I talked to Ubisoft Devs, it's far worse than we thought

Summary

The video script discusses the internal issues at Ubisoft, including allegations of me-too movement mishandling, leadership problems, and a lack of cultural sensitivity in games like Assassin's Creed Shadows. It highlights the company's disconnect with玩家 feedback and its focus on appeasing critics rather than addressing genuine concerns. The script also covers workplace culture, where fear of HR complaints stifles creativity, leading to a decline in game quality and a lack of innovation.

Takeaways

• 🚩 Ubisoft faces severe internal issues as described by both current and former employees, indicating a deep-rooted leadership problem.
• 🗣️ There's a perception that Ubisoft's leadership disregards the majority of online criticism, attributing it to a 'toxic minority' of gamers.
• 🎮 The game 'Assassin's Creed Shadows' has been criticized for its inaccurate portrayal of Japanese history and culture, including the misuse of Chinese architecture and stealing imagery from a historical reenactment group.
• 📰 An article in the New York Times is criticized for misrepresenting the controversy and focusing on race rather than Ubisoft's disrespect towards Japanese culture.
• 💬 Ubisoft's internal culture is described as 'toxic positivity', which discourages genuine discussion and growth.
• 🌐 The Japanese community's backlash against 'Assassin's Creed Shadows' is acknowledged, highlighting Ubisoft's lack of research and sensitivity.
• 🏢 There's a noted increase in management at Ubisoft, leading to a bloated structure that prioritizes financial targets over quality and innovation.
• 📉 Declining sales are attributed to a focus on casual player sales rather than addressing the concerns of the core gaming community.
• 🛠️ The rapid promotion of inexperienced junior staff over senior engineers has led to a decline in game quality and an increase in bugs.
• 🔥 The company's reputation is severely damaged, with the brand and name being 'torched', and there's a sense of helplessness among developers who want to see change.

Q & A

What is the main issue discussed in the video regarding Ubisoft?

The main issue discussed is the deep-rooted leadership problem at Ubisoft, which has led to a series of controversies and criticisms, including misrepresentation of Japanese culture in Assassin's Creed Shadows and a lack of innovation in their games.

What is the controversy surrounding Assassin's Creed Shadows?

Assassin's Creed Shadows has been criticized for its inaccurate depiction of Japanese history and culture, including using Chinese architecture instead of Japanese and stealing imagery from a historical reenactment group without permission.

How does the New York Times article mentioned in the video misrepresent the controversy?

The article, in collaboration with Ubisoft, misrepresents the controversy by focusing solely on the race of the character Yasuke and ignoring the broader implications of Ubisoft's mishandling of Japanese culture and history.

What is the claim made by the interviewees about Ubisoft's internal response to criticism?

The interviewees claim that Ubisoft's leadership rarely discusses criticism seriously, often dismissing it as 'toxic gamer talk' and showing a lack of understanding of how to differentiate between good and bad criticism.

What is the impact of Ubisoft's leadership on the company's games according to the developers interviewed?

The developers suggest that Ubisoft's leadership is disconnected from player expectations, leading to games that are safe, generic, and lacking in innovation and authenticity.

What does the video suggest about the workplace culture at Ubisoft?

The video suggests that the workplace culture at Ubisoft is characterized by 'toxic positivity,' a fear of HR complaints, and a lack of freedom of thought, expression, and criticism, which stifles creativity and innovation.

How does the video describe the impact of Ubisoft's diversity initiatives on the workplace?

The video describes the diversity initiatives as having not significantly impacted the team's diversity in thought, and instead, has led to a more one-sided environment with topics becoming taboo and an increase in trivial HR complaints.

What is the video's perspective on the state of modern gaming and the audience?

The video suggests that modern gaming has become overly sensitive and safe, leading to a lack of grit and authenticity that players crave. It also criticizes the idea that modern audiences are too soft and quick to take offense.

What does the video claim about the future of Ubisoft?

The video claims that Ubisoft has already lost its way, with its brand and reputation severely damaged. It suggests that the company is more focused on avoiding controversy than creating engaging content, leading to a decline in game quality and innovation.

What is the video's opinion on the delay of Assassin's Creed Shadows?

The video suggests that the delay of Assassin's Creed Shadows might be an attempt by Ubisoft to distance the game from the negative press it has received, rather than just fixing bugs and issues.

How does the video conclude about the role of management at Ubisoft?

