Why New Opportunities Keep You Poor...

Summary

The transcript emphasizes the importance of entrepreneurs focusing on solving existing problems rather than chasing new opportunities. It differentiates between 'problems' that threaten a business's survival and 'missed opportunities' that could grow the business. The speaker shares personal experiences and advises prioritizing resources to tackle current issues before expanding into new ventures. They also stress the value of data that influences actionable outcomes and the need for a clear strategy to avoid being overwhelmed by an endless list of 'should dos'.

Takeaways

• 💼 Focus on solving problems rather than chasing opportunities to ensure business longevity.
• 🚨 Recognize problems as threats to your business's future and missed opportunities as areas for potential growth.
• 📉 Address customer complaints, red flags in relationships, and sales team issues as they are critical problems affecting your business.
• 📈 Distinguish between 'should do' tasks and actual problems to avoid overwhelming yourself with an endless to-do list.
• 🌐 Avoid spreading your business too thin by trying to cater to everyone with every opportunity; focus on core issues first.
• 🔍 Prioritize problems over missed opportunities because solving them can naturally lead to business growth.
• 📉 Understand that focusing only on missed opportunities can lead to increased problems as the business scales.
• 📈 Use data to drive decisions and actions, ensuring that any data point you track influences a change in behavior.
• 📊 Eliminate data that doesn't result in actionable insights to streamline decision-making and reduce noise.
• 🔑 Allocate resources strategically by first addressing current problems and then considering missed opportunities once stability is achieved.

Q & A

What is the main difference between a problem and a missed opportunity in business?

A problem is something that threatens the future livelihood of a business, decreasing the likelihood of its continued existence, such as customer complaints or sales team conversion drops. A missed opportunity, on the other hand, refers to things that could expand or grow the business but are not currently being pursued.

Why is it important for entrepreneurs to differentiate between problems and missed opportunities?

Differentiating between problems and missed opportunities helps entrepreneurs prioritize their limited resources effectively. It prevents them from getting overwhelmed and ensures they focus on what is critical to the business's survival and growth.

What is the consequence of focusing too much on missed opportunities rather than problems?

Focusing too much on missed opportunities can lead to a business that tries to sell everything to everyone, resulting in a long list of 'should dos' that can overwhelm the entrepreneur and potentially grow the business's problems rather than solving them.

How does the speaker suggest entrepreneurs manage their limited resources?

The speaker suggests that entrepreneurs should allocate more of their time towards solving problems that arise daily, as solving these problems will naturally lead to business growth through improvement.

What is the speaker's stance on the pursuit of missed opportunities?

The speaker believes that missed opportunities, while exciting, should not be the primary focus until all pressing problems are addressed. They can be revisited once the business is running smoothly.

Why does the speaker emphasize the importance of focusing on the present over the future?

The speaker emphasizes focusing on the present because if the current business operations are not successful, the future opportunities will never materialize. It's about ensuring the business's survival before pursuing growth.

What is the speaker's advice for dealing with the overwhelming list of 'should dos'?

The speaker advises moving the list of missed opportunities to another place and focusing on solving current problems. Once the business is problem-free, then revisit the list of opportunities and choose the ones with the highest potential for return.

How does the speaker propose to evaluate the importance of data in business decisions?

The speaker proposes evaluating data based on whether a change in that data results in a change in behavior. If not, the data is considered noise and should be disregarded.

What is the speaker's approach to testing business hypotheses?

The speaker's approach involves four steps: defining the problem or goal, proposing an action (hypothesis), implementing the action, and then comparing the before and after results to see if the expected outcome occurred.

Why is it beneficial to sleep on big ideas before pursuing them?

Sleeping on big ideas allows for a less emotional and more critical assessment of their feasibility and value. It helps filter out ideas that may not be beneficial in the long term, leading to better decision-making.

What is the speaker's final recommendation for entrepreneurs regarding problems and opportunities?

