm actually going

to provide you a series of frameworks

and scripts i've put together that we've

been using for a lot of the work we do

with clients to produce high-end

podcasts and in this video i'm going to

give you eight steps to writing an

effective podcast script to ensure that

your podcast flows ever so smoothly but

also allows you to get across your

personality and all the points that you

want to make so let's dive right in

so

firstly the introduction just as i've

done in this very video it would be a

bit weird if say like a movie didn't

have some kind of title sequence or an

opening scene to kind of set the scene

and set the picture and kind of give

your audience an idea of what's coming

up

just like that a podcast also needs an

introduction and it's really really

useful when it comes to podcasting to

actually include an introduction to tell

people tease people what is coming up in

the episode it's going to keep listeners

engaged and it's going to promise what

they're going to learn or what they're

going to discover or how they're going

to be entertained through the episode so

quite often introductions are recorded

after the episode's been recorded that's

a really great way of doing a top tip

there

if you record your episode then go back

and record the introduction after

because it allows you to kind of

summarize what is coming up in your

episode try and keep it slick try and

keep it within so 30 to 60 seconds

doesn't need to be much longer than that

couple of minutes maybe at maximum but

really summarize what's coming up in the

episode um why should the listener keep

listening and also what are they going

to learn or what are they going to gain

from tuning in for the entire episode

next up a message from the sponsor it's

quite common nowadays for podcasts to

have sponsors

or to have some kind of promotional

upsell and it's great to get this in

either really before the podcast even

starts or straight after the

introduction this is often called a

pre-roll um this can sometimes be a

predefined message that you will be

asked to read word for word uh which is

what is known as a live read or it can

kind of sometimes be improvised a little

bit um but generally speaking this is

when the host is promoting a product or

service and if you don't have a sponsor

of your podcast this could literally be

some kind of call to action it might be

as a podcaster you want your listeners

to subscribe to your newsletter so

they're notified when new episodes are

released or it could be something like

go and check out our merch store

whatever it is it's always a good idea

to get this in before kind of getting

into the nitty-gritty of things you can

also do a mid-roll and post-roll but

basically this is a commercial message

number three

introductions you should introduce

yourself as a host and also introduce

any guests that you've got on your show

this can again be simple you don't need

to go into the whole life history

because that's the point if you've got a

guest on your show you'll really really

get that from them but it could be

simple as

i'm interviewing for example i'd talk

about myself here i'd say i'm

interviewing james mulvaney who is

founder of podcast.commatchmaker.fm

and he's an entrepreneur working within

the audio space trying to summarize it

within a few words a couple of sentences

at most let the guests speak for

themselves let them tell their stories

but introduce them set their precedents

to who they are and what you can

potentially expect to learn from that

particular guest and of course it's

always a good idea to introduce yourself

as the host as well

next up include a seg or two you might

have noticed that podcasts often aren't

a linear format they might have

different features going on or different

elements within that podcast and a seg

is simply a link between one section and

another this is commonly used in radio

you might say between two songs for

example

so let's say uh i might outro a song and

say we've got this song coming up next

and likewise in a podcast you can seg

between two different topics or two

different elements of your show so it

might be saying well that was great now

let's learn about x or it might be

saying

here is our weekly feature where we talk

to one of our listeners whatever it

might be but make sure you put these

into your script so you're remembering

to record these and this will make it

much easier in the edit afterwards if

you've got some elements to play with

again you could potentially even script

these

word for word is fine you can always

record these afterwards as well quite

often you've recorded the different

elements of your episode and then you

want to kind of structure it together

look at segs as the kind of glue that

binds all of your episodes together

between various different sections or

elements

next up the main topics for discussion

this particularly is very useful if you

are interviewing a guest for your show

or maybe you know you're doing a

discussion with your other co-hosts it's

always really good to actually map out

on a document as part of your script

what you're going to be talking about in

the episode i know this kind of sounds

obvious uh but sometimes

people will just have one topic of

discussion and that's fine but then you