The video concludes that Ubisoft's management is bloated and disconnected from the realities of game development and player expectations, leading to a decline in game quality and a lack of innovation.

Outlines

00:00

📉 Decline of Ubisoft's Reputation

The paragraph discusses the deteriorating state of Ubisoft, with employees revealing internal issues and the company's dismissive attitude towards criticism. It highlights the controversy surrounding 'Assassin's Creed Shadows', including cultural inaccuracies and lack of research, leading to backlash from Japanese creators and the public. The New York Times article is criticized for misrepresenting player concerns and Ubisoft's collaboration with the media to manipulate public discourse. The paragraph also touches on Ubisoft's 'toxic positivity' and the suppression of genuine feedback, leading to a lack of growth and understanding of player concerns.

05:00

😤 Misrepresentation and Lack of Diversity

This paragraph delves into Ubisoft's perceived disregard for Japanese culture and history in their games, exemplified by the controversy over 'Assassin's Creed Shadows'. It criticizes the company for creating a sanitized, safe environment that stifles creativity and innovation. The narrative also addresses workplace culture, including the impact of diversity initiatives that have not significantly improved the situation, and the overemphasis on safe content at the expense of risk-taking and authenticity in game development.

10:02

🚫 Stifled Creativity and Over-Management

The paragraph focuses on the negative impact of excessive management and a culture of fear on Ubisoft's creative process. It discusses how the company's overreaction to past controversies has led to a workplace that discourages risk-taking and innovation. The narrative also touches on the company's disconnection from its player base, prioritizing financial targets over player feedback, and the resulting decline in game quality and originality.

15:03

📉 Disconnect with Core Gaming Community

This paragraph addresses Ubisoft's declining sales and the company's lack of engagement with its core gaming audience. It highlights the company's bloated management structure and the negative impact of inexperienced leadership on game quality. The narrative also discusses the company's focus on casual player sales over core gamers' feedback, leading to a noticeable drop in the quality of their games and a lack of innovation.

20:04

🔥 Ubisoft's Ongoing Struggles

The final paragraph discusses Ubisoft's ongoing struggles, including the delayed release of 'Assassin's Creed Shadows' and the company's attempts to distance itself from negative press. It also touches on the company's missteps in game development, such as the poor performance of 'X Defiant' and the lack of understanding of player expectations. The narrative concludes with a call to Ubisoft to address its issues and a thank you to the developers who shared their insights, acknowledging the challenges they face in trying to enact change within the company.

Keywords

💡Assassin's Creed Shadows

Assassin's Creed Shadows is a forthcoming installment in the popular Assassin's Creed video game series by Ubisoft. The game has been mired in controversy due to its perceived misrepresentation of Japanese history and culture, particularly its depiction of the character Yasuke, the Black Samurai. The video discusses the backlash from the Japanese community and the broader gaming audience over these inaccuracies and Ubisoft's handling of the situation.

💡Cultural Representation

Cultural representation refers to how a group's culture is portrayed in various forms of media, such as video games. In the context of the video, the concern is over the authenticity and respect shown towards Japanese culture in Assassin's Creed Shadows. Critics argue that Ubisoft has not done adequate research, leading to inaccuracies and offense, as highlighted by the misuse of Chinese architecture and the controversy over the SEI hor aotai flag.

💡Toxic Positivity

Toxic positivity is a concept within the video that describes a work environment where negative feedback or criticism is discouraged or ignored under the guise of maintaining a positive atmosphere. This is said to be prevalent at Ubisoft, where employees are told not to engage with criticism about their games, which stifles growth and improvement.

💡Leadership Issue

Leadership issues refer to problems within a company's management that affect its operations and culture. The video suggests that Ubisoft's leadership is out of touch with player feedback, fails to address legitimate concerns, and is more focused on maintaining a positive image than on creating quality games.

💡Controversy

Controversy in the video pertains to the public disputes and debates sparked by Ubisoft's games, particularly Assassin's Creed Shadows. The term is used to describe the widespread negative reactions to the game's perceived cultural insensitivity and historical inaccuracies.

💡Mishandling

Mishandling refers to the poor management or treatment of a situation, which in the video's context, relates to Ubisoft's handling of cultural representation in their games. The term is used to criticize how Ubisoft has dealt with the backlash over Assassin's Creed Shadows and their apparent disregard for the concerns raised.