The speaker recommends confronting problems today and forgetting about opportunities for tomorrow. Once all problems are solved, then revisit the list of opportunities and choose the one with the highest likelihood of success to focus on.

Outlines

00:00

💼 Prioritizing Problems Over Opportunities

The speaker emphasizes the importance of focusing on solving problems rather than chasing opportunities. Problems are defined as threats to the future of a business, such as customer complaints or declining sales conversions. These issues need immediate attention to ensure the business's survival. On the other hand, missed opportunities are potential areas for business growth that are not currently being pursued. The speaker shares their own struggle with distinguishing between necessary fixes and potential growth opportunities, highlighting the limited resources available to entrepreneurs and the tendency to take on too many tasks. The crux of the message is that addressing problems first can prevent them from escalating and allows for more sustainable business growth.

05:01

📈 Balancing Present Needs with Future Goals

The speaker discusses the challenge of balancing immediate business issues with long-term goals. They admit to sometimes over-indexing on future projects at the expense of current responsibilities. The speaker advocates for a strategic approach to resource allocation, suggesting that entrepreneurs should prioritize solving current problems before expanding into new opportunities. They also mention the importance of recognizing when to focus on the present to ensure the business's short-term success, using their own experience as an example of finding balance between future-oriented projects and daily business operations.

10:02

📊 Data-Driven Decision Making for Business Growth

The speaker outlines a data-driven approach to decision making in business. They stress the importance of presenting data that will lead to actionable insights and changes in behavior, rather than simply reporting data for the sake of it. The speaker provides a framework for evaluating data: identifying the problem, hypothesizing an action to solve the problem, allocating resources, and then measuring whether the action had the desired effect. They also discuss the difference between problems, which often have existing data that can guide solutions, and missed opportunities, which are more speculative and require careful consideration before pursuing.

15:04

🚀 Selective Pursuit of Big Ideas

The speaker encourages entrepreneurs to be selective with their ideas for business expansion. They suggest moving all potential opportunities to a separate list and focusing on solving immediate problems first. The speaker shares a quote from Jeff Bezos about the importance of taking bold bets, but also points out the limitations of resources and the need for strategic decision-making. They recommend revisiting the list of opportunities after solving existing problems, as new information may render some ideas less viable. The speaker also advises a 'sleep on it' approach to avoid impulsive decisions based on excitement for a new idea.

20:06

🛠️ Confronting Problems for Sustainable Growth

The speaker concludes by urging business owners to confront their problems and delay focusing on opportunities until those problems are resolved. They emphasize the importance of creating a customer-centric experience and the benefits of solving problems promptly. The speaker shares a personal anecdote about improving an onboarding process that not only increased profits but also enhanced customer satisfaction. They recommend a 6 to 1 ratio of deep business content to other types of content, suggesting a focus on quality over quantity in business endeavors.

Keywords

💡Problems

In the context of the video, 'problems' refer to issues that threaten the future of a business if not addressed. They are urgent matters that, if left unresolved, could decrease the likelihood of a business's survival. The speaker uses customer complaints and declining sales conversions as examples of problems, emphasizing their importance over missed opportunities because solving them can prevent further issues and ensure business continuity.

💡Missed Opportunities

'Missed Opportunities' are potential areas for business growth that are not currently being pursued. These could include new marketing campaigns or product features that could expand the business. The video contrasts these with problems, suggesting that while they are exciting and often align with an entrepreneur's passions, they should not take precedence over solving existing problems within the business.

💡Resources

Resources in the video refer to the limited assets, such as time, money, and personnel, available to a business. The speaker stresses the importance of allocating these resources wisely, focusing on solving problems before pursuing missed opportunities to avoid spreading the business too thin and overwhelming its capacity.

💡Strategic Thinking

Strategic thinking is the process of prioritizing and making decisions regarding the allocation of resources. The video emphasizes the need for entrepreneurs to think strategically about where to focus their efforts, suggesting that a clear-headed approach to problem-solving can lead to more sustainable business growth than chasing every potential opportunity.

