Adroll Marketing & Advertising Review (2024)

Summary

This video offers a comprehensive guide to using AdRoll, a marketing platform. It covers account creation, email verification, two-factor authentication setup, and plan selection. The tutorial then delves into connecting a pixel for audience tracking, audience creation, and campaign management. It also touches on ad creation, asset management, performance measurement, and accessing help resources, emphasizing the need for a paid plan to unlock advanced features.

Takeaways

• 🌐 Start by visiting the AdRoll website at adroll.com to get started.
• 📝 Create an account by clicking 'Get Started' and providing necessary details like first name, email, and phone number.
• 🔑 After signing up, verify your email address as AdRoll will send a verification link.
• 🔐 Enable two-factor authentication for account security using a mobile app or text messages.
• 📊 Choose a plan based on the features that suit your needs and proceed to checkout.
• 🔗 Decide how you gather visitor consent, with options like NextRoll's cookie consent banner.
• 🔄 Connect AdRoll to your website to leverage full platform capabilities, especially for tracking audience behavior.
• 👥 Explore the 'Audiences' section to view website visitor details and create new audiences.
• 📧 Under 'Contacts', view emails collected through your ads and manage them.
• 🎯 Use the 'Campaigns' section to create ad campaigns and access multi-channel automation features.
• 🖼️ In 'Asset Management', customize your branding and create ads using the 'Ad Library'.

Q & A

What is the first step to start using AdRoll?

The first step to start using AdRoll is to visit the AdRoll website at adroll.com and create an account by clicking on 'get started'.

What details are required during the AdRoll sign-up process?

During the AdRoll sign-up process, you need to provide your first name, email, phone number, and other relevant details.

How does AdRoll verify the user's email address?

AdRoll verifies the user's email address by sending a verification link to the provided email, which the user must click to activate.

What are the two methods to enable two-factor authentication on AdRoll?

The two methods to enable two-factor authentication on AdRoll are using a mobile app like Google Authenticator or via text message using your phone number.

What is the purpose of AdRoll's pixel?

AdRoll's pixel allows the platform to track the behavior of the audiences viewing your ads, providing insights into their interactions.

How can you connect AdRoll's pixel to your website?

You can connect AdRoll's pixel to your website by following the setup instructions provided in the AdRoll checklist, which may include manual setup or integration through platforms like Shopify or WooCommerce.

What are the different audience targeting options available in AdRoll?

AdRoll offers audience targeting options such as contextual targeting, lookalike targeting, and more, which can be accessed under the 'Grow your business' tab.

How can you view the performance of your ads on AdRoll?

You can view the performance of your ads under the 'Performance' tab, which provides insights into how your advertised products are doing.

What is the requirement to use the 'Recipes' feature in AdRoll?

To use the 'Recipes' feature in AdRoll, you need to upgrade your plan to the Marketing and AD Plus Package or higher.

How do you create a new audience in AdRoll?

To create a new audience in AdRoll, go to the 'Audiences' section, click on 'New Audience', and input the required details such as website, audience name, and retention duration.

What types of ads can you create in AdRoll's ad library?

In AdRoll's ad library, you can create native ads or web ads, customize them with logos, call-to-action buttons, and other elements.

How can you connect your e-commerce store to AdRoll for cross-channel campaign reports?

You can connect your e-commerce store to AdRoll for cross-channel campaign reports by using the 'Measures' section and linking platforms like Shopify or Google Analytics.