💡Discourse

Discourse in this video refers to the conversations and debates happening around Ubisoft's games, especially online. The negative discourse is mentioned as being 'almost entirely negative', indicating a widespread consensus among gamers and critics about the issues with the game.

💡Blatent Baned Virtue

Blatent banned virtue in the video is used to criticize Ubisoft for allegedly prioritizing politically correct content over cultural authenticity. The term suggests that the company is more focused on appearing inclusive and diverse than on accurately representing the cultures they portray in their games.

💡Workplace Culture

Workplace culture refers to the environment and practices within a company. The video discusses how Ubisoft's workplace culture discourages freedom of thought, expression, and criticism, leading to a stifling of creativity and innovation, which is reflected in the quality of their games.

💡Overcorrection

Overcorrection is mentioned in the context of Ubisoft's response to past controversies, where they have swung too far in the opposite direction. For example, the video suggests that Ubisoft has become overly cautious in their content to avoid controversy, resulting in 'safe' and unexciting games.

💡Disconnect

Disconnect, as used in the video, refers to the gap between Ubisoft's leadership and the gaming community they serve. The company is accused of being out of touch with player expectations and desires, leading to products that do not meet the market's needs or interests.

Highlights

Ubisoft is facing severe internal issues as described by current and former developers.

Assassin's Creed Shadows has been criticized for its inaccurate depiction of Japanese culture and history.

Ubisoft's leadership is accused of dismissing online criticism as a 'toxic minority'.

A New York Times article is criticized for misrepresenting the controversy surrounding Assassin's Creed Shadows.

Ubisoft's workplace culture is described as 'toxic positivity', stifling growth and innovation.

Developers report that Ubisoft's leadership does not engage with criticism about their games.

Ubisoft's initiative for diversity in hiring has not translated into diverse thought within the company.

The company's management is criticized for being out of touch with what players want.

Ubisoft's workplace is described as hostile towards freedom of thought, expression, and criticism.

The company's overcorrection in sensitivity is leading to games that lack the 'teeth and grit' that players crave.

Ubisoft's management is said to be more focused on avoiding HR issues than on creating quality games.

The company's leadership is accused of not listening to the core gaming community.

Ubisoft's games are criticized for being generic, safe, and lacking in innovation.

The company's CEO's memo to employees was leaked, showing a disconnect with player feedback.

Ubisoft's management is described as bloated and prioritizing financial targets over quality.

The company is criticized for promoting inexperienced juniors while pushing out talented senior engineers.

Ubisoft's games are said to be riddled with bugs and lacking in innovation due to poor leadership and management.

Developers who spoke out are thankful for the opportunity to share their experiences, despite the risk to their jobs.

The video's creator thanks viewers for their support, highlighting the importance of community engagement.