💡Execution

Execution in this video script refers to the act of carrying out a plan or strategy. The speaker discusses how problems arise when something that was set up once needs fixing because it's not being executed properly, indicating that effective execution is crucial for avoiding problems and ensuring business success.

💡Growth

Growth in the video is discussed in two contexts: growth through solving problems, which leads to betterment and sustainable expansion, and growth through capturing missed opportunities, which might lead to doing more but also creating more problems. The speaker advocates for a balanced approach to growth, prioritizing problem-solving to ensure healthy expansion.

💡Prioritization

Prioritization is a key concept in the video, referring to the process of deciding the order or importance of tasks. The speaker argues for prioritizing problems over missed opportunities, as addressing problems can lead to more effective use of resources and prevent the amplification of issues as the business grows.

💡Data

Data in the video is mentioned as a tool for making informed decisions. The speaker advises that data should only be considered if it influences behavior or decision-making within the business. For example, tracking view durations could be important if the business decides to act on that data to improve content strategies.

💡Behavior Change

Behavior change is discussed as a necessary outcome of analyzing data. If a change in data does not result in a change in behavior or strategy, it is considered noise. The speaker gives an example of not needing to report on metrics that do not tie back to core business objectives, such as customer acquisition or revenue growth.

💡Hypothesis

A hypothesis in the video is a proposed explanation or assumption made for the sake of argument. The speaker uses the example of hypothesizing that reaching out to customers will decrease turnover rates, suggesting that actions should be based on testable assumptions to ensure that efforts are directed towards solving actual problems.

💡Ideation

Ideation refers to the process of generating new ideas. The speaker mentions having a list of big money-making ideas but recognizes the need to limit the pursuit of these ideas to when the business is running smoothly and all pressing problems have been addressed.

Highlights

Focus on solving problems rather than chasing opportunities to grow your business.

Problems are threats to the future of your business, such as customer complaints or declining conversions.

Missed opportunities are things you should be doing to expand or grow your business.

Entrepreneurs often struggle with prioritizing between fixing problems and pursuing opportunities.

The danger of focusing too much on opportunities is that it can lead to a list that keeps growing without end.

Solving problems can lead to better business growth, whereas pursuing opportunities can just lead to doing more.

It's crucial to allocate resources to solve daily problems to prevent them from stifling business growth.

Data should be displayed for a reason and should influence behavior or decision-making.

Meetings should result in a change in behavior or action, not just be presentations of data.

Problems often come with more data than missed opportunities, which are often hypothetical.

There's a four-step process to solving problems: identifying the condition or goal, action, did we do it, and did what we expect happen.

Jeff Bezos' philosophy on betting against conventional wisdom and the importance of taking calculated risks.

The importance of being bold and taking big swings in business for outsized returns.

The analogy of baseball and business, where in business, you can score a lot more than just a home run.

The importance of solving problems today and revisiting opportunities tomorrow.

The idea of 'sleeping on it' to better prioritize and filter out less valuable opportunities.

The 6 to 1 ratio of creating content, focusing on deep business insights over general content.

The importance of creating an amazing customer experience early on to build a positive reputation.