can quite often forget to talk about

certain things which can sometimes

really add to your show or add depth to

what you're talking about

so split your topics of discussion out

into bulleted lists of things that you

want to talk about you know headings

subheadings uh or topics and subtopics

and really try and go into some detail

so you don't forget to talk about things

that kind of crucial to

the the kind of core of your show what

it is you actually want to talk about um

as i said i know sounds obvious but make

sure that you're writing the things that

you want to talk about in your episode

down you've got it in front of you

doesn't matter if you then start going

off on slight tangents but you've got

something a reference point that you can

bring you back on track make sure that

you're following exactly what you want

to set out to talk about

next up is the summary a summary is a

really good way of drawing your episode

to a close once you've recorded your

episode you might actually want to go

back and listen to it and then record

your summary after interviewing say a

guest

draw out some quotes from them maybe

edit it together a nice little package

or just reflect yourself or what you

think you've learned by talking to that

person

or you can even use the summary to talk

about potentially things that are coming

up in the next episode

use it as a tease to talk about what is

coming up in future

but summary is a really good way of just

basically saying here's what's been in

this this episode uh we think this has

been really useful you might have gone

into a lot of detail i would say 40 or

60 minutes you can wrap it up within a

space of a five-minute chunk of audio

basically just to give the listener a

little refresher on some of the things

that you've talked about always really

good way to finish your episode and draw

it to a natural close i think

number seven the outro an outro is

simply saying thanks for listening to

the podcast

maybe remind the listener to leave a

review or comment or get involved in the

discussion

and it's just a good way of kind of like

wrapping up the episode of drawing to

complain basically saying goodbye

i know finally number eight is the call

to action

kind of very similar to the intro what i

talked about earlier

you might want the listener to take some

kind of action this could either be a

commercial sponsorship message or it

could be saying go subscribe to our

newsletter go and follow our social

media accounts whatever you think is

relevant and appropriate for your

podcast quite often call to actions

might be a combination of these things

but ultimately it is just that it's a

call to action it's telling your

listeners to take some kind of action

and i think too many podcasters neglect

this and don't get involved with their

listeners as much as they should be it

allows you to get that all-important

feedback from listeners and allow them

to engage with you because ultimately

someone's listening to your episode you

don't always know who that person is but

if you get a call to action in place

which says hey send us an email with

your thoughts or tweet us or follow us

on instagram or you know join our

newsletter you've immediately got an

open line of communication with that

listener suddenly you start to build a

picture of who your real audience is so

call to action really really important

if you've not got one at the end of your

podcast i'd recommend you do because

it's one of these things that can change

your podcast

and really allow you to grow it

significantly because once you've got

that connection that bond with your

audience you'll notice things start

changing very very rapidly in your favor

so there we have it that is my eight

step formula to writing a successful

podcast script of course all of these

elements are interchangeable you might

not necessarily need all eight of them

in every single script you write and of

course there are no hard and fast rules

to writing a script of course you want

to adapt what i've talked about today to

suit your podcast and your style of

presenting or hosting now just to finish

up if you found this video useful i'd

really appreciate a thumbs up and also

comment below with your tips to writing

effective podcast scripts perhaps

there's some things i've not mentioned

today which you think others might

benefit from and let's get the

discussion going and finally if you want

to get hold of a set of frameworks i've

put together uh script templates and

basically the bare bones of how we

create podcasts for high-profile clients

that we work with i've actually uploaded

them for free you can download them on

my website if you go to jamesm.com

frameworks that's jamesm.com frameworks

you can get hold of our scripts and some

of the frameworks that we've used for

various different types of podcasts on

there

well worth of checking out and as i

mentioned i thought i'd throw them up

there for free so anyone can get hold of

them head to james.com frameworks

download your copy today hopefully

you've found this video really useful

and remember to subscribe to the channel

for more stuff like this really

appreciate your subscriptions and again

if you've got any questions comments

please leave them below i'll speak to

you soon take it easy bye for now

you