Transcripts

things at Ubisoft are far worse than I

ever could have imagined after my last

video chronicling the rise and fall of

Ubisoft I had both current and former

Ubisoft developers reach out for comment

today what we're going to be doing is

we're going to be talking about the

issues that the studios face today from

the perspective of their own employees

everything from me to movement

allegations to agenda driven

content I want to contrast the comments

made in these interviews with what we've

seen from Assassin's Creed shadows and

Star Wars Outlaws this company has a

deep rooted leadership issue going as

far to think that the vast majority of

online criticism is just a toxic

minority of Gamers this company and its

leadership think that they are on the

righteous path little do they know it's

a dead end Assassin's Creed Shadows has

been steeped in controversy and

criticism since its initial reveal

online discourse surrounding the game

has been almost entirely negative with

long-term fans of the franchise General

audience and Japanese audience is up in

arms over the creative Liberties that

Ubisoft has taken with the depiction of

Yas the fabled Black Samurai and feudal

Japan Japanese creators as well as just

random bystanders have taken to Twitter

Tik Tok and YouTube and Reddit voicing

their concerns offended by The Game's

representation of their history and

culture inaccuracies like using Chinese

architecture instead of Japanese the

legitimacy and relevance of the game's

protagonist yasuke and even going as far

as stealing a flag and imagery from the

SEI hor aotai a historical reenactment

group where the company had to formally

apologize for not asking for permission

to use their materials ubisoft's

Adventure into Japanese history has been

a complete disaster and it's only going

to get worse on September 11th of 2024

an article was penned by the New York

Times titled the fight over a black

samurai in Assassin's Creed the writer

Zachary small misrepresents the

controversy and player concerns is

merely those of a toxic minority of

angry Western Gamers and the entire time

he fixates on the race of Yas and not

the broader implications at play in

ubisoft's mishandling and the Frank

disrespect for Japanese culture and

history this article was a collaboration

between Ubisoft and the New York Times

in an attempt to redirect the

discussions surrounding Assassin's Creed

shadows and minimize the feedback the

writer spoke with Kazuma Hashimoto a

consultant and translator for the games

industry later to be found out to be an

employee of Sweet Baby Incorporated that

did consultant work for Ubisoft but

Hashimoto claimed that it was people in

the west who were upset with seeing

yasuke as a Samurai and that many of the

online negative comments were written in

Japanese appeared to be roughly

translated from English effectively hand

waving the increasingly loud and valid

concerns of the Japanese asserting that

it's all made up outrage nothing more

than the gamers war against Dei or

inclusivity in video games I find it all

too poetic and predictable for a AAA

publisher to brush off player concerns

and use their their connections in the

media to try to steer public discourse

and sentiment into a favorable Direction

all these claims made by the New York

Times as well as other writers are

patently false you can see the

criticisms of ubisoft's recent releases

and the future release in Assassin's

Creed Shadows everywhere it's impossible

to ignore videos and promotional

material ratioed by dislikes and

comments in Mass numbers videos like

mine and many others reaching widespread

appeal because we have that many people

that agree or share similar opinions

with that said I couldn't imagine that

it was possible for anyone to ignore

this level of feedback and Ubisoft has

to be seeing it so I spoke with a few

developers from Ubisoft to shed some

light on these issues I started off by

asking how Ubisoft internalizes and

discusses General criticism from players

and the rest of the industry whether

that's its repetitive design agenda

driven content or predictable games they

responded saying at a high level they

rarely talk about it at a project level

they brush it off as toxic G talk as

asmin gold correctly pointed out in a

video of his Ubisoft is filled with

toxic positivity that prevents any

growth I then ask what about the

Japanese community's backlash over

Assassin's Creed Shadows it's obvious

that they haven't done their research

and even the smallest details are going

to be noticed by a culture that's as

proud as the Japanese they responded by

saying that the criticisms haven't been

talked about and they've only issued

demands that we mustn't engage with

discussion on that topic publicly

meaning everything that we've set up

into this point all all the criticism

that we've had over the years for

Ubisoft games even that of the industry

itself has fallen on deaf ears I don't

know if it's sad or if it's somewhat

yeah you know it's somewhat cathartic to

have that validated I mean it's the main

complaint that the vast majority of

Gamers have had over the years which is

that these companies aren't listening to

us in this case I have developers that

are telling me yeah they're not

listening to

you one because they don't want to take

criticism and two because they don't

know how to differentiate bad from good

criticism

I think this is my patented catchphrase

by now but when you have this much

negative discourse surrounding your

games you need to be listening

regardless of whether or not it's good

or bad feedback in your eyes regardless

if you align with these people's

political beliefs or social political

beliefs or whatever it might be none of

that matters when you have your games on

fire as much as Ubisoft games have been

lately you need to put those fires out

somehow and the only way that you can do

that is by listening to them and

implementing whatever feedback you

possibly can into your games to make

them

better regardless the other thing is I'm

sorry I am sick of I am disgusted by the

blatant baned virtue over how much they

care about Japanese culture and history

I'm sorry you are bastardizing Japanese

culture and history for profit that's

what you're trying to do here you're not

trying to make a history piece we know

that it's Loosely based on very Loosely

based on Japanese culture and history

look at you guys you put out a Tory gate