Transcripts

you're not making as much money as you

want because you're working on the wrong

stuff you're chasing opportunities

rather than solving problems so a

problem is something that threatens the

future livelihood of your business so it

decreases the likelihood that your

business will continue to exist so for

example if you get customer complaints

from your product that is a problem if

your processor you know relationship

becomes a red flag that is a problem

your sales team starts dropping

conversions that is a problem these are

things that threaten whether or not

you're going to be live tomorrow now the

second bucket are missed opportunities

these are things that you are not doing

but you should be doing in your business

that could expand or grow your business

here is the fundamental problem in my

life I have almost equally colored them

the same as just things to do I need to

fix the sales team I also need to get

this email follow-up campaign redone

because it sucks right or it's not there

to begin with we need to get this

retargeting across all platforms why

aren't we doing that and you probably

have this list of what I consider should

do right I know I should be doing all

these things but I'm not and so this is

where this gets really painful for the

entrepreneur myself included which is we

only have limited resources but our list

of should do is unlimited the amount of

opportunities taken to their natural

extreme is that you have a business that

selles everything to everyone think

about it at every Point there's there's

oh we could have a product here there

that's a opportunity for Revenue

expansion oh we should add in this other

channel that's a possibility or

opportunity for Revenue expansion and so

what ends up happening is that over time

Everything feels like something that you

should do and then over time your list

just gets longer and longer and longer

and unless you delineate which thing is

a problem and which thing is a missed

opportunity you will get way overwhelmed

so this is why I think this is so

crucial missed opportunity

are typically more fun they're exciting

they're new things they're shiny and

that's why us entrepreneurs love

pursuing them the reason that I talk

about focus and the woman in the red

dress so often is it's because it's the

thing that I struggle with to this day

most often and so half of these sermons

probably more than half are actually

just me yelling at me to be clear now

these are really fun and exciting and

they tend to be around the things that

you love and so if you're a product

person you're probably going to have a

lot of product should dos if you're a

marketer you're probably have a lot of

marketing related should do if you're

customer success related same thing so

if you're Finance same thing whatever

your thing is tends to be the thing that

you like doing the most of and that's

where you tend to see the most missed

opportunities because that's where you

spend the most time you can always see

the next step The Next Step the next

step and you keep wanting to grab those

other things and bring them into your

business because you see how much money

that we're quote leaving on the table

problems on the other hand suck and

they're not fun and it's usually you

going into something that you set up

once and having to fix you thought it

was going to work but it's not being

executed properly or there's some key

problem that that you didn't expect it's

basically you did something a new piece

of information came to light and now you

have to do something about it the reason

beyond what I just said of why you

shouldn't focus on the missed

opportunities because there's obviously

so many of them and it taken to the

National extreme it's literally

everything is also because when you

prioritize Miss opportunities you grow

your business but guess what else

happens you grow your problems and so if

you have not solved your problem before

growing the business that problem just

gets bigger some of you guys may have

noticed that I've been making a little

bit less content lately and so I've been

super busy on this big missed

opportunity I put it that way and I've

been pouring tons and tons and tons of

hours into this big new project like

massive thing for

2025 and Lea basically came to me and

she was like I'm dying over here like I

need your help I need you back right

like your head's not in the game like

you're like we're we're doing business

every day and you're over here trying to

build the future and the thing is is

this is not a problem to be solved it's

a dichotomy to be managed if you're the

Visionary entrepreneur in the business

it's normal for you to live 3 months 6

months a year plus out that's normal but

you can't take your eye off the ball

from today and so for me this was a

pendulum that I was swinging too far in

this direction and so she was like dude

you need to make some content you

haven't like you're not you're not like

you're not spending any time on it and

so um to give you context I think over

the last two weeks we've had have we

even had a a scheduled recording session

yeah so we've had about one we've had

one recording session last week and this

is now one

today and the the ones that I was going

to I wasn't as prepared as I should have

been uh for those sessions I was like

all right all right what are we what are

we talking about today and you know the

team kind of basically uh gave me gave

