Design Thinking Tool #9 By The Argonauts | Persona Canvas

Summary

This video tutorial introduces the concept of a 'persona' in user experience design. A persona represents a typical user with specific goals, characteristics, and needs. The example persona, William, is a 19-year-old student from Antwerp, curious and budget-conscious. His goal is to travel with friends affordably, focusing on obtaining flight information without excessive costs or paperwork.

Takeaways

• 🧑‍🎓 **Persona Definition**: A persona represents a typical user with specific goals, characteristics, and needs.
• 📄 **Persona Presentation**: Normally presented in a one-page document containing essential information.
• 🌍 **Example Persona**: 'William' is a young guy who flies from Brussels to Barcelona with Ryanair.
• 🎨 **Persona Visualization**: Give the persona a face and write down characteristics to make it relatable.
• 👤 **Demographics**: William is 19 years old, a student, single, and lives in Antwerp.
• 🎓 **Education**: William is a bachelor student.
• 🎉 **Interests**: He loves to party and go out with friends.
• 💼 **Employment**: William works part-time at McDonald's on weekends.
• 💰 **Financial Behavior**: He is careful with his money, not wanting to spend it all at once.
• 🏖️ **Goal**: William's goal is to travel with friends without spending too much.
• ✈️ **Information Need**: His most important need is information about the flight.
• 📚 **Pain Points**: Pain points include dealing with printed documents and the risk of losing them.

Q & A

What is the purpose of creating a persona in the context of the video?

The purpose of creating a persona is to represent typical users with goals and characteristics that reflect the needs of a large group of users, which helps in understanding and addressing those needs effectively.

What is the format of presenting a persona?

A persona is typically presented in a one-page document that includes information about the user's goals, skills, attitudes, background, needs, and pain points.

Who is the persona described in the video script?

The persona described in the video script is a young man named William.

What is William's age and occupation?

William is 19 years old and a student.

Where does William live?

William lives in Antwerp.

What are some of William's personal characteristics?

William is curious, positive, quiet, and focused.

What does William enjoy doing in his free time?

William enjoys partying and going out with his friends.

What part-time job does William have?

William works at McDonald's on weekends.

Why is William careful with his money?

William is careful with his money because he doesn't want to spend it all at once.

What is William's goal mentioned in the script?

William's goal is to go on a trip with his friends without spending too much money.

What is the most important need for William regarding his trip?

The most important need for William regarding his trip is information about the flight.

What are the pain points associated with William's travel experience?

The pain points for William are the printed documents about the flight and the potential for losing them.

What additional details can be added to the persona to make it more vivid?

Additional details such as hobbies, lifestyle preferences, and typical daily routines can be added to the persona to make it more vivid and relatable.