figurine a half Tory gate figurine with

your characters on it without knowing

the cultural relevance of the half Tory

gate after Hiroshima and Nagasaki do you

have any idea what that means to these

people what's wrong with you at the end

of the day it all comes down to

leadership when you look at ubisoft's

messaging the lackluster delivery of

titles like xde and Star Wars Outlaws

the inaccuracies and screw-ups with

Assassin's Creed Shadows you see a

developer that has no clear plan or

vision for what players want what good

games look like or how to even do their

job I took the time to talk to the

Ubisoft developers about workplace

culture about the initiative that

they've taken for diversity hiring and

what happens behind the scenes at

Ubisoft and it's wild to see how

accurate some of the assumptions that

have been made by myself and others now

continuing my convers with one of the

developers I wanted to find more about

the workplace structure and management

and seeing as though the company has had

initiatives that been put in place to

make the workplace a little bit more

diverse I asked what benefits have you

seen is there more diversity in thought

or is it creating a more one-sided

environment they said that so far the

initiative hasn't had any impact on the

team that I'm a part of however it's

clear that some topics are taboo what

happened is now that people end up in a

meeting with HR for trivial stuff not

adding smiley faces to a message or

adding an exclamation point at the end

of a message because some people

reporting it for harassment one of the

things that wasn't in your video is that

Ubisoft had some controversy During the

me2 period letting go of a manager in

high positions and some left on their

own because they knew they'd be

discovered I then asked what was the

impact of this in the workplace they

responded by saying the editorial

Direction and overall mindset shifted

from the boys club to Safe content

reaching for pling characters like K and

Star Wars is a perfect example of this

the idea to have beautiful characters

such as balers gate or Uncharted is met

with distrust the developer shared

sentiment saying that safe content also

leads to limited opportunities on the

gameplay side even for Star Wars we had

to work with Disney which would have

shut down most attempts at depicting a

true criminal underworld with cruelty

and drama one of the constraints for Kay

is that she must never punch down for us

in space levels it meant that civilian

ships couldn't be heard at any point by

the player for

example when you put this developer

perspective in line with the recent

failures and controversies at Ubisoft or

any AAA developer at this point it all

makes sense an overcorrection in

sensitivity brought on by the boys club

days that many studios experienced

during their early years as such many

games today lack the teeth and grit that

players crave because those things are

seen as problematic or unsafe to make in

the workplace don't use emojis or

exclamation points you could offend

someone holy [ __ ] how soft have we

gotten it reminds me of the time where

the hell divers 2 Community manager went

on a band spree on their Discord because

players were using a throwup emoji on

furry art that was posted in their

Discord sometimes people need to be

offended while I'm going to try to

resist the pull yourself up by your

bootstraps tie raid friction on some

levels is necessary in life now that

doesn't mean that people should be

allowed to openly harass others but

there are major issues that arise when

you have emojis that can get you fired

this overreaction and overcorrection

leads to a workplace that is actively

hostile towards freedom of thought

expression and criticism as one of the

interviewees mentioned earlier they

noticed a culture of toxic positivity

from my perspective toxic positivity is

fake people saying fake things and in

the case of Ubisoft making fake products

nobody wants to live their entire life

being terrified that someone is going to

misunderstand them and when you're at a

studio like Ubisoft and you're not even

allowed to make characters attractive

otherwise it might upset people at the

studio you have a problem this culture

of fear and forced uniformity stifles

creativity Innovation it's no wonder

that Ubisoft is struggling to produce

anything of real substance when their

own developers are walking on eggshells

more worried about HR complaints than

creating groundbreaking games how can

you make bold impactful content when

every idea is scrutinized for being too

risky too offensive or too unsafe it's a

workplace where mediocrity is rewarded

and we pushing boundaries the very

things that games are supposed to do is

seen as a liability this workplace

culture this overreaction and

overcorrection has infected just about

every single industry that's out there I

worked in construction for seven years

up until last December and the company

that I worked for was more afraid of HR

issues than they were of injuries we

worked with hydrogen sulfide and

hydrogen cyanide gases that if released

could kill half of a

city you know we've discussed modern

audiences the mythical magical modern

audiences and soft modern games we found

the audience it's the people that are

running these companies nowadays you

have folks that are walking around on

eggshells afraid to say anything

anecdotal but just like a few weeks ago

or a month ago or so I remember I was

live streaming and instinctively I said

something was [ __ ] I'm a millennial

we all grew up saying it it's a product

of my upbringing say what you will I

didn't say it consciously it just came

out and one of my Chatters pops up and

says how often do you say that word I

ban the [ __ ] out of them get the [ __ ]

out of here with that are you kidding me

people that are out there that are

waiting prepared to be offended I'm sick

of it you cannot have workplaces that

are out there where every single thing

that you say you have to watch every

word that comes out of your mouth

otherwise it could be your livelihood

and I'm not again I'm not saying that

you can walk around saying anything

that's not what this is everybody knows

I think that's the most frustrating part

when you have these kind of

conversations is that you know exactly

what I'm talking about you know exactly

what I'm talking about but the

intellectual dishonesty around this kind

of thing is just it's [ __ ]