me the talking point point and so for

you guys it may not be content right it

may be you need to make ads it may be

you need to be looking at the outbound

team it may be our customer success is

failing whatever that thing is it was

the thing that's hard right and so for

me like I like despite the fact that

everyone thinks that I'm a content

creator this is not my main job all

right and so my life is not as you know

as much as I try right as much as I try

to make more cont everybody like it's

not it's not the main thing still and so

um but I let it get away from me and so

the thing is is like I've given I've

learned to over time give myself a

little bit of Grace in saying this I

will never solve this it is

unsolvable but it's simply about

percentages of the pie that I'm going to

allocate to Now versus the future and I

get a little bit too over indexed on the

future that's in my nature and so I have

to overemphasize the present because

this if this doesn't work then that will

never happen anyways and I think Leila

has always been so grounded in today and

I've been so grounded in the future

that's been our yin and yang but we both

try and mean the I have to pull her

towards future be like hey let's like

this is where we're going this is we

have to build it this way to get to here

and she's like yeah but that's a massive

pain for me and I will tell you

something that I have and now it's

taking me far too long to learn is that

it's easier to solve small problems than

big problems and so when we were

thinking about putting the sequence of

what things we're going to prioritize by

the way the TLD are of this is this is

strategy strategy is prioritizing

limited resources against unlimited

opportunities these are things that you

could do with these resources versus the

resources you have and so if you have a

fixed pool of resources the first things

and this is like I'm relooking at my my

list right

now are the things that probably suck

they are the problems and that is where

you can spend or should spend in my

opinion your time because when you solve

your problems guess what else also

happens you grow you would like my team

to go over that list of things that you

have to grow your business the things

that are the missed opportunities and

also the problems and give you a

step-by-step plan to solve those because

we probably have solved them for

businesses just like yours because we

have a lot of different companies

probably bigger than yours in the

portfolio and so if you'd like that uh

we are holding uh workshops here in

Vegas this my actual portfolio team we

hold them one or two times a month uh

and so if that's at all interesting you

can go to acquisition. comom and you can

click the scale button and uh if your

business qualifies we'd love to see you

out here opportunities can grow your

company problem solved also grow your

company but when you solve problems as

you grow you get growth through getting

better when you grow through capturing

missed opportunities you grow through

doing more and to be fair I have no

problem with growing through doing more

but I do have a problem when more also

creates more

problems and so if the goal of the

entrepreneur is to allocate resources

across the entire company to achieve the

best returns then we should be

allocating more of our time towards

solving problems that are coming up on a

daily basis when you have a business

that no longer has problems you will

grow by default and so my allocation of

resources has gone in this direction now

I want to zoom out and make this super

Tactical for you you probably look at

data hopefully if you follow my stuff to

any degree on a regular basis now if

you're earlier on you have to go gather

that data from tons of places as you get

more advanced that data becomes pushed

to you via dashboards or direct reports

people present those things on meetings

it's the first slide and then you talk

about the data so I want to give you a

2011 level hack here that will change

how you run your business number one the

data that you choose to display must be

there for a reason one of the biggest

problems that I see across our portfolio

companies and even within our holding

compan company is that my direct reports

and my employees often over report

because they know I love data and so

they like look at all of this data that

we have but if you present me a piece of

data and a change in that data does not

result in a change in Behavior it is a

waste of time and so right now if you

look at the data and you're like okay

we're trending in this direction if you

if you ask the hypothetical question if

we Max this out would it change what

we're doing if the answer is no then you

should stop looking at that piece of

data it's noise not

signal and so when you're making the

decisions for your business the data

that you look at you should clearly know

and your team should know what Behavior

this data influences if our average view

duration drops then it could be from a

number of reasons but if it does drop

are we going to do something about it

and what are we going to do this also

will Target your discussions or Orient

your discussions with your team and so

if they come to you and say hey we want

to run a meeting about this the end

result of every meeting should be a

change in Behavior it should be what are

we going to do now if someone says Hey I

want to report these trends that we're

seeing cool and I'll give you a really

recent one that

happened I had a vendor for a platform a

while ago and the vendor was telling me

hey we should go for shorter shorter

versions of this type of content and I

was like okay why and he said well

because when we shorten it a higher

percentage of people watch it or consume

it and I said why do I care what does

the view duration or listen duration

have to do with any of the metrics that

we have in this business can you prove

to me that us getting a higher

percentage of people viewing a shorter

piece of content in some way drives our

business now if he then said yes pieces

of content that have higher average view

durations or average listen durations

then create more shares then I would say

got it done we're doing it but if you

just report oh we should do this because

it improves this metric how does that

metric tie to getting us more customers

or making customers worth more if you

can't tie why this thing or this metric

that we somehow track tracks to this I

do not care and the reason I think this

is so important is that we have such

limited attention in business every

single day that if someone's going to

buy or bid for our attention they better

damn well have a good reason for it and

also your team is limited as well they

are human beings too and so they have

many people they've got slack messages

they've got emails they've got meetings

and then they have the work that they're

actually supposed to do and so if you

have a quarterly for example and you

have your whole team there if you are

aren't clear about what change in

Behavior the data is going to create you

are wasting your time and theirs if

after that day or after that meeting you

go back to business you might as well

have just taken the day off wrapping

this back to problems and missed

opportunities you will probably have

significantly more data around your

problems than you will around missed

opportunities missed opportunities are

going to be purely hypothetical we think

if we had this percentage of people to

convert and they pay this price this is

the revenue uplift that's that that we

have potential to capture all of this is

hypothetical fine on the problem side we

have to look at what thing we're going

to change to fix this problem and so

this is how we do it we have four steps

all right so if you're writing this at

home then this is this is the writer

Downer part number one is the condition

or the goal that we are trying to the

problem we're trying to solve all right

this is how this is current this is

desired

cool next thing is what is the action

what are we going to

do and this is to be clear a hypothesis

our turn rate is at 5% okay we

hypothesize that if we do a one-onone

reach out to every customer as they

enter our you know buy our product we

will decrease turn that's the hypothesis

it's an action tied with what we expect

and the reason for taking this cost on

because it will cost you you money to do

this cost

resources the third bucket and this is

the fun one did we do it or not so this

is the before and after so we have the

problem here's how we hypothesize it we

have what data that we want to affect so

turn rate was the percentage we want it

to go down we hypothesized it's going to

go down by this much cool that's the

before the after is did we do it or not

very simple because you can have this

whole hypothesis get to the end of the

quarter get to the end of the week and

then say we didn't really do it okay

well then we didn't test the

hypothesis now here's the fun one let's

say you do it did what we expect to have

happened happen because we are guessing

that if we do this thing churn will go

down but we could do the thing and

children could remain the same and so it

cost us time and it cost us money but

the problem remained unsolved and this

is the nature of business and this is

why your second business grew way faster

than your first business because you

already knew the solutions to the

problems that you're going to create

along the way and then you run smack

into problems that you don't know how to

solve and this is why I'm I want to hit

on this so hard you're not growing

because there are problems that you need

to solve that you're not solving because

they're not fun and you don't know what

to do so instead you're doing more of

the thing that you know to do around

opportunities but you still have not

solve the problem and you've done this

enough times that you've now grown the

problems to the point where it's

stifling your business and so you have

to

stop and so you have to look at that big

to-do list that you have and you have to

think which of these are problems that I

need to solve that will make us better

and as a result of being better grow our

business and which of these are

opportunities that are missed that we

think that we could do but aren't doing

yet I would encourage you to take that

entire list of missed opportunities

Theos and just move them somewhere else

and what I have is something called Alex

is Big money-making ideal list everybody

in the company knows about this I have

more ideas than we have capacity to

implement and I have learned through

many years of working with Lila that I

actually only get maybe one out of 10 or

20 that I actually get to do because you

don't have unlimited shots on goal that

is the problem so Jeff Bezos has the

saying that it's the beginning of this

book I'll actually read it to you

because I think it's so it's so