mindboggling we have workplace

environments that actively work against

any type of creative or constructive

criticism that's how you get games like

this this is how games and products are

being ruined over time is because

nobody's allowed to criticize things

properly you have places you have people

in the workplace that are like ah I

don't think that these characters are

going to be received well by the fans

but they're not allowed to say anything

about it they can't say it's not hot

enough it's not masculine enough they

can't say that because it's problematic

to say

so tame and safe are the antonyms of

exciting and D ing balers Gate 3 was

exciting and

daring Star Wars Outlaws payman

safe whether it's their poor job at

representing Japan or the trailers of

Assassin's Creed there are clearly

levels of incompetency at work as many

players have pointed out in the game

trailers the promotional materials that

are meant to sell the game you can see

frame rate issues texture issues poor

Collision detection weapons clipping

through characters and more

controversies aside this game doesn't

look like it's ready for launch and in

fact its developer just recently came

out and cancelled their appearance at

Tokyo game show and announced that the

game would be delayed until February

along with the delay Ubisoft CEO

recently issued a memo to their

employees that ended up getting leaked

publicly and it showcases just how out

of touch this company is with their

players rather than acknowledging their

real missteps they're clinging to critic

scores pointing out Star Wars Outlaws

had a solid 76 on Metacritic oh I didn't

know that you were to sell the game to

game reviewers that makes a lot of sense

seeing as though that you're completely

ignoring player feedback that clearly

shows that your game is hovering in

mediocrity even worse they believe that

Black Friday sales are somehow going to

magically turn things around not

realizing that no amount of discounting

will make up for a product that

fundamentally misses the mark and

nobody's interested in the memo reads

more like a corporate spin than a

genuine reflection of failure no mention

of the controversies or deeper issues

that are plaguing the company they talk

about how all players want are highly

polished games on launch day when the

truth is players are craving meaningful

risk-taking authentic content things

that Ubisoft hasn't seen in decades even

in their own memo to their own employees

they can't speak frankly about their

mistakes this sanitized messaging shows

just How Deeply disconnected the company

is from the people that it should be

listening to the players interested in

the perspective of the employees who

received this memo I had a few questions

on their thoughts of the messaging and

the leadership of the company I asked

what has been the message from

management to the staff about ubisoft's

declining sales what do they believe is

the reason behind it they responded the

fun fact is they don't talk much about

it they mainly focus on the fact that

they reach their financial objectives

which are mainly achieved through casual

player sales not the vocal gamer

minority that are sick of what you

described in your video also something

to know is that through the years the

number of management floors has

increased to ridiculous amounts so

communic ation is often blurry unless

they come directly from HQ and even then

it's almost entirely corpo [ __ ] that

isn't useful in the end I asked another

employee to verify the increase in

management at the company fearing that

this is likely one of the biggest issues

that's facing the company seeing that

lack of clear and Creative Vision they

painted a picture of a company that's

not only overrun with management but

that's passively aggressive about

removing higher paid and talented

employees while slotting in under

skilled and unexperienced management at

a cheaper rate they claim that Ubisoft

as an employer shows little regard for

their developers what happens in

practice is that they essentially push

out senior Engineers promoting Junior

Engineers to senior roles after just a

few years of experience often times with

experience in just one engine meanwhile

experienced developers with far broader

skill sets are being overlooked this

constant cycle of turnover with

inexperienced leaders leads to

noticeable drops in quality with bugs

appearing in their games the passionate

dedicated developers leave while those

who are just going through the motion

stay behind this doesn't just affect the

technical quality of their games but

also impacts the design and creativity

for instance you'll find designers

working on FPS mechanics who have never

played an FPS game before or Engineers

who don't understand how the mechanics

they're building are supposed to feel

there's a lack of passion and skill

across the board and the results are

obvious that line about designers

working on FPS games and leading FPS

projectss struck a chord with me not

long ago Ubisoft released X defiant a

military shooter that was meant to

compete with the likes of Call of Duty

however since the game's released

they've lost the vast majority of their

player base with Ubisoft claiming that

the game isn't dying despite it

reportedly losing 94% of its players on

Xbox why is X defiant ran into so many

issues net code hit registration and

general shooter gameplay issues common

problems that are normally ironed out

well before a game ever hits the market

especially a shooter it's core to the

game play if you're playing a live