significant outsized returns often come

from betting against conventional wisdom

and conventional wisdom is usually right

given a 10% chance of 100 times payoff

you should take that bet every time but

you're still going to be wrong nine

times out of 10 we all know that if you

swing for the fences you're going to

strike out a lot but you're also going

to hit some home runs the difference

between baseball and business however is

that baseball has a truncated outcome

distribution when you swing no matter

how well you connect with the ball the

most runs you can get is four in

business every once in a while when you

step up to the plate you can score a

th000 runs this longtail distribution of

returns is why it's important to be bold

Big Winners pay for so many experiments

now here's the one flaw and I Bezos is

much smarter than me much richer than me

but there's one flaw with the

analogy if you go to a casino and you

have a a a 100x payoff and you've got a

one out of 10 BET then you should make

that bet every time under one assumption

that you can bet as many times as you

please let's say you go to the casino

and it's a $10 minimum bet

and the bets 100x payoff but you only

have 20

bucks you're only going to get two

swings which means the likelihood that

you fail entirely is four out of five

you have a 20% chance of actually

winning an 80% chance of losing

period And so this is in my opinion a

more realistic take of what it's like to

be a business owner we do not have

unlimited swings we do not have

unlimited resources and so we have to be

incredibly measured with which swings we

choose to take and so the highest

likelihood swings are the problems that

need to be solved in your business today

these are the sure money these are the

as soon as you solve it you cash it in

the things that are certainly not

certain is the missed opportunities that

are purely

hypothetical and so if you solve all the

problems that you have at a current

level once you get to that and there are

times where you get there where

everything's kind of humming along that

is when you look up your big missed

opportunities list your big money-making

idea list and you say now which of these

will I take and here's the interesting

thing if you do this you will find that

many of the ideas that you were jazzed

about two months ago now you think are

stupid because you found out more from

solving the problems that actually give

you more information that this is

actually not a missed opportunity and so

it increases the likelihood that the

swings you do take the big swings do

result in the big payoff

and so like this is like the big the

ultimate sleep on it like if you have an

amazing idea don't tell them right then

because you're going to oversell

everybody you're going to oversell

yourself if you sleep on it the next day

you're a little less psyched if you come

back to it two months later you'll be

amazed at how many of these things you

just won't even want to do anymore and

think about how stupid it would be if

two months later after looking at all

your ideas 90% of them you don't want to

do anymore it means that every one of

those things that you shov down your

team's throat because you were excited

about it was a mistake it was you

failing as an entrepreneur because you

got too distracted you got too excited

about shiny object you got too into the

stuff that you like rather than

confronting the stuff that you hate that

will absolutely grow your company this

is something that I'm personally working

on and I'm heated about it because this

has been such an epiphany For Me In

terms because I love any Frameworks that

allow me to better prioritize that allow

me to be a better strategic thinker for

my business and so this

operationalizes better what you guys can

can expect from me is um I will be

prioritizing making more content for you

guys um I hope you guys have liked the

deeper content stuff like the real

business stuff I think right now I'll

tell you honestly we settled on a 6 to1

ratio so basically five out of every six

videos are going to be deep business

stuff like if you guys haven't seen the

last three videos that I put up on

YouTube especially the one before last

there's a banger case study on what we

did to make 3 million bucks more profit

in one of our folio companies to

increase customer satisfaction course

decrease refunds and chargebacks

increase Ascension rates by over

40% just by fixing our onboarding

process in this particular business and

so every company needs some sort of

onboarding process whether your physical

products business you're a software

company you're a you're a a service

business you need to have that stuff but

guess what that was a problem and it was

a problem that we solved and it

immediately made us more money and we

should have put more attention on that

even sooner because the reputation that

we would have would be simply better

right so like the early you create that

amazing customer experience the more

customers who go through it the more

people have positive things to say about

you and so I say all this to say one

main

thing confront your problems today

forget about your opportunities for

tomorrow put them on the big list once

you've solved all the problems go

revisit the list and then pick the one

that has the highest likelihood of

yielding the biggest return for you and

then go all in on it if this content was

valuable for you check out either of

these two videos