service shooter all you do is shoot

that's the game play but when the

shooting doesn't work you don't have a

game ubisoft's leadership is completely

disconnected from the reality of game

development and player expectations the

problems stem from a bloated management

structure that's prioritizing reaching

Financial targets through casual player

sales rather than listening to the core

Gaming Community that's sick of their

tired formulas even their own developers

are frustrated as they watch as talented

senior Engineers are pushed out of the

studios and inexperienced juniors are

promoted far too quickly leading to a

noticeable drop in quality it's no

wonder their games are riddled with bugs

and lack any real Innovation this

company is more focused on appearances

rather than creating meaningful engaging

content the quality of their games

doesn't matter as long as they aren't

offending anyone when you see the issues

that plague Assassin's Creed Shadows the

pandering the generic virtue the lies

the coverups and the lack of

understanding of what they're apparently

inspired by when you see how safe and

tame how boring buggy and soulless Star

Wars Outlaws is when you see how their

most anticipated shooter in ex defiant

is riddled with the most common issues

bugs all kinds of different things that

normal Shooters would never have on day

one that's made by developers and led by

developers that haven't even played an

FPS game you see a studio and a

publisher that lacks integrity and a

spine coward in leadership roles afraid

to loosen their grip on the wheel

developers afraid to speak out and

unable to express any of their

creativity franchises destined for

obscurity Ubisoft isn't just losing its

way it's already lost and the only thing

left is to watch it burn you know it's

crazy to speculate about these kind of

things but it's an entirely different

Beast to find out what you've been

believing this entire time is absolutely

true and I want to take the time to

thank the developers that reached out to

me it was daring for them to do

something like that obviously their

identities are being kept secret for

very obvious reasons most of these folks

could lose their job over having these

kind of discussions but you keep in mind

what's really sad about this is that

there are developers that are working at

these Studios that want to see things

change that want to fix things that see

these obvious issues but they're not

allowed to do anything about it that's

that sucks that's something that all of

us can empathize with I'm pretty sure

that anybody that's watching this video

right now has likely worked with some

level of management that took them in

the direction in the wrong direction and

led them down the wrong

path you know the biggest issue for

Ubisoft is that the damage is already

done their brand is already torched

their name and their reputation is in

shambles by now and looking at looking

and seeing that they have pushed back

Assassin's Creed Shadows it's for

obvious reasons well they're going to

say that it's for fixing issues in the

game there's issues that we saw on the

trailers so that's totally believable

the game likely does need more you know

more time in the oven more than anything

else but outside of that you know I

really think it's just them trying to

distance it from all the bad press

because there's a lot of people that

have been talking about Ubisoft there's

a lot of people that have been talking

about Assassin's Creed shadows and it

doesn't look good and pushing it all the

way to February I don't think any of

that's going to change anything if

anything seeing how often they like to

put their own foot in their mouth when

it comes to Assassin's Creed Shadows

you're just giving me and a bunch of

other content creators more time to farm

you more than anything else I was

talking to one of the developers about

the delay and they're like one of the

thing that one of the things that really

confused the whole group of developers

is that they're like well we need more

time to fix bugs and issues but we're

also going to add more quests and side

content they're like those two things

don't have anything to do with one

another and one creates more

issues it doesn't make any sense and

also

you push it to February the month at

Kingdom Come Deliverance 2 and Monster

Hunter Wilds release you're cooked what

are you doing what are you

doing I don't know man I I want to thank

everybody thank you guys for watching

the last video as well it was my first 1

million view video that's just a wild

achievement one that I wasn't really

sure that I'd ever be able to achieve

and you guys made that possible so thank

you guys for that again if it wasn't for

your guys' support stories like these

would be able to come out I hope I get

to do more stuff like this in the future

because I had a great time making this

video this is probably the favorite this

is my my most favorite video that I've

ever made um but yeah outside of that

thank you guys uh if you guys have

enjoyed the content make sure that

you're sharing these videos make sure

you like the video comment down below

let me know what you guys think

subscribe to the channel if you haven't

already what are you doing come on man

just F bored you guys want to catch me

live you can follow me on Twitch I'm

live two days a week I'm working on on

videos 4 days a week I'm sleeping one

day a

week uh but outside of that my friends

stay cool stay righteous stay safe I'll

catch you guys next time

peace